Chapter 109: Not enough capacity
"Boss, the news of various dealers across the country came at noon today, except for some leftovers in Jiangsu and Zhejiang provinces, all the four-wheel drive vehicles in all other regions were sold out in one morning, and they are being urged by countless bosses!" On this morning, in the office of the director of Daqian Group in Yuzhang City, Zhu Qiushui reported to Jia Yapeng with a smile.
Of course, Zhu Qiushui has to laugh, the sales data of the four-wheel drive directly determines her salary next month, and these salaries determine when she can pay off Jia Yapeng's account.
With the debt of 1.2 million plus 8% annual interest on his back, Zhu Qiushui is still very stressed.
"Boss, you are really amazing this time, you actually managed to put new products on the shelves at the same time in more than 20,000 commissaries across the country, and the four-wheel drive cars were all sold out in one day, this is too good, I am afraid that in the whole of China, it is a historical record!!" Zhu Qiushui patted Jia Yapeng's rainbow fart.
However, Zhu Qiushui did not tell a lie, Daqian Group did set a record in the country this time, a record of simultaneous listing in the country.
In the 90s, the boss of a product, in fact, was like the previous elf crisp noodles, from point to surface, ripple spread to market, all of which were listed in one place first, and the rest of the country was slowly listed, and there was rarely such a means as a national simultaneous listing.
It is only after the millennium that the speed of logistics and the speed of information dissemination continue to improve, and the marketing means of simultaneous listing across the country have become the standard configuration of major enterprises.
Although there are indeed some domestic companies that have been listed nationwide simultaneously, they are only listed in department stores across the country, like Jia Yapeng, covering all prefecture-level cities in the country, and at the same time in more than 20,000 canteens around the school in the synchronous listing of four-wheel drive vehicles, which is absolutely unprecedented, creating a legend in the history of Chinese business.
And Daqian Group was able to do this, thanks to Jia Yapeng's previous marketing network that could only be laid by the little hands and elves. After more than a year, this network has already spread all over the country, and has achieved the miracle of all agents in 90% of the prefecture-level cities in the country.
For each prefecture-level city, on average, each city only needs to be responsible for more than 100 commissaries, and they can supply them in advance, so that they can easily achieve the great feat of simultaneous listing across the country.
The simultaneous listing of more than 20,000 kiosks across the country has also brought huge benefits, so that four-wheel drive vehicles appeared in front of all children almost immediately.
Jia Yapeng remembers that when he first knew about four-wheel drive, it was also because he watched a four-wheel drive related animation "Four-wheel drive kid", which was introduced into China in 94 and began to be broadcast, and it was also the first four-wheel drive-related animation introduced in China.
Although this animation did not completely detonate the four-wheel drive frenzy like the four-wheel drive brothers that followed, it also created the first batch of four-wheel drive enthusiasts in China.
"Four-wheel drive kid" This animation is also the first automobile-related animation funded by the Tamiya Group, it is worth mentioning that in fact, this animation was broadcast in Hong Kong, China as early as 91, but it was not until 96 that it landed in mainland China, during which it wasted three years.
The protagonist of the animation, the four-wheel drive Lang, as well as the emperor superstar, and the original emperor superstar and other racing cars also have a lot of fame, but the production level of the animation is really bad, and it didn't cause much splash in China.
It wasn't until 2001 that the four-wheel drive brothers were broadcast in China, which really triggered a four-wheel drive frenzy.
To get back to the point, after watching the four-wheel drive boy, Jia Yapeng was full of curiosity and desire for four-wheel drive, and like these children now, he fantasized that he could also have a four-wheel drive car.
But Jia Yapeng was speechless that the school, as all the shops and commissaries, could not see any trace of the four-wheel drive. It wasn't until a year later, when Jia Yapeng celebrated his birthday, because he made a wish with his father that he wanted a four-wheel drive car, but his father, who came back from working in Jianfu Province, bought him the first four-wheel drive car in his life in Fuzhou.
After 2000, four-wheel drive cars are really popular all over the country, and the two biggest reasons are the animation of four-wheel drive brothers, and the other is because in that, Audi double diamond four-wheel drive cars can be bought in commissaries all over the country, and the two complement each other, otherwise just by virtue of an animation, even if it can be popular for a while, but after all, it will be silenced.
Therefore, Jia Yapeng set the goal of simultaneous listing of the whole country and the entire business plan in the process of listing the four-wheel drive vehicle this time.
There is still some opposition to such a business plan in the company. First of all, this is undoubtedly a great pressure for dealers everywhere, they must communicate with the commissaries one by one, and prepare the goods first.
At the same time, in order to prevent the four-wheel drive vehicle from running away, it can not be distributed in advance, and it can only be put on the shelves the day before the national delivery, which can be imagined The difficulty and pressure of the work can be imagined.
Branches all over the country, from managers to employees, basically have not slept for 24 hours, and because the 16th is the peak of sales, it is impossible to sleep on the 16th, and in the end they have a full 48 hours without rest, which is simply miserable.
Another huge objection comes from the huge cost of stocking 4WD vehicles.
If you want to stock more than 20,000 stores across the country at the same time, then each store must prepare at least 10 boxes of 4WD vehicles! That adds up to 200,000 four-wheel drives.
In fact, in the work conference, Jia Yapeng set this goal to 300,000 and asked the company to stock at least 300,000 four-wheel drive vehicles before the official launch.
This is undoubtedly a huge pressure on the four-wheel drive production line that has just been built, you must know that the production line has just been completed in October, and the installation and production is also a matter of November, and the real production time is only two months.
And this four-wheel drive production line is only a pilot production line with a planned monthly output of only 50,000 units, but Jia Yapeng wants 300,000 units in two months, which directly increases the output by 3 times.
However, in the face of Jia Yapeng's high bonus and tough orders, Director Li could only organize three shifts and start work 24 hours a day, but this could only increase the monthly output to about 100,000 units, which was still 100,000 units short of the target.
Therefore, Jia Yapeng issued an order to let all the idle workers on the side of Daqian Food Factory go to the four-wheel drive production line to support production, and some machines require a lot of time, and at the same time, the work of low manpower difficulty is all done manually.
At the same time, the workers on the production line were encouraged to develop and innovate some ideas that can speed up the work, and a large number of work innovation bonuses were given to the fierce, and later Jia Yapeng even began to transfer people from the state-owned printing plant in Yuzhang City, and finally completed the production task of 300,000 four-wheel drive vehicles in two months, creating another miracle.
However, this also makes the production cost of four-wheel drive vehicles increase sharply, the original production cost of four-wheel drive vehicles is about two yuan a box, the pick-up price of dealers around the country is three yuan a box, and the purchase price sold to the owners of various commissaries is 4 yuan a box.
So in the end, Jia Yapeng can only earn about 1 yuan per box, but the profit is not high.
But this time, a lot of forces were mobilized and a large number of bonuses were issued to speed up production, which directly increased the production cost to about three yuan a box, so when it was finally issued to dealers around the country, Jia Yapeng actually didn't make money, and even lost a little money.
This time, the national synchronous sales are basically losing money and making money, which is far less profitable than the elves simply making money.
But Jia Yapeng still withstood the pressure from all parties and implemented his sales plan strongly, in order to open the market as quickly as possible, when all the children can play with the four-wheel drive car in the first time, so that this novel toy can go to the hands of all the children.
And now, everything has been completed very smoothly, and the results far exceed Jia Yapeng's estimate, he thought that the 300,000 boxes of four-wheel drive vehicles put into the country would be sold for several days.
But I never expected that it was less than a morning, except for Jiangsu and Zhejiang provinces, all the provinces and cities in the country, the inventory was sold out, and the dealers in various provinces cried and shouted to the head office to ask Jia Yapeng to deliver the goods to them as soon as possible.
In this regard, Jia Yapeng is also quite helpless, and now the inventory in the factory is less than 50,000 boxes, and he doesn't know how to divide the 50,000 boxes.
However, fortunately, Jia Yapeng was successfully put into operation on the first production line, and after being verified by practice that there was no problem, he ordered a lot of equipment.
The production line itself is not saturated because some of the equipment is not saturated, and only some equipment needs to be added to double the production capacity of the production line.
In the past, because the stable operation capacity of the entire production line could not be estimated, many problems and deficiencies could be found in the actual production only after trial operation.
Now all the problems and deficiencies have been solved in 2 months of full load operation, and then Jia Yapeng only needs to invest another 2 million to buy various equipment, so the production capacity of the entire production line can directly soar to 1 million boxes per month, and the production cost, each box will drop to about 1 yuan, so that the profit of the head office can reach the level of 2 yuan per box.
Now all kinds of new equipment have been installed and put into production, and the monthly output has reached 1 million boxes, and it is not impossible to reach the limit production capacity of 2 million if the liver is exploded.
After all, 300,000 boxes of four-wheel drive vehicles were sold in one day, and it seems not impossible to sell 2 million in the first month, but it takes time.