Chapter 926: The Enemy Meets Together

On the other hand, with the phenomenal growth of Gong Cha sales, all businesses in Fuso understand the amazing promotion effect of the Pokemon Global Championship.

To know the story between Ichiro Honda, the chairman of Gongcha, and Jia Yapeng, now in the entire Fuso business community, it is almost to the point that everyone knows that Ichiro Honda is the one who betrayed Daqian.

But such a person, after naming Daqian's competition, actually achieved such amazing results.

Daqian may give the title for money, but he will never help the tribute tea brush performance for no reason, so there is only one answer, the benefits of the Pokemon Global Championship are too great.

If you can get the naming rights of the global championship like Gongcha, you can also make huge profits!!

The idea quickly popped up in the minds of other entrepreneurs, and when they thought that Fuso would have a sub-event in Osaka a month later, and this was the last competition of the year in Fuso, these entrepreneurs couldn't stand it.

In just 5 days, 36 large companies have submitted their desire to title the Osaka division of the global championship.

Daqian was also simply, and finally gathered all the 36 companies into a conference room in the hotel, and then Ma Yun appeared in the conference room as the representative of Daqian, as well as the vice president of Fusang Daqian, and announced the rules of this bidding.

"Delegates are invited to put their bids, together with the detailed planning bids, in a sealed bag and hand them to me before 24 o'clock this evening, and we will sift through the 36 bids overnight, and finally select the 8 best bids to enter the second re-election."

"There is still such a routine!" The representatives of these companies were all stunned, and now they have never seen such a routine, and they don't know that this is a routine that will be played rotten in Huaxia in the future.

Unlike bidding directly at the auction house, this method of secretly bidding, especially the bidding method of up to 36 companies at the same time, will make all companies full of worries about the other 35 competitors, worried that some of these 35 competitors will be exposed to unimaginably high prices.

In order to be able to get the title, these representatives can only raise the offer in the bid to their own bottom line price, otherwise you will not even be able to pass the semi-final.

So in the end, after Daqian reviewed 36 bids overnight, the 8 companies that were finally selected were all ruined, and at the same time, they were basically their bottom line.

Immediately afterwards, Ma Yun repeated the same trick again, and in the second round, once again asked 8 companies to secretly quote, and finally only selected two companies for the final election.

Now that they have come up with the reserve price to qualify for the semi-finals, these companies certainly don't want to lose this rare opportunity, so they began to ask their bosses one after another, and finally wrote an amazing number that broke through their bottom line in the bidding documents for the second round of the semi-finals.

In the end, the two companies that entered the finals came up with an unimaginable figure, one gave a naming fee of 32 million US dollars, and the other did not let much, giving a price of 30 million, which has exceeded the naming fee of Gongcha three times, which is indeed a sky-high price.

"Chairman, let's make another secret offer, and strive to increase the naming fee to $40 million!" Ma Yun excitedly suggested to Boss Jia.

"No!" Boss Jia shook his head and said, "The two of them must have broken through the original reserve price, and it is impossible for you to let them break through again, and it also seems that we are too fierce, but not beautiful." Let's choose one of these two companies. ”

"Then it is natural to choose this Panasonic with a title cost of 32 million!" Ma Yun Road.

The last two companies are Matsushita Electric with a title of 30 million and Nissin Foods with a title of 30 million.

"No, let's choose Nissin Foods!" Boss Jia gave an answer that made Ma Yun puzzled.

"In addition to making money, we also have to think about the follow-up!" Boss Jia glanced at Ma Yun, and then said, "Panasonic gives a lot, but in fact, Panasonic's products are not very compatible with our players, and most of these players have not yet reached the point where they want to decorate their new homes and buy a large number of electrical appliances." If we cooperate with Panasonic, the final result is likely to be the profit obtained by Panasonic through this naming, which is not as good as the naming fee! ”

"In this way, although we did not lose money, Panasonic would have suffered a huge loss. Of course, you can say that Panasonic's loss has nothing to do with us, but after a company spends a lot of money to name our competition, but has made huge losses, do you think other companies that want to name our competition will be frightened by this and never dare to name it again? ”

"They don't care if it's because the product doesn't meet the positioning of the competition, they just feel that our competition doesn't match the name, which will cause a huge loss for our future!"

"But Nissin Foods is different, children and teenagers are the most favorite group to eat snacks, so once Nissin Foods cooperates with us, I dare to guarantee that the $30 million they invested will not lose money at least, and they can make tens of millions of dollars if they don't do it, so that our reputation will be completely out, and others will believe that the title Pokemon competition will be able to make huge profits, which is a long-term deal!"

"Yes!" Ma Yun, like Ma Hua Teng, was educated by Boss Jia once.

The next development was as expected by Boss Jia, although Nissin Foods did not get an astonishing 6 times the profit like Gongcha.

After all, their naming fee is twice as much as Gongcha, but in the end, through the linkage with Pokemon, they still reaped $50 million in additional sales and earned $20 million in profits.

Then the amazing advertising effect of the Pokemon Championship was completely publicized with the two titles, so when the championship came to the United States, the three sub-station competitions were warmly sought after by the enterprises of the United States, and the prices were higher than the other, and finally the three sub-station matches had not yet started, and the titles of the three sub-stations were all sold.

On average, each title sold for a staggering $50 million.

You may not believe it, but the three titles that won the three titles are EA Games, Hasbro Toys, and Sony Pictures.

It can be said that this is simply a meeting of thousands of enemies!

Don't think it's an exaggeration, because games, toys, and movies are the most suitable for the audience of the competition.

Not to mention that after purchasing the naming rights, through negotiations with Daqian, EA obtained the authorization to release two Pokemon computer games within half a year, and Hasbro Toys also obtained the opportunity to sell various Pokemon licensed toys within half a year.

As for Sony Pictures, after the Pokemon movie hit well, Sony Pictures' saliva is about to flow out, they can make a Pokemon-themed movie, let alone 50 million US dollars, even if it is opened to an astonishing price of 100 million US dollars, they will probably agree.

Because at this time, the Pokemon movie has been shown all over the world for two months, and the final results of the box office at this time have basically come out, and the future will be in theaters for a few months, at most, it will only increase the box office by two or three million dollars.

After two months of global screening, Pokemon earned a total of $820 million at the global box office, successfully ranking third in the global box office charts and becoming a veritable world champion.