Since Yahoo set off the Internet wave, redefined 'operating income is the only criterion for measuring the quality of an enterprise', and told the world that those who win users win the world, no one wants to be the Internet.

At that time, all corners of the streets and alleys were filled with a series of new terms such as 'website', 'user', 'visit', etc., and countless entrepreneurs were able to obtain tens of millions of start-up funds from investors with just their own clever mouths and countless pies drawn, and what they needed to do was to burn the money in the shortest possible time.

If a considerable amount of traffic is harvested in the process, then the A round, B round, C round or even the listing is no longer a dream, and people at that time would not care whether the company was profitable or not, because their role model Yahoo was also advertised after it became bigger.

The wild growth environment has given birth to countless Internet companies and created countless millionaires, tens of millions and even billionaires, and the lucky ones in the eyes of ordinary people are just wild leeks that have grown up for capital.

Compared with capital, the self-made guy is simply synonymous with namelessness and powerlessness.

Are you doing well?

Isn't it over if I buy you up?

In this way, Disney took the lead and set an example, acquiring Soxin and Daswell, not doing the world's No. 1 search engine, copying the portal rigidly, and as a result, the company was scrapped in two years;

This situation reminded later people that they felt that plagiarism was stupid Time Warner, and directly acquired the Internet service provider AOL; Vivendi, which owns the Universal, swallows the Internet satellite operator in North America; Viacom, who holds Paramount, eats up the supplier of communication fiber optic cables used to transmit signals.

It is true that the Internet is a channel, but isn't signal transmission and provision also a channel?

Disney proves that we don't understand the Internet, so we will strangle the entire industry from the source!

It's a pity that these three acquisitions also failed.

AOL was drained by Time Warner, and the company suffered huge losses in the second year after Vivendi swallowed the satellite operator, and Viacom suffered indigestion because of the industry.

As a result, four of the six Hollywood companies that want to enter the Internet have gotten away.

The rest of Sony can't afford to make waves because of its corporate identity, and News Corp., which owns Fox......

Keith Murdoch, this old coin, that's a laughing look from beginning to end!

Because from the very beginning, he didn't want to be a portal like Disney, and he didn't want to strangle the source like Time Warner, Vivendi, and Viacom, but focused on the Internet community that was ignored by almost all capital, but could harvest the most users, get the most traffic, and be the easiest to succeed in the shortest time!

"It's ING and Rotten Tomatoes!"

"If these two sites develop, they will be an effective counterweight to Roland Allen!"

The old man leaned back, the calmness on his face had disappeared, and in his place, he was serious and serious about the development of the company.

"Yes, we also found out why Roland Allen and Disney joined forces after looking through the directory report of the investment department!" Seeing that the boss had accepted their analysis, News Corp.'s content president continued in an affirmative tone: "Although Rotten Tomatoes was only established in August last year, in just one year, they have left behind countless competitors and become the world's most popular fan communication center after IMDb. ”

"Although Rotten Tomatoes will never be able to shake the status of IMDb in people's hearts, because as an Internet movie database, the data included in IMDb will never be able to catch up with Rotten Tomatoes, and those ancient materials are recorded by Cole Niederham with a video recorder, and many backups are even lost in Hollywood, but as a platform for fan communication, Rotten Tomatoes is a little less serious and more entertaining than IMDb, and this is also the reason why we are optimistic about them."

"According to the analysis of our investment department, at most two years, Rotten Tomatoes can replace Yahoo, MSN, IMDb's fan communication section, become the world's largest fan communication center, and this development momentum, will encroach on the market share owned by each company, although Roland Allen is crazy to reduce his holdings of Yahoo, IMDb was also sold to Amazon, but he is still Amazon's second largest shareholder, Amazon's current video discs, all rely on IMDb's links to drive sales, not only that, Although Roland Allen's Warcraft Film and Television was played by him as a copyright company, he did not shut it down, and increased the output of the project! ”

"In this case, our act of reaching out to Rotten Tomatoes and injecting money into them to help them develop is actually declaring war on Roland Allen! Not to mention, we also contacted IGN......"

"IGN is also a new website, but this year, PC Magazine has included it as one of the top 100 websites, and after more than three years of development, their influence on gamers is unparalleled, and the biggest source of cash for Roland Allen's name is not Blizzard Entertainment? Warcraft, StarCraft, Diablo, GTA, ......"

"Each series can bring hundreds of millions of revenue to the company!"

"The good reputation even makes gamers think that Blizzard Entertainment will definitely surpass EA to become the largest gaming company in America, and in this case, IGN is tied to us, which is ......"

"If I were Roland Allen, I wouldn't be able to stand it."

Reasoned and well-founded analysis, listening to the old coin nodded silently.

As a guy who inherited the family business and entered the media industry since the age of 21, he certainly understands what IGN and Rotten Tomatoes really mean, the Internet community? Or is it a microcosm of the information age? Or is it what people often call a user gathering place? These are the characteristics of the website, but they are not the root of the website!

For those who engage in the media, IGN and Rotten Tomatoes are tools to fool the public in the Internet era!

In the early stage of development, the public could naturally speak freely on it, but after killing all competitors, the manipulation of capital appeared-just like "Captain Marvel", because there were too many bad reviews, Disney let Rotten Tomatoes change the scoring rules; Just like "The Last of Us 2", because there were too many bad reviews, Sony asked IGN to modify the number of effective ratings for the same time period. This kind of Internet community is a tool for capital to sell goods, and now this tool can have a great impact on Roland Allen's industry!

Because the right to dominate good and bad reviews is not in the hands of Roland Allen, but in the arms of News Corp.

If News Corp. wants to get Roland Allen, just catch it and smear it.

Use the power of public opinion to knock out the cash flow of the two companies!

"So, Roland Allen sensed a threat."

The old coin tapped his head and said—

"Over the past so many years, Roland Allen has shown us again and again that he has control over Internet public opinion, whether it is the promotion of "Spider-Man" or the hype of "Titanic" or the discussion control after the Oscars, as long as he can touch the place, it is all overwhelmingly praised, making those opponents wonder if it is himself or the whole world who is wrong, but while paying close attention to the film and television community, he did not have time to rush to develop the game community, or rather, He may have wanted to use Yahoo's support for IMDb to foster a gaming community at first, but Microsoft's intervention led him to terminate the project, but whatever the reason, it's an indisputable fact that we jumped into IGN first. ”

"So, Roland Allen is helping Disney cut our animated film business this time, but secretly, he wants to spy on our attitude towards him, if we show that we don't care about Blue Sky Studios, he may think that we are afraid of him, and then try to attack IGN and Rotten Tomatoes in a gentle way, but if we buy Blue Sky Studios before the completion of the "Frozen Planet" contract, then he may think that we are targeting him, and then work out a series of countermeasures, Whether it's holding Microsoft to recreate a gaming community to compete with IGN, or using the number of users IMDb already has, separating the discussion board from the database and benchmarking against Rotten Tomatoes, this is possible......"

"That's right, Boss, that's what we've evaluated."

After hearing the boss's concluding remarks, News Corp.'s content president lowered his head again.

Although all the analysis is done by them, the summary of the wise man can only be done by the boss.

This also made the old coin staring at him chuckle.

"If that's the case, then it all makes sense."

"The acquisition of Blue Sky Studios was a hole that Disney and Roland Allen dug for us, and they wanted to see how we jumped."

"So, do you have a workaround?"

Hearing this, the content president with drooping eyes shook his head very regretfully, "I'm sorry, Boss, we haven't thought of any solution, Roland Allen has too many allies, it's too difficult to deal with." ”

"Haha~" said this, which made the old coin laugh.

He pursed his lips, took out his cigar from the drawer, expertly cut it, and lit it with a match.

Constantly spinning the cigar to ensure that every place would be licked into place by the flames, staring at the jumping flames, he added: "How can you guess Roland's idea so accurately, and not think of a solution?" ”

"It's just that you thought about it, and you didn't dare to say it."

"The easiest way to solve this problem is not to respond to his acquisition of Blue Sky Studios and keep the matter going on, because his deal with Ronald Perelman and Carl Icahn will end before Blue Sky Studios and our contract is terminated, and at that time, Roland Allen will naturally have two less solid allies."

"Bill Gates is a businessman, when Roland Allen sold all of his Yahoo shares, their relationship will not be as close as it is now, and Ronald Perelman and Carl Icahn are even more money-seeing, they want to promote Microsoft's acquisition of Yahoo, so they will get along with Roland Allen, but after the deal is over, unless a new deal is opened, they can only be regarded as good friends."

"At the same time, Gilead doesn't have to worry, at that time next year, the governor of Texas is going to run, and they will not interfere in any business activities during the election campaign, so as not to give competitors a grip, and in this case, Roland's staunch ally is actually only Berkshire Hathaway, and it is originally a shareholder of Disney."

"It's very advantageous for us to drag on time, and if we drag it out, maybe we won't have to respond in this regard."

"You...... What do you think? ”

When the old coin looked at his subordinates with a cigar in his mouth, he looked at his subordinates with a smile, and the words of praise came out in an instant-

"Chairman, this method is really wonderful!"

"How did we not think that as long as it dragged on, Roland Allen's allies would shrink on their own?"

"Without Bill Gates, Roland Allen's threat will be drastically reduced, and we won't have to prove anything to him at all, because with his asset-light strength, he is not worthy!"

The comment of holding the stinky feet made the smile on the old coin's face even bigger, and after the subordinate waved his right hand and said excitedly, he said slowly: "But the question is, if it drags on, the governor of Texas will ascend to the position of the commander?" ”

"Whatever the reason for Roland's Black Hawk Down, it would be a disaster for us."

"So this method is still flawed, don't you think?"

News Corp.'s content president's smile froze instantly, and he struggled to put down his right hand, and the whole person was embarrassed.

On the surface, he is just a waste wood who does not learn and has no skills, but in fact, while he is at a loss, his eyes are full of helplessness, because they have long thought about the method of delaying time, but it will not work.

From the moment Fox found out that Roland Allen was going to buy Blue Sky Studios, everyone up and down analyzed his motives and pondered how to deal with it, but after thinking about it, they felt that they had to compromise.

Because News Corp, like Sony, has the wrong composition and belongs to foreign-funded enterprises!

And the best way to deal with foreign-funded enterprises is to use the long arm to govern the broken basket and buckle their heads!

Mostly, though, they're not afraid of it.

Because long-arm jurisdiction is not something that anyone can play, Time Warner wanted to trap them back then, but it didn't work.

But Roland Allen is different, you never know what he's thinking!

Since he dared to force "Black Hawk Down" to Sony today, he will make a more pitty project for Fox tomorrow, and at that time, News Corp and Sony will be confused on the tree, and you and me under the tree......

Sony: "What did we do?" ”

News Corp: "I don't know! ”

Sony: "What's the situation now?" ”

News Corp: "The weak don't deserve to survive......"

So, dragging on to time does have the potential to solve the problem, but it can also make it bigger.

The question is, if you don't delay the time, just admit it?

This one is even more unlikely!

Business struggles must not be admitted, absolutely not!

"There's no way we're going to let IGN and Rotten Tomatoes out."

After thinking about it for a while, the old coin that finished smoking the cigar finally made up his mind, "As for Blue Sky Studio......

"Re-evaluating the impact of animated films on Fox!"

"If animated films weren't important to Fox, we could have given up Blue Sky Studios."

"But you can't just give up, but continue to drag it out, so that they can buy Blue Sky after "Frozen Planet"."

"We need to send him an unexpected signal that we just want to grow in the Internet space."

"As for IGN and Rotten Tomatoes, it was an accident."

"And after receiving the message, as long as he uses gentle means to compete with us, we have already won."

"Because the longer it drags on, the better it is for us, and I need time to convince the board to move the company from Australia! When News Corp becomes America's company, we don't have to worry about these guys taking our company! ”

The firm words made the content president breathe a sigh of relief.

The boss sensibly does not fight with the opponent, which means that the company has a chance to survive.

As for Blue Sky Studios?

They had evaluated the company several times and didn't see much potential.

In this case, if it is lost, it is lost.

And if Roland Allen knew about News Corp's speculation and plans, he would definitely say with a confused face-

"I'm really not on the fifth floor! I'm just a stinky brother who does things on the first floor! ”

What IGN what Rotten Tomatoes?

After Roland won the Oscar, he floated into the sky!

He is now thinking about Apple on the left, Google on the right, Amazon on the right, and Gilead on the back, and then ask God to borrow ten years, and then he can hit whoever he wants! Where else cares about these sites?

News Corp is purely scaring himself!

However, while Keith Murdoch was wondering, Roland Allen actually collected their information.

Like why did it become the largest newspaper group in Britain in 81 years, immigrate to America in 85 years, and reach out to the television industry...... Because of the mistakes he brought about by fluttering, this time he read all the familiar information.

And after he finished reading the information of News Corporation, his restless heart also calmed down.

Is it because News Corp has a problem?

Yes and no.

Since News Corp. entered America, they have completed nearly 100 acquisitions in total.

In the mid-eighties, he acquired six television stations and Twentieth Century Fox, laying the foundation for the television group;

In 94, he purchased the exclusive broadcasting rights of NEL's games, officially entered the field of television, and opened an entertainment television network;

In '96, he launched Fox News Channel to challenge CNN, and in the same year, he launched a sports television network to challenge Disney's ESPN;

In '97, it spent 4.7 billion yuan to acquire New World Radio and Home Channel;

In '98 they swallowed the Harbor Collins Publishing Company, and they all had radio stations in 22 major cities across the United States.

In addition, in 93, they also bought STAR TV in Asia, so that Star TV could further cover Asia;

In 98, the British digital TV platform was established, and more than 200 satellite channels were broadcast;

Interactive sports were launched in '99, and at the end of this year, Sky Broadcasting will enter Germany......

This series of acquisitions caused News Corp. to swell rapidly, and also caused Keith Murdoch's stake to fall off a cliff.

Because many acquisitions are stock exchanges.

Of course, the funds to complete the above acquisition are the focus of Roland's discovery, because-

"When they bought Sky TV in the UK, they owed nearly half a billion in financial debt?"

Roland looked at Kate in disbelief, but it was Kate's eyes that answered him, "The information is absolutely accurate." ”

"This is not logical, even if Sky TV is acquired with all cash, it will not cost 500 million!" Roland looked puzzled.

In this case, Kate also sighed and said helplessly: "My news can't be wrong." ”

"Moreover, the golden decade of News Corp's development in the United Kingdom relied on Margaret Thatcher."

"And after Margaret Thatcher left office, she was also succeeded by John Major of the Conservative Party."

"So you don't need to be surprised, even if the acquisition is weird."

"Because ......"

"Rules are meant to be broken." Before Kate could finish speaking, Roland picked it up.

"Uh-huh~" Kate nodded in approval.

If you want to collect all the information of the News Corporation, the use of the state apparatus is naturally the best way, and it is difficult for Roland to find a way on the American side, but he can listen clearly to the Second Mine of the News Corporation.

Please ask Kate to call her mother's family, and those guys who are in the British aristocratic circle can find out the bottom of the matter in a matter of minutes.

Although none of this information is classified, and the investigation methods are not concealed, it is easy for News Corp to know.

But for Roland, that's the best outcome.

Because his ultimate goal is to buy Blue Sky Studios, as long as News Corp is willing to sit down and talk, he can even accept the bidding method of a bear hug, and check their old bottoms, just hoping that they can sit down and talk......

The message Roland wants to convey is-

'We all know about your unruly behaviour in England. ’

As a non-American company, these actions have been suspected of endangering public information security. ’

As a company that settles in dollars, you know the consequences of doing so. ’

'No one should try to make a big move. ’

However, Roland just wants News Corp to calm down and not to preemptively acquire Blue Sky Studios, but in the eyes of News Corp., this special code is already a warning!

At the same time as the quotation for Blue Sky Studio, I also checked News Corp's old background in the UK?

What else could this be if it weren't for the dissatisfaction with their cultivation of stifling methods?

If before, Keith Murdoch only believed eighty percent in the analysis of his subordinates, then now, he has affirmed that Roland's offer to Blue Sky Studio is an ulterior motive!

And in this case, is Fox's animation business still important?

Anyway, they're all ready to be cut, so don't get it!

As a result, the matter of re-evaluating the importance of the animation business to Fox was simply thrown aside.

Use procrastination and pretend you don't know about it.

It can't be helped, this is the pain of foreign companies.

The local companies in America will hit you if they want to, and they don't need any reason.

Although America does not want a monopoly, it just does not want a monopoly to emerge in the country, and it would be great for them to have a monopoly on the global market.

After all, robbing opponents to support oneself is the most correct way to develop!

That is, it has stifled the enemy, but also strengthened itself.

As for hooligans?

Capital comes into the world, dripping with blood and filth from head to toe.