However, after thinking about it, Roland felt that this situation was really natural.

Because what he has in his hand is a big-selling series that embezzles the market!

Like "Harry Potter", after ten years, it can still dominate Time Warner's historical box office list, the box office record of 1.3 billion created by "Deathly Hallows (II)" has not been broken so far, "Philosopher's Stone", "Deathly Hallows (I)", "Order of the Phoenix", "Half-Blood Prince", "Goblet of Fire", "Chamber of Secrets", "Prisoner of Azkaban" occupies the seventh, eighth, eleventh to fourteenth and nineteenth places on the list, this exaggerated domination is the embodiment of market share. And if they make money, then there will inevitably be other movies that lose money.

Not to mention "The Lord of the Rings", the trilogy is the highest-grossing film project in the new line.

"Pirates of the Caribbean" and Marvel, the former dominated Disney's all-time box office charts in the first decade of the 21st century, and the latter, the latter slaughtered the global film market in the latter decade.

When all the big killers that encroached on the market were gathered together, it was a matter of course to monopolize the saturated market, and when some works were involved with Roland's intervention, there was a deviation between the production time and the release time......

If you don't squeeze the schedule, it's really unreasonable.

Take Harry Potter for example.

In Roland's previous life, "Harry Potter and the Chamber of Secrets" was released in 02, but after Steven Spielberg took over, it could only be released in 03, didn't it collide with other projects?

Another example is "Spy Shadows".

In Roland's previous life, this series was filmed wherever it was, but after Roland set up a trilogy in one go, he didn't shoot one after another, so I'm sorry for the funds cashed out through public funds!

Another example is Pirates of the Caribbean.

In Roland's previous life, "Pirates of the Caribbean" was filmed and written, but after Roland smashed the five-part film contract to Johnny Depp, who resigned from "Fantastic Beasts and Where to Find Them" in the future, the five-part series was directly on Disney's overall schedule.

It's the same with Marvel, Roland's past life, after Fox tore up Kevin Feige's plan, all the cinematic universes, it just stayed in fantasy, and now? That bald head became the president of Marvel Studios eight years ahead of schedule!

In the case of asking for money, money, and people, making a movie into a TV series is what he should do!

If before, Roland was just a legging king, so more often, the butterfly effect was only reflected in projects such as "Spider-Man" in which he participated, then now, when he became a golden thigh, the change is not so simple.

When he thought that he just monopolized the Internet, the box office market, which he didn't take seriously from the beginning, had actually been blown up by him a long time ago, which was like a fight between Coca-Cola and Pepsi, and the result was very Coke death, although Roland only set up a game against Disney, but in the process of layout, everything related to Disney has actually been hurt by him!

'Grass! ’

'Headache! ’

After thinking about this stubble, Roland pressed his eyebrows.

In the case that the project in hand is equal to the market share, even if he wants to continue to make content, there is no market for him to do it.

This is actually the gap between traditional media and streaming media, due to the limitations of time and space, so when traditional media make content, it is necessary to analyze the schedule and opponents, and make compromises to the market, because at the same time, the content that can be presented by these media carriers such as TV and cinema is limited, or in other words, users are always passive.

But streaming is different, no matter how you produce content, there is no situation where no one cares because there is not enough market, because at this point, it is not you who chooses the user, but the user who chooses you.

Of course, even if he knows that the market can no longer accommodate his ambitions, Roland will not change his plans.

If before that, he only made a phone call to make his wife happy and cared about the company's business, then now, when he learns about the problems faced by the company, solving the conflict has become something he must do.

Turned on the phone to speakerphone, and then shouted at the guy on the couch who couldn't sit still, "Kate? ”

"Huh?"

"Get me a piece of paper and a pen."

"Okay."

Although Kate has been reading books, the legal terms written in black and white are nothing more than the left eye in and the right eye out for her.

When Roland asked her for help, the pen and paper that had been placed on the coffee table at hand were immediately taken by her, and after receiving the utensils handed by his wife, Roland, who didn't care about the traces of writing, directly drew a dividing line next to the blank area, and then picked his chin and said: "Evelyn, now these projects are handled by the team, right?" ”

"Yes."

Even if the president of Warcraft Film and Television on the other end of the phone didn't know what the boss wanted to do, he still said all the content he had, "The Harry Potter series was taken over by Amperin Entertainment, Pirates of the Caribbean was supported by DreamWorks and Disney, X-Men was produced by Marvel Studios, Terminator was produced by Arnold Schwarzenegger, and "The Lord of the Rings" has always been managed by Weta Digital, in fact, our company is not responsible for any specific project. ”

At this point, it didn't seem to be accurate enough, so Evelyn Watson added: "Other than that, we don't have to worry about the distribution, because the joint venture projects are all in the hands of the joint ventures, and the non-joint venture projects are all in the hands of Sony." ”

“Okay。” Roland nodded, and when he heard this, he wrote the name of the company Warcraft Film and Television on a piece of paper, and then drew three vertical lines, and wrote production, distribution, and others below them.

Immediately afterwards, he first crossed the production, and then drew a circle on the distribution, and after staring at the remaining ones for a long time, the complete idea also came to mind, "In fact, our company is a leather bag company, except for the copyright, equity and investment share, we don't do all other projects that are related to the cost."

While this approach helps us to minimize our troubles, it also limits our development.

Like you said, when the projects we are promoting are infinitely close to the saturation limit of the market, we can't create content, because every time we launch an additional work, it will have a huge impact on ourselves.

In addition, a large number of projects are joint ventures, so we need to think about win-win results.

But if you put the same problem on Time Warner and Disney, they can deal with it perfectly.

Because the box office is only one of the means for them to recoup the cost of the project, in addition to that, they can also launch more content in other ways, such as Time Warner's favorite thing to do......

Sell discs. ”

Before the birth of streaming media, users actually had the right to choose content, but unlike sitting at home and shopping through the Internet, before the Internet of Everything appeared, users could only find their favorite things through the rich disc market.

Although the best-selling content on the disc market every year is still the blockbuster movies.

But in addition, all kinds of niche projects can also shine in this regard.

For example, as mentioned earlier, Ang Lee's guide when he first entered Hollywood - Troma.

The company, which specializes in B-grade films, made a profit through the disc market.

For example, the San Fernando Valley.

The color industry makes a lot of profit from the disc market every year.

Of course, this kind of niche market that can't be on the table is not what Roland needs, because what he wants to do now is to expand his film library in various ways before the advent of the streaming era.

And when the box office market is saturated, this disc market, which he used to not watch, naturally entered his eyes.

Anyway, it's all about spending money to buy content, so as long as you buy it, let the audience know that there is such a thing, it's enough!

Like the "Love In" series that he bought before, the nine-year appointment has arrived, and the sequel to "Love Before Dawn" "Love at Sunset and Dusk" is ready to be filmed, and when it can no longer make waves in the box office market, throwing it into the disc market and letting those literary and artistic young people find it by themselves is not the best way to make money?

In addition, you can also buy "This Man is from Earth", the favorite of literary youth.

What kind of theater does the investment of 200,000 yuan need to go to?

Just make it into a disc and throw it into the disc market!

And Sofia Coppola's "Lost in Translation", Jack Nicholson and Morgan Freeman's "Bucket List", Sean Penn's "Wilderness Survival", James Mangold's "Deadly ID", Eric Brace's "The Butterfly Effect", Christopher Smith's "Horror Cruise", these movies, they can all cast ......

There's no way, who makes the current Roland not need these movies to make money immediately?

He just needs to keep expanding his film library, so that they go from dozens to hundreds to thousands!

It is true that high-quality content is the foundation of the streaming era, and streaming service providers attract users to pay, but ......

While users pay, massive film sources are the foundation that will leave them!

It's true that users make impulse purchases for blockbusters like Pirates of the Caribbean and Harry Potter, but what about after spending?

If they rush fifteen dollars just to watch for two hours, they will feel at a loss.

But if in the process of selecting films, they find something that they haven't seen before, but it's very interesting......

'I earned it!' The satisfaction will arise.

This is actually the same as playing a game, when you start drawing cards, you may be aiming for the guaranteed purple, and as a result, you will be given a moment of sunshine as soon as you shoot ten consecutive draws, that ...... Don't you have to hurry up and check if the life span of your group members is less?

For users, the rich film library is a lottery pool, even if many users are impulsive consumption, but as long as there are enough films, their retention rate will be higher, and in this case......

What is a temporary profit?

Take the money earned by these big IPs now to supplement their film library, and then let them grab the attention of users in the future, it seems that the current Roland is indeed a loss, but ten years later, it is someone else who is crying.

Of course, Evelyn Watson, as an indigenous, actually doesn't understand the boss's behavior, but even so, after being educated last year because of the film schedule, she won't figure out Roland's intentions at all, but just ask: "That means that from next year, we will spend 50 million to 100 million yuan a year to support the development of new directors and niche projects?" ”

That's right!

Although Roland's original intention was to buy a film library, but the packaging still has to be there!

Even if Roland put these projects that can't achieve box office profitability in a very low position from the beginning, he can't be like the stupid prime minister of Australia, while talking about the nonsense that human rights are above sovereignty, and at the same time publicly angry because of a painting on social media, isn't this kind of self-slapping behavior to admit that Australia has done such things?

And in a country that pays attention to human rights, cold treatment is actually a better solution than admitting it!

After all, this kind of thing is from public relations!

Therefore, when Evelyn Watson's doubtful words came out of the mobile phone receiver, Roland replied cleanly: "Yes, as a responsible company, while developing itself, it must also help the newcomers behind them realize their dreams."

Just like at the beginning, Steven and James didn't dislike me, if it wasn't for their help, how would I be where I am today?

In this way, when we get out of the development dilemma and have the ability to gain a firm foothold in the circle, it is of course necessary to look behind us and discover those newcomers who have dreams but have no way to find funds.

Although there is a high probability that there will be a loss when investing in their projects, it does not matter.

Because of our company, you are the only executive, and I am the only shareholder.

You only need to be responsible for me alone, and making this industry full of vitality is my greatest responsibility. ”

'Edit! You keep making it up! ’

When Roland said this with a straight face, Kate, who was reading a book on the sidelines, suddenly rolled her eyes.

Others don't know what Roland is nervous about, but she knows it clearly.

And it is precisely because of understanding that she feels ......

This guy's skin is really thick.

But what about being cheeky?

As long as you can seize the opportunity of the future now, you can say that you are cheeky, even if you are shameless, Roland will admit it!

After explaining the company's external assistance plan to Evelyn Watson, Roland said: "Oh yes, while looking for projects externally, our company is also going to start getting involved in the production of TV series."

You go and search for any projects on the market that lack funds to be filmed, this is different from supporting new talents and niche directors, we only invest in our own projects for the time being, because there is a guarantee.

Also, you go and contact George Martin again, and sell the copyright of his film and television series "A Song of Ice and Fire", if you can buy it out, you can buy it out, if you can't buy it out, then talk about it according to the guarantee for 20 years.

It doesn't matter how much it is, in short, you have to get it.

Other ......

You can do it yourself......"

Since the box office market has become infinitely saturated, there is no room for expansion at all, and the film library can only be expanded by investing in niche films, then the TV series market has become the focus of Roland's expansion.

It's just that he is not familiar with this side, so he can only cross the river by feeling the stones.

Grab what you can catch first, and as for the rest, it depends on the situation.

However, as the king of legs, his situation is actually not bad.

For example, the Russo brothers' "Hindered Development", which was created by the director of the Avengers, he was very impressed, and the point is that the copyright of this drama is in the hands of Ron Howard, a member of the Jewish gang.

And "Lost".

J.J. Abrams followed Steven Spielberg in the eighties.

Therefore, the most important thing that Roland needs to do now is to collect the projects of the people around him, and then screen the investment.

Sounds hard, but ......

It's actually quite easy.