In the era when the Internet was not prevalent, the traditional media had a firm grip on the dominance of propaganda.

No one can ignore the influence of magazines, newspapers, radio and television, and film critics rooted in these media can often influence the viewing choices of a considerable part of the audience.

For example, Roger Ebert's personal column in the Chicago Sun strongly recommended a film and marked it as a four-star, in this case, the film's next day box office rose by hundreds of thousands is considered light, and this is still the influence of critics, and what if they are exchanged for directors who have a guaranteed box office?

That kind of bombardment of public opinion is undoubtedly a depth charge.

On the second day of the release of "Home Alone", because the North American theater chain has not yet been networked, the statistics of the theater chain in various places are still in the process of being summarized and reported, not to mention the North American theater alliance to get the data to be announced, and there is no chance to check the calculation, and at this moment, the "New Yorker", "Hollywood Reporter", "New York Times" and other media that have been released to the public have published film reviews of their columnists - unlike "Variety", "New York Daily News", "Washington Post", "Los Angeles Times", Directly sold his own cover layout, the movie poster that imitated Edvard Munch's famous oil painting 'Scream' was directly printed on the cover of the newspaper, not only that, but the two thieves outside the window were also retouched by the newspaper, the original Joe Percy and Daniel Stern disappeared, replaced by the Sith Dark Lord Darth Vader, and the Galactic Emperor Darth Sidious Sidious.

Such a handwriting made the insiders who saw the newspaper secretly smack their tongues.

Is the Los Angeles Times cover section too expensive?

No......

Compared with the printing rights of the Dark Lord and the Galactic Emperor, the layout with a clear price is not worth much at all.

You know, the PR draft with the Star Wars characters as the background has only appeared three times so far.

Every time, when it appears, it means that it is a massacre.

And when the guy who got the newspaper flipped to the page corresponding to the cover ad—

Chiguoguo's evaluation made them even more envious.

“…… Eighteen years ago, when I was filming "American Painting", I never thought that there would be guys in the future who could fully embody America on wheels and youth on wheels, after filming "The Breakfast Club" and "Spring is Not a Reading Day", John Hughes aimed his perspective on those children who want to understand the world and want to see everything, "Home Alone" This movie is not only a warm family comedy, but also a realistic film that reflects the current situation of children's growth, I really can't imagine that Roland Allen, who was selected by James Cameron and is filming an action sci-fi film, can play a child who is stuck in growth anxiety so well, he on the screen brought me laughter at the same time, but also made me understand that if I plan to have children in the future, I must guide them correctly, how to let every child grow up healthily in a huge family, It's something parents need to think about, after all, not everyone has the same chance to be home alone as Kevin played by Roland Allen, and not everyone can be as lucky as him, if Kevin meets not two thieves, but Darth Vader and Darth Sidious, then maybe he has to ask for T-800 first, so that he has a chance to keep his own home......"

If Lucas just implicitly expressed his optimism about this movie and used the two villains of "Star Wars" to stretch the box office for Roland, then Scorsese, who rated Marvel as 'not a movie' in the future, would be a little too scary, "This is a very good movie, well made, Chris!" Your selection of Roland Allen was a real eye-opener for me, it was the first time I found out that there are children who can perform under Joe's oppression. ”

The directors of the two Jewish gangs have already posted, and Francis, as the big brother, will naturally not lag behind, but because of the stiff relationship between his nephew Nicolas Cage and John Hughes, he is not as explicit as Scorsese, but under the banner of his daughter, he speaks, "We went to the theater together as a family, and we had a lot of fun watching it, and Sophia also told me that Kevin in the movie, that is, Roland Allen, the protagonist of the role, looks very cute, especially when he duels with Joe and Daniel, The cleverness and flexibility shown is really funny, and I recommend that families with children take them to see this movie, which is different from "The Godfather 3", which will be released in December, it is suitable for everyone. ”

The director is not a film critic, and the guy they eat is the work, not the pen.

For them, it's not a big deal to brag about their own people.

What's more, this movie is already very good.

And just when these three bombshells bombarded the wind of public opinion, the last appearance of "Captain Hook" was the last straw that broke the camel's back, Spielberg did not come forward, but the official announcement of Sony Columbia has proved everything - what is Roland Allen, who has a wonderful performance in "Home Alone" and played John Connor in "Terminator 2", was selected by Spielberg half a year ago to play a role in "Captain Hook"?

Isn't this news endorsing the movie "Home Alone" and Roland Allen?

As for what Spielberg is rubbing Roland Allen's heat?

Even if this kind of thing is true, no one will believe it!

Who is Spielberg?

One of the four greatest directors of the eighties.

He wants to rub the heat of a child?

You're afraid you didn't wake up, right?

For the people of America, the movie "Home Alone" is actually quite magical.

A day ago, the guys who endorsed the film were James Cameron and Arnold Schwarzenegger.

A day later, it became the sweet bun in the eyes of 'everyone'.

When 'everyone' is speaking with the same voice, it doesn't matter whether the movie is good or bad.

As for the film critics?

Evaluations that may be neutral and may be demeaning have been drowned in a huge wave of noise.

Your film critic is beeping, and the voice you shout out won't be as loud as the voice of the current box office champion, runner-up and third place in film history, right?

What's more, for the general public, the acting skills of actors and the skills of directors are actually virtual.

Look at what you like to see, see what you want to see, that's true.

And for the vast majority of parents, movies such as "Star Wars" and "Raiders of the Lost Ark" are the guarantee of the viewing experience, and "Little Devil" and "Alien E.T." are movies that have been verified by children, meet their tastes, and are good-looking.

What are you film critics?

The people like it, you don't like it, how old are you?

As for the stories behind these propaganda articles?

Although many insiders know that Roland Allen was a member of the Jewish gang half a year ago, but-

They didn't say it publicly, so who would say?

Today's Hollywood is not the era when IP will be popular in the future.

So far, there is only one movie series that can be called the universe, "Star Wars".

In this era of manpower-driven film production, even if some film critics want to jump out and speak out against the tune, those newspapers and magazines will first consider whether the act of publishing articles is beneficial to them.

…………

"Boss, the data company has sent feedback."

While the water news continues to ferment, the staff of Fox's "Home Alone" project team have also obtained the statistical report of the survey company, looking at the field sampling survey report from 50 states, 100 cities, and 400 theaters, and the faces of these people are all showing excited smiles.

"The number of effective interviewees was 8,962 people, of which 81.99 percent were family audiences, with an average score of 8.4 points, and among them, 93 percent of the children interviewed gave full praise, 86 percent of parents said they were happy, and 82 percent of the respondents said they would share their joy with their friends."

"And all the adult interviewees said that they knew before they came, and the film's star Roland Allen participated in "Terminator 2", and 57 percent of the audience walked into the theater because of this.

In this era, the only way to count audience satisfaction is to rely on people.

By the major magazines or media, or the film's own hired data statistics company personnel, specializing in audience satisfaction, because this kind of data, on behalf of the true reflection of the market, only ordinary audiences can represent ordinary audiences, this sentence, is not in vain, if even the audience who buys tickets to enter the venue is a one-sided bad review, then even if the media is eager, the advertising is shocking, and the big names from all walks of life blow to the sky, it is useless.

If the interviewee is not satisfied, it means that the publicity and distribution company can directly put DVD and other matters on the agenda, the idiom of public mouth is not in vain, once those guys after watching the movie go back to their relatives and friends to give a bad review, then the box office after that, there will definitely be a plummet, and at the same time, the North American cinema alliance will also reduce the film schedule accordingly.

After all, no one will get along with money.

But—

At the moment, this report is not close to bad reviews.

What is the concept of 8:4?

No matter what type of movie it is, this score can already be called a classic!

What does it mean that 93 percent of the children surveyed and 86 percent of the parents gave positive feedback?

This means that the target customers of the movie and the money bags of the target customers are very satisfied with the service they serve!

As for the sporadic bad reviews that pull down the ratings?

Those guys weren't in Fox's mind at all.

You weren't my target customer in the first place, so why should I serve you well?

Dissatisfied?

I'm not satisfied!

Have the ability to shoot by yourself!

Of course, we defend your right to speak to the death.

However, even if you shout loudly, isn't it the second Zhou Dian at best?

Just when the publicity and distribution department of "Home Alone" was happy for the offline feedback of this movie, the door of the office was knocked on from the outside, and a figure in a suit hurriedly pushed the door in. ”

"How much?" The guys in the office instantly cast eager glances.

"First yesterday." The man who came was sold.

“Oh！ Say it! After hearing the first name, everyone in the office became even more excited.

"Eight million four million."

When this number appeared, the entire office fell silent in an instant.

Those guys were silent for nearly ten seconds, and then they gave a cathartic cheer, and then they appeared-

“What？”

“My god，we get it！”

"Eight million four hundred thousand on the first day? That's great! Our publicity money was not wasted! ”

Unlike other movies, children's movies generally don't have a midnight screening.

After all, it's unrealistic to think that you let those target customers who are supposed to sleep pester their parents to watch movies in the middle of the night!

Therefore, the movie "Home Alone" was officially opened on the morning of November 16, from morning to night, for a day, and the box office of 8.4 million will naturally not contain half of the water that was screened at midnight.

As for the number, is that much......

That is naturally the benevolent see the benevolent, and the wise see the wise.

Compared with the exaggerated results of 45% of the pre-sale box office of "Star Wars: The Rise of Skywalker" in one hour, the box office of 8.4 million on the day of the premiere is not even a younger brother, but in the nineties, this number is already the eldest in the sky, the second in the earth, and the third......

After all, in the whole of 1990, there were only two movies that touched the box office line of 10 million on the first day of release-

One is "Teenage Mutant Ninja Turtles", which appeals to all ages, and the other is Arnold Schwarzenegger's "Cosmic Dragon".

But it's a pity that these two movies are counted at the box office in the early morning.

If it weren't for that, that—

No one can beat Home Alone.

However, this figure, although exaggerated, was also expected by Fox.

After all, the guy who was rubbed by them to promote it was originally a box office guarantee.

If the film is still hitting the streets with the combined popularity of James Cameron + Arnold Schwarzenegger, and with the assistance of Martin Scorsese and Joe Pesci's "Goodfellas", then this may be Roland's own problem.

"Ok, it's not over yet, let's calm down."

"Now that Steven and they're speaking up, we're going to follow along."

"Let's get in touch with all the media outlets that retweet Steven, Martin, Francis's comments, and then contact FOX and have them send the head page of the Los Angeles Times!"

"Their Jewish gang has started to help their own people, what are we hesitating to do?"

"By the way, when you promote it, remember to bring their work."

"Steven's "Captain Hook", Martin Ao's "Goodfellas", Francis's "The Godfather 3" ......"

"We want them to know that although we are taking advantage of the popularity, we are also helping them promote the movie......"

"They probably don't need Roland to reciprocate it, but we've got to get things done."

The final share amount of the distributor and the producer is the final figure given by the North American Theater Alliance after subtracting the publicity and distribution costs.

This kind of algorithm may seem unfair, but in Hollywood, no producer would stupidly ask the distributor to reduce the cost of publicity.

Because everyone understands that the bigger the cake, the more money is shared.

What's more-

The movie "Home Alone" is still invested by Fox!

Their own movies, they can promote them as much as they want!

In the face of the real money spilled by Fox and in the face of the mutual aid blowing water of the Jewish gang, the market also gave strong feedback, and after the box office results of 8.4 million on the first day, the next day it gave an astonishing figure of 10.83 million, and after the weekend, the upward curve directly crossed the 13 million mark......

Three days after its release, North America reported 32.23 million, not to mention "Rescue Little Heroes: Australian Adventures" and "Rocky 5" were beaten on the ground, and even all the movies released this year were all trampled on, and the previous three-day champion was Schwarzenegger's "Cosmic Dragon", but that movie only cut 25.53 million in three days......

Of course, if on the basis of this achievement, and the positioning of family movies, then-

This special code is even more terrifying.

Everyone knows that family movies are the smoothest at the box office.

It may not explode, but it doesn't fall off a cliff either.

Repeat the same result in 30 days, and the maximum frequency of ups and downs will generally not exceed 25 percent......

It is precisely because of this that from the results of the three-day release, as well as the good audience reputation and audience group composition to make predictions, all box office prediction agencies have taken the initiative to give up the idea that the previous box office champion will be kept by "Ghost Love" until the end of the year.

Because no one will doubt that the North American box office of the entire movie will be less than 300 million.

Three hundred million?

What is this concept?

Now, on the North American movie box office list, there are only a few movies that can break through 300 million.

"Star Wars: A New Hope" in '77, "Alien E.T." in '82, "Star Wars 3: Return of the Jedi" in '83, and then-

The closest movie to the box office of 300 million is only "Star Wars 2: The Empire Strikes Back" in 80 and "Jaws" in 75.

At first glance, there seems to be nothing wrong with these movies.

But after thinking about it carefully, some people will find that all of these special codes are Jewish gang movies!

And the fourth part that breaks 300 million will also be theirs?

Hold the grass ......

Of course, with the outbreak of the box office, the popularity of the entire crew is also rising.

Chris Columbus's past deeds have been dug up, and John Hughes's pursuits and dreams are also the subject of major media reports, not to mention Joe Percy and Daniel Stern, who are already well-known actors and have their own popularity, and now they are just going up to N floors, but - compared to Roland Allen, the outbursts of these people seem to be a little inadequate.

Although there is no IMDb and no filmmaker popularity ranking, none of these can stop people's enthusiasm for discussing him.

After all, no one can explain how people played the same game across the north and south of the country in that era of news blackout.

So, almost overnight, Roland, who was still unknown, instantly became the entire America-

The most beautiful boy.