A conversation between the Pei brothers laid the foundation for the advertising frenzy in the second half of 2014.

Many propaganda techniques that can be called textbook level of advertising appear frequently.

The advertising campaign is mainly concentrated in four places: Huaxia, Bangziguo, Neon, and Rice.

Huaxia will not talk about it.

If you don't invite people from your own side to do your own activities, then you might as well not do it.

And the United States, the stick, and the neon, these three places should be regarded as the most developed places for pop music.

At the same time as the advertising campaign, the list of invited candidates for the program also appeared.

You choose who you want to see on stage.

You choose, I'll please.

If you really can't invite it, you can postpone it down.

Bangbang, Neon, Europe and the United States, each of the three places, five places, combined together to count as one place.

The budget was 100 million for advertising, but in fact, in order to achieve the desired effect, 180 million yuan was finally spent in more than a week.

"Overspending? Then I'll give you some more money! ”

Ouch hey, who which little padded jacket came up with the idea.

This advertising cost is too much.

I didn't think I could invest so much money in advertising.

"No!" Before Boss Lin was happy, Pei Baohu said proudly: "I talked about the live broadcast agency rights of several foreign video websites and earned more than 30 million yuan." ”

"Huh." Lin Dong is MMP in his heart, but fortunately, there is still a little bit of 500 million advertising spending.

"Mr. Lin, you're also very happy, right, you're all laughing, but don't be in a hurry to laugh first, in our music festival, I talked about 30 million abroad, and I talked about Penguin Video in China, and I also talked about 30 million, and ......"

When he said this, Pei Baohu stopped.

Stand-up comedy is boring, boss, I'll help you make money, so it's not too much for you to cooperate.

"Your brother helped you, right?" Lin Dong has a heart, wow cool wow cool.

Pei Qianlong, you traitor!

Why are you so smart, can't you reconcile with your cousin?

A stupid overreach, a clever overdrive.

I want to find someone who can help me lose money, why is it so difficult.

"Well, my brother did help me a lot, but I'm actually the one who does it." Pei Baohu was surprised, and then admired Mr. Lin's keen observation.

"And what, you just said it."

"And Zhijiang Satellite TV will broadcast our program, although the broadcast fee is lower, only five million, the main reason is that I don't want to give them the advertising fee, do you know how much advertising sponsorship there is?"

The creature had no idea that he was on the verge of death.

"How much?"

Lin Dong already only had the air coming in, and he was almost out of breath.

Originally, in the name of popularity, he allocated 200 million yuan, but he didn't plan to make any profit at all.

It's good now, 30 million foreign broadcast fees, 30 million Penguin Video, and 5 million Zhijiang Satellite TV, which is 65 million, and then you told me that there is advertising sponsorship.

"The exclusive title exceeded 100 million, and the special title plus sold 40 million together!"

Praise me, hurry up and praise me!

My brother told me how to do it, but I was the one who actually did it.

In order to help the boss make you a little more money, you don't know how hard I worked.

I ran by myself before and after, and my legs were thin.

"Well, is there anything else to gain?"

"Tickets have all been sold, this one alone has sold 65 million, in fact, it can be sold higher, under our advertising offensive, not only the sponsors are very active, the fans who want to see the concert are also very enthusiastic, it is definitely hard to find a ticket, but I think of Mr. Lin, you have always advocated that you must not dry up and fish, you can't kill chickens and eggs, and you must have a strategic vision for long-term development, so I stabilized the ticket prices and sold them according to the normal concert ticket level."

Pei Baohu secretly glanced at Lin Dong's expression.

With his IQ, it is estimated that it is difficult to understand whether Lin Dong's expression is pleased, happy, or ...... Gnash one's teeth?

65 million broadcast fees.

150 million in advertising sponsorships.

65 million in ticket revenue.

That adds up to exactly 280 million.

gave a budget of 200 million, if it weren't for the overspending of advertising costs, it is estimated that this concert would be able to earn back 80 million.

Shouldn't I be grateful for your kindness not to kill?

"Mr. Lin ......" Pei Baohu didn't dare to continue to be proud, he remembered the words that had been buried in his heart for a long time, and mustered up the courage to say it at this time.

"Actually, this is basically my brother's idea, he is the real genius of strategy, I don't know what to do without him, or you let my brother manage meow ear music, it's not a dream to dominate the music scene."

"No, no, you're doing a good job." Lin Dong hurriedly asked him to dispel this thought.

I didn't lose any money, but I didn't make any money.

Fortunately, it is Pei Baohu, a fool, if it is really replaced by Pei Qianlong, I am afraid that it will not be able to be explained.

"I still want to be an agent, I wanted to be an agent for a long time, and I didn't want to manage a project." Pei Baohu was a little frustrated.

The feeling of powerlessness that he had worked hard but that what he had made was still a mess hit him, and many of the problems that his brother could solve at his fingertips, he might have worked a lot to solve them or not.

There is also a gap in the way of thinking.

He thinks that the money is best spent on the blade and used to ask celebrities to give appearance fees.

didn't expect this kind of thinking to be so stupid, and the celebrities who talked about it proved that what his brother said was true.

When the meow chart music festival, also known as "cat", and the combination of the note and the cat icon, covered the world, those who were invited rarely refused.

And the price they want is not much higher than their appearance fees on other occasions.

In fact, some real big-name singers are really not invited casually, and they may never set foot on the land of China in their lives.

In addition, when the entire Meow Bang Music Festival became famous all over the world, the original twist and pinch either said that the price was not suitable, or that there were more cooperation with other platforms, and those domestic singers were all gone.

Above!

You have to be on this stage, even if you don't pay for it.

However, Pei Baohu did not lower the price in this regard, even if his brother did not remind him, he would not.

Our Huaxia company made its own music festival to lower the price of its own singers, but gave high prices to singers from abroad.

Isn't this a flattering foreigner?

What's so good about kneeling and licking?

The moon outside may not be round.

How much does everyone usually pay for appearances, and basically the data is available.

As much as you want.

If foreign singers mention 20% of their appearances, our domestic ones can't be worse than them, you have to ask for it, you have to ask for it, you have to ask for it, this is a matter of attitude and position.

Anyway, in addition to advertising costs, there is a budget of 100 million.