Of course, the hype and publicity of "Titanic" went so smoothly, in addition to the fact that Roland Allen's popularity is already high, and all major media groups can make huge profits from it, in fact, it is also related to the needs of Wall Street and Washington.

Did the allies who had made friends with Roland make a move?

!

In this unprofitable country, these guys don't put the icing on the cake with something that is clearly priced!

However, they did help, but the reason for their action was also very simple-

That's throwing the pot.

At the same time as the hype of "Titanic" was announced, another major event actually happened in America, that is, the Dow Jones index collapsed by 7.18% on October 27, the first circuit breaker in the history of the US stock market.

Speaking of circuit breakers, we have to mention the Plaza Accord in '87, when America was still in a state of economic weakness because of the lag of economic phenomena, and on October 19 of that year, the Dow Jones Industrial Average fell all the way as soon as it opened, and it surged 508 points on the same day, and on this day alone, the entire Dow fell by a quarter of the total.

It's even more terrifying than laziness.

A year later, in October, the U.S. Commodity Futures Commission and the Securities and Exchange Commission formally approved the 'circuit breakers' set up by the New York Stock Exchange and the CME to prevent a recurrence of the catastrophe.

For many years after that, this mechanism was rarely remembered as if it did not exist, but this year, with the outbreak of the Asian financial crisis, America was also dragged into the water, and Thailand's tourism and Japanese investment based economic situation, Hong Kong's port logistics and Hong Kong Island industry and America are inextricably linked, so when the Hong Kong dollar was shorted, the large fluctuations after all affected America, so that in the record since 1915, the Dow fell the most in a single day.

Faced with such a situation, the commander-in-chief in the White House had to stand up and say, 'The state of the stock market may be disappointing.'"

But after the statement......

In addition to the financial channel, all major media have overwhelmingly praised the love between Roland and Kate!

The reason is simple......

The Asian financial crisis was originally the world's leeks cut by those people on Wall Street, and now, they have cut a wave of their own leeks, this kind of 'ruthlessness' must not be publicized to the outside world, right? If the public knows that they are ready to deal with it, it seems that the institution has suffered a huge loss, but in fact, it has already been shorted and hedged, and the loss is only leek......

The people will be panicked.

In this way, the people do not need to know these things.

And the Grand Commander also needs other news to cover up the problems in reality.

In his re-election campaign, his slogan was to revitalize the American economy.

But now?

The first circuit breaker in the U.S. stock market came during his tenure.

This kind of shame will leave a strong mark on his tenure resume.

He needs to whitewash it all, by any means.

If it were the past, they would have to wait.

And now......

Didn't Roland send the news to them to 'cover up'?

Just like the original treasure lost a lot, and after the head of the black cat was stabbed by his wife, the time management master directly lay down and died, the best way to deal with the Dow plunge and the first circuit breaker of the U.S. stock market is not to cover it with a big news?

It's best to have entertaining lace news that grabs people's attention.

And now the biggest entertainment lace news on the market, isn't it the capital hype "Titanic"?

In this way, in fact, when CBS broke the photos of Roland going to Kate's house during the break from work in "Saving Private Ryan", the guy who asked Ameri to eat this pair of CPs raw not only has the direct beneficiary News Corporation, but also the indirect beneficiary of the four media groups, as well as the big boss who wants to hide the economic unfavorable factors, and Wall Street, which diverts the public's attention.

When these guys who are in pursuit of fame and fortune are crazy about hyping up events......

Does the public's feelings matter?

Does Roland's personal image matter?

Does the truth of the incident matter?

None of that matters.

Because when the capital that can determine the success of the movie needs the public to think that this relationship is beautiful......

Then this relationship, it's beautiful.

Because only it is beautiful, the major media groups can enjoy the rise in ratings in batches, because only if it is beautiful, the general can reduce the pressure caused by questioning public opinion as much as possible, because only if it is beautiful, those Wall Street who cut the world's leeks can be more relaxed to whitewash the peace...... It's good, and it's in the interests of the majority.

So, it's right.

And Roland......

That can only be a superficial mother selling batches, and smiling in her heart.

When it was discovered that everyone needed this kind of entertainment to death news to fool the public, the travel photos that should not have existed during the publicity period were also released by the media, and Kate and Roland led Elizabeth left and right.

The warm appearance of a family of three not only satisfies the fantasies of those young people who pursue excitement, but also soothes the hearts of middle-aged people who have experienced darkness.

If you want to see current affairs and finance, you can't see it.

And under such fierce bombardment by the media, after IMDb released a column where you can draw tickets for the premiere, the number of replies in the column has reached more than 50,000 in one day.

The point is that this is still the result of restricting an IP to the first floor.

In addition, Fox's phone was also flooded by those guys who couldn't access the Internet, and they asked for another lottery method, because it was not fair to them who couldn't access the Internet.

But no matter what, these things don't matter to Roland at all.

Because while fans prayed for God's blessing and good luck on them, Roland sued the gossip tabloid company that dared to slander him according to Fox's arrangement and the Los Angeles Police Department.

Since this gossip tabloid company was originally Murdoch's property, but it was not included in News Corp., plus the judge who heard the case was directly from Arnold Schwarzenegger's wife's family, so ......

Just push the process directly.

The case is clearly organized, the defendant has a good attitude of admitting his mistakes, the Los Angeles Police Department is happy to pick up a media exposure opportunity to uphold justice, and the judge knows that as long as he follows the situation, the image of fairness and strictness will be retained forever.

In this kind of situation where everyone is acting, the efficiency of money is vividly reflected.

There were no dirty out-of-court settlements, no dirty money deals, and when the fair and public verdict was released, the gossip tabloids' public apology and civil compensation of up to five million thrilled Roland's fans.

And after the verdict was released, Roland directly donated his share of compensation to the Los Angeles Police Department.

Although people are willing to cooperate with Bai acting for the sake of exposure, the actor fee still has to be paid.

The police chief, who received a satisfactory hush money and was in the limelight in front of the public, was also very happy to say in front of the media that the Los Angeles Police Department has been safeguarding the interests of taxpayers, and that this public opinion defamation case has accumulated a lot of experience for them, and he believes that under the condition that the police department actively responds, this kind of fake news by the public will be effectively controlled in the future.

For ordinary people, privacy may be very important, but celebrities, politicians, and celebrities respect privacy, that is, just listen to it - in most cases, their so-called privacy that cannot be exposed actually refers to the behavior that will infringe on their own interests and damage their own image after exposure, and when those privacy disclosures can bring great help to themselves, or can reverse the image of public opinion, they will sell faster than anyone else.

This kind of double standard is all too common.

Close-up is Kevin Spacey.

In order to avoid getting into a Catamite lawsuit, he announced his coming out like a self-detonating truck.

You must know that before he announced that he came out, it was in the sexual harassment allegations about sexual orientation, which he denied for many years.

Far away is Judy Garland.

Because MGM believes that 'the audience loves her because she looks like a child, not like a mother.' ’

So she knocked out the baby in her womb.

Because it was illegal to have a baby, she accepted MGM's offer to package it as Les.

So much so that after her death, when the Stonewall Movement broke out in America, she became the spiritual leader of the Screamers.

In fact, in Marilyn Monroe's autobiography "My Story", everything has already been said -

"I've seen them all, falsehood and failure are all they have, some have reached the point of being evil and twisted, but who makes the family closest to the movie? So you just have to sit back and listen carefully to the lies and schemes. You look at Hollywood with their eyes — and what you see: overcrowded brothels and merry-go-rounds, which have been replaced with beds. ”

Privacy is such a thing, it's privacy when you don't need it, it's a bargaining chip when you need it.

Roland, who can carry it clearly, will never be disgusted by this, and he also understands that everything is business, so he will naturally choose a guy he likes to hype, because this kind of hype will last for a long time, if he is not happy, he feels that he is playing on the spot, not to mention whether he will show his feet in front of the public, just that kind of negative emotion, can offset the comfort brought by the hype.

Let a good thing that can bring you a promotion ruin your mood, what is the picture?

Since the gossip tabloid co-indicted the other party the day after the news was falsified, the time was just stuck on November 20, the day when the verdict came down.

From the day the eye-popping slanderous news was released in early September, in two and a half months, just pulling one side to fight the other side of the hype publicity, Fox burned more than 30 million, not counting the 5 million compensation for the show.

If you add the offline advertising and online publicity that are followed up at the same time, the total cost of publicity and distribution has reached 80 million.

Because the propaganda method of witnessing beautiful love is thrown out in the mode of storytelling, all the talk show roadshows and other things are exempted by Fox, because Roland and Kate come forward at this time, which is easy to disgust the public.

If you analyze it from a psychological point of view, that is, the love that the people expect does not exist at all, and if you reveal the 'truth' in reality to them through narrative techniques, they will gladly accept it, but if you stand on the stage and hype it, that kind of action out of the story will distort the already 'real' love.

People like to listen to stories, because the stories told by third parties have a buffer for them to accept, but they don't like to show off, and the better the story is portrayed, the more people will think that you are mocking us.

If they have to tell the story, then they can only accept the misery.

This is also the reason why Oprah can become famous.

The sensational index of others is many times higher than that of Lu Datou.

So......

The beautiful story is told by others, and during the publicity period, what Roland and Kate have to do is not to do things.

After all, they've done enough before that.

Of course, not participating in the publicity does not mean that they have nothing else to do.

While capturing the public with a beautiful romance, they also had to prepare the dress for the premiere of "Titanic".

That's right, pick and choose yourself, customize, and not contract with some luxury brands.

It's not that they're pretending to beep and go the route of private old money, but ......

The more famous they are, the less high-end luxury brands will choose them.

Yes, don't think that the world is full of their news now, and those luxury jewelry brands will kneel and lick, hoping that two people can sign a list of bundled endorsements, but in fact, high-priced luxury goods will never easily use popular stars as endorsements, shoot large-scale advertisements, and carry out global filming, or in other words, the more top luxury production lines, the less film and television stars will be used, because it is too low to ask them to endorse......

That's right, it's low.

In the hands of Hollywood stars, there are basically endorsements from first-line manufacturers, but regardless of whether it is Chanel, DIOR, or Valentino, Burberry, those guys basically take the endorsement of cosmetics and perfumes, even if it is high-end watches and accessories in the eyes of the public, it is actually the entry-level in the luxury circle, and the single product price is sky-high for high-end fashion, high jewelry, high-end sedans, sports cars, and high-end watches...... None of these things have anything to do with celebrities.

It's 'all', not 'basically'.

The reason is also very simple, regardless of whether it is a high-luxury brand or a buying group, they all feel that celebrities are not worthy.

Just like CoCoLee took over the title of Chanel's Asia-Pacific ambassador, and was protested by Xiangjiang socialites when he turned his head, which led to Chanel having to terminate the contract with CoCoLee in advance, high-end luxury consumption, the focus is on using consumption to differentiate levels.

Chanel's perfumes, DIOR's lipsticks, LV's bags, these are all things that the masses can afford to squeeze into.

So it's easy for Hollywood stars to tear off endorsements because of their fans' consumption.

Watches, jewelry, fashion, not.

If the masses can't afford it, then Hollywood stars can't afford it, because the bosses who can afford them are all higher in the food chain.

It's like Grand Cherokee inviting Erdong to endorse.

The target customers are those who have entrepreneurial dreams and feel that they can become the second milk tea owner.

So the low-profile version of the car is only four or five hundred thousand, because those guys have to afford it.

Because of this, when Roland and Kate's romance attracted the attention of the American public, those luxury brands actually opened all their endorsements to them except for haute couture, high jewelry, and high watches; Burberry even offered a five-year endorsement price of 2.5 billion yuan packaged by the two, and there was only one request, and the two could not break up during the endorsement period.

It's a pity that for this kind of offer, Roland refused without even looking at it.

Since those fans are going for their name, why don't we buy a perfume making company ourselves and put a brand on Jack and Ruth? Why don't we buy a lipstick line, make something similar to Kate's lipstick number in the movie, and then let Kate sell it herself?

They don't even need to lay offline stores in large quantities, they just need to open a store on Amazon.

After all, their audience is those young fans.

Even the company doesn't have to be re-established, just hang it directly under the name of the Olsen sisters' Double Star Group.

For Roland's idea, Kate raised her hands in agreement.

She has nothing to do when she's not filming, and it's good to run a brand and eat her old book.

Of course, the most important thing is that this brand is her business with Roland.

A business for two.

However, the plan is good, and it must be blessed with results.

When he and Roland lived a life of home, school, and home, December 14 also quietly arrived.

When the car door opened and Roland led Kate out of the car, they were greeted by a scream......