Chapter 903: The Failure of Jobs

Jobs, in this China, I am afraid it is a famous name.

Many people know that Jobs is the founder of Apple, and they also know that Jobs is the leading developer of iPhones, but no one knows that Jobs was actually forced to leave the Apple company he created in 1985.

This is a fairly typical example of the founder being forced away by other investors and the board of directors with equity, which is also the reason why Boss Jia will never let Daqian Group go public, that is, he doesn't want a guy to emerge later to occupy the magpie's nest.

Jobs was a very decisive man, and after being forced to leave Apple, he actually sold all the shares of Apple in his hands, and then set up a new company, and at the same time bought the animation division under Lucas's industrial light model studio, which later became Pixar.

After the establishment of Pixar Animation Studios, they naturally had the ambition to make an animated film that will go down in history, so they began to design and conceive in 1991 and released in 1995.

For Toy Story, Jobs had great expectations, because Jobs later created the company with average performance and could not realize Jobs' desire to catch up with Apple, and after the Toy Story was completed, it became more and more extraordinary, so Jobs was very much counting on Toy Story to fight a beautiful turnaround.

But alas, this turnaround battle was defeated.

Toy Story in history won 20 million box office in the first weekend of its release, and then rose against the trend, and finally gained 220 million North American box office, and 400 million box office results worldwide, becoming the global box office champion in North America that year, and also becoming an insurmountable monument in animated films, and the first 3D animated film in history.

Later, with the excellent results of Toy Story, in 1996, because of various business performance became worse, so Apple's board of directors cheekily invited Jobs back as CEO to lead Apple's next product and business development, and finally there were a series of products such as Ipod, ipad, iPhone, etc.

So, going to the general mobilization is a movie that changed the world.

But now the fate of this movie is different, first of all, the title of the world's first 3D animated film is no longer the title of Toy Story, this title falls on the head of "Pokemon Mewtwo's Counterattack".

And what's even worse is that "Pokemon" is so much higher than "Toy Story" in terms of movie plot and 3D animation effects, forming a quite significant gap.

Finally, and most fatally, the premiere of "Toy Story" is November 26, three days later than "Pokemon", which is the most fatal mistake for the whole movie.

In the case that everyone has already watched the better "Pokemon", and then watch the movie "Toy Story", you will instinctively feel that "Toy Story" is not as good as "Pokemon", which leads to the fact that "Toy Story", which originally had a good reputation, directly faced the situation of word-of-mouth collapse after its release, which Jobs never expected.

In fact, Jobs already knew in advance that "Pokemon" is also a 3D animated movie, and this movie happened to be released before "Toy Story".

But Jobs did not change the release time of the animation, one of which is because "Toy Story" was set a year ago, and according to the National Film Association, unless there is an irresistible situation, it is not allowed to raise the file.

This means that you can postpone the release of a movie, but you cannot advance the broadcast of a movie.

Of course, for some old-fashioned Hollywood filmmakers, as long as the money is right, it is not impossible to broadcast it in advance.

But the problem is that Jobs doesn't feel the need to advance, because Jobs firmly believes that the quality of "Toy Story", which his Pixar studio has created in five years, is definitely more than twice as good as "Pokemon", which is only two years in production.

"Pokemon" is just a movie adapted from a game, otherwise there is a lot of fan base, but such movies are often just going through the motions, and the producers are just for promotion, and they will not really invest in the production of the movie.

What's more, this is still a movie produced by an animation studio in Huaxia, does anyone in Huaxia have a computer?

Later generations glorified Jobs quite a bull, but I don't know that Jobs was actually a somewhat anti-China guy, and he showed his disdain and contempt for China in public on more than one occasion, and he even thought that India was 10 times better than China, and India would become the future leader of Asia.

It wasn't until Apple achieved excellent results in the Huaxia market, and the Huaxia market became Apple's second largest market in the global market, that Jobs obediently closed his mouth and no longer expressed his disgust with Huaxia, but he never had a good word about Huaxia in his mouth.

So Jobs despises China in his bones, but this can't be blamed on Jobs, this is a common disease of the people of the United States in this era, in fact, the people of the United States look down on countries all over the world, including their close relatives Europeans.

Well, to get back to business, according to Jobs's idea, the promotion of "Pokemon" was so loud, but in the end, the quality collapsed, then the excellent quality of "Toy Story" released later will form a stark contrast, and then it will create a market topic, Pixar is using this to market a wave of marketing, then "Toy Story" can use its strength to achieve its own great box office on the corpse of "Pokemon".

Jobs is not wrong to think so, but it's a pity that the script is reversed, "Toy Story" has become the one that has been borrowed, and the box office of "Pokemon" continued to maintain high growth in the later period, which also has a lot to do with the crotch pull of "Toy Story".

Anyway, after two weeks, the box office of "Toy Story" is less than $30 million, which is basically unable to break through the $100 million mark, and whether it can recover its original cost is a question.

So, an angry Jobs, at the meeting, scolded all the staff of Pixar Studios.

Yes, Jobs is not a gentle guy, even in the biography of Jobs written by later generations, it is clearly written that Jobs is a very short-tempered guy, once any staff member fails to complete the task, or there are some flaws in the completion of the task, there will be a burst of scolding.

Except for the days when Jobs was not at work due to illness and when he went to other places to attend events, there was not a day in the entire Apple company that Jobs could not hear Jobs' scolding of his mother.

And this guy's scolding is also very ugly, basically he is specifically poking at other people's shortcomings and sore spots to scold, and there are countless Apple employees who chose to leave because they couldn't stand Jobs' attitude.

By the way, the boss of EA was scolded by Jobs in Apple for the explosion, and then turned around and left Pingguo to create EA.

It's just that later with Jobs's canonization, basically no one mentioned Jobs's bad character, even if it was mentioned, it became that Jobs cared about product quality, was meticulous about products, even a little flaw and detail, and pursued it to the extreme, even if it was a dispute with employees, he would never relax his pursuit of quality.

You see, when you say this, does the scolding mother also become tall!

Of course, Jobs is Jobs after all, he is not like some villains inside, because of the failure of his movie, he does not kill Boss Jia and Daqian.

On the contrary, at the end of the meeting, Jobs wrote the words "Dynasty Animation" on the whiteboard with a black pen.

"From now on, all of you go to study Dynasty Anime and study their products, and we can fail the first time, but never the second time. It's a tough opponent, but we can definitely beat this guy! ”