"But if we don't sell it according to Daqian's model, we can't sell it at all!" The senior said angrily.

"What can't be sold, we're Sony, no one in the world can refuse our Sony Dafa!" Oh, by the way, at this time, there is no such slogan as Sony Dafa, but the pride of Sony people in their products is true.

"That is, this is Fusang, we Fusang people know how to distinguish between good and bad things, they will not be deceived by low prices!" Another executive said confidently.

Then all the executives took a stand, and it turned out that the Sony executives who agreed to sell according to the traditional model actually accounted for 2/3 of the total.

Well,Such an attitude sounds a little confusing,Even a junior high school student in Huaxia knows,No matter how good your Sony Dafa is,In the case of basically the same function,Most people will only buy cheap products,Or products that look much cheaper,I won't care what Sony Dafa is good for you at all。

But in the eyes of Sony people, they have this self-confidence.

Don't think that this is the author Jun is reducing Sony's intelligence, which is actually a common problem of international large enterprises. Historically, those well-known companies don't know how many of the same things have been done, these are facts engraved in history.

These large enterprises always have a kind of confidence in their products.

Sony is no exception, of course.

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"Well, Sony is holding a VCD strategy meeting!" Boss Jia took advantage of some special relationships to get such an intelligence.

To be honest, don't look at Boss Jia who has accounted for so many winners before, but if he really fights with Sony, Boss Jia really doesn't have the confidence to win, otherwise Boss Jia would not have borrowed a loan of 100 billion, so as to seize two months to layout.

No way, if Boss Jia is a flat-headed small citizen, 300,000 yen Sony VCD and 300,000 yen Daqian VCD are placed in front of Boss Jia, and Boss Jia will use his ass to make decisions, and he will sit on Sony VCD, after all, Sony Dafa is good.

Thinking of this, Boss Jia felt that he couldn't do it, and he had to endure the humiliation.

So Boss Jia found a secretary, and then wrote a letter full of his deep feelings and sent someone to Sony.

At this time, the meeting was still going on, and Nobuyuki Idei was still sensible, he first nodded at those traditionalists, and then said to everyone, "Everyone is thinking correctly, and there is not enough to forget one thing, that is, selling VCDs is only secondary, what we really need to pay attention to is the VCD disc market, that is, the light and shadow supermarket." ”

"VCDs are one-time consumables, but VCDs are different, according to our experts' calculations, an adult will buy about 20 VCD discs a year, according to the price of 500 yen a piece, then this is a huge market of 10,000 yen per person per year, and 1 trillion yen a year in Fuso!"

"So what we really need to win is this market, and the real goal we want to defeat is actually the light and shadow supermarket! Therefore, it is the top priority to attract too many members in Sony's own supermarket for us! As soon as Nobuyuki Idei said this, all the executives knew that Nobuyuki Idei was obviously planning to learn the sales model of Dachi's routine.

Using the sale of VCDs as an introduction, the real goal is to attract members to join, so as to establish their own disc market.

Nobuyuki Idei is still very prestigious, and when he said this, no one objected, and the focus of the next meeting was on the price of VCD.

"I think that our price should be less than 300,000 yen, so that we can easily defeat the market!" Again, the executive who had spoken earlier said.

"Kobayashi-kun, you only joined our Sony last year, right?" Suddenly, another executive asked in a weird way.

"So what?"

"So there is always a little family spirit in your words and deeds! Who are we? We are Sony, how can we sell it cheaper than a Chinese brand? Are you throwing our Sony brand in the trash? The executive sneered.

"But we can only attract more customers if we sell cheaper than Daqian."

"But in that way, in the eyes of customers, the brand value of our Sony is not as good as Daqian, and the film and television supermarket formed by our Sony will be lower than that broken light and shadow!" The executive exclaimed, "Chairman, I suggest that our membership price should be set at 3,000 yen a month for at least 12 years, which is our minimum!" ”

"That's right"

"It can't be any lower!"

Kobayashi-kun is indeed an executive who has just joined Sony, so he looked at these people in front of him blankly, he didn't understand, what a fool can figure out, why can't these people figure it out.

And the real cost of Sony's VCD is about 150,000 yen, after all, the cost of their chip is actually only 10,000 yen, even if they are cheaper than Daqian, they can make a lot of money!

In fact, Kobayashi's colleagues can't figure it out, we are Sony, even if we can't sell it more expensive than the Chinese people, but if we sell it cheaper than the Chinese people, then we are still Sony?

"Well, we really can't sell it cheaper than the Huaxia people, so I think the membership fee of 3,000 yen a year is a very suitable price!" Nobuyuki Idei made the final decision.

Seeing that Kobayashi-kun was still full of helplessness, Nobuyuki Idei smiled and said, "Kobayashi-kun, you don't have to worry, Daqian's is not our threat, because their chips are about to run out, we don't have any competitors, and there is no problem with the price!" ”

"In case other manufacturers also produce VCDs......

"No, the decoding chip from pre-research to equipment preparation, and then to mass production, it will take at least a year to be done, I dare to guarantee that before June next year, there is no second manufacturer in the world that can produce decoding chips!" Nobuyuki Idei said disapprerovingly.

Just when Nobuyuki Idei was feeling proud of life, his secretary quickly sent a letter to Nobuyuki Idei, and Nobuyuki Idei saw the mailer on the letter and exclaimed, "Jia Yapeng, he wrote to me!" ”

Nobuyuki Idei hurriedly opened the letter, read the entire letter, and then showed an even more smug smile on his face!

"Hahaha! Jia Yapeng is kowtowing to me and begging for mercy!! Hahahaha! Nobuyuki Idei laughed maniacally.

"Nani?" Kobayashi-kun exclaimed, and then Nobuyuki Idei handed the letter to Kobayashi-kun, Kobayashi looked at it a few times, and couldn't help but smile.

It turned out that Jia Yapengtian was very humble in his heart and apologized to Nobuyuki Izui, saying that he had drunk too much on the show and talked nonsense, hoping that Nobuyuki Izui could forgive himself, anyway, it was a lot of apologies.

Then the humble Jia Yapeng said that they still hope to be able to buy Sony's decoding chips, and the price hopes to be reduced to 100,000 yen a piece!

"These Chinese people are simply shameless to the extreme, and they still want to buy our chips, he doesn't even think about it!" Nobuyuki Idei laughed maniacally and tore up the letter.

"Chairman, could this letter be to confuse us......

"No, Jia Yapeng really wants to buy our chips, because he can't get them anymore. I know these capitalists too well, they can say anything for the sake of money! Nobuyuki Idei said conceitedly.

Well, this still can't be blamed for Nobuyuki Izui's intelligence, but he really doesn't know that Daqian can start to lay out VCD decoding chips a year ago!

"Okay, we don't need to discuss anymore, I've decided, this time the marketing strategy is not as good as in the past, we have a cost recovery time of up to 12 years in VCD in the early stage, if the price is not more expensive, our financial pressure will be very huge, and the shareholders are not easy to explain, so the price must be set to 3000 yen!" Nobuyuki Idei said loudly, and Kobayashi-kun stopped talking.

In this way, Sony's sales strategy was set, that is, to sell members like Boss Jia, but the price of membership is 3,000 yen a month, so that in 12 years, you can earn 430,000 yen, which is indeed a very cost-effective deal!

The next day, Sony couldn't wait to hold a grand launch ceremony, and at the same time announced the price of Sony, and when Boss Jia saw this price, the whole person laughed directly out of the pig.

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In fact, Boss Jia's worries are not wrong, after the announcement of the sale of Sony VCD, more than 100,000 people registered within a day and joined Sony's members, more than the number of people on any day, this is the charm of Sony Dafa, even if the price is directly half expensive, the buyers are also crowded.

"Kobayashi-kun, did you see it? The name Sony alone is worth 200,000 yen in everyone's heart! Nobuyuki Idei looked at the data from the first day and said triumphantly.

According to this data, Sony VCD can ship 3 million units in a month, reaching twice the sales volume, which is amazing!

"However, if Daqian continues to sell, their price advantage will always be ......."

"Don't worry, they are out of stock, at most three days, they will be sold short, I don't believe it, where else can they buy a VCD for 120,000 yen!" Nobuyuki Idei said with a smile.