Chapter 841: The Four Major Video Sites
The director of the crew also came out to thank the cat factory and Lin Dong.
tells how bleak the situation was at that time, and how the cat factory and Lin Dong were in the snow.
Especially Lin Dong, he invested in his personal name.
Although Lin Dong has been very popular in recent years, his salary has always been very transparent, and the most is only 10 million.
There are only three advertising endorsements, and there are very few variety shows.
took out an investment of 30 million, and it is estimated that he has bet on his entire net worth.
Speaking of advertising endorsements, it is time for Lin Dong's advertising endorsements to be renewed.
The latest price is a million bicycles for biscuits.
Lin Dong eats a lot of this thing, and people send it to the cat factory at every turn, and the most snacks in the snack area are all kinds of biscuits from this biscuit factory.
It looks like I drove it at home.
Lin Dong was also embarrassed to raise the price.
The spicy strip was originally six million for two years, but this time, Lin Dong did not renew it.
It's not that the spicy strips are not tasty, or that there is some quality scandal.
But Lin Dong feels that he is too influential now, and the effect of endorsement is also very powerful, and he will guide children to eat spicy noodles all day long.
Even if there is no food hygiene problem in this spicy strip.
But for children, it is definitely not a healthy food.
Therefore, he could only reluctantly resign from the job of image endorsement and handed it over to Liu Xiaomei of the same company.
On the clothing endorsement side, Paul Smith was afraid that Lin Dong would not renew his contract, so he directly designated Lin Dong as the global spokesperson.
The previous endorsement fee was 13.5 million Huaxia dollars.
This time four million were given.
Don't get me wrong, this time because it was changed to a global endorsement, it was given in pounds.
In other words, for this endorsement, Lin Dong directly got 35 million.
It's definitely a sky-high endorsement.
The money of foreign devils, if you don't make money, you won't make it in vain.
After getting his hands on it, Lin Dong donated 20 million of them to the Meow Food Charity Fund to build a small computer room for the children of Happy Primary School.
In other words, there are only two endorsements left for Lin Dong.
A biscuit, a dress.
However, on the new energy vehicle side of the cat factory, I hope that Lin Dong can serve as the image spokesperson of the new energy vehicle of the cat factory.
Liu Xia, the project director, said that Lin ...... Mr. Dong enjoys a high reputation in the world, and his image is relatively positive, which can bring a good marketing effect to the new energy vehicles of the cat factory.
Mr. Lin was embarrassed.
In the end, I reluctantly agreed.
After all, the endorsement fee given by the new energy vehicle side is quite a lot, as much as 15 million.
Fifteen million is not a small amount.
You can't compare this with Hollywood stars, our GDP gap is large, and the national income level is not at the same level.
The highest in China is only more than 20 million, and the number is extremely rare, only a few people like Fan Xuexue and Li Feihong.
In fact, sky-high salaries, sky-high endorsements, and sky-high appearances, these pots cannot be directly installed on the head of Xiao Xianrou, these big names are the leaders of the industry.
Small fresh meat and small flowers are the products of the platform in order to attract traffic.
In addition to Lin Dong making a lot of money in "Heavenly Bureau", the most talked about is Mango Channel, most of them used to be idol dramas, but this time they finally used reality dramas to earn face for themselves.
Moreover, this show is so popular, they spent more than 200 million to buy the premiere rights, and they really earned it.
Like them, Station M has the exclusive right to broadcast on the network.
According to the agreement, although it is one day later than Mango Channel, the advantages of the online platform are not comparable to traditional TV stations at all.
TV stations you have to wait, you have to put up with advertising.
If you miss one episode if something happens, you won't be able to pick up the next one.
And the video site is different, you can watch it at any time, you can watch it repeatedly, and you can also send a barrage to discuss and complain with others.
This kind of community atmosphere completely kills the TV station.
However, due to the lack of audiences, TV stations will not go unattended.
Mango Channel's ratings are 8%, and it is conceivable how many new users will pour in at Station M, and it is completely possible to equate this drainage with last year's "New Shu Mountain" and "Linglong List".
"Xinshu Mountain" made Station M surpass HuanTV and Mango TV to become the fourth video website.
Then, the role of "Tianju" is to make Station M truly one of the four major video websites.
The fourth and the big four are not the same.
Unconsciously, people began to use the four major video websites to summarize the online video industry, the first is a goose and kiwi fruit take turns to sit, the third is the oil drum, and the fourth is the M station.
In the past two years, oil drums have been going downhill.
Especially after being wholly acquired by Ahri last year, it staged a nightmare for Ahri Capital.
The entertainment company invested by Ahri basically has only a dead end, and the difference is only between dying today or dying tomorrow.
The gap between the M station and the oil drum is getting smaller and smaller.
After the broadcast of "Tianju", the monthly active ranking of the comprehensive video category has not yet come out, and it may have surpassed the oil drum.
Of course, if you want to be compared with a goose video and kiwifruit, Station M still has a long way to go.
Qin Baoer has recently been planning to acquire Xiaopo Station.
Although Xiaopo Station has a certain user and market,But it has been losing money year after year,Under the pattern of the four major video websites,It's really not easy to get ahead。
Video sites are inherently money-burning trades.
A certain goose, kiwifruit, and oil barrels lose almost three or four billion a year, and Xiaopo Station has to burn it together, and its loss last year exceeded one billion.
This is just a second-tier video website to burn money.
Station M also burned a lot.,In 2016, a total of 1.5 billion was invested.,Fortunately, because the game department helped act as an agent for FGO.,Net profit of 500 million a year.,Plus big members、Advertising and other investments.,In the end, I didn't lose a lot of money.。
There is also a difference.
Other video sites spend money and like to spend on traffic.
As long as there is a drama with little fresh meat and small flowers, they are willing to pay a lot of money to buy it.
And their procurement department has the same standard to the outside world, driving down the price of ordinary dramas and raising the price of traffic.
Now the traffic remuneration is hundreds of millions, all of which are done by the three major video websites.
They say that the website is losing money at every turn, not because their members sell cheaply, nor because their advertising is less, in the final analysis, this money is used by them to smash traffic.
If it weren't for hundreds of millions of dollars to buy bad dramas, how could you lose so much money.
Mi Go's video website membership is expensive, and that's because people have a high level of consumption.
Collect dozens a month, and try to add advertising and on-demand payment, but with a look of grievance, we are losing money to serve everyone.
It's disgusting, don't want it.
Station M spends money, and it is all spent on the blade.
Either it is the purchase of copyrights, or the online drama sharing plan.
Whether it is copyright or online dramas, they are biased towards high quality, and the vain traffic is not the focus of consideration.