All along, in the eyes of those in the know, Roland Allen was an unprincipled person.

Act according to your own preferences, make friends because of the strength of the other party, and do not care about the immediate gains and losses, but only seek to be stable.

To put it nicely, that is, the big husband can bend and stretch.

To put it mildly, that is, to be submissive to the strong, and to strike hard at the weak.

And a series of deeds that happened to him can support everyone's opinions, for example, in the absence of any backing, he took the initiative to sign a participation agreement with the project team of "Home Alone" and "Terminator 2" that was equal to zero salary, and for example, after finding a backer, he directly gave up the fixed film contract and asked for a top share, and for example, when investing in Yahoo, he bit the equity and insisted on it, and finally when he faced Microsoft's request, he closed his eyes and opened his eyes, and easily handed over the market to others.

Roland's style of bullying the weak and fearing the hard makes people unbelievable that he is a child who grew up in a wealthy family.

You know, Bill Gates, who was born in a similar home [Literature Museum fo], never took Harvard seriously.

In the same way, one cannot see in him the pride that should belong to the young man.

Because even Mark Anderson, who came out of an ordinary family, dared to say no to Bill Gates when Netscape was a big success;

Even AOL's founder Steve Case, when faced with Microsoft's proposed acquisition, shouted, 'Thirty years in Hedong, thirty years in Hexi, don't bully the poor youth!'" Well, actually, 'I'm going to beat you (Bill Gates)!" ’

Only Roland always treats people with three words-

"Good! OK! No problem! ”

That's why Evelyn Watson came up with a bundle to deceive fans.

And very boldly said it in front of Roland.

Because she felt that Roland, who was profit-oriented, would seriously consider this proposal.

But for Roland, this judgment was seriously wrong.

Although he seems to be an unprincipled person, he actually pursues the principle of maximizing profits.

Don't make money on the two projects of "Home Alone" and "Terminator 2", for the opportunity to become famous and better resources.

Since "Jurassic Park", he has been crazy about pursuing his own interests, and that is because top resources are at his fingertips.

Sold Yahoo to Microsoft for Marvel and cash.

And clinging to Google is because portals are not the future of the Internet at all.

In Roland's view, if it is for the greater good of the future, he can make compromises for the present, and now-

The Marvel Cinematic Universe is the greater good of the future!

Although tying "Spider-Man 3" and "X-Men" can indeed deceive a lot of box office, because fans will take the initiative to regard the "Spider-Man" trilogy as the beginning of the Marvel Cinematic Universe and look forward to Roland's return, but what about the facts?

The probability of Roland's regression is equal to zero!

In the case of knowing that it is impossible to continue to participate in the show, cheating the box office is undoubtedly killing the chicken and taking the eggs!

Burn the enthusiasm of the fans!

Put the Marvel Cinematic Universe in an embarrassing situation!

Roland is not the kind of pedantic person, he took the initiative to sell his private life when he cheered for the Olsen sisters' "Hot Mom and Hot Girl", but the problem is that the Marvel Cinematic Universe and "Hot Mom and Hot Girl" are completely two different concepts.

The former, it is a single independent movie, no matter how much box office it cheats, it is all blood gain!

The latter, that is the real beginning of the universe, cannot consume the feelings of the audience from the beginning!

If it was deceived from the beginning, then when Marvel really started to sell feelings, how many leeks would be able to pay for it?

Feelings are not calories, you can have them casually!

Therefore, even if "X-Men" falls into a hellish schedule, even if the box office does not meet the public's expectations, Roland will not take the initiative to save it, not because he thinks that he should be sincere with fans, but because he thinks that the Marvel Cinematic Universe has to cultivate fans by itself.

Only in this way can the leeks be cut more smoothly.

Yes, Roland has put himself in the right position, and now he is a businessman.

As a result—

“No！”

Roland shook his head resolutely and refused: "I can't use my fans' feelings for me in X-Men. ”

"I can't do a huge job of helping every movie that Warcraft Films produces."

"I can help X-Men today, but what about tomorrow, can I help X-Men 2?"

"If the whole project has to be supported by me alone, then it is better to let me continue filming!"

"How to make a movie look good, how to create a character that the audience likes, that's Kevin Feige's thing."

"How to publicize, how to let more audiences go into the theater to watch movies, that's the business of the publicity and distribution department."

"I gave you power because I believe in you, and if you feel that your abilities are not up to my approval, then you can submit your resignation report directly, instead of asking me to cooperate with you in publicity."

The merciless words made Evelyn Watson's cheeks stiffen when she heard it.

Because all along, everyone has been accustomed to Roland's kindness and ignored the identity of the boss.

And after capturing the flash of embarrassment on Evelyn Watson's face, Roland also knew that he had achieved his goal.

These people are invited to do their own work, not to teach them how to do things.

Of course, he is not the kind of boss who does not enter the oil and salt, and after clarifying the main body of responsibility, he added: "However, the publicity of "X-Men" is indeed a problem, Hugh Jackman who plays Wolverine does not have excellent works, Patrick Stewart who plays Professor X's "Star Trek" series is out of time, Ian McKellen who plays Magneto's best publicity work is actually Gandalf of "The Lord of the Rings", but unfortunately "The Lord of the Rings" will be released later than "X-Men", And the remaining Phoenix actress Charlize Theron and Storm Girl actor Harry Berry also did not have works that could be close to it, so ......"

"Just follow the process of traditional comic films."

"Everything starts from scratch."

"You can say that this is Marvel's cinematic universe plan, and there will be more superhero movies in the future, but remember, don't mention me, because my role as Peter Parker will be out on the sixteenth, you know?"

“Yeah！” Roland was so serious that Evelyn Watson could only nod cautiously.

"Okay, is there anything else going on?" Roland asked.

“No。” Evelyn Watson shook her head, but even though she was scolded by her boss, she still rekindled her smile with good professionalism and said: "Next, just wait until the tenth and "Spider-Man 3" will be released." ”

"See you then?"

Roland liked her attitude.

"See you then."

Evelyn Watson packed up her paperwork and got up to leave.

When she left, Roland also went to the door to send it off, looked at the back that was fading away, smiled with emotion, and clinged to his face.

Although forcibly severing the relationship between "Spider-Man 3" and "X-Men" is for the greater benefit of the future, isn't this kind of behavior a formal farewell to the previous self?

In the past, when there was a new drama to promote, everyone thought of it, and it was all the popularity of the boss.

At that time, Roland didn't care, because he was originally an insider.

Now, all things have changed.

Even if Roland is still hot, he won't let others rub it.

Just like Zhao Yi wrote, 'Li Du's poems have been passed down by ten thousand mouths, and they are no longer fresh. There are talented people from generation to generation, each leading the way for hundreds of years. In the same way, Roland hopes that he can retire with dignity instead of being scolded out of the circle.

His film and television memories will forever stay in the twentieth century.

When the twenty-first century arrives -

People will also win new movie stars.

And just as Roland watched his subordinates leave, Kate, who had been listening beside her, came over.

He grabbed Roland's waist from behind and pressed his cheek against his back.

"Sad?" Kate asked softly.

Although she asked no beginning or end, Roland understood that this was the feeling of asking herself to quit the circle again.

So, Roland chose to tell the truth, "It's a little sad, but it's acceptable." ”

"Perhaps, this is your true reflection when I asked you to leave the circle?"

"If it made you feel uncomfortable, I ......"

"I'm sorry."

"Tsk! I thought you were cold-blooded! Kate pursed her mouth, hit her husband with her head, and sighed, "I didn't expect you to be uncomfortable?" I've always thought that movies are your money-making tool! ”

The cute words of slight complaint made Roland laugh.

Turning around, he hugged the other person into his arms, "Isn't that because of you?" ”

"Because of me?" Kate was stunned for a moment, and then replied happily: "You mean, I made you feel warm?" ”

This kind of speculation made her heart beautiful, but before she could praise Roland for speaking, the words that made her unhappy had already come out of Roland's mouth, "No, no, no, I mean, if I hadn't filmed "Titanic", I wouldn't have known you, if I hadn't known you, I wouldn't have married you, if I hadn't married you, I wouldn't have emphasized that men and women are equal to quit the circle with you, if I don't quit the circle, then I will still film in the future, if I will film in the future, then I won't be sad." ”

"So, now it's all your fault."

“！” The strange brain circuit made Kate look confused.

After she reacted, the words of gritting her teeth had already roared out.

"Roland !!"

"You're done!!"

In the next second, Kate was like a lioness, jumping high.

Grabbed Roland's body and bit him hard' on the shoulder.

Not only that, but a fist like a wiper also smashed into Roland's back.

And that act that resembled tickling made Roland raise his hand to catch the falling body, and carried it back to the house with a doting face.

…………

Although all major Hollywood studios have withdrawn their masterpieces and given up a full month of schedules, wanting to quietly watch Roland's final performance, in fact, the promotion and distribution of "Spider-Man 3" has not been smooth.

Of course, this is not because there are not enough media resources, but because the attention of the people is quite limited.

The reason is actually very simple.

General election!

In fact, the presidential election in America has been officially launched since the beginning of the 2000th century, and although the situation has been clear after nine months of competition, neither side will relax until the results are in.

Because of this, as the time approaches, the corresponding propaganda has intensified.

In the days of Roland's wedding, the two candidates from both parties held four pre-election debates at the University of Massachusetts in Boston, Central College in Danville, Wake Forest in North Carolina, and Washington University in St. Louis.

The number of viewers exceeded 14 million.

Although this figure is not even half of the worst ratings of the Oscars, the impact of the general election is not a debate rating, which can be directly reflected, for example, they held a super rally at Madison Square Garden offline, with retired talk show host Phil Donahue as the moderator for live canvassing.

For example, the Elephant Party directly pulls up advertisements of its supporters in its own iron ticket warehouse to attack competitors.

For example, the candidates of the Donkey Party go deep into the fields, go to Chicago for Labor Day celebration weekend, go to food festivals to promote universal social security, go to Saturday night to attack their opponents live, and go to Silicon Valley to talk about the legacy of Internet policy.

In short, all kinds of activities are full of people's eyes;

The disturbing broadcasts lingered in people's ears;

Information that forces people to make active choices occupies people's minds;

In this case, the promotion of any project is actually a test of the team's ability.

Of course, the biggest headache for the promoter Sony is actually the official election vote held on November 7.

Because since then, the traditional print media "New York Times", "Washington Post", "Wall Street Journal", traditional TV media CNN, FOX, NBC, ABC, CBS, and the emerging Internet communication platforms Yahoo and MSN are all full of the latest news of the general election vote, when the current political news that people are most concerned about is broadcast 24 hours a day, entertainment......

It really doesn't matter.

Because everyone wants to know who the next Grand Commander will be.

Because everyone is concerned about whether the next president's development policy will have a positive impact on his own life.

After all, before Wang came to power, people still believed that these guys would be able to fulfill their campaign promises during their term of office.

In such a situation, on November 10, the world premiere of "Spider-Man 3" held in Los Angeles really had a bit of a confrontation with the world.

It's not that "Spider-Man 3", which has hung people's appetite for a year, what has become of it.

It's not that the depressing ending of "Spider-Man 2" can turn over any flowers in "Spider-Man 3".

It's not even about whether "Spider-Man 3" can reach a new high and win two billion at the box office.

Rather—

"Do you think that when the series finale encounters Roland's withdrawal from the circle, will it have an impact on the election?"

Kenneth Turan, who had been invited, asked his colleague next to him.

"I'm looking forward to the results."

Variety's columnist Derek Elie whispered back, just a smile on his face, betraying his thoughts.

"Not to mention breaking the record, as long as he can maintain the release level of "Spider-Man 2" and "Titanic", then he will become the first guy in Hollywood history to crush all public opinion." Roger Ebert raised an eyebrow.

"I remember he was a supporter of the Elephant Party candidate?" The editor-in-chief of "Empire" pushed the glasses on the bridge of his nose and said with a smile: "If, I mean if, if he can get 100 million on the first day under the pressure of the election, then ......"

"I think that Second Ancestor will immediately declare that he is his loyal fan."

"If the votes of the two sides are close, I think he will publicly announce that the first thing I did after taking office was to invite Mr. and Mrs. Roland to come to the White House as guests, persuade him to continue making films, and at the same time, praise his works over the years for bringing sincere love to the world, making the public aware of responsibility, and teaching people to persevere ......"

"Titanic, Spider-Man, isn't that what you're talking about?"

When the slightly ridiculous words appeared, the guests sitting in the theater waiting for the film to be released all laughed.

They have been immersed in this industry for many years, how can they not know that movies are a tool to convey ideas?

And what kind of fireworks will be produced when the tools for transmitting ideas and the election for indoctrination collide together?

Everyone wants to know.

In this case, does the movie content still matter?

It's fun, far less interesting than the impact of ideas!

Of course, these ideas are pure jokes.

In the sound of everyone's hip-hop, the lights in the theater gradually darkened.

With the appearance of the Columbia Pictures logo on the screen, the voice like a typewriter grabbed their ears, and when the gray sky appeared on the gloomy screen, New York, shrouded in rain, was also presented in front of them.