Ridicule is ridicule.

In fact, for Fang Jue and Aston Villa, domestic fans still admire mostly.

Victory Liverpool.

Butman City.

Win Chelsea.

Abuse Tottenham Hotspur.

In addition to Arsenal and Manchester United, who have not yet met, Aston Villa have won many giants in the Premier League.

Such achievements.

Such pride.

Just thinking about it makes everyone's blood boil.

For ordinary fans, winning a strong team is the most exciting.

As for the poor record against the middle and lower teams, that's nothing.

The reason for this.

There are giants such as Chelsea, Manchester United, Arsenal and Liverpool.

And seeing that Aston Villa has been hitting the top four in the league for several seasons without success, fans have not put Aston Villa in the position of being able to rank among the top four in the Premier League at this time.

When the domestic sports media are looking forward to the Premier League this season, the prediction of Aston Villa is basically to keep sixth and hit fifth place.

And considering that only fifth place in the Premier League will qualify for the Europa League.

There are also newcomers like Manchester City, traditional powerhouses like Tottenham Hotspur, and spoilers like Everton and West Ham United.

Therefore, the media generally believes that Aston Villa's fifth place is a very good result.

One thing is certain, though.

Because of Fang Jue's existence, Aston Villa's popularity in China, including Hong Kong and Macau, as well as Taiwan Province, has skyrocketed.

And in Southeast Asia, it was originally the Premier League's own place.

Aston Villa's popularity in Thailand, Malaysia, Indonesia and other places is also very hot.

"This is an investigation into the club's influence in East and Southeast Asia."

"Since September, the sales of the team's jerseys have been steadily rising."

"Especially in Hong Kong, China, jersey sales are booming."

"The hottest selling is David Beckham's No. 14 shirt."

According to preliminary statistics, Beckham, who has not yet officially joined the team, has brought nearly five million pounds in revenue to Aston Villa in the sale of jerseys alone.

At the club's monthly meeting, Byron, the club's new general manager, said.

Bayern is a senior executive recommended by Reberto, having previously worked at the United Nations monetary and financial organization.

Beckham's ability to attract money is indeed strong enough, and this does not include the predictable growth in Aston Villa's ongoing shirt chest advertising after Beckham's arrival.

Of course, Aston Villa's improved results were also a key factor.

TALKS BETWEEN ASTON VILLA AND FXPRO FOR CHEST ADVERTISING ARE AT AN IMPASSE.

The other party insisted on an offer of up to £16 million.

The £25 million asking price that this Papa insisted on was a far cry off.

Even the £20 million psychological bottom line with Aston Villa has a lot of gaps.

Objectively speaking, the advertising price of 16 million pounds on the chest is second only to Manchester United, Arsenal, Chelsea, Liverpool and Manchester City.

This means that the marketing of the Premier League is quite successful, you know, the sponsor of Serie A giants Inter Milan, Pirelli, only has an annual sponsorship cost of only 11 million euros, and with various floating clauses, it will not exceed 22 million euros.

However, neither Papa nor Fang Jue are too satisfied, and they are very confident about Aston Villa's future results.

This is the first and most important commercial negotiation for Aston Villa, which is owned by Fang Jue, and the brand's offer will be a bellwether.

If you can negotiate a sky-high contract, it will also be a huge promotion and publicity for Aston Villa's brand influence and market.

"Carlsberg Fangjue had initial contact with us." Bob. Clark said.

Carlsberg is the current sponsor of Premier League giants Liverpool's advertising brand on the chest.

Carlsberg's partnership with Liverpool will be discontinued at the end of this season.

"Carlsberg's partnership with Liverpool is now £14 million a year."

Standard Chartered beat Carlsberg to win Liverpool with a four-year guarantee of £80 million.

£20 million a year is just the base sponsorship, and with all other bonuses, Liverpool can even reach a maximum of £40 million.

This is something that Carlsberg cannot satisfy.

With the loss of such a giant brand as Liverpool, Carlsberg urgently needs to find a new partner in the Premier League.

At this time, Aston Villa, who is about to expire with FXPRO and has an excellent record this season and snatched Beckham from Serie A giants AC Milan, is in Carlsberg's sights.

"Carlsberg's initial offer is £45 million over three years."

This offer was undoubtedly rejected by Aston Villa.

However, this is also a positive sign.

The first tentative offer has already reached £15 million a year, which is enough to show the price margin on the part of Carlsberg.

……

The business negotiations are entrusted to the club's top management.

Fang Jue's attention is now focused on the home match against Manchester United in the 16th round of the Premier League.

In the sixteenth round of the league, there are two key battles.

One is Liverpool, who are seventh in the league with 24 points, playing Arsenal at home.

Arsenal are currently third in the league with 31 points.

The other is Aston Villa's home game against the Red Devils Manchester United.

Aston Villa are now fourth in the league with 29 points.

Manchester United are second in the league with 34 points, two points behind leaders Chelsea.

The media in England have also been hyping these two key battles in the past few days.

The match between Liverpool and Arsenal is considered a game that Liverpool cannot afford to lose and cannot afford to lose.

If last season's league runners-up Liverpool lose again, the gap between Chelsea at the top of the table will be further widened.

It may even be possible to withdraw from the league title race early.

And Aston Villa's home match against Manchester United is particularly eye-catching.

The topic of Aston Villa's 'robbing the rich and giving to the poor' has become an interesting phenomenon in English football.

Aston Villa, who just sent warmth to the relegation team Hull City, will continue their style of 'robbing the rich and helping the poor' in the face of the giant Manchester United, which has really aroused strong public interest.

……

Villa's training base, Aston Villa's players are also talking about it.

"Hey, you say, will Manchester United be afraid of us?" Abang Laho asked excitedly.

"Of course, we are thieves who rob the rich and give to the poor." Someone laughed.

"Shhhh Cuellar said, "The coach doesn't like that. ”

Fang Jue has refuted the topic of 'robbing the rich and helping the poor' in public more than once, and he doesn't like his team being labeled like this.

"It's weird." 'We can win against Chelsea, we can win against Liverpool, but we always drop points against small teams. ”

"Just look at your current state." Dutch defender Bouma said with a smile, "When you talk about playing Manchester United, you are screaming with excitement, if we face Sunderland in the next round, you will definitely not be so excited." ”

"Can Manchester United be the same as Sunderland?" Someone shouted.

Then there was a burst of laughter.

The players are just talking about it, and everyone knows the actual problem, when the strong team faces Aston Villa, they will press out and attack.

And Fang Jue's team is good at pressing in a high position, good at counterattacking, not afraid of strong teams, or to put it more bluntly, they like this kind of opponent.

The middle and lower teams played relatively conservatively against Aston Villa, and Aston Villa lacked the ability to attack in the face of this situation.

It's a problem with the team's inherent strength and tactics, not something that the players can think about and solve.

Not to mention anything else, the name of 'robbing the rich and helping the poor' has been played, and it has also played the spirit of Aston Villa's eagerness to try when facing a strong team.

"You're not going to leave them alone?" Ceballos asked.

"Why bother?" Fang Jue asked rhetorically, "Kick Manchester United right away, this mentality and fighting spirit are very good." ”

As he spoke, Fang Jue spread out his hands, "You see, we don't need to mobilize before the war at all. ”

Fang Jue is also very helpless, he is also very anxious about the poor record in the face of the middle and lower teams, but this problem will not be able to find a solution for a while.

And, if nothing else, the team's desire and fighting spirit when facing the giants is a good thing.

The rise of a team, the ability to fight hard in the face of giants and the stable victory in the face of middle and lower teams are indispensable.

Some of the Premier League's traditional powerhouses, such as Tottenham Hotspur and West Ham United and Everton, have a good record against mid-table teams, but it is their weak performances against the big clubs that hold them back.

The English media also unanimously believes that the poor performance in the face of the giants is the biggest shortcoming that restricts these teams from going further.

In Aston Villa, it's the other way around.

Objectively speaking, Aston Villa's current situation is much better than that of teams such as Tottenham Hotspur and Everton.

Aston Villa's ability to maintain this momentum against strong teams is also the foundation for a team's strong confidence step by step.

As for the improvement of the results when facing the middle and lower teams, the road has to be taken step by step.

"Tottenham doesn't know how much he envies us." Fang Jue said arrogantly.

Don't look at Fang Jue's face to the media, he has a very hateful expression towards the statement of 'robbing the rich and helping the poor'.

In his heart, he is also pondering.

His Aston Villa couldn't have gone down an unusual path to rise.

Fang Jue stretched out his hand, he was also helpless.

Ceballos glanced at Fang Jue and felt that this guy's expression was really ...... It's not flat.

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