607, trailer (1)
December 21st, afternoon.
Suddenly, the movie "Bottom" began to be overwhelmingly promoted.
What kind of video play ads, patch ads, outdoor ads, video soft and wide, in short, messy, everything.
Before this, "The Bottom" has not been advertised, as Hashimoto Ai's first movie, it is definitely impossible to save money, so there is still a soft wide.
But something is wrong with such a large-scale publicity.
Many fans of Ai Hashimoto had a premonition and smelled something unusual.
And in fact.
Their hunch was not wrong.
That night, the trailer of "The Bottom" was released, and the movie was officially set for release on January 1.
It's a 'just right' date.
Because Gu Xue did not participate, and some people objected, Ms. Endo also gave up the way of going to the roadshow in the box office warehouses across the country, and now there are 10 days left before the day of release, just enough for her to run seven or eight first-tier cities.
Then, it's time for the movie to be released.
In fact, after the trailer was released and the date was set, Ai Hashimoto was about to start preparing.
Get ready to go for the roadshow.
The roadshow before the release has not much time, just enough, which is a very hard process, and it is not uncommon to appear in two or three cities on the same day.
This is also the reason why Gu Xue is reluctant to go, it is too troublesome and cold.
Originally, it stands to reason that this kind of roadshow, the director is an iron-clad camp, and it is impossible to be absent from one of them, let alone not to go.
But Gu Xue is not a film director after all, and she doesn't like to show her head very much, she is completely like playing with tickets, plus when she was a director, it was Ms. Endo and Ai Hashimoto who asked her, so she refused to go to the roadshow, and she didn't care about the box office and career at all, Ms. Endo really had no choice but to let her go......
And the movie can't help but be promoted, and the role of the roadshow is still quite big. Therefore, Ms. Endo can only take Ai Hashimoto and a group of main creators other than the director to ......
Of course, these things have nothing to do with the audience, at least for the time being.
The audience's attention is mainly on the trailer of the movie.
"The Bottom" was originally called "The Bottom Hot Girl", which was also released in China at the beginning, and Gu Xue also watched the trailer that was finally set.
But I don't like it very much, and I always feel that it can't match the brain waves.
People are more exciting than the feature film, its trailer is better, and the feature film is better than the trailer......
So this time, when it was her turn to shoot, she didn't copy the trailer, but cut one herself that she felt comfortable and suitable.
Movie trailer.
In the beginning.
It is the scene where Sayaka Kudo, played by Ai Hashimoto, appears in front of the cram school teacher......
This scene is simply the opening lightning strike......
Hashimoto's love clothes, who were originally innocent-looking, have blonde curly hair, painted with heavy makeup, and wear short clothes and short skirts on the screen, not to mention showing her navel...... This super fashionable dress not only stunned the characters in the play, Mr. Tsubata, but also frightened the audience in front of the screen.
Regarding this image, in fact, Gu Xue and Ai Hashimoto and the agency behind her have argued, and finally she said, 'In this movie, the audience can distinguish the difference between an actor and a role.' I convinced them.
then successfully retained this image, and at the same time let the audience eat a pound, he left himself a reputation for daring to shoot......
There is no way, the contrast between Ai Hashimoto's face and the costume in the play is too great, this is the same as Kanna Hashimoto filming Gintama, the audience is really shocked. It's just that the former takes the sexy route, and the latter takes the sand sculpture route......
Back to the trailer.
After the opening lightning strike.
Audiences' expectations for the trailer immediately rose by 50 percent.
But next to the trailer, Gu Xue didn't bother too much with the image of Ai Hashimoto, but used her own experience in making animation, following the process of 'first acquaintance-dilemma-outbreak' to present the trailer to the audience.
The audience was able to get a glimpse of the general plot of the movie.
To put it simply, a girl who is obviously in her second year of high school but whose knowledge level is only in the fourth grade of elementary school is going to go to Keio University...... (Kei Ying is still very famous in this world)
That sounds like a lot of unreliability......
However, the rhythm of the trailer is very good, although the audience subconsciously feels very unreliable, but they are still attracted by the trailer and continue to watch it.
Then, the audience saw more unexpected images of Ai Hashimoto.
Short hair, JK outfit, homely ponytail, rude hottie......
And then all these images, after the footage of Ai Hashimoto riding a bicycle came out in the sunset, were forgotten by the audience.
The end of the trailer.
Sayaka Kudo, played by Ai Hashimoto, followed the teacher's order to open the test paper with everyone in the classroom.
The audience even unexpectedly felt that this was a bit burning.
The trailer was just over a minute long and finished quickly.
Among them, many of the images are fleeting.
But because of the contrast, the audience's impression of this trailer is still very deep.
Very.
The comment section below the trailer.
"Damn, Gu Xue really dares to shoot, Aiyi-chan is still an idol, right?"
"It looks like it's about the exam...... But a girl who doesn't know basic common sense takes the exam Keiying, and she always feels very outrageous, but she doesn't know what the movie will look like, and watching the trailer, there are quite a lot of elements. ”
"Although I was taken aback by the image of Aiyi-chan at the beginning, the next thing I felt was quite interesting, and it was the story that was told...... Is it just about going on to higher education? I don't know if it's good or not, I'm afraid it's a trailer to deceive ......"
"I'm also a little worried, Gu Xue is a newcomer in this field, and I don't know what it will look like, although in the trailer, some shots can't be seen as newcomers at all, especially the shot of Aiyi-chan riding a straight car, which is particularly good-looking...... However, given that the recent youth films are all bloody, I'm worried that if it's the kind of film that hangs on the exam and struggles, but secretly falls in love......"
"I will always believe in Gu Xue! This trailer doesn't have the breath of a bad movie at all, and there is no male character shouting 'What do you owe me here?', and it shouldn't be selling dog meat on the head of a sheep. ”
"I also believe in Gu Xue...... So when is she going back to do animation......"
"I don't think it's going to be a bad movie...... Right? Gu Xue was a director for the first time, and it was still a crossover, I thought about those who crossed over to be directors, and considered that this is a youth-themed movie...... I was a little worried. ”
"After reading what was said upstairs, I didn't know whether to buy a ticket or not...... Wait for a Shennong! ”
"Equivalence...... Although I want to say this, but with Gu Xue and Hashimoto Aiyi, I will go to see it as soon as possible, Gu Xue, don't let me down. ”
“……”
in the trailer.
Most of the audience commented that it was still more realistic, because the trailer had just been released.
Some people believe in Gu Xue.
Still, many people have expressed concern.
Concerns about the subject matter and story of the film.
After all.
This is not what Gu Xue is good at.