Chapter 1028: A God-given Opportunity in Eric's Eyes
Friday, May 4th.
Modu, the headquarters of Longyu Group.
In the conference room, Eric was carefully reading a report, while Zhao Xuming was sitting on the side and waiting patiently, carefully observing Eric's expression from time to time.
After a long time, Eric put down the report, nodded and said, "Well, the level of this report is okay, although it is not perfect, but it is also very valuable." ”
Zhao Xuming was relieved and hurriedly said: "Of course, in order to complete this report, my colleagues all attached great importance to it, consulted a lot of data, and issued a large number of questionnaires. ”
"It's a pleasure to help you."
Eric put the report aside: "Let's finish the report first, we still can't relax, there is still a lot of work to be done." ”
"In terms of overseas leagues, except for Europe and the United States, we are all at a disadvantage; The development of the mobile game version is not smooth, the previous version did not do data exchange, I have feedback to the headquarters, they said that they will modify, and strive to achieve data exchange, but the consequence of this is that the mobile game will be postponed for a period of time before it can be launched. ”
"The popularity of Mission and Choice has made GOG's new hero 'Skylark' popular, which is also bad news for us......"
During this time, the confrontation between GOG and IOI was mainly focused on four different areas.
The first area is overseas leagues.
So far, the overseas leagues of the two games have basically been organized, of course, mainly in relatively developed regions.
After all, there must be a player base first, then there will be players and spectators, and the league will have popularity.
The holding of overseas leagues is also accompanied by the promotion of overseas servers.
Finger company and Tengda Group have adopted two different promotion schemes: Finger company is a big package, and the league promotion in various regions of the world is responsible for its own unified operation, and branches are opened in various regions for unified operation; Tengda, on the other hand, cooperates with large local companies and gives them full freedom.
It turned out that in the early stage, it was obviously Tengda Group's method that was more useful.
These large companies are familiar with the local situation, and it is profitable to cooperate with Tengda, so they naturally work very hard to promote. The influence of the finger company in Europe and the United States is relatively strong, so the two sides are showing a see-saw situation, but in regions such as South China, Eastern Europe, East Asia, Southeast Asia and other regions, GOG obviously has the upper hand in all aspects.
The second area is the mobile game version.
The finger company has been developing the mobile game version of IOI, and the efficiency is not bad, and the first version of the test version has been released, and it is ready to start testing.
However, as soon as Eric got his hands on the beta version, he called the top management and asked them to cancel the beta and continue development.
Because Eric found that this test version of the IOI mobile game version did not achieve complete data interoperability!
Obviously, the person in charge of the research and development of the IOI mobile game on the finger company didn't think so much, so he just transplanted some of the heroes suitable for mobile games in IOI to control them in the way of virtual joysticks and skill wheels, and then symbolically transplanted a few skins.
And in terms of charging, it was originally intended that heroes and skins would be recharged.
This seems very reasonable at first glance, the mobile game transplanted by the terminal game is also to be developed, and it costs a lot of manpower, if the terminal game buys the skin mobile game and uses it casually, then where does the money for the development of the mobile game come from?
But Eric's transatlantic phone call made the top brass realize the seriousness of the problem.
It's not just a mobile game, it's part of a price war with GOG!
You know, GOG is all interoperable. If players find that the data of the IOI terminal game and the mobile game are not interconnected, and they have to buy new skins on the mobile game, they will have to fry the pot again.
The Finger Company has been scolded by players once before because of the price of heroes and skins, and it is definitely not possible to make the same mistake again.
Eric couldn't help but sigh, fighting with Mr. Pei is like this, and he can't relax for a moment!
Because Mr. Pei is always in front, as long as he relaxes a little, he will definitely go into the trap that Mr. Pei dug before.
However, with such a delay, the launch time of the IOI mobile game version will be postponed again.
The third area is the ICL and GPL leagues.
There is nothing to say about this, the ICL league is still in a state of being fully beaten by the GPL league.
It is worth mentioning that the three sources of high popularity in the ICL league are FV club, unofficial stream commentary of Rabbittail live broadcast, and BP whole life competition, and these three sources of popularity are all related to Tengda......
The fourth area is the current operation of IOI and GOG in the domestic market.
Again, there is nothing to say, ioi is still being beaten by GOG.
What's even more terrifying is that the market share of the two games is not of the same grade, and with the recent release of the "Mission and Choice" movie and the release of the game, GOG's market share is still rising, and it is still squeezing the living space of ioi!
Because GOG and "Mission and Choice" are linked, a new hero "Skylark" has been introduced.
Originally, GOG helped "Mission and Choice" deliver heat, but after "Mission and Choice" became popular, it in turn helped GOG deliver heat!
Therefore, Eric's time was not easy, and various things kept him a little busy.
In order to defeat Mr. Pei, he must take time out to study Mr. Pei's thinking pattern and strive to know himself and his opponent.
Of course, as early as half a year ago, Eric had already studied Mr. Pei's way of thinking and made a judgment of "gambler" on Mr. Pei.
And now he asked Zhao Xuming to take the people of Longyu Group out of this report, in order to further confirm his ideas.
As it turned out, everyone was on the same page, which gave Eric more confidence.
How to use Mr. Pei's "gambler" mentality is the key to breaking his undefeated myth!
After sending Zhao Xuming away, Eric was alone in the conference room, combing through the information he had recently obtained from beginning to end.
"Every time Mr. Pei succeeds, there is a very key factor."
"That is, Mr. Pei always seems to be able to 'break the circle', which is amazing."
"In the case of Mission & Choice, almost everyone who knew about the investment in the game and the film didn't think it would pay for itself."
"Because the market for games and movies is so large and there are so many loyal users, it is impossible to recoup the cost according to conventional data estimates."
"But looking at the sales of the game and the box office performance of the movie, it is clear that it cannot be measured by conventional data. In other words, "Mission and Choice" has attracted a lot of people who don't watch science fiction movies much, or even don't watch movies much, and it has also made many people who don't play RTS games often willing to pay for it. ”
"And movies and games can also enter overseas markets, which will be an additional income."
"It is with these additional groups and additional income that "Mission and Choice" not only did not lose money, but was able to explode and make a lot of money."
"This is Tengda Group's strength, and it may also become its Achilles' heel."
"Because Mr. Pei often does something that is extremely risky and equally rewarding, once he 'breaks the circle', he can always create miracles. But if it fails, then it will inevitably hurt the vitality of the entire Tengda Group. ”
This is also in line with my previous speculation: the secret of Pei's ability to quickly promote GOG is actually to burn money. Pei is always a gambler, he and Tengda Group are in a state of dancing on the tip of a knife, and the company's ability to resist risks is not strong. ”
"Therefore, if you want to win against Mr. Pei, you must make a fuss on this point."
"Now should be the most vulnerable time for the entire Tengda Group's capital chain, and it is also an excellent time to make a move!"
When Eric asked each other three questions with Mr. Pei before, he once said a number: 100 million dollars. He said this was the upper limit of the amount of money he estimated Dayak could afford to burn.
Eric believes that most of these words have established an anchor point in Mr. Pei's psychology and played a certain suggestive role.
In other words, Mr. Pei will most likely reserve similar funds to deal with the money burning war of the finger company. Even if you set aside some surplus, it won't be much.
The money burning war has been going on, from the IOI national server to the domestic league, to the overseas league and the mobile game version......
But Eric didn't directly press all his chips, but carefully watched while burning money.
Now, Eric thinks the time has come.
For Tengda Group, "Mission and Choice" consumed a lot of money some time ago, and although movies and games can make money, it will take a long time to get back the funds.
In addition, Tengda Group has recently opened a lot of new projects at the same time, and mobile phones need to be stocked in large quantities, so cash flow must be very tight.
Suddenly burning a large amount of money at this point in time is obviously the perfect time!
If Mr. Pei doesn't follow, then such a large sum of money can receive good results, so that the offensive and defensive momentum of ioi and GOG will be reversed in an instant; If Mr. Pei follows, then Tengda Group's already fragile capital chain will become even more precarious.
Eric couldn't help but smile smugly, after dormant for so long, he finally caught a great opportunity to turn the tables!