Chapter 438: Netflix? Cuisine!

Many people may think that streaming media is a product of the mobile Internet era.

But in fact, it has appeared in the early nineties, and it has long been incorporated into commercial use by capital.

The so-called streaming media, that is, a series of media data compressed, through the Internet segmented way of sending data, so that businesses can transmit audio and video text in real time, to ensure that users can watch at any time a technology and process, because this technology allows data packets to be sent like running water, rather than like radio, television, through inherent streaming, not like books, videotapes and audio CDs, the use of non-streaming, so convenient, has become synonymous with it.

For example, on June 24, 1993, the Severe Tire Damage band held an online performance in the form of live Internet broadcast, in 1995, RealNetworks brought the baseball game between the New York Yankees and Seattle Mariners to the Internet, and on January 20, 97, Zipton became the first U.S. president to announce his inauguration through the Internet live broadcast, but these did not cause much repercussions.

Because, the effect is not good.

Like the band Severe Tire Damage, what can you watch with a resolution of 152×76?

The live broadcast of the Yankees and Mariners was a little better, with a resolution of 208×176 but a refresh rate of only 12.

The oath of office is perfect, but one-third of the total Internet bandwidth usage is the foundation of goodness.

In this case, even if streaming technology has emerged, it is still too difficult to popularize it.

No way, who makes the root that supports the convenience of streaming media not the technology, but the network speed and hardware?

If there is not enough internet speed, then the streaming service will not be able to bring users high-definition visual enjoyment, and similarly, if there is no smartphone and 4G, which is only fixed to the limitations of the computer, then streaming media is just an alternative TV, they can only change the user's leisure location from the living room to other fixed areas, and cannot be used anytime, anywhere.

It is precisely because of this that when the era of mobile Internet arrives, people will be shocked to realize that the world has suddenly changed.

But in reality?

The world simply doesn't change suddenly, because when Bill Gates appeared in a live video feed at the first shareholder meeting when Steve Jobs returned to Apple, ordinary people simply couldn't afford to use these things.

And the so-called streaming media has enriched people's entertainment life, which is actually bullshit.

Because the convenience of anytime, anywhere, anytime and anywhere, people just take advantage of the fragmented time that was once swallowed up by uselessness, and the enrichment obtained in this is not brought by streaming media, but eternal content.

Unbelief?

Examples are all around us!

In the past, when people went to work, they would pay five cents to buy a newspaper and read it as they walked.

Because, they don't have a choice.

Now, people don't pay five cents for a newspaper when they go to work.

Because when you turn on your phone, you can see it.

In the past, when people were shopping, they could only walk into major shopping malls and pick and choose while looking.

Because, they still don't have a choice.

Now, people don't have to go into the shopping malls to shuttle through the crowd when shopping.

Because when you open your phone, you can buy it.

In the past, people would turn on the TV for a fixed amount of time when they were entertaining.

Because, they still don't have a choice.

Nowadays, when people are entertaining, they will turn on their mobile phones anytime and anywhere.

Because when you turn on your phone, you can find it yourself.

Whether it's getting information or buying items, whether it's for entertainment or whatever, people's needs have never changed!

And it has become ......

In fact, it is just a channel to get demand!

Therefore, the so-called streaming media is actually an on-demand TV station dressed in the cloak of Internet technology! There is no difference from the small loan company in the cloak of Internet technology! The so-called high market capitalization, that special code is a flashy bubble!

One point and it breaks!

Many people say that Netflix Beep, with its unique algorithm, can attract users by optimizing subscription services, not only closely tracking user behavior, but also recording data while analyzing the user's pause point, rewind times, and skip choices to push the content that interests the user the most, so it can stand out from the crowd.

But......

Isn't that bullshit?

Is big data analytics just pushing users what they're most interested in?

So what's the difference between this and Hollywood's nearly 100-year-old user survey?

Isn't the core selling point of this company still high-quality content?

You're pretty, what's the use of not having a good-looking drama?

You have big data, but big data doesn't bring you money!

Because what users want, after all, is content!

And looking at it this way, what is Netflix?

Isn't it just a film and television drama production company?

In fact, when Hollywood giants don't take online seriously, Netflix, which includes the entire Hollywood online film library, can expand wildly, allowing users to enjoy an unparalleled movie-watching experience.

But with the surprise of the giants, after the copyright was withdrawn one after another, the growth rate of Netflix users slowed down suddenly.

And what about the giants?

After Time Warner took back the copyright, it took five months to make 30 million users!

After Hulu was acquired by Disney, in three months, there were more than 40 million paying users!

And Disney+, which is fully integrated, has made the 70 million paying users that Netflix has been honing for ten years in one year!

When the giants become independent, what else does Netflix have?

It can only rely on the continuous production of new dramas to maintain the current user volume!

From "House of Cards" to "Abandoned Soldiers", from "Black Mirror" to "Rome", what supports Netflix's soaring stock price is the continuous launch of new dramas, but the problem is that the production of these original series is as high as 15 billion investment.

And the profit is only about 2 billion per year......

When this extremely exaggerated input-output ratio appears, why does Netflix compete with Hollywood giants?

In front of the derivative industry chain of Disney and Time Warner, those who can only do content have a dead end!

Because of this, Roland never thought of buying Netflix because Netflix had no value.

Compared with the content, Netflix can't compare to him.

Although Warcraft Film and Television now only owns the copyrights of "The Wedding Banquet", "Eating and Drinking", "The Seven Deadly Sins", "The Shawshank Redemption", "Love Before Dawn", "Red Fan Zone", "Memory Fragments", "X-Men", "Harry Potter", "The Lord of the Rings", "The Princess Diaries", "Pirates of the Caribbean", and "Terminator", but it can swallow Sony's DreamWorks, which enjoys the copyrights of tens of thousands of film and television dramas from Columbia Pictures and Samsung Pictures, when these things are mixed together......

Not a word for sale.

can make Netflix's blood pressure soar!

And what about when Netflix wants to buy the online rights to Disney, Time Warner, Universal, Paramount, and Fox at a low price?

As long as Roland offers the same price as Netflix, the first two will never sell the online rights to Netflix.

The last three......

This is also the reason why Roland supports the old man.

If DreamWorks successfully swallows the globe, then ......

Netflix, which can only buy Paramount and Fox film libraries, what is it?

It's like he's going to have to buy Sony Music Entertainment anyway!

Of the six major film libraries in Hollywood, Lao Tzu monopolizes sixty percent!

Want to compare content with me?

Do you deserve it?

As long as the content is controlled, then Netflix doesn't want to fire the first shot of streaming!

And even if it does, it doesn't matter.

Because of the next countermeasures, Roland has more!

After having a user base, originality has become something Netflix must do.

But what books can Netflix get on the market?

"House of Cards" is just the beginning, and then a series of film and television dramas such as "Stranger Things", "Murder Mystery", "Tripartite Border", "The Irishman" and so on are impossible for them to get, because as long as they talk about creation, it is impossible to bypass Hollywood.

Sean Levy, the director of "Stranger Things", is a member of the Jewish gang and has been involved with Robin Williams since he signed with Fox in eight or nine years; "Murder Mystery" was a project of James Vanderbilt, who worked as an assistant to David Fincher for many years; The copyright of "Three Borders Border" is in the hands of James Cameron's ex-wife Kathryn Bigelow; And "The Irishman", how can the lineup that adds up to 200 years old be biased towards Netflix?

Original?

It's useless for you to cry to death with CAA!

CAA's packaging contract is really, but they can't get the project copyright!

If you want to burn money, I can give you nowhere to burn!

Take 10,000 steps back and say, even if Netflix still grows up under the two blockades, the means to strangle him are still there.

As a streaming company, Netflix's survival is based only on the Internet, and with Google in hand, isn't it enough to block Netflix entries directly from Google's search side?

How does Netflix evolve when users can't find it with Google?

And even if there are other ways for users to find Netflix, Google and Apple can block it again.

Streaming is relying on the mobile Internet to explode, and at this time, you have to choose one of iOS and Android, right?

Huh!

I won't give it to you!

I'm just taking you off the shelves!

Good bye!

In fact, when a group enters the monopoly mode, the gameplay in the market no longer exists.

I want you to do it, you can do it, I don't want you to do it, you can't do it, it's as simple as that.

As for antitrust?

No kidding, Roland is using the Conzen model!

As long as you have studied economics, you will find that there are anti-cartels, anti-syndicates, and anti-trusts in this world, but there are no anti-Contzein, why? That's not because Kang Zeen's other name is a consortium!

You can lift the table, but can you lift it?

From Rockefeller, who started in the oil industry, and Morgan, who started in finance, to Citigroup and America, which started with the militarization of the national economy, Kang Caien has long been integrated with the United States, and whoever opposes it will be treasonous!

Because of this, for Roland, the so-called streaming media layout is to harvest content.

The projects in hand must be auctioned, and those projects scattered abroad to seek investment must also be auctioned.

After the arrival of the mobile Internet era, just write a website, make a client, and get an APP.

Now he doesn't need to worry about Netflix affecting him at all.

Because, in front of him, there is actually only one future enemy.

That's Microsoft.

When Microsoft saw the huge benefits of streaming media, they would never give up holding on to DreamWorks.

Until then......

Roland hopes he can find a way to kill Disney.

With this in mind, Roland, who had a clear goal, made his own schedule.

The first is the establishment of "House of Cards", but these things are divided into two steps.

The first is to bring in the old bushes of the elephant party and ask him to endorse the TV series;

The second is to pull the zipper of the donkey party and ask him to endorse the TV series.

Although these two steps are very easy to complete for the current Roland, they ......

Whoever is asked to do this is a bit of a headache for Roland.

He put his chin on his wife's shoulder, and while playing with his wife's hair, he said:

"The old bushes are actually very easy to pull, and by method alone, I can now say three at once-

The first way, that is, to call the little bush directly and tell him that I want to shoot a political thriller drama, hoping that his father can go out of the mountain, because we have met before, and now we have a good cooperation, so the success rate will be very high, but it is not a good thing to face the invitation directly, after all, this is a suspicion of asking for help.

The second way, that is, to call Arnold and ask him to be the producer of "House of Cards" like "Black Hawk Down", and he will come forward and invite the old bush with whom he has a good relationship to act as a consultant, although this method is very good, with Arnold as a lubricant, it can make the appearance of the whole project not too abrupt, but Arnold is now trying to draw a line with the Elephant Party, so he will not agree immediately, I am afraid that he will weigh the pros and cons.

As for the third method, it's even simpler, just let Evelyn come forward, and she will communicate with the film and television supervision department of the Ministry of Defense, and when the project is submitted to the Secretary of Defense, they will naturally call me, and at that time, it will be more formal and official to send a message inviting the old bush through the mouth of the Minister of Defense.

So, which do you think is better? ”

Listening to her husband's story, Kate, who already understood what had happened, thought for a while and said: "I think the first one is good, after all, we are now in the honeymoon period with them, and asking for help can better reflect our dependence on them, when they help us solve this problem, then the next time they need our help, they will speak more concisely, and the number of times will be more, then the two sides will be tied together, and the elephant party will not check us in front of them, and they will not allow the elephant party to check us."

At the same time, telling them about the drama I made at the first time can actually deepen the relationship between each other.

It's better to do it well than to say it well, they need the power of the media to package themselves.

And for them, we are a media that can be worked with. ”

"Hmm...... Reasoned ......" Roland pondered for a long time, and finally agreed with his wife's opinion, but while he accepted it, the corresponding question also appeared, "If you directly invite the old bush, what should Zipper say over there?" ”

"Zipper? What are your thoughts? ”

"Thoughts? There are a lot of ideas!

The first is to find Arnold, please ask his wife to come forward.

If his wife comes forward, then there is a high probability that we can invite him to be a consultant.

The second is to find Ronald (Perelman).

After all, he's Zipton's campaign fundraiser, the public kind.

The third is to find Jeff (Bezos).

His backer, David (Shaw), is Zipton's economic adviser, and they are very familiar with economic policies that are negotiated and formulated.

It's just that no matter which method is used, it's actually a debt of favor! ”

Hearing such words, Kate pouted again and again, "Roland." ”

"Huh?"

"You owe a beating?"

"How?"

"Do you know how many people want to owe favors, but unfortunately they can't owe a single one?"

“……”

"And what about you now? There are a lot of favors that can be owed! ”

“……”

"When you can be selectively friends with some guys, you don't know who to turn to?"

“……”

"Are you looking for a fight?"

Hearing such words, Roland rolled his eyes, "Hey! I don't think my favor is worth it now!

If it was when I was helpless before, of course I would have someone to look for, but now......

Someone owes the least amount of favor, that's what must be considered......"

These words choked Kate half to death.

Although she really wanted to go back to her husband, she ......

Well, she had to admit that her husband was quite right.

The current Roland is no longer the leg-hugging king of the past, and when the resources under his control gradually surface, those who are eager to be promoted and favored already regard him as a thigh.

If in the past, Roland was just rich, and the rich man had to live to make people feel that there was no need to talk to him, then now, power can bring him pleasure at the same time, it can also make countless people surround him.

And in this case, weighing the pros and cons becomes a matter of course.

"Okay." Kate thought about it, and finally gave up rebuttal, "Then let's choose Ronald." ”

"Why?"

"Didn't you tell me before, can Ronald help you get Goldman Sachs in the Sony case?

Since he showed favor first, we have to respond. ”

This statement Roland likes, patted his wife's thigh, and directly finalized the matter.

"Okay, just look for the two of them!"