At the beginning of 98, when Kingsoft was at its weakest, Boss Jia did not hesitate to make a move, and only spent less than $30 million to buy the entire Kingsoft software, and then Kingsoft and Bilibili merged to become a company.

Qiu Bojun, the former chairman of Kingsoft, was already depressed, so he took the initiative to exchange his shares for cash and completely withdrew from Kingsoft Software.

And Lei Jun, the former general manager, was retained by Boss Jia and became the vice president of Beep Beep, that is, the newcomer he didn't know in front of Ma Yun.

"Chairman, according to your instructions, we have reconvened a large number of programmers to develop WPS, and added more than 10 versions of the world's major languages such as English, French, Spanish, Arabic, and Russian." Lei Jun reported to Jia Yapeng with an excited face.

"Ma Yun, look, this is the weapon we use to attack Microsoft!" Boss Jia said with a smile on his face.

"That's it??" There was obviously a trace of disdain on Ma Yun's face, which made Lei Jun, who was originally smiling on the side, look at Ma Yun with a little dissatisfaction on his face.

"Of course!" Boss Jia smiled, "Actually, I'm very interested in knowing what Microsoft did to WPS back then, and WPS will do it to Microsoft again, what interesting things will happen!" ”

"Chairman, do you want to promote WPS's pirated software all over the world, and then encroach on Microsoft's office software market as a retaliation?" Ma Yun asked thoughtfully.

"No, there's no need to be so troublesome, and there's no need to sell fame and reputation like this, let's not engage in any piracy, let's give free !! between us" Boss Jia said with a smile.

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On November 1, 1998, when Bill Gates, the chairman of Microsoft, got up from bed in the morning, then took out today's newspaper from the mailbox at the door, and began to read it according to his habit, he only glanced at it, and the coffee cup in Bill Gates' hand fell directly on the table.

The whole coffee cup burst instantly, and the black coffee saw Bill Gates, and he didn't even notice it, just a piece of iron blue on his face.

What made Bill Gates beat himself up was not news, but an ad that took up an entire page of the newspaper.

"Daqian WPS office software, your best work assistant!"

This is the advertising slogan of this advertisement, but this sentence is not important, the important thing is that it occupies the C position of the whole page of the advertisement, and it also fills almost the entire page of a line of text "Daqian WPS: Global Forever Free"

Just five minutes later, a call came from the senior executive in charge of the office department, and Bill Gates, who was supposed to be on leave, told all the executives to immediately return to the company for a meeting.

"Chairman, according to our investigation, such ads don't just appear in the New York Times. The same advertisement has been published in the ten most important newspapers in the country, and at least more than 500 newspapers in the world have also appeared in the same advertisement, which can be said to cover more than 80% of users! ”

"Chairman, not only that, this Daqian WPS has opened download sites in 132 different countries around the world. There is no need for any price, and there is no need to pay for anything, you only need to click to download on the website, and you can download the complete Daqian WPS office software! An executive reported.

"Not only that, Chairman, you know, there's a steam game store on my doorstep, and I have to pass by that store every day when I go out. As a result, I found out today that there was a huge poster on the door of this steam game store, almost occupying the entire door, which was the advertisement of this Daqian WPS. ”

"This advertisement clearly says that they have all the features of our office, and they can not only download it online, but also buy the installation disk directly in the steam game store. The Steam Game Store doesn't charge anything else, just $1 per disc! ”

"$1 a piece!" Everyone at the scene gasped, their Office software CD was worth $99 a piece, and an empty CD on the market was indeed sold for $1 a piece.

"Crazy, this big guy is crazy, what's the good of them doing this, the advertising investment is at least tens of millions of dollars, and the steam game store...... Well, this is Daqian's own industry that doesn't charge money, but it's still crazy, they actually invest so much money in a software that doesn't charge money, it's incredible, don't they want to make money? The executives said incredulously.

"No, it's not that they don't want to make money, they don't want us to make money!" Bill Gates licked his lips and said helplessly.

Bill Gates said this, and other executives also reacted, this WPS is under the banner of global permanent free, so it is obvious that whether it is an individual user or an enterprise user, it is all free and can be used at any cost.

On the other hand, Microsoft Office, which has occupied most of the market, is different.

First of all, Microsoft Office is a completely charged software, although individual users can use pirated software, but this is only because Microsoft will not hold the pirated software responsible, there are still many individual users will choose to spend money to buy genuine Office software.

As for enterprise users, it is impossible to escape the clutches of Microsoft, at this time, 78% of the world's enterprises use Office office software, and the remaining 22% use Apple's paid office software.

In terms of Office office software, Microsoft's net profit alone exceeds $3.8 billion per year for licensing fees.

What's worse is that this is only the licensing fee of office software, not the buyout fee. The authorization is collected once a year, in other words, the $3.8 billion profit is leeks that can be harvested once a year, which is simply not too tasty.

At this time, Office software has become the fourth major source of profits for Microsoft, and it is an existence that Microsoft cannot ignore.

But now, the free WPS has appeared, so you can imagine with your ass that companies that spend more than $3.8 billion a year to buy office software will hold WPS in the palm of their hands.

It is also problematic for WPS to completely take away the office market, that is, if this WPS is nominally free, but the user experience is extremely bad, far inferior to office, and most importantly, it is not compatible with the office format of office, and it is impossible to open old versions of office files, then it is not a big threat.

It's a pity that when several testers from Microsoft, with iron-clad expressions on their faces, came over with test reports, Bill Gates knew that the crisis was coming.

Sure enough, according to tester reports, 98% of the features of Office WPS have. At the same time, WPS has also added at least dozens of new features, but these functions are still very practical, even these testers after using it, they can't help but want to replace Office with WPS.

Well, these functions are summarized by Boss Jia according to the office software in the future, and of course they can hit the pain points of the market.

Secondly, in terms of the fluency of the software, it is also completely comparable to Office, and even when dealing with some work, the response speed is even faster.

Finally, there is the compatibility problem, WPS is perfectly compatible with all old versions of office files, and even Apple's office files are still compatible.

To put it simply, unless you take out a computer file before 1970, there is no file that WPS can't open.