In this world, no success is accidental.

Many people may think that Hollywood is the largest casino in the world, and all kinds of capital are gambling on luck with money, seeing good projects and rushing to avoid bad projects, and then praying for God to bless while investing money, waiting for the birth of the final result with anxiety, but in fact, the guy who really gambles like this has already lost his pants and jumped off the building.

Take Disney, for example, they have never left their luck with movies as commercials in the Walt Disney era, and the real goal is to drive the profits of other projects by means of global promotion.

At the time of the establishment of the film, they had already defined the starting point of the production as selling goods, and in this case, the charm of the character was greater than the plot of the movie, and it became a matter of course.

There's no Maleficent garbage, right?

But they still sold a box office of 750 million.

What's more, the box office is not Disney's profit point at all.

Because of the costume of the fairy godmother Marlene Felsen, it has reached the top on Halloween for five consecutive years.

The income from this alone has already exceeded the movie itself.

And what about "Maleficent 2", which was born after seeing the crazy box office of the previous game?

The bad plot makes Arlo the most disgusting Disney princess.

But at the same time, Arlo continues to die in the film, and the act of cheating the godmother once again stimulates people's affection for Mary Fessen, and on the surface, the movie hits the streets, but Marlene Felsen's new skin, which is deeply sympathetic, continues to sell out.

Seventy-five knives for a fixed sit-up action, three hundred and ninety-nine knives for a replaceable doll, sold out of stock.

So, what is a movie?

Under normal circumstances, if you want to advertise a product globally, it will take at least two or three hundred million.

The effect is not guaranteed.

And when I took these two or three hundred million to make a movie......

Advertising fees, but also special code can be returned to blood through the box office!

In addition to Disney, most of the remaining companies are also doing the same.

Warner and Sony's movie-derived games have surpassed movies in revenue year after year;

Universal's Jurassic peripherals, Minion peripherals, and racing peripherals brought by Fast and Furious also make movie revenue like a joke;

Even the worst Paramount can make "World War Z" into a game to suck blood and sell Tom's figures!

And at this time, leeks ridiculed the huge losses of capital?

With this kind of vision, it's no wonder that people cut it and fly!

In fact, while Sony, Fox, and Paramount are laughing at Roland, why aren't Roland laughing at them?

Lost 30 million?

That's for Christopher Nolan!

After the formation of the Nolanist group......

Not to mention Sony, Fox, and Paramount, even if these three are combined, they can't escape the fate of being beheaded!

Of course, this is not to criticize Christopher Nolan's works, nor to diss his fans, but in the eyes of capital, fans and creators, who are all lifeless individuals!

What fan circle? Deity? None of that matters!

Because interests are the father of capital!

As long as you can make money, what's wrong with having a personality cult?

As long as I can make money, I can even sell myself!

Marilyn Monroe, Michael Jackson, Michael Jordan, which one doesn't have a bunch of churchgoers?

Although these words are hard to hear, creating gods is the invincible means of capital to harvest leeks!

Therefore, boycotting the rice circle is really a mouth for the ears - but the brain!

Because no one can do it, let capital, not profit-seeking!

The son of the old man can become a debt for his father under the cleaning of the public relations draft!

The 60,000 LV kite that I used before is the same as a fake!

The Polish stupid donkey's bounce ticket can be turned into excellence under the cleaning of the filial son!

Isn't it a game before co-authoring?

…………

Of course, Roland's god-making plan is only known to him, in the eyes of outsiders, Warcraft Film and Television is really hitting the street this time, and the group that belongs to his own people has no time to care about these things.

Because continuing to push "X-Men", that's the fundamental.

That's right, when "Memory Fragments" was released for four weeks, on May 4, "X-Men" also landed in theaters strongly, fighting with "The Mummy Returns", which was released on the same day, to meet the public.

And the reason why the schedule is so tight is entirely because there are too many masterpieces this year.

On May 11, there is "Holy Knight" starring Heath Ledger, although he is not as famous as later generations, but on May 18, there are "Shrek" starring DreamWorks and "Angel Eyes" starring Jennifer Lopez.

In other words, if "X-Men" did not fight "Return of the Mummy" on May 4, but chose to play against "Holy Knights", then a week later, they would be slaughtered by their own people, and if they moved the movie to the last Friday of May, that is, the 25th, in order to avoid "Shrek", it would run into Disney's "Pearl Harbor" again.

In this way, the release of "Memory Fragments" has become the only choice for Warcraft Film and Television.

With the arrival of May 4, it is not surprising that there are long queues in the ticket halls of major theaters in North America.

It's just that this time, people didn't treat "X-Men" with the same crazy emotions about "Spider-Man 3" as they did half a year ago, but hesitantly stood in front of the vertical poster, not knowing what to do.

"Which one are we watching?"

A couple with their fingers interlocked, the boy's eyes fall on Rachel Weisz's single poster, while the girl's eyes are fixed on Hugh Jackman, who is dressed in a black bodysuit and has a beard.

"Let's watch 'The Mummy Returns.'"

The boy said: "We have all watched the first "Mummy", and now we are naturally watching its sequel! ”

Such words caused the girl to make an unexpected sound, "We have seen "The Mummy"? ”

As she spoke, her gaze also flickered, and after staying on the poster of "The Mummy Returns" for half a minute, she moved back to "X-Men", "What is "The Mummy" talking about? I forgot about it......"

"It's the story of Brandon Fisher and Rachel Weisz's adventures in Egypt!" The boy shrugged his shoulders and said, "Pure special effects, if you ask me about the plot, then I really can't tell." ”

"You don't remember the plot either?" Hearing her boyfriend say this, the girl's voice also became a little cheerful, "Since I don't even remember the plot, let's go watch "X-Men"!" ”

“Why？” This behavior surprised the boy a little.

But before he could give his thoughts, the girl said reasonably: "The reason is very simple!

Since we don't remember the plot of "The Mummy", then go to watch "The Mummy Returns", isn't it just looking for pleasure?

Instead of guessing, let's go and see another new story! ”

“……”

The boy was a little speechless, "But we said we'd watch two movies this month!"

Now that I've watched "X-Men", the next game is definitely next week's "Shrek"! ”

"It doesn't matter!" While the girl felt indifferent, she was also more interested in the handsome guy on the poster, "Although I missed it now, when the discs of "The Mummy Returns" are released, we can rent all the discs of the two movies home to watch!"

What's more, do you think I don't know what you're thinking?

Do you want to watch "The Mummy Returns" and don't you just think Rachel Weisz is beautiful in jeans and a camisole shirt?

Spend a dozen dollars just to catch a glimpse of Rachel Weisz?

What a loss! ”

The boy's words made the boy unable to complain, and he looked at the guy who was also doing on the poster, and he thought to himself: 'Don't you also think that this Australian actor is more handsome than Brandon Fisher, so you want to watch "X-Men"?' ’

It's just that he didn't dare to say this kind of words at all, so he could only follow his girlfriend's meaning and say, "Okay! Okay！ Let's go watch X-Men! Let's go watch X-Men, shall we? ”

Sanguan runs with the five senses, this sentence is not nonsense.

The reason why many actors become popular overnight is because he is handsome.

That's how Tom Cruise started, and Edward Norton was even more handsome in "Fear of the First Degree".

When the public doesn't know you, appearance is a weapon for fame.

Handsome guys will get more opportunities, because beauty itself is a scarce resource.

Of course, no matter how handsome Hugh Jackman is, he can't reach the point where Roland Allen kills both men and women, so if someone eats his face, then someone is not interested in him, and under this alternating choice, when the little couple enters, there are more than 100 seats, and there are 60 adults, and more than 30 positions in the front and back, left and right, all of which are empty.

Compared with the previous blockbusters with a 90% attendance rate, the number of viewers like "X-Men" is really a bit stretched, but if it is compared with the average attendance rate of 40% at midnight, the 60% number is already a passing level.

Especially when Roland Allen explicitly forbade Warcraft Films to bundle the "X-Men" and "Spider-Man" series, it is already a very good result that so many people can enter under the impact of "The Mummy Returns".

After sitting for a moment, the lights dimmed.

As the screen lit up, Marvel's flipbook-like logo suddenly appeared.

When the audience in the theater saw the beginning that was not mixed with the Universal logo, their unexpected emotions suddenly surged, because the last work that dared not to insert six logos at the beginning of the film was called "Spider-Man".

"Is this movie a follow-up to Spider-Man?"

"I don't know! I've never heard of it before! ”

"So how can it only have a Marvel logo? I remember that when "Spider-Man" was released, some media deliberately popularized science, saying that "Spider-Man" was an independently produced movie by Marvel, and Sony just invested money, so Sony did not hang a logo, and now, "X-Men" is also an independent work produced by Marvel? Globe only invests money? ”

"Who knows? Let's watch it first, and when I get back after reading it, I will ask on Rotten Tomatoes and check it on IMDb. ”

No one could answer their questions, and while they were wondering, the movie had already begun.

At the beginning, it was Germany in 1939.

On a dark and rainy night, it was like day illuminated by searchlights.

Nazis, who are searching for Jews throughout the city.

Soldiers armed with guns struggled to kick open the doors of each house, forcing civilians to gather in the street with black holes, the raindrops the size of beans wet the clothes of these people, and the staggering footsteps splashed countless mud, like sheep-like obedience, which is the embodiment of inner fear, and the dead silence of going out of the city is the desire for life.

That's right, in Marvel's setting, Magneto Max Eisenhart is Jewish.

His abilities were also awakened while hiding from the Nazis massacre.

His hatred for human beings was formed by the oppression he experienced since childhood.

It was for this reason that when the loaded Nazis soldiers dragged the little ones in newsboy hats and red shirts away from their parents, he showed his revolt against being separated from his family, especially when he saw the gates of the concentration camp closed by them, and his outstretched hands made him feel the charm of the magnetic field for the first time.

The iron gate was deformed, and the thorns were bent into thorns, but unfortunately, he did not use his skills when he first awakened his abilities, but only gathered them together roughly, so when the Nazis officer, who realized that something was wrong, rushed forward and slammed him on the cheek with the butt of his gun, the fainting caused by the severe pain brought peace to the world.

When the strange Nazis soldier sets his eyes on the gate of the world, the close-up of the guardrail, which has been changed beyond recognition, proves to the audience the identity of the little boy, and at this time, the voice-over sounds:

"Mutation is the key to evolution, it allows us to evolve from a single cell to the master of cosmic beings.

The process is slow and takes thousands of years, but there is a cycle of mutation every hundreds of thousands of years.

No one knows in what direction humanity will evolve when the mutation cycle arrives.

But everyone knows that in the early stage of evolution, these guys who have evolved will become outliers in the eyes of the public. ”

Yes!

When Roland Allen devolved the production rights to Kevin Feige, the current "X-Men" and Roland Allen's previous life version have a deviation of 100 million points, or Kevin Feige has made changes to the basic narrative structure.

The original "X-Men" has a lot of slots.

The most prominent thing is that the story is not strong.

At the beginning of the movie, Magneto's ability to awaken in the concentration camp was explained, but when the audience didn't understand this plot, the painting style changed and used sunny Tennessee to defeat the rainy World War II Germany.

Immediately afterwards, he replaced the more cute teenager Magneto with a good-looking little naughty, and forcibly pressed the plot of the little naughty and her boyfriend kissing and almost killing each other into the audience's mind.

What the fuck？？？

What are you guys doing?

Magneto just had a ability to go down?

The second-tier hero is directly pushed to the center of the stage?

Those who know understand that the ability of the little naughty is to quickly take away the memory, superpowers, personality and even life of other living humanoid intelligent beings through skin contact, and those who don't know are confused!

I think that the little naughty is Magneto's daughter, and it is light!

If this kind of transition is outrageous enough, then what makes people even more speechless is the connection of the next plot.

When the little mischievous looks horrified as her family saves her boyfriend, the movie cuts to the Phoenix girl being questioned by Congress, where a bunch of people are discussing the issue of the mutant bill!

And after they finished discussing, when the plot continued to advance, as the picture flashed again, the little mischievous ran away, met Wolverine in an underground boxing match, and then was sniped by the saber-toothed tiger The clip was inexplicably presented in front of the audience!

Be reasonable!

After this series of transitions, everyone will not understand the plot of the movie!

And what is the most taboo about commercial films?

Complex!

After watching it for 20 minutes, it turned out to be a foggy one?

How can this kind of result be accepted by the audience?

As a result, under Kevin Feige's control, the narrative structure of the whole film develops linearly.

When Magneto awakens his abilities in the concentration camp, a narration similar to that of "a long, long time" ago begins to explain his tragic childhood of oppression, describing his pain in a dozen seconds, and explaining his escape in equal time.

When Magneto escaped from his cage, revenge became an eternity in his life, and when he found out that he had a special ability, it became his goal to gather his companions to fight together, and in the process, he destroyed many enemies and made many friends, and Professor X, who had a different philosophy from him, was his biggest obstacle.

It's like Peter Jackson giving a seven-minute account of the events of Middle-earth!

In the case of not making a personal movie and scaring the collection as soon as it comes up, why Magneto became a villain and why he wants to deal with human beings This series of things must be explained!

Although these things are indeed trivial things in the eyes of the creator, because every creator will be blindly confident, thinking that the guy who comes to see his work will be able to hold on until the identity of the villain is exposed, but in fact, in commercial creation, try your best to underestimate the audience's IQ and patience, that is the right way!

As long as it doesn't violate logical common sense, it's not insulting the audience's IQ, but adding a sense of substitution to them!

If anyone wants to refute it, then smash "Raiders of the Lost Ark", "Terminator", "Transformers", "Mission Impossible", "Inception", "Batman" and other movies directly in his face!

But if there is a big sale movie, none of them will sell it to the audience at the beginning!