Chapter 37: The More You Spend, the More You Want

Afternoon, 4:50.

In the office, Lin Le finished chasing the latest episode of "One Piece", lazily picked up the teacup placed next to him, and took a sip of high-grade Pu'er tea.

The taste is rich and the aroma is pure.

Lin Le felt very comfortable, secretly thinking that it would be good to be the boss of this company, go to work every day, basically don't have to do anything, and have to get off work after playing.

It's no wonder that so many people know that entrepreneurship is difficult, but they still follow one after another.

Of course, the main reason is that Lin Le is different from normal entrepreneurs, and others are trembling when starting a business, and they are heartbroken for their careers.

His words, from beginning to end, are running towards the broad road of entrepreneurial failure, which is called a relaxed and comfortable.

Lin Le suddenly thought that he hadn't checked the system for a week, and it was time to take a look.

With a slight movement of his mind, a system page appeared in Lin Le's mind.

[Business funds: 360W].

"Poof!" After just one glance, Lin Le was drinking Pu'er tea, and he sprayed a table on the spot.

This special meow, I have spent money desperately, how in the end, the more this money is spent?

Lin Le's head was full of black lines, and he thought silently.

First of all, these funds must have been earned by Rebuilding Civilization.

It's just that its earnings have risen faster than expected.

After all, when the company opened a total of 3.57 million, the first wave spent 200W, and he still has 157W left.

Then five days later, "Rebuilding Civilization" made a net profit of 300,000, then he had 187W.

Unexpectedly, this week, "Rebuilding Civilization" broke out again, directly netting 1.73 million.

It stands to reason that the popularity and peak profitability of this mobile game should be gradually disappearing.

After all, on the one hand, Lin Le is in a free-range state for this mobile game, and there is no official website and publicity at all.

On the other hand, in addition to the membership card, the game does not have built-in krypton gold points, and players can buy it out for a maximum of 55, and then the mobile game can no longer generate any revenue.

The most important thing is that the designers and manufacturers in the game circle who are full of skin-changing talents, and in less than half a month, they have already made several "multiples" of "Rebuilding Civilization".

Lin Le has seen appointment advertising pop-ups on Tomato.com.

With competitors, the profitability of their own mobile games will be relatively low.

But in fact, the numbers are still soaring wildly.

The more Lin Le thought about it, the more strange it became, and he felt that he had to solve this puzzle, otherwise he would not be able to feel at peace.

At that moment, Lin Le opened the webpage and looked it up.

Unexpectedly, I found that on the homepage of the official game platform, there was a game review about "Rebuilding Civilization", and the number of hits exceeded one million.

Lin Le's mentality suddenly exploded a little, I just want to be a passing Kamen Rider, I don't want to be eye-catching, but how can there be free ads?

Can you keep a low profile?

What do you really like about Rebuilding Civilization?

If you can, I'll change it!

Lin Le sighed, and out of curiosity, clicked in to find out.

"All players will be familiar with "Rebuilding Civilization".

I, Ah Fei, as a game reviewer on the official platform.

Today is to reveal the secret of the success of "Rebuild Civilization". ”

"Some designers in the industry think that this mobile game is successful only because the card mobile game is coming out for the first time and the gameplay is relatively novel.

If you do it yourself, you can even achieve better results.

As a result, several mobile games borrowed from Rebuilding Civilization have recently been released, and they have not been successful.

It is precisely because they are just simple copies that they cannot surpass "Rebuilding Civilization" at all.

In this way, there are "Rebuilding Civilization" jewels in front of them, and they are better than them.

Players will naturally choose to play the genuine version and abandon and despise the copycats.

What's more, they don't capture the details and study the player's preferences thoroughly.

The devil is in the details, and Rebuilding Civilization does it perfectly.

First of all, there is a whole set of daily routines in the game, and the player only needs to spend about ten minutes.

Secondly, when cultivating Valkyries, it is also fast and fast.

Naturally, the player's experience is incomparably crisp and silky.

Some people may question that the most important way to play a card mobile game is to develop a character.

If the player achieves the goal too easily, they will lose the enthusiasm and fun of continuing the game, and will naturally leave the game.

As a result, the life span of Rebuild Civilization was greatly consumed.

Admittedly, this is not entirely wrong, so these designers who borrowed from Rebuilding Civilization have made magic changes.

Lengthening the daily time in the game, the difficulty of cultivating the character, and various login bundle activities are also uninterrupted.

In short, try your best to keep the player's activity and time tied to the game.

However, this approach ignores three points.

First, mobile games are originally fast-paced as a selling point, and the gameplay of "Rebuilding Civilization" is simple and relaxed, which precisely captures the preferences and psychology of mobile gamers.

After all, most of this type of players usually turn on their mobile phones after work or study, play games, relax and relax.

Most people don't want to play a game that is high-intensity, complicated to play, and cumbersome to operate.

These failed designers make magic changes because they lack the positioning and understanding of the player group.

It's like if you do a mobile game, but you want them to play a terminal game, go online every day to move bricks, and spend a lot of time and energy playing a group.

Second, "Rebuilding Civilization" is a buyout system.

Therefore, the designers put a lot of emphasis on making players feel like they are getting the best value for their money.

Valkyrie's cards are beautiful, and all of them are very cute.

As long as you can continue to play, you can easily draw all the characters, and at the same time, the difficulty of training is greatly reduced.

And all this is to enhance the player's pleasure, and the game charges all 55 yuan.

The conscientious price and refreshing gameplay complement each other, allowing players to truly feel the sincere sincerity of the designer.

Won the favor of players, the game's reputation exploded, and it was a matter of course.

Third, capture the character plot that the player likes.

The game is called the ninth art, and everyone understands how important the plot is.

But "Rebuilding Civilization" does not have a detailed main plot, and it can even be said to be quite simple.

This is done in order to cater to the fast-paced style and player base of mobile games.

Otherwise, it will be a lot of plot at the beginning, even if it can improve the charm of the game.

But for some pure players who don't like the plot, the persuasion effect of Zhaocheng is very strong.

Therefore, "Rebuilding Civilization" is different, once the player's bond with the Valkyrie reaches the full value, the exclusive plot can be opened.

Through this approach, the image of the Valkyries is carefully created in the plot, so that the player likes them more.

For example, Raiden and the player get married in the church, the Holy Lancer Knight Leah confesses to the player, and Hao Luo invites the player to go on a date together.

On the one hand, it gives the player the goal of achieving full bonding, and on the other hand, it captures the player's preferences.

After all, playing this mobile game is not just to meet the beautiful Valkyries, fight with them, and spend a happy daily life.

To sum up, the success of Rebuilding Civilization is not accidental.

Designers should spend more time studying how to innovate, rather than trying their best to copy, otherwise it will lead to the painting of tigers not becoming anti-dogs, which will only add to the joke. ”

Under this review, players have enthusiastically left messages.

"Yes, playing card mobile games, the picture is a relaxed and happy."

"It's good, it's acceptable to learn from it appropriately, but if you change the skin and change the demon, you must die!"

"It's no wonder that these trend-following card mobile games, no matter how you play them, the level is too inferior, I still continue to be a commander."

"Hehe, I only need another month, Valkyrie's full bond is not a dream."

"This game is a collection of fighting, love, and raising into one, 55 yuan, let us play, the designer is at a loss."

“......”

After reading this review, Lin Le was a little dumbfounded.

Is the "Rebuilding Civilization" that I expected to be the same game as this?

Daily life and training Valkyries are simple and easy.

Originally, it was to consume the life of the game, and those designers who followed the trend were obviously professional.

Otherwise, they make the game, and it doesn't take long for the players to run out, so what should I do?

Games are also meant to be developed in the long run!

It's not the same as yourself, and when the game is done, you can throw it aside, and you don't care if it's alive or dead.

What else is the conscience of the game charge, mainly to prevent the local tyrant kryptonite.

In terms of the plot, I told the school sister that it should be simple and easy.

As a result, the main line is like this, but the younger sister is focused on polishing the character plot.

“... I mean, there are so many mobile games that follow the trend, why is the sales of "Rebuilding Civilization" increasing instead of decreasing, dare they can't even copy it!

I can't fight any of them, it's so meow! ”

Lin Le held his forehead and muttered to himself, leaning weakly on the boss's chair, and the game designer facing the parallel world was disappointed.

Then he thought about life.

It wasn't until 5 o'clock that it was time to get off work and I was relieved. Lin felt that he was really talented at making games.

Fortunately, the current settlement task, you don't have to make a game, and you can feel at ease in the animation field that you don't know much about.

360W, right?

That's okay.,Anyway, it's a lot of money burning for anime.,12 episodes.,A single episode makes a 30W funding.,It's not all lost.。

Adjusting his mood, Lin Le left the office.

......

When I went outside, I saw that the employees had not left work, but were engrossed in the work at hand.

This kind of atmosphere is very similar to the third year of high school, when all the students rushed to the goal of the college entrance examination.

Lin Le's heart suddenly tightened, these guys are making a copycat street animation, so desperate and positive, looking at the momentum is not right?

"Mr. Lin, I've been waiting for you for a long time."

At this time, Lu Qianshu came to him, followed by Liu Li and Bai Jia.

Everyone's mental outlook is good, and at first glance, they have encountered some joyful good deeds.

Lin Le felt very strange, and smiled tentatively, "Well, all three of you are here?"

Why are you still busy when it's time to get off work? ”

Liu Li stood up and said loudly: "Mr. Lin, it's like this.

Everyone in the game department and the anime department wants to do a good job this time, so they want to apply for overtime. ”

Lu Qianshu echoed: "Yes, everyone is voluntary, and Mr. Lin also asks for your approval." ”

Bai Jia also nodded: "Mr. Lin, our game department is also unwilling to lag behind. ”

After listening to the words of the three of them, Lin Le was relieved, it seemed that they were full of ambition and wanted to put into work.

As for working overtime, isn't it a great joy for me?

After all, he is still worried about spending the business funds.

If the employee works overtime, the company will pay overtime, so that a large amount of money can be spent smoothly.

Lin Le looked at the three of them and said with a smile: "Everyone is working so actively, which proves that I am not wrong about you." ”

In order to live up to everyone's desire to fight for the company. , I gave permission to work overtime. ”

"Mr. Lin, we will not disappoint your expectations!"

Lu Qianshu and Bai Jia both seemed to have a flying "fighting spirit".