Understand?

Understand you, hammer!

If it weren't for the seriousness of what the truck driver said, Roland would have suspected that this guy was cheating himself!

The plot design of "Home Alone" is indeed absurd, but the content in it is not stupid!

Kevin pointed his gun at the thief, hinting at the use of force to defend his homeland, but there were no lethal bullets in the toy gun, and not only that, but even the round bullets, which are the easiest for children to buy, were replaced with plastic suction cups!

Although this approach has shooting considerations, because long-tube suction cups are easier to present on the screen than bullets, it can prevent children from actually pointing toy guns at their peers' heads, which is the real reason!

In addition, what asphalt, paint, bird feathers, glass slags and other objects that appear in the first part have strong pain feedback, and the two thieves are completely defeated by Kevin's intelligence? This is true, but at the same time, the whole movie also brings laughter to children, and constantly emphasizes the dangers in life.

Don't touch the glass if it is broken, or you will be pierced and screaming like a stupid thief.

Don't touch the black asphalt, otherwise your hands may be glued together.

Don't put that thing in a high place, or it will hit your head, but something will happen!

Screenwriter John Hughes is not stupid, if he writes a story about the protagonist using various objects to defeat the thief, then whoever invests in this movie is unlucky, because if you directly instill in children the concept that a certain object can make you 'kill' with your own hands, then the Child Protection Association can kill the whole movie directly, and you can't even send it to the MPAA.

As for lighting a fire with wine?

If this picture is placed in the "Terminator" series, it can definitely be called a meme.

But if it's placed in the "Home Alone" series -

Roland estimates that after the movie is released, Christmas will be celebrated as the Holy Fire Festival!

The kids who watched the movie had a fart snowball fight!

Directly ignite the wine bottle and throw it out, by the way, shouting a spicy hot! Isn't that more fun?

It's like a boy imitating a gray wolf and burning two other children in the same village to serious injuries.

When all the Americans are throwing Molotov cocktails, then he will be really famous.

Even if Shirley Temple, the world's Shirley Temple, made a successful transformation in "The Wizard of Oz" back then, she didn't want to press him!

So, when Cameron talks about the analogy of using wine to light a fire, which can be called a bad idea, Roland-

I gave up.

Cameron is not an advertising director like David Fincher, and if he is asked to formulate creative ideas, isn't that incompatible with himself?

Of course, even if he didn't get an answer from the truck driver, Roland had his own idea.

There's no way to avoid product placement, but you can't just put everything into it!

Not all products are suitable for putting in movies!

If there is a traffic change to attract investment, whether the father of the gold owner will be affected Roland does not know, but the group of guys who are in charge of the work must not be able to escape!

"So......" John Hughes pushed the glasses on the bridge of his nose, glanced at his storyboard arrangement, and frowned: "Do you think the implantation of the Schgeland brand will have an impact on our films?" ”

At the fourth script discussion, Roland expressed his thoughts to producer John Hughes, director Chris Columbus, and the director of production sent by Fox, and he felt that unless Joe Percy or Daniel Stern drank to strengthen their courage, it was better to pass the illegal behavior of children touching alcohol, or the idea of making money by using variants.

"yes, if the advertiser has to let me appear with it, then I'm not going to accept any close-ups."

"The Prohibition of Underage Drinking Act requires that the age of the drinker must not be less than 21 years old."

"When I was filming the first part, I was just trying to slide down the stairs on a skateboard and I was caught by the guys in the association, and now, if they think there's a chance that I'm going to instill in my fans that alcohol is actually good, what are they going to do with those shots? Hit back and re-cut? Or is it a foul-smelling negative news? ”

"For example: in Fox's "Home Alone 2", there are scenes that imply that the drinks are innocent......"

"As soon as this news comes out, who else will the movie be sold to?"

If a year ago, when he first came, Roland might have welcomed these product placements unconditionally, because the trust of advertisers is the best value embodiment of an artist, but after stealing a circle and understanding the selling points of commercial films, he has a cautious attitude towards all product placements, not to say that the producer will not make money, but not to make bad money.

Hats, clothes, pants, shoes.

These ads don't affect the movie in the slightest.

Because even if there is a problem, it is a quality problem that has nothing to do with the movie.

But those things that are expressly prohibited by law are better to shoot less.

Kevin is not Bond, he can fall in love with someone on the screen, but he can't be drunk on the lap of a beautiful woman and wake up to hold a murderous sword.

However, when Roland expressed his opinion and set his sights on the production director sent by Fox, thinking that this guy might persuade him to accept it, the middle-aged man with a mustache drew a crossbar on his notepad neatly, and while smiling and commenting on the crew's opinions, he also said very approvingly:

"Well, now there's a reason to refuse them."

What？

The strange attitude of the director of Fox production made Roland, who was well prepared, a little puzzled.

How...... It seems like...... Fox doesn't want to advertise for Schgeland Wines either?

After seeing Roland's puzzled eyes, Columbus, who had been listening to the side, whispered: "The Schgeland Wine Group also wants to enter Hollywood like Coca-Cola......"

"When MCA was looking for a sale last year, Panasonic and Shigeland Wines bid at the same time, and they failed."

"In the case of not being able to control the film company, it has become their best choice to implant their brand into the hottest movies of the moment through advertising......"

Get......

Hearing Columbus say this, Roland immediately understood that the Fox guys didn't want to be evildoers!

Although Coca-Cola's global entertainment strategy failed and sold Columbia Pictures to Sony, their strategic planning is still favored by others, and the world-famous wine company Shigeland also wants to follow suit, so in last year's MCA acquisition war, they competed with Panasonic, which also wanted to fully enter the entertainment industry, but unfortunately, they lost badly.

But even then, failure will not be a factor in their giving up.

Since there is no entertainment giant to acquire, film placement has become their first choice while waiting, and in this case, Fox certainly does not want to help their potential enemies advertise, but they also do not want to compete with the top North American gin brand Schgrand, so losing a series of advertisers to Roland has become Fox's best choice.

We didn't refuse, it was Roland who rejected you......

There is a debtor and a debtor, you have a kind of anger on Roland's head!

Just a Jewish gang, of course, Schgeland will take revenge, but now......

No matter how well the wine sells, there is no cow beep who plays money directly!

'yes, this shit Fox is using me? ’

However, just when this idea popped into Roland's head, the production director who had crossed out the sponsorship of Schgeland Wine with a smile on his face took out a stack of contracts from behind him and pushed them in front of Roland.

He knew what Roland wanted to say, and they just wanted to take advantage of Roland's power at the moment, and they didn't want to contradict him.

"We're all ...... partnership"

"Now it's just a consensus ......"

"Here's your salary contract, as well as Marvel's four copyright ......"

"The contract amount is still 10 million as previously discussed, and the four copyrights are counted as ...... for you"

"After all, advertisers are all here for you, and we collect money alone, so it's not good to ......"

What does it mean to be bad?

This is clearly a stick to give a sweet date!

As one of Hollywood's giants, Fox, which is trying to develop a television network, does not want to face up to the potential enemy of Schgeland Wine, so it has become their trick to take advantage of the situation.

Roland is powerful, they will borrow!

As for the Hulk and Iron Man that cost 600,000 to buy from Universal, and the American team and Thor that they bought from Perelman for 400,000, they became the remuneration they paid to Roland after taking advantage of the situation.

Spending a million to keep potential enemies out of the door is a bargain!

Although their approach of cutting first and then playing later made Roland a little unhappy, the compensation of real materials was full of sincerity.

Moreover, Roland also understands that the so-called compensation is just for the sake of Perelman's face, even if these giants know that the relationship between Roland and the other party is only cooperation and friendship, but-

No one will go to the test of these.

Verify that right, there are Jewish gangs, and they can't unscrupulously suppress Roland's salary, and what if the verification is wrong?

That's a blood loss!

In this way, the hot potato was thrown to Shigland and they were blocked out.

Let them take care of everything.

After discovering that there are market games in the advertising project of "Home Alone 2", Roland became more and more emotional about the power of capital, he went to school in his previous life, filmed, and explained, he thought that he knew the whole industry very well, and knew the dirt and dirt hidden in it, but now-

Can a broken advertisement make two giants fight?

Hollywood, the world's largest publicity outlet, is really eye-catching!

"Okay, what about the other ad sponsors?"

"I don't believe that among all the advertisements, there is only one company in Sgeland Wines, there is a problem, right?"

If before, Roland really thought that Fox handed over the sponsor list to him in the hope that he could better cooperate, but now, he understands that this old fox just wants to use himself as a shield.

However, it is not too much of a problem to block Shigran, because it is reasonable and reasonable, and it can stand up, just a child protection association can block the other party's mouth, not to mention, Roland also knows that with the collapse of the Japanese economy, MCA will eventually return to the hands of Shigran, but even if Shigeland Wines acquires MCA, Roland is not afraid of retaliation from the other party, because Schgeland Wines will not last long, and there will be no scum left to be eaten by Vivendi.

And Vivendi's acquisition of MCA, what he wants is also the port of Hollywood, but it is a pity that Napster at the beginning of 2,000 years ago let pirated MP3 run rampant, but even so, Vivendi only sold 80% of the shares of Universal Pictures under the name of MCA to General Electric when he couldn't protect the market, not only that, but he also used that money to eat the last 20% of MCA shares in Panasonic's hands.

At this point, Universal Music was eaten by Vivendi.

Therefore, even if Shi Gran was rejected and was unhappy, he didn't bother to pay attention to him.

Who made it look at what Vivendi liked?

Big fish eat small fish, and small fish eat dried shrimp.

The capital market has no emotion at all.

However, other brands need to be carefully considered.

However, when Roland, who learned the truth, hoped that the old fox Fox would be honest, the production director with the mustache shrugged his shoulders with a smile and pushed the notebook in his hand in front of the other three.

"In addition to rejecting the advertising business of Szgeland, the filming location of the film must also include the Plaza Hotel in New York."

"This should be easy for you, right?"

"Just move the story to New York."

"As for why you want to use the Plaza Hotel......

"I guess Roland knows better than we Fox, right?"

"Ronald (Perelman)'s partner Carl (Icahn), his friend, who is also the owner of the Plaza Hotel, has a problem with funds, and the Empire State Building, which is regarded as the heart of New York, and the landmark building that is the benchmark of the Plaza Hotel, has been taken over by Hideki Yokoi, and the phrase 'America has been put on the auction table' is very popular now, in this case, if the Plaza Hotel is bought by the Japanese again because of financial problems, it will ......"

"So they want advertising, a lot of advertising......"

"In this way, we will continue to improve our market position and value."

Fuck……

Roland cursed in his heart.

He thought that with his appearance to disrupt the situation, "Home Alone 2", a money-just movie, could escape from the strange circle in New York, but he didn't think that "Terminator 2" not only failed to help him take the project away from the largest city in America, but made him fall deeper and deeper - when he was commenting in his previous life, of course he complained that the filming location of the crew was a landmark building in New York, not only that, but the appearance of the owner of the Plaza Hotel was also an easter egg he told fans, although a few years later, the former boss changed, became the commander of the country with Twitter, but at the beginning of the video, Roland used the bankrupt boss to describe the founding brothers, so of course he knew how troublesome the future commander was now.

In the hands of Chuan Jianguo, it only opened in Atlantic City last year, and the Taj Mahal, the world's largest casino, has begun to undergo bankruptcy and reorganization, and starting next year, Plaza Casino and Castle Casino will also begin to enter reorganization.

Of course, bankruptcy is not terrible for businessmen, not only that, but in the bankruptcy and reorganization of Comrade Chuan Jianguo, the real operator is Carl Icahn, who has no time to spare his hands to mess with Marvel.

Although Icahn lost Marvel to Perelman to deal with, it doesn't mean that he doesn't pay attention to external trends, for him, since his brother Chuan Jianguo's star road is closely connected with Hollywood, it is better to be like Perelman tinkering with Marvel, and implant his own Plaza Hotel image into Hollywood movies.

One in and one out, that's all real cash!

Of course, before that, it was obviously a necessary thing to keep the Plaza Hotel from being dragged down by Chuan Jianguo's personal financial situation, and in this case, wouldn't it be a matter of course to implant yourself in the Roland movies that Perelman had worked with? Roland can cooperate with Perelman to fire Marvel, so he is cooperating with his founding brother and letting people all over the world know that the casino business will not drag down his New York assets, isn't it?

can advertise in the sequel of a movie with a box office of 500 million, which is not something that ordinary people can do.

So......

What Home Alone 2: New York?

It's all bullshit!

The name of the sequel to the whole movie, it should be called-

Wall Street: Money Never Sleeps!

When Fox's director of production told Roland very bluntly that the idea of wanting to shoot the movie in New York came from Icahn, the wolf king who had only heard the name and had never seen him, Roland understood that some things were already predestined.

After he won "Home Alone", approached Spielberg, tore off "Terminator 2", and picked up "Spider-Man" for nothing, he was destined to pay the same price - buying some 'garbage' from Perelman and helping the other party advertise is the price of "Terminator 2" and "Spider-Man"; And placing the filming location of "Home Alone 2" in New York is the price of getting "Home Alone" in the first place......

And he believes that the advertising list that Fox gave himself before can be pushed away, but only shooting in New York cannot be shirked, which is not only what Fox does not dare to push, but also an important means for Fox to verify the relationship between Roland and Perelman.

If Roland is really Perelman's man, then-

He should be very happy to accept all this.

And if not......

I'm sorry, they may have to reduce their dimensionality in the future.

To put it bluntly, when Roland saw the invitation to shoot at the Plaza Hotel pushed by the director of Fox production, he already understood that this was the best chance to keep himself, if Spielberg was building DreamWorks in three years, even if he was a member of the Jewish gang, even if he took up all the resources, those Hollywood giants would pretend not to see it.

Because before Perelman and Icahn tore up the beep, Roland, who had a relationship with them through Cameron, no one would move.

No Hollywood giant would foolishly mess with Wall Street bankers, and no one would provoke a leveraged buyout.

Even though......

Roland was just helping them shoot commercials......

Shoot the kind of advertising that is worth hundreds of millions, or even billions......

Because of this, even though Roland secretly cursed in his heart, on the surface, he was still very happy.

"Oh...... Isn't this the project that Ronald talked to me about before? ”

"He said that Carl can't find time to tinker with Marvel now, and he did what happened when Marvel went public......"

"Going to New York for filming?"

"How could I possibly have an opinion on this?"

"It just so happens that I can go to Marvel while filming and talk to Stanley about "Spider-Man"."

"Ronald invited me to his securities company last time to have a look, when I was filming in New York, there should be a fake, right?"

"Of course...... Of course there are fake ......"

Just as Roland thought, the reason why Fox threw the Plaza Hotel in front of Roland was to test and test what kind of person this guy was, if he was a native, he would have already fallen into their pit by now, but Roland......

If Comrade Jianguo had not become the commander-in-chief, he would certainly not have known about these things.

But who let the big golden retriever win Hilaire?

Wait a minute......

The big golden retriever won against Hireli?

Oh......

The guy Perelman supports will become the commander next year, as long as he has a good relationship with that bald head, he can develop steadily for at least eight years, and when the millennium passes, it will be the era of lying down and picking up money......

It doesn't matter if it's the Eight, Seven, Six, or Five......

What a......

Now, going to New York to film is a sure thing.

As for the rest......

I hope that the script in this life will not be the same as "Home Alone 2" in the previous life, a completely routine assembly line......

"That'...... We're on the same page...... I hope to write a sequel to the book within two months. ”

"We at Fox had to see the final draft in October, and at the beginning of December, we had to start shooting in New York."

"As for Roland? Your uncle Mr. Olson's real estate, we also need to go to the location to shoot. ”

"How much does it cost, and please help us Fox ask after you go back......"

"I think that with the foundation of last year's successful cooperation, this year should be even smoother, right?"

If Roland's attitude was hypocritical before Roland agreed happily, then now, the kind of oncoming sincerity is much more sincere, and after hearing Fawkes's desire to shoot in the previous real estate, Roland, who got up and shook hands with them and hugged them, had a brighter smile on his face......

Last year, David Bai gave you the photos of those venues.

This year, that's not necessarily the case, right? 8)