Chapter 565: Excessive Marketing
A sword falls into the snow: the thief dog is rough, and the person you scolded still asked me to apologize [picture] [picture] [picture] [picture] [picture]......
Grapefruit Angel: My brother logged in to the person I scolded, and I helped him atone for his sins [picture].
Windward pee: The stalk of number theft has been used too much, I don't need it, I admit that I participated in the slander of Xinshu Mountain and Lin Dong, knowing mistakes can improve Mo Dayan, movie ticket apologies, [picture] [picture].
Don't take medicine: I just came out of the cinema with my five grandsons, the movie is very good, and it was my five grandsons who scolded Lin Dong. [Image]*6.
They all came to apologize to him, and when I looked at the movie tickets posted by these people, there were a lot of three or five, and there were relatively few single ones.
There are also discerning people who can spot traces of marketing.
In the first weekend, it broke through 400 million by contrast, and in the second weekend, it broke through 400 million by hunger marketing, breaking the single-day box office record in the first week, and began to apologize again on the third weekend.
In addition to the membrane Wei Dao: Is it interesting to treat everyone else as a fool, and if you want to promote the true walk of playing.
Northeast Xiaobawang V: Anyway, I won't watch it, I hate being played by monkeys.
Let's run: The movie is a good movie, but it's a pity that the appearance is too ugly, it's not satisfied with the billions of box office, why can't everyone support literary films if they have money.
Boss Lin was shaking his hands and reading Weibo, one by one which made him tremble.
This Saturday, the sixteenth day of release, the box office was 3.28.
The total box office is 4 billion.
This data is too rebellious.
Lin Dong counted with his fingers, four billion in half a month, wouldn't it be eight billion in that month.
Of course, that's not how the box office counts.
300 million is indeed a return to the past.
But this number still made Lin Dong feel terrible.
The promotion of "The Mermaid" has been done to the extreme, and it can even be called a dry and fishing, so what is its box office on the sixteenth day?
53.05 million.
This is an accurate number, only one-sixth of "Xinshu Mountain".
It's too wide to be afraid.
Lin Dong hurriedly took out his mobile phone and logged in to his Weibo account.
Lao Tzu wants to post on Weibo, and Lao Tzu wants to persuade people not to watch movies.
Before and after Lin Dong posted this Weibo, Qin Beier, general manager of Kleist's distribution department, actually ran into trouble.
Her marketing methods are far less seamless than Pei Qianlong, nor as cunning as Wang Kuo, plus she is a little eager for quick success, so a large number of negative comments began to appear on the Internet.
Many people think that the word-of-mouth marketing of this movie is too much, and they hate this way of criticizing the movie and fans come to scold you.
A bunch of people give you all kinds of brainwashing, swiping the screen everywhere, which is disgusting.
has just reached the level of Hollywood blockbusters, how can it be epoch-making, how can it save domestic movies, why don't you watch I'm sorry for Lin Dong.
The team had a meeting, so Qin Beier found Pei Qianlong, a public relations expert, for advice.
"Uh, you don't know?" Pei Qianlong put down the mobile phone in his hand, and said with a strange face: "I thought it was all arranged by you, and you don't have to worry about it, Mr. Lin, he has already helped you remedy it." ”
What a mess this is.
The outside world may think that "Xinshu Mountain" is particularly well publicized, and it can be called a textbook-like existence.
But in the eyes of veterans such as Pei Qianlong and Wang Kuo, it can really be said that there are many loopholes, if you encounter a strong opponent, you can casually find a loophole and chase and fight, you will fall into a dire public relations crisis.
Of course, this is only if.
There is never absolutely perfect marketing, and achieving the goal is good marketing.
It turns out that there are no strong movies released in April, and since they don't touch the interests of their peers, their peers won't casually deal with Kleist.
Kleist is so easy to deal with.
If you want to deal with Kleist, do you have to consider his Pei Qianlong counterattack.
Qin Bei'er didn't know why, so she quickly took out her mobile phone.
A Weibo appeared on the hot search, #林冬#.
clicked on it and saw Lin Dong's Weibo not long after it was released.
Actor Lin Dong: Thank you for your support for my new film, in fact, this movie has a lot of flaws, first, the excessive highlighting of special effects makes the plot more or less superficial, second, there are a lot of hard flaws in the setting, and the character growth performance is not three-dimensional enough, and third, I myself need to act and act while directing, so I have exposed some shortcomings in acting and directing. Everyone may have had some misunderstandings about me before, but I definitely don't want everyone to go into the cinema because of this, this is a humiliation to me and a humiliation to this movie.
The post was sent out, and it immediately got a lot of comments and retweets.
When Qin Baoer saw it, it was an hour after the post was published, and it had already received 200,000 retweets, more than 80,000 comments, and more than 300,000 likes.
Click on the comments.
It's noon: Wow, is this Lin Dong himself?
Wei Baoqiang V:: The attitude is sincere, and I hope that Dongdong can make better movies in the future.
Heroes Club Hollywood V: I originally wanted to complain about this movie, but the manuscript was written 4,000 words, but he spit out the groove by himself and deleted it angrily!
Flowers on the other side: Yes, I just said that the movie is not perfect, and the director's own evaluation is still very pertinent, why do you have to package the movie so perfectly.
Bing Meng: Dongdong, is it Xuan Fa bullying you, if so, you blink.
Lin Jiumeng V: I just want to humiliate you, humiliate you three times a day.
Listen to Qin Buyi: Don't throw the pot of publicity and capital on our Dongdong, he is just a director and actor, how big do you think he can be when he is publicized, why should he bear the notoriety of publicity and distribution for the movies he worked so hard to make.
This number is empty number 4f:U1S1,The movie is still very worth watching,Those who are biased against publicity,Please don't add dissatisfaction to other directors。
One finger Zhen Qiankun: Forget it, don't talk anymore, I always feel like I've been being led to the rhythm, so I can watch the movie honestly.
Thousands of comments can pop up without refreshing them once, and there are many forwards, including many star filmmakers, no matter what the purpose of Lin Dong is, they all show the quality and upbringing of an excellent young director.
There are also many media big Vs who forward it for the first time.
Anyway, this post is popular, and retweeting it can also bring you good traffic, so why not do it.
Mr. Lin ......, "Why did he dismantle the platform we proclaimed, Qin Beier was very aggrieved, but she was not stupid, and she understood Mr. Lin's purpose almost instantly."
Yes, it's a clever remedy for the loopholes in their publicity.
Look, just a post, a hundred and ten words, immediately reversed the situation that was about to get out of control.
Regardless of whether it is a real sunspot or a fake passerby, they can no longer find the angle of attack.