"Maybe you haven't figured out Bruce's energy yet."

"He's the only player in NBA history, and he's probably never going to be on the level of Kobe Bryant, LeBron James, or even Stephen Nash."

"But don't forget. He was the only super-talented in the NBA to be admitted to Harvard University at the age of sixteen. He has also made a name for himself in other industries, investing in Internet companies that are now valued at hundreds of millions of dollars. He is also the best-selling singer and songwriter this year. Despite just entering the league, his topic is among the top in the NBA. And, every night with a Lakers game, you can see his wonderful footage on the top five. ”

Robert, Nike's general manager of marketing, stood in front of the slide and said to the top management very seriously.

Sitting in front of him was not only founder Bill Fit, but also Chairman of the Board, President and CEO Mark Parker, Chief Financial Officer Jonathan Conder, Chief Operating Officer Alex Parker, and Executive Vice President Dailie Ann.

Robert went to great lengths to convince his immediate bosses that he had to let them know: "Bruce is a rare sneaker promoter." Here's a statistic that his game highlights are viewed on YouTube far more than rookies in the same class, and in similar videos posted at the same time, both clicks and comments far exceed any other player. ”

"Although the print media criticize him every day. However, on the Internet, his influence is more positive than negative. Young netizens around the world love his whimsical passing style and his ability to tease tough opponents in applause... It's very close to the fans, because most fans don't have NBA-level physicality, and Bruce Lee gives them another possibility. ”

Saying that, Robert didn't forget to play Li Zhen's wonderful shots.

"The most important thing is this."

Speaking of which, Robert brought up the layup scene when Li Zhen faced off against the Bobcats.

As Bruce flew through the air, all the executives couldn't help but open their mouths slightly.

His aerial posture and moonwalk-like strenacy in the air made them irrepressibly think of the man who made Nike overtake Adi to the pinnacle of the sports brand.

At the time, his agent, David Falke, was also swaggering to ask for shares.

At that time, almost everyone was against it. But the founder, Bilfit, agreed, and then... Only then did it have the glory of the back.

"I don't think it's just a fluke that his first sneakers sold out, he has a lot of personality. He also has a handsome face, a charming singing voice, a brain full of whimsy, and an extremely dedicated and diligent professional attitude. ”

"He needs our marketing network now, he needs our industrial chain. So, we still have room to bargain if his sneakers are sold out again at Christmas. So... We have lost the initiative completely. ”

Robert spread his palms, looking worried.

However, CEO Mark Parker raised an eyebrow: "I don't think his second batch of sneakers will continue to sell well." ”

"The first batch sold out because he took advantage of the hunger of his die-hard fans. Most of those buyers were his fans, or fans from the NCAA. As he plays in the NBA, more and more NBA players attack him, and this part of the fan base will continue to fade. ”

"Their company's biggest asset is their team of designers, and in fact, the price we give is pretty impressive."

Mark Parker's attitude is consistent, he agrees with Lee's market value, but he doesn't want to continue to increase it. No matter how fanciful Robert may say, he thinks that the price given now is already the limit.

Moreover, if Li Zhen is too high, what do other top stars think? LeBron, Kobe, their team is impossible to accept, which is bound to cause a big internal backlash.

Just when things are at an impasse.

CFOs have a different opinion.

"I think the biggest reason for the rejection of our previous acquisition plan was probably not money, but equity." Jonathan said: "What sets Li Zhen apart from other stars is... He comes from a wealthy background, he has a visionary eye, and as you can see from his initial stake in Facebook, he doesn't need to squander a lot of dollars, he has a healthy and long-term financial mindset. ”

"So, why don't we change direction, we can change from acquisition to collaboration. With a small amount of cash, plus our production and sales channels to invest in the shares. ”

Jonathan's suggestion made the COO nod his head again and again, and it really was the least risky way.

The Executive Vice President agrees that this is the way to go.

Mark Parker clapped his palms even more: yes!! As long as you establish a good connection with that group of designers, Li Zhen's brand will be smashed at that time. When he can't pay his salary, let's dig up the designer team, wouldn't it be beautiful.

The more he thought about it, the more he felt that this was a good road.

However, Robert asked: What if the Li Zhen brand becomes a super brand by virtue of our channel advantages? Just like AJ, it's even more popular than AJ in Asia.

Forehead....

There are different ideas in the office.

Jonathan doesn't rule it out.

Mark Parker said firmly: no way.

Therefore, the final vote was made to approve the equity plan.

It's just that Bilfit stresses that it is necessary to ask for as many shares as possible, and the cash offer can be raised.

……

At this time, Li Zhen, who was rushing to Chicago, couldn't imagine that Michael Jordan actually took the initiative to contact TNT to talk about his draft vision and bet with Charles Barkley about his future. What is even more unexpected is that NIKE suddenly changed his way of thinking about negotiations.

But either way, it's all good news for him.

However, what concerns him most now is... Why is Hillary Duff so fondly in her heart because I saved her? Or is it because I'm really that handsome?

It shouldn't be!

He had the Los Angeles Times in his hand, and the headline in the entertainment section was Hillary Duff's public pursuit of him: the news had surpassed Britney's shaved head and Hilton urinating on the street, and gossip fans had gone out of their way to knock the sugar of the sugar princess.

However, Li Zhen was unexpected.

Didn't they all already tell her that they don't want to fall in love now, and they don't have feelings for her?

Why did you still rely on it?

Although I say that I am single now, but... That doesn't mean I have to find a girlfriend right away.

What's more, I am now carrying positive energy, and my physical fitness has not been trained to the extreme, so what kind of personal relationship do I talk about.

……

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