Chapter 585: The Rhythm of Double Happiness
Ten years, eight years!
Wang Kuo suspected that he had misheard.
Although many companies have a variety of ten-year and centennial plans, they can't wait to dominate the rivers and lakes for thousands of years, but when it comes to reality, few bosses are willing to wait for you for ten years.
If you don't help him make money, he won't even be able to survive for three years, what to talk about for ten years.
"Since Mr. Lin said so, then the other thing doesn't seem to be a big deal." Pei Qianlong came over this time, in addition to the turmoil in the ticketing platform caused by the combination of lightsaber, Tuanmei and Penguin, there were other things.
"Tell me about it."
"It's just that Station M has made a plan for the sharing of online dramas......"
There are more and more online movies and TV series, from the beginning of relying on love to generate electricity, and later the platform gave some money according to the amount of on-demand, and the producers were actually in a state of hunger and fullness.
Under the leadership of Qin Baoer, M Station introduced a plan for the sharing of online dramas.
Under the new model, the total revenue of the partner's account sharing is equal to the revenue of paid playback plus the revenue of new members, and then multiplied by different sharing ratios according to different levels.
Ratings, on the other hand, are related to the quality of the content.
Content quality, authorization status, M station rating, number of comments, number of comments, number of comments, number of comments, ...... This is a comprehensive measure, and there are nine levels from SSS to F.
As long as it can reach the C level - this standard is actually very low, and about half of the online dramas have reached this standard in the first round of evaluation.
C-grade films have already started to make money at station M.
What is the concept of making money?
It's not that even if you make money, if you can go online on station M, basically there must be an account, even if it's a penny.
The concept of making money is that there is additional income in addition to the costs.
For this reason, Station M has made a huge subsidy.
"In just two months, we have lost more than 40 million yuan, and this is just the beginning." Pei Qianlong expected that he might lose a little money in the early stage, but he didn't expect to lose so much.
"The main reason is that our standards are too low, and the C level starts to make money." Wang Kuo said on the side.
The lord has troubles, and he can't be a veteran.
"It's a good idea to raise the bar, we don't have to say that we have to be B or A to make money, we just need to change the rating rules a little bit." Pei Qianlong nodded.
"No, it can't be changed!" Boss Lin almost laughed out loud with a pig cry.
My God, today is the rhythm of double happiness, a Wang Kuo came over and told himself that he might not be able to make money for ten or eight years, and he had to continue to invest.
Then another said that he lost 40 million in two months, and this is just the beginning.
She has long said that Bao'er is a good baby, much better than her sister Belle.
"What does Mr. Lin mean?" Pei Qianlong seemed to have realized something again.
"In just two months, I lost 40 million, what does this mean, you don't just see the appearance of losing money, are the rules made casually, isn't it a decision made after evaluation?"
"When formulating the rules, it was estimated that this piece would barely break even, and we didn't expect to make money from it, and all the money we got was fed back to this project." Pei Qianlong participated in the formulation of the rules.
He can't be mistaken.
"Then why did you lose 40 million?" Lin Dong is kind and seductive.
"Because there are too many online dramas at once, and we don't have so many audiences." Pei Qianlong has already realized.
"Isn't this over, we spent our money, in exchange for a large number of online dramas, and users attracted by these online dramas, we do the Internet, users are the most valuable things, vision, we have to take a long-term view." Lin Dong has already begun to look forward to the distress of trying to find money every month.
Mr. Lin, our department has no money.
Mr. Lin, our department has no money.
Mr. Lin, if we don't give money, we will go out of business.
Mr. Lin, let's sell the live broadcast of Meow Teeth.
"Mr. Lin, the cost of attracting new customers is a bit high...... "Of course, Pei Qianlong also knows this truth, but he has more and better ways to attract new customers.
"Is there an S-class web drama now?" Lin Dong asked.
"Not yet, the highest is an A-grade, which is estimated to bring millions in revenue." Pei Qianlong said.
"Mr. Pei, this part of the market, the three major video websites are doing it, but they are all vampires, even if they are now the users who are their fathers, they will also be the object of their bloodsucking in the future, not to mention the producers of these contents, which is determined by the attributes of capital, and what we have to do is to win over as many producers as possible, and in the future, it will not only be S-level, SS-level and SSS-level."
"We are also capital, in the eyes of the outside world." Wang Kuo came quietly.
Several people were stunned for a moment, then laughed.
But no, the cat factory now has a lot of industries, some people because they benefit, and some people because they lost opportunities.
Even unrelated people can be denigrated out of jealousy.
The reputation of the cat factory is good, and in the eyes of ordinary people, this kind of rich is also capital.
Lin Dong said with a smile: "We are good capital. ”
"Then I understand," Pei Qianlong nodded: "Let's cultivate the market first, maybe online dramas will become a weapon for us to leverage the share of video websites." ”
In just two months, the monthly active equipment of station M has increased from 46 million to 79 million now - the total number of video devices used in the whole industry is 827 million, and the kiwi fruit that ranks first is 391 million.
Watch online dramas and go to station M.
In addition to the second dimension, Station M has added the attribute of an online drama.
Moreover, the establishment of the grading and sharing system will definitely change the current phenomenon of uneven online dramas, after all, you can only make a lot of money if you have a high rating.
When the time comes, it is not impossible to appear online dramas comparable to the quality of movies and TV series.
Although everyone will still prefer the three major video sites when watching movies and dramas, but while retaining the three major video websites, it is not bad to have an extra M station in the mobile phone.
"Variety shows and anime can also be graded according to this system, don't be limited to a small range, and don't dislike them for not making money." Lin Dong added another strength.
"But Mr. Lin, if the online drama is really popular, it will squeeze the theater market." Wang Kuo was still a little worried.
Kleist started by investing in films, and even now, movies account for the lion's share of the company's total profits.
If there is a situation where the theater chain is squeezed out of the living space by online dramas, Kleist will definitely not be better.
And such a good thing?
This year's "New Shu Mountain" brought in an income of 2 billion at once, which is a nightmare for Boss Lin.
The film market is just too hot.
If you can be diverted away by the online drama, it will be a disaster for others, but it will be too wonderful for Lin Dong, a person who wants to lose money and go home.
The kind that wakes up laughing when you dream about it.
"If we don't do it, someone else will do it, and in that case, we can't look ahead and backward." Boss Lin made the final decision.
In this way, the crisis of losing 40 million yuan in two months at Station M was not only not resolved, but further expanded because of Boss Lin's blind command.
If you add animation, variety shows, and even short videos to the sharing plan, it will definitely be more than 40 million.