Moreover, Lin Dong came to Xu Changlong to find a way to reduce the price of "New Jin Yong's Heroes Special Edition", and he already had a very good idea.

The previous "The Legend of the New Jin Yong Heroes", the ordinary version is priced at 68 yuan, and the deluxe version is 168.

In fact, the key sale was 68 yuan, and a total of more than 4 million copies were sold.

The reason why it is sold so cheaply is mainly to give back to the old players who have been thinking about this Heluo studio before, and the game is also a reset on the original basis, and there are not too many changes, but the graphics and gameplay have been improved.

And "New Jin Yong's Heroes Special Edition" is two completely different games.

Therefore, Xu Changlong plans to sell a uniform price of 168 yuan.

This price is not cheap, but it is reasonable compared to foreign stand-alone masterpieces.

"GTA5" on steam costs 189 yuan, and "Assassin's Creed: Revolution" costs 254 yuan, and from the perspective of Lin Dong's experience of this kind of picture effects and gameplay, the game we make is not much worse than outside.

And Xu Changlong made a cheap reputation in the last wave, and this wave naturally wants to harvest a wave.

"Uncle Yu, I have something to discuss with you, what do you think of Steam?" Lin Dong studied it temporarily, but in fact, he himself knew nothing about it.

But it's enough to fool people.

"Of course, Steam is very powerful, at present, 3A games are distributed on all platforms, and they will basically find Steam, and if you want to choose the largest digital game distribution platform in the world, it is only Steam." Xu Changlong said.

Immediately, he suddenly said: "Mr. Lin, do you mean to take "New Jin Yong's Special Edition" to Steam for sale?" ”

"No, no, no," Lin Dong hurriedly shook his head, he didn't plan to sell "New Jin Yong's Heroes Special Edition" to the world, and didn't discuss the question of whether there was a market, this obviously belonged to the old birthday star eating pizza and living impatiently.

"What do you mean, Mr. Lin?" Xu Changlong didn't understand.

"I'm going to make a game distribution platform like Steam, what do you think?" Lin Dong asked.

He didn't feel that his question had much impact, Xu Changlong was stunned, he was not stunned by Lin Dong's ambition, he was stunned by Lin Dong's ignorance.

So, I can only explain with difficulty: "A platform like Steam, not to mention China, and the world can't find a second one, if you have to say something similar, EA's Origin, CDProjekt's GOG, or UplayStore should all be counted, they may all be game manufacturers, but the volume is too far behind steam." ”

If these are all counted as a type of platform, then the common denominator of these platforms is that the companies of these platforms are themselves gaming companies.

And these game companies have enough hot-selling game works before the platform, and there is often more than one.

Steam is owned by V, that is, the game and software platform that Valve hired Bram Cohen, the inventor of BitTorrent (****), to develop and design.

V company has CS, DOTA, L4D2 and so on.

EA has Battlefield, Red Alert, Mass Effect, and more.

Ubisoft has Assassin's Creed, Rayman, Prince of Persia, and many more.

In other words, if you want to have a game platform, you must first have a game, which is the foundation.

What does Kleist have, there is only one "The Legend of the New Jin Yong Heroes", and it has sold four or five million copies, your users have already consumed it, what does it matter if you let them play on the new platform.

And because you've already sold it, you can't even use it for free on the new platform to promote the new platform.

Why did I spend 68 or even 168 to buy a game, but you let others play it for free, then what is the matter if I spent money.

Don't say if you can please new players, you will be offended by old players.

Then, you can only take "New Jin Yong's Heroes Special Edition" as the first game to be launched on the new platform, and this is the only one.

Isn't that a joke?

The embarrassment of the domestic platform is that there are almost no games that sell well all over the world, and no self-developed games means that it is difficult to rely on games to promote the platform, for example, EA, there were many EA games sold on Steam in the past, but then in order to promote their own Origin platform and give up Steam, if you are a fan of Mass Effect, you must use Origin if you want to play 3 generations, which will transform the fan base of the game into the user base of the platform.

If you don't have a game, you have to go to other ways to promote the platform, which will be embarrassing.

After Xu Changlong's explanation, Lin Dong also understood how impossible his idea was.

But it doesn't matter.

If he could easily build a second Steam, he wouldn't dare do that.

Therefore, he lifted his spirits and continued to instigate: "I tried it, and I think the "New Jin Yong Heroes Special Edition" you made is very good, no worse than foreign 3A masterpieces. ”

In fact, Lin Dong doesn't know what a 3A masterpiece is, but after listening to it a lot, he knows that 3A is particularly good.

"Mr. Lin, you are too awarded, we are very fortunate to meet a good boss like Mr. Lin, never urging, and arranging so many manpower, but the technical level is limited after all, the gap exists, and it is obvious that it can only be accumulated through time." Xu Changlong said with emotion.

"Now that "New Jin Yong's Special Edition" has come out, what is Heluo's next plan." Lin Dong asked.

"The main thing is the development and maintenance of the version, stabilize the existing two games, and then there are two directions for the new game, one is "Xinshu Mountain", which is intended to be made into an RPG stand-alone game, this copyright is on our side, not for nothing, but also for the guys who have joined the team." Xu Changlong reported to Lin Dong.

Li Changwei has been following up with the "Mountains and Seas" studio recently, and he doesn't have much time to care about them.

It's rare that Mr. Lin is free to come over today.

That's why Xu Changlong had the opportunity to communicate with Lin Dong face-to-face.

Well, it is precisely because of this that I understand that the boss is a novice.

"This can be done, but there is no need to practice, if you want to do it, we need to do it well, what we need is high-quality products, not shoddy, and must be in accordance with the 3A standard." Lin Dong is not averse to developing new projects.

Only by constantly developing new projects can you burn money.

"Mr. Lin, 3A, this is not suitable for us in China for the time being." Xu Changlong was a little embarrassed, he couldn't point at the boss's nose and scold, you know a fart.

The so-called 3A is an evaluation criterion, and the cowhide is finished.

However, if you have to divide the criteria, it is naturally a high-cost, large-worldview, and high-quality stand-alone game.

The first hurdle for domestic games to step past is the high cost.

How high is it?

"Breath of the Wild" Nintendo has a development team of 300 people, "Origin" according to media reports more than 1,000 people involved in the development of the game, "The Witcher 3" CDPR said in an interview that the team has more than 200 people.

This determines how much money is needed to keep such a large team running.

At present, the R&D cost of foreign 3A games is basically not less than 50 million US dollars, less than 30 million US dollars, and it is basically impossible to make 3A games, or it can only be regarded as entry-level 3A.

It is said that GTA5 spent $137 million, and the R&D budget of "The Witcher 3" is $81 million, both of which are recognized as triple-A games in the industry.

Heluo Studio spent less than 20 million Chinese coins to develop "The Legend of the New Jin Yong Heroes".

It took more than 70 million points to develop "New Jin Yong's Special Edition", which is still being tested, and there may be more money in the follow-up, but 100 million will be the sky.

This is already an unprecedentedly high-cost masterpiece in China.

Domestic game research and development is now about a few million to 10 million.

Xianjian Six is relatively high, and the R&D cost is 1,000 to 12 million; The prequel to the Fairy Sword Five that came out a few years ago should be about eight million, less than 10 million.

The cost of the Xuanyuan Sword series is relatively low, and the latest Vault Gate should be six hundred to eight million.

The Ancient Sword Strange Tan series is the highest, and each part can reach twenty or thirty million yuan.

For the others, the Legend of Chivalry is three million, and the Legend of the Heavenly Demon is ten million.

When "New Jin Yong Heroes Special Edition" was promoted, it was said that it was R&D investment of hundreds of millions, which was enough to make small domestic factories look sideways.

But that's still a long way from the entry-level $30 million.

Even considering the relatively low labor cost of domestic game development, coupled with the problem that the cat factory does not allow overtime, "New Jin Yong Heroes Special Edition" can only be regarded as touching the side of high cost.

The domestic theft board is too hurtful, high investment does not mean high returns, and it is even impossible, you invest too much and go bankrupt directly.

""Xinshu Mountain" stand-alone game, we also invest 100 million, when the time comes, just ask Mr. Li for money, if it's not enough, you can add it, 200 million or 300 million, as long as you can spend it." Lin Dong uttered such bold words.

Of course, this does not mean that Xu Changlong can spend money indiscriminately, the system does not matter how much you spend, it cares about how you spend it.

If you develop a game, take the money to build a high-end club and give employees a relaxing time.

I'm sorry, you spent 20 million, I reward you with 2 billion.

"That's too much, isn't it?" Xu Changlong was confused.

"The Legend of the New Jin Yong Heroes" was a great success, but the total profit was only more than 100 million, and now it is all used to make new games?

"By the way, you just said that you still have a direction, what direction, let's hear it." Lin Dong looked at Xu Changlong with big encouraging eyes, he felt that Lao Xu could take on more responsibilities.

"Mr. Lin!" At this time, Li Changwei knocked on the door.

When he heard that Lin Dong came to sweep the building, he immediately became a spirit, what kind of celebrity sweeping is this, this is a private visit by the boss Weifu.

You people are going to get me in trouble.

Especially those who watched the film too late and had dark circles under their eyes, you put powder on me.

"Oh, Mr. Li is here." Lin Dong didn't have the embarrassment of being caught at all, he was embarrassed, if Xu Changlong crossed Li Changwei to find him, it might be called a leapfrog, he looked for Xu Changlong, there was no problem at all.

"Mr. Li is here, Mr. Lin is talking about the game......" Xu Changlong quickly stood up and said Lin Dong's thoughts one by one at a fast pace.

He really didn't know how to persuade Mr. Lin to dispel the idea of being a platform.

We don't have that yet......

"Okay, then be our own platform, Mr. Lin is really far-sighted, admire and admire." Li Changwei praised and applauded Mr. Lin's idea.

Xu Changlong was speechless, are you doing this to make a sycophant, or are you just like him as a newborn calf who is not afraid of tigers.

An actor by origin.

A movie theater manager.

It's really painful and happy to play games under such people.

On the one hand, because these two people don't know much about games, they are all completely decentralized, and the directors of the three major studios are in charge of all the power, which is no different from the president of an ordinary game company.

On the other hand, these two people are very generous, as long as you make achievements, the rewards are very rich, which can be called the first in the industry, even those international manufacturers may not have such generous treatment, and they are also willing to give money in game research and development, and it is even more rare that they never urge to live, and sometimes remind you to work slowly and carefully.

And there is a place where it hurts, right now.

As soon as these two sang and harmonized, they were about to become a domestic game publishing platform that benchmarked Steam.

"It's so decided, "Xinshu Mountain" will be developed well, the copyright is on our side, Zhou Longxing's "Xinshu Mountain 2", we can also gamify the content, Mr. Li, give Heluo a batch of 100 million first, it's not enough to add more." Lin Dong gave an order directly to Li Changwei.

"Okay, Mr. Lin!" Li Changwei didn't say a word.

"By the way, there is another idea, Uncle Yu, you haven't said it yet?" Lin Dong did not relent.

How popular "King" is now, he knows better than anyone that the total revenue of this game in 2016 should be able to exceed 6 billion, which is almost a net profit of 1.8 billion.

Excluding the more than 300 million that has been settled in the first quarter, there are still almost 1.5 billion waiting for him.

If he doesn't want to find a way to consume some of the net profit of "The King", what will he do to settle the 1.5 billion account at that time.

The "National Super God" on the side of a certain goose is already completely cool, and after the anti-addiction blow not long ago, the current flow is not even one-tenth of "The King".

I heard that the other side is making adjustments, and plans to make a mobile game version of LOL to fight against "The King".

Boss Lin broke his heart for a certain goose, the enemy army was really incompetent, and he was tired to death.

"If "Xinshu Mountain" is carried out in the direction of large-scale production, then more people will have to be invested in it, and there will be no energy to do other things." Xu Changlong was helpless, what the bosses said was what he was, he was a worker.

Making games is his dream, and he loves others playing his games.

If you say you want to do it, we will do it, and if you say 3A, then we will work hard to AAA together.

"Don't worry about this, if there are not enough people, we can recruit it." Lin Dong said with a smile.

"There are almost a hundred people in Heluo Studio." Xu Changlong was speechless, this is still the result of parting a part to Shanhai Studio.

"Didn't you just say that the team size of "The Witcher 3" is above 200 people, let's also follow their standards, in the future, Heluo Studio will focus on large-scale production of stand-alone games, and the team must take into account the long-term development, and the pace of absorbing talents cannot be stopped." Lin Dong waved his hand, this was to double the number of people in Heluo Studio.

There are a lot of people, and overtime is not allowed, which is a lot of cost.