080: Raise the price of Wei 2.0
The next afternoon, Mr. Wayne met with Nike negotiators in his room at a five-star hotel in New York, as planned.
Wayne is actually quite unaccustomed to this kind of occasion, and in the past two days, all kinds of interviews and talks have basically filled Wayne's life.
Running around in a suit made Wayne feel extremely tired.
Old Sutton was right, after having an agent, there is no need for Wayne to spend time on off-court matters.
But...... Wayne's time was filled with that.
Among them, Chinese media interviews accounted for the majority, and CCTV is said to be preparing a documentary about Wayne's participation in the draft.
I haven't played a game in the NBA, and that's how much attention has been received, is this the power of the semifinals MOP+ Chinese market?
"Wayne, it's a pleasure to meet you. We've been signing you for a long time, and under the Nike umbrella, your reach will definitely continue to grow. ”
In front of Wayne, the Nike representative shook Wayne's hand cordially, and then looked at the smiling Schwartz very vigilantly.
As we all know, this middle-aged man who looks harmless to humans and animals is today's big boss.
After a brief greeting, the two sides cut to the chase. Nike representatives came up with a contract that claimed that "no one is more sincere than us" - a five-year, 10 million, cash contract.
There are generally three types of sneaker contracts: signed shoe contracts, cash contracts, and merchandise contracts.
As the name suggests, the company will launch a special signature shoe for you, which is usually exclusive to superstars.
The commodity contract is that the company does not pay you, but will give you free equipment, and most of the marginal people in the alliance sign this kind of contract.
Most players in the NBA sign cash contracts, that is, they can get endorsement fees and use equipment for free, but they have not yet reached the point of signing shoes.
In fact, for an average No. 12 rookie, this contract is really not bad.
It's 2 million a year, which is about the same as the annual salary of the rookie contract.
But in Schwartz's eyes, Wayne is not an "ordinary" No. 12 rookie.
Ordinary 12 shows, can the market behind it be as big as Wayne?
The price of the sneaker contract has nothing to do with the ranking, it depends on how capable you are.
"Well, this contract...... I'll be honest, it's far from what we expected. Schwartz shrugged and didn't beat around the bush.
"Mr. Schwartz, you know the market."
"Sure, but I think you should remember how you missed Yao in the first place." Schwartz played his first hand.
Sure enough, as soon as these words came out, the Nike representative paused.
In 2003, Chairman Yao had planned to renew his contract with Nike.
As a result, Nike's offer to Chairman Yao was only a ridiculous 1.6 million for 4 years......
Obviously, Yao's team rejected such an offer, and Nike was surprised at the time that they would decline.
After that, Reebok took advantage of the situation and successfully pried Chairman Yao away with a 7-year contract of 50 million.
In this way, Nike and China's most commercially valuable athletes passed by.
This incident has always been extremely annoying to Nike's top management.
Therefore, when Schwartz moved out of this matter, Nike representatives were not calm.
This is kind of stepping on Nike's sore foot and warning them not to make the same mistake with Wayne again.
"We can add a $1 million signing fee, which is the biggest concession, Mr. Schwartz."
Wayne on the side was already confused, why is this Nima hundreds of millions of knives in your mouths like talking and playing...... The 1 million signing fee is arranged.
No, after becoming a professional player, I still have to keep up with my temperament in the future, ahem...... Can't be like Tony's dick anymore.
"Hmm...... Well, let's think about it again, okay? Schwartz pretended to be thoughtful, but he didn't think about it at all.
"Of course, of course, there is no hurry."
"Okay, Wayne really needs a break, too. Tomorrow, he'll have to meet with Adidas. By the way, there is Reebok the day after tomorrow. Schwartz said, turning his head toward Wayne.
"yes, yes, I'm a little tired, let's go back and think about it first." Wayne nodded in agreement.
Schwartz played the second card, continued to press, and changed direction to tell Nike: "You don't raise the price, some people are willing to raise it." ”
The Nike representative looked solemn, although he knew that Wayne and Schwartz sang and harmonized this on purpose.
But Adidas ...... They are really willing to spend their money and Nike to rob people.
Nike just missed Chairman Yao back then, and Adidas missed James last year!
Of all the sports brands, Adidas used to be the closest to James, and they are even close to signing.
But then Adidas abruptly withdrew the offer due to disagreement at the top, which made the cooperation awkwardly terminated.
Now, Adidas must have repented of their bowels, and they also know the truth that they can't bear the wolf if they are reluctant to play with the sword.
So, Adidas' offer will certainly not be low, at least not lower than Nike.
They can no longer allow any player with potential to slip away from them, let alone a player who has the Chinese market.
That's the competition in the sneaker market.
Continued from David. After Stern, another one came to raise the price.
Schwartz looked at the Nike representative's expression and smiled smugly.
How much Yao Ming's commercial value is, even a fool can see it now.
Although it is said that the inside line does not sell shoes, his influence is still there.
You can not believe that Wayne can be the next Yao Ming, but you also have to gamble.
You don't gamble, some people do.
What's more, Schwartz has been emphasizing that "Wei is an outside-oriented style of play, and his sneaker sales will never pull his hips like ordinary insiders." ”
Sure enough, the next day, the news that Adidas offered 10 million for 3 years spread throughout the circle.
Although they are all 10 million, Adidas this is only a three-year contract.
They have already won the 04th champion Howard, which is already strategically ahead of Nike, and now they are chasing and chasing after Wayne.
If you lose the bet, you can get rid of it as soon as possible and stop the loss in time. If the bet wins, Adidas also has the right to match the offer.
On the third day, Reebok said that he was willing to give 13 million for 3 years.
You sing and I will appear, this wave of price war is so lively.
Nike's offer has been completely suppressed, and the situation has gotten worse and worse.
Finally, they couldn't hold back anymore and invited Schwartz and Wayne for a second meeting.
But surprisingly, Schwartz did not agree!
The reason is: "We are in a deeper communication with Adidas. ”
In fact, Wayne didn't go anywhere that day, so he took his parents on a tour of New York.
What "deeper communication" is nothing more than a trick played by Schwartz.
It took 24 hours for Schwartz to tell Nike: "It's okay to have a second meeting, but the price has to be sincere, because Wayne and Adidas are close to signing." ”
In other words, this is Nike's last chance.
Wayne capitalized suits.
Schwartz's commotion kept Wayne in the driver's seat in the whole thing.
It feels really cool, because in the previous draft, the initiative was in the hands of the team, and Wayne could only be picked.
Now that I have the initiative, I know what is called my territory, and I am in charge.
The main thing is that Wayne doesn't worry about anything, he should eat and sleep every day, and just sit and watch his worth go up.
If you change to a small broker to deal with this matter, it is estimated that when you hear the first 10 million offer, you will be paralyzed and unable to walk.
After all, 10 million is 15%, which is not a small amount.
So at the second meeting, Nike couldn't hold back and directly showed his hole cards.
25 million for 3 years, plus 1 million signing fee, plus two bonus terms:
1 million for the best rookie and 1 million for being selected for the best rookie.
In the end, 28 million in 3 years is not much different from the 30 million in 3 years of the champion spark.
This is with Adi full stud too!
The Chinese market + raising the price of Wei is so valuable.
This time, Nike's offer directly put Adidas and Reebok in seconds, and they were also telling the other two: "It's all suffocated, this person is going to be decided!" Yao Ming missed it, and Wayne must not miss it again. ”
Schwartz also knows that this is Nike's final offer. After all, they have already been forced to be like this, which means that this is their highest price.
If you force it again, people may just stop playing.
If you see a good thing, you will accept it, and if you are too greedy, you will only be empty-handed.
Schwartz then nodded and asked Wayne to sign his name on the contract.
With 28 million in 3 years, Nike had twists and turns, and finally brought Wayne under his command.
The Nike rep was going to cry at the time.
If he misses Wayne after Yao Ming, it is estimated that he will lose his job.
Although it is 2 million less than the champion Howard, for a rookie with a 12th pick, this contract is almost sky-high.
Wayne's endorsement fee starts next month and is paid evenly over three years.
But the signing fee of 1 million was immediately given to Wayne.
After seeing off the Nike representatives, Schwartz loosened his bow tie and drank a large glass of cold water, looking relieved.
Don't look at Schwartz when it comes to negotiations, but he is actually under a lot of pressure.
It's just that he can't show his oppressed side.
"Phew, sorry Wei, in the end, it still didn't reach 30 million."
"That's already pretty good, Jeff, a lot higher than expected." Wayne could see that Schwartz had done his best.
"Haha, it's good if you're satisfied. Now that you have $1 million in your hand, you can go buy what you want. ”
Schwartz smiled, most players of Wayne's age would buy themselves a sports car or something first.
Well, I'm definitely going to take the family on a shopping spree tonight.
But Wayne's next words exhaled Schwartz's prediction: "Then I'll give you the fees you paid before the draft, and Tony's share will be mine."
By the way, Jeff, that's called Mike. Mancias's trainer, can you still reach him? I want him to be my personal trainer, preferably on a five-year sign.
And the press officer, I need a press officer, experience is a plus, I don't want to write my own press releases anymore.
Also, I think we can sign a long-term contract, and I'm very happy with how you've done during this time, Jeff. ”
After Wayne finished speaking, he found that Schwartz was looking at him with a puzzled look.
"Uh...... I'm sorry Jeff, you should rest for a few days first, it's been a hard time. ”
"No, that's not what I meant. It's just that...... Wayne, you're really special. Rest assured, the things you need are on me. As for the long testament...... Thank you for your trust. ”
Schwartz smiled and took another sip of water, he didn't know if he was right this time.
But he felt that he had won the bet with a high probability!
Early the next morning, the news that Wayne signed Nike for $28 million exploded.
Everyone exclaimed, "What is Nike's stimulus?" ”
"28 million, sign a No. 12 rookie? What would it take to do such a thing!? ”
"Wayne is ready to retire, and he's got a lot of money that NBA players don't get in their lifetime."
"The mysterious power of the East is terrifying!"
And while people are still talking about this boring thing, Wayne has already done two things.
First, get Mancias and the press officer.
The press officer is a 31-year-old ..... named Jenny Uh, big sister, let's just call her Aunt Jenny for now......
Second, Wayne returned to training in preparation for the upcoming Summer League.
As a result, Wayne has also become the most popular rookie other than Howard.
Everyone wants to know whether the No. 12 rookie, who signed a sky-high contract with Nike, is a joke or a myth.