"So, you mean, Warren Buffett values the 'R and K' that's being formed at five billion?"

After dealing with the two matters of game entertainment and search engines, Roland declined the dinner invitation of the Big Three, hurried home, pulled Kate and David into the study together, and talked to them about jewelry.

When Kate heard the valuation of five billion, Ben's flat forehead suddenly bulged, but after Roland said the old man's estimated market share, the dark clouds that shrouded her brows because of surprise suddenly dissipated, and a smile appeared on her face.

"Eat 80 percent of America's jewelry market in five years?"

"Eat up 50 percent of the world's jewelry market in less than 10 years?"

"He's trying to maximize your influence!"

"That's not right! He's counting me in! ”

"Huh?" Kate's reaction made Roland wonder a little, "What do you mean?" ”

He really doesn't understand the jewelry industry and is willing to ask shamelessly.

But Kate felt that her man had fallen into a misunderstanding.

"What is the most important thing about a jewelry brand? Is the story right? But while mastering the story, you also need a lot of publicity to let the guys who haven't heard the brand story understand the content and make a deeper impression on those who have heard the story. ”

"Is the 'R and K' brand worth 500 million? Personally, I think that if you look at the brand alone, it is absolutely not worth it, but if you add the two of us, the situation is different, I am talking different, but it is not the beautiful fantasy that we give to this brand, but the invisible resources behind the two of us. ”

"Behind you is the whole of Hollywood, and your good relationship with the Big Six can make the brand appreciate, just like people met Tiffany through "Breakfast at Tiffany's", Bulgari through "Cleopatra", "Gentleman Loves Beauty" met Harry Winston, no matter when, almost all jewelry brands like to product their ads in Hollywood movies."

"And when female celebrities and jewelry pairings come along, the potential impact is unmatched."

"If before, those jewelry brands could cooperate with the Big Six, then now, after we launched 'R and K', what do you think is the preferred brand for the Six Congresses? If Disney releases a youth film, will it choose other brands for the diamond ring that symbolizes love? You're working on the Lord of the Rings trilogy right now! If The Lord of the Rings succeeds, you still have The Hobbit! And if Time Warner releases a romance movie, will the jewelry that symbolizes love choose other brands? Harry Potter has Steven because of you! If Universal comes out with a fashion film, the most conspicuous position of the big-name jewelry must be 'R and K', because this kind of thing is harmless to them, since everyone is chosen, then why not choose a partner with whom they have a good relationship? ”

"Because of your existence, the brands that were able to advertise in movies before have lost an important marketing channel, and not only that, but your relationship can also make 'R and K' kill all sides on the red carpet."

"The actresses who participate in your leading projects will take the initiative to bring 'R and K' jewelry, and those actresses who are eager to get resources will also be very interested in paying for support, and how many projects can you influence? If Steven treats you as a 'son', our brand doesn't need to find a spokesperson at all, because everyone is a spokesperson! ”

"This kind of advertising effect is not something that can be explained by one or two hundred million, and as long as you are still active in the circle, those smart actresses will continue to have an endless impact on our brand, because for them, the project is the most important thing."

"One less endorsement is just one less money, but if you miss an opportunity because of an endorsement......"

"They're going to cry to death."

"And for other brands, this is the biggest bad news!"

"The most capable Hollywood channel is controlled by you, how can other brands get ahead?"

"The point is, this point does not touch the antitrust bill at all......"

"There is a precedent of De Beers, as long as 'R and K' can eat market share, other brands can only die!"

Okay! Roland understands it!

It turns out that in the valuation of 500 million, there is also his influence in Hollywood!

How much influence do Hollywood movies have on jewelry sales?

For this kind of potential calculation, there is no precise number at all.

However, "Anna Karenina" starring Keira Knightley increased sponsor Chanel's jewelry sales by three percent that year; Carey Mulligan's collocation in "The Great Gatsby" made Tiffany & Co. specialize in a "The Great Gatsby" series of jewelry, and the Harry Winston diamond earrings worn by Jennifer Lopez in "The Manhattan Maid" became a hit that year, knowing that the pair cost 3,999 dollars!

And then it was bought out......

Is there any reason for this special code?

The influence of Hollywood movies on jewelry is huge, because many potential buyers simply don't have time to see all the new jewelry brands of the year, but if they like it when they watch the movie, then they don't have to choose......

Because of the aura of the star and the love of the heart, these potential customers will make the most 'rational' choice.

Before, brands were able to get a piece of the Hollywood movie, but now ......

Roland can at least guarantee Fox, Universal, Warner...... Well, as long as Roland has been operating Warcraft Film and Television with the concept of a copyright company, then he can influence the Big Six plus miscellaneous film companies such as DreamWorks......

Although this influence cannot be quantified, the acquisition of 'R and K' means the loss of other brands!

Hollywood, which controls the outlets of public opinion and carries out ideological dissemination, only advertises the 'R and K' family?

Big brands can hold up! Small brands can only die!

With their deaths, isn't the market empty......

"What about you?" Roland, who figured out what Warren Buffett was looking for, followed the ideas provided by Kate and drew inferences, "Don't you tell me that Warren thinks he can use you to seek a 'royal emblem' from the British royal family?" ”

"Huh?" As soon as these words came out, Kate laughed, "What do you think? ”

"Prince Charles has the right to give a brand the badge of 'Royal Queen'."

"Although the procedure is cumbersome......"

'Hold the grass ......'

Looking at Kate's smiling eyes, Roland silently spat fragrant in his heart!

It turns out that the embezzlement of the market that the old man said turned out to be this kind of embezzlement! ’

That's right, a brand's story is worth half a billion?

Warren Buffett isn't crazy again!

The reason why he thinks that 'R and K' can be worth 500 million is because Roland can make this brand achieve a fake monopoly in terms of publicity! That's because Kate can make the brand more beep!

What is the most important thing about a jewelry brand?

That's the style and the story!

With a story that the public yearns for, it can drive more ordinary consumers to buy it!

Add style to the story, and that is to kill all classes of consumers!

And the easiest way to get style is to ask those old men and women in the British royal family to give the brand a badge!

Just like Asprey, the most exclusive British luxury brand that has remained the most exclusive after two hundred years, Victoria, Elizabeth, Margaret, Wells, . Morgan...... One name after another makes the brand full of beeps!

Cartier, known as the 'King of Jewelry', directly talks about the rise and fall of European royalty for a century!

Even MIKIMOTO is labeled as a jewel of the Japanese Imperial Family!

Although Warren Buffett told Roland that these endorsements are not as good as the stories that the public loves to read.

But if there's both a story and a style, isn't that the best outcome?

If Roland can make Hollywood actresses spontaneously wear their own jewelry, then Kate can sell these things to England, and their background relationship may not be the best in a single field, but it is something that all giants can't do.

The existing giants on the market have a history of 100 years, which means that the brands located in Europe cannot eat the dividends of the rise of America, and the brands born in America have enjoyed the dividends of rapid development, but they are missing a little bit of heritage, and none of them can combine them perfectly, and now they ......

"Alright! Looks like you know a lot more about this than I do! ”

Roland got up and gave Kate a light peck on the cheek, unabashedly expressing his love.

"Slightly ......"

In response, Kate's grimace was echoed, and the girl leaned on her man's body, very pleased with the sense of involvement.

Looking at the two people who were showing their affection there, David, who had listened to a bunch of heavenly books, turned dark.

"If you know this, why did you let me do it?"

David felt like his mind was in a daze!

'You know a lot more than I do, so why do you need me to do everything?' ’

'Do you really think of me as a tool?' ’

Stumble!

"Aren't we running out of time?" Roland replied very shamelessly.

"You don't have time? I don't think you have time to play, right? David rolled his eyes and said angrily.

"Hey! How do we call it play? Work, work, all for the sake of work......"

After understanding why Warren Buffett valued 'R and K' at 5 billion, Roland, who was in a good mood, was in a hurry, and after seeing his stinky fart, Kate immediately slapped him and took the opportunity to expose the topic.

"David, don't be angry, if you ask me to say this kind of thing, then I can explain all the process clearly, but if you ask me to do it, I definitely won't, just like we British know better than you what the French 'knight' is, we just know the operation process, but ...... Knowing doesn't mean you can do it. ”

"We are all new to business, and we have to ask you for help with our negotiation skills and methods......"

As soon as Kate said this, David suddenly felt much more comfortable...... Well, he's even more uncomfortable......

Thinking back to the brand concept that Roland told him at the end of last year, looking at the present, the two people who love each other are separated, which makes him extremely painful - Roland keeps saying that he does not believe in love, but under the binding of interests, he now loves Kate more than anyone else, when a man tells himself that he must love a woman in his life and cannot cheat, this natural emotion is really a great irony.

But at the same time, David also has to admit that this is really love.

It's still the kind of love that countless external forces can't destroy.

'It's really funny......

David complained in his heart, and then he no longer thought about the final thing, and said: "Since both of you can accept the valuation of five billion, and know in your hearts what Warren Buffett will ask you to do in the future, then I can spin off 'R and K' from the name of Double Star Group, form a company of my own, and negotiate with them." ”

"Of course, I need to know your bottom line before I negotiate."

"According to my estimates, if 'R and K' wants to grow big in the short term, the easiest way is to annex, I think Warren Buffett may use Berkshire Hathaway's existing jewelry company as capital, directly with real investment, so that as long as the door is changed, 'R and K' can own a part of the market, instead of starting from scratch."

"I don't know if you can accept this, if not, then they may appoint commissioners and interfere in the business......"

Over the next two hours, David explained the advantages and disadvantages of Berkshire Hathaway's involvement.

The so-called advantage is actually that it is good to enjoy the shade with the back of the tree, and with Warren Buffett's resources, the brand can achieve crazy expansion, and with his shareholding, those who try to use the knife against the brand also have to weigh it, because now sniping the brand, it is not fighting Roland, but fighting Berkshire Hathaway, who has tens of billions of cash.

Of course, the disadvantage is also very obvious, that is, the other party will definitely interfere in the operation.

However, after careful discussion, the three of them felt that it was not a big problem.

Because only the young couple can continue to work together for a lifetime, the value of this brand can continue, no investor will grab power, and everyone understands that while squeezing the two and kicking them out of the company, the brand will cease to exist.

This is a brand born of people, and no one can take it away.

After confirming this, things were much easier, because they were not married, and after 'R and K' separated from the Double Star Group, Roland and Kate each held 48 shares, and the remaining 4% was sold to David for 50 million.

Although compared with the current price of 200 million yuan estimated at 5 billion, 50 million is a discount of half, but after all, David has been busy for this matter for a long time, and there is no reason for him to work voluntarily.

What's more, the future development of the company will also be tied by him and Warren Buffett, as the external face of Roland and Kate, the work he handles will definitely grow exponentially, businesslike, profit-driven, and no one can find fault.

After chatting about 'R and K', Kate finds that Roland still has something to say to David and wants to leave.

But just as she got up, Roland pulled her back.

"I'll only marry you, and you'll only marry me, so there's nothing to hide......"

The perfect score answer won Roland a fragrant kiss, and when Kate familiarly climbed up to David's previous words, behind the recliner where Roland's father liked to sit on the same thing when his father talked about things, the overlapping memories made David shake his head.

"Isn't 'R and K' your biggest takeaway this time? What more could you want? ”

“ATi。”

"You go and ask me, are they willing to sell?"

"Money is not an issue."

Roland not only wants ATi, but also AMD, but AMD is too expensive now, a company has more than 60 billion, and it can't afford it at all, so he can only try to ATi, hoping that after Microsoft and Nvidia collapse, he can inject vitality into this company.

Of course, I also hope that after Microsoft grows bigger, it still has room to survive.

It's also funny to say, when I invested in Yahoo, I really just wanted to raise money, and the purpose of raising money was to strip Disney's pants and take Marvel into my arms, but when things really happened, a chain reaction appeared.

Microsoft, which wanted Yahoo, became the best buyer, and Roland also began to plot against Sony because he invested in Apple, owned shares in Sony and Amperin and Warcraft Film and Television Overseas Distribution Company, and was able to provide game support to Microsoft.

So, he became friends with Microsoft.

But while becoming friends, they were worried that Microsoft would become powerful if they won the console war and swallowed Yahoo, so they ...... I also want to survive in the cracks after the war.

As a result, the semiconductor industry is also arranged.

The search engine that took over the portal was also targeted by him.

And Disney's original goal doesn't know where it has shifted......

He himself was speechless about this repeated side-hopping behavior, but there was no way, this is life!

Plans can never catch up with change.

After entering the game, I can't help myself, unless I take the initiative to admit defeat, I can only keep running.

But before killing Disney, Roland couldn't admit defeat.

In this way, tossing is the only option.

After twelve hours of arrangement, the development plan of Roland's company has also undergone earth-shaking changes, originally he planned to use the Internet, film and television entertainment, game entertainment these three legs to walk, but now, luxury jewelry and the Internet, are the two most important pincers on the crab's body, game entertainment, film and television entertainment, semiconductors, are the three legs of walking.

Musical entertainment, completely forgotten.

It seems that these five business groups are not related to each other, but if you look closely, you can see that they are inseparable.

Semiconductors are the upstream industry, and the Internet is the feedback terminal.

Game entertainment and film and television entertainment are the terminal content, while luxury jewelry is the derivative of entertainment monetization.

Roland can't figure it out, why did he rush all the way in the direction of the whole industry chain when he wanted to be a media, he feels like Microsoft now, since everything is good, so why not make it his own?

This kind of ambition that unconsciously rises makes Roland look confused, but it also makes him extremely happy.

Because he finally felt that he was not a salted fish who could only hug people's thighs.

Of course, although everything is ready, there is still a lack of east wind.

The key to promoting the rapid development of the five major business groups is still "Black Hawk Down".

Going around and around, this root is still in Hollywood.

"Sonei-san, it looks like you're really going to die......"

"If you want to blame, you blame Disney......"

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