Roland Allen didn't talk nonsense, since the success of Walt Disney, he has been the object of imitation by all kinds of capital in Hollywood, because Walt Disney is essentially not a pioneer in the American animation industry, nor is he a filmmaker, but an extremely successful businessman, the point is, his success can still be replicated.

Now, as long as people mention Walt Disney, those who have a certain understanding of him will say that Walt Disney is very obsessed with animation painting, so he worked hard to cultivate and set up his own door, because of an accident, he used the little mouse in his garage as a blueprint to create Mickey, and finally became famous, married Bai Fumei, and reached the peak of life......

All right.

It's actually bullshit chicken soup.

Walt Disney began as an apprentice at Pesman Rubin's Commercial Studios, specializing in commercials for theater programs, and was fired in 1920 due to declining revenues in the company.

Because his craft was not good, he couldn't find a job, so he thought about doing it himself, so he co-founded a company with a friend and produced the first animation in his life, "Alice in Cartoon Country", but the response was not good, and the company went bankrupt.

Walt Disney, who failed to start a business in the field of animation, recognized his talent in animation, so he decisively gave up animation and went to Universal Pictures to apply for a director, but Universal's producers felt that his level was too stinky and rejected him directly.

The continuous blows put Walt Disney in a desperate situation, and at this time, he Goroy Disney suggested that he go back and sell vacuum cleaners with him, and felt that the profession of merchandiser had no future, Walt Disney wanted to try again, so he found Margaret Winkler, willing to accept her teachings and improve the animation.

Who is Margaret Winkler?

She is the personal secretary of Harry Warner, the founder of Warner Bros.

If that's all there is to it, then there will be an unspoken rule in people's heads to rely on beauty to be on top of things, but the problem is that Margaret Winkler, although she is really beautiful, has a resume that is more beautiful than her people.

Max Fleischer, the cartoonist who created Koko the Clown, Betty Doll, Popeye and DC Superman, was discovered by her.

Pat Sullivan and Otto Mesmer, who created Felix the cat, were pushed by her.

A key driver in the history of silent animation, when Walt Disney hugged her thighs......

The future is bright!

It doesn't matter if Walt Disney has limited drawing talent, as long as he is obedient enough, Margaret Winkler will use him, and after the two sides agreed, Margaret Winkler signed a contract with him for six "Alice" comedies at a price of 1,500 US dollars per episode, and this money also directly contributed to the birth of Disney.

After getting the money, Margaret Winkler instructed Walt Disney to make changes to the animation.

The direction of their revision is not the painting, nor the core of the story, nor the idea of the work, but the blank market.

That's right, it's looking for a blue ocean market that others haven't occupied yet!

Finally, with the help of Margaret Winkler's husband, Charles Mintz, the three worked together to create Disney's first cartoon character, Oswald the Lucky Rabbit.

As the beginning of Disney's success, this character was warmly welcomed by the market as soon as it was listed, but unfortunately, Walt Disney, who was not deeply involved in the world, did not understand what copyright was at that time, so this little rabbit that was enough to support the company's operation and bring a lot of profits to the company was forcibly taken away by Charles Mintz with a contract loophole.

Not only that, but a lot of Disney's animators were also taken away by them.

Eventually, they all went to Universal Pictures.

At this point, the two sides of friendship and cooperation parted ways.

Although the pain of being stabbed by a teammate in the end is enough to make people crazy, Walt Disney has found a way to succeed even if he loses his work and money!

Didn't Margaret Winkler say that seizing the blue ocean market is the core of success?

And at the time when Oswald the lucky rabbit was robbed, what was the blue ocean market?

Talkie!

In 1927, the release of "The Jazz Singer" opened Walt Disney's eyes to a business opportunity.

After losing Oswald the lucky rabbit, he wanted revenge, so he took out the rabbit's draft and changed it to create Mickey, and in 1928, he drove out the world's first sound animated film, "Willie Steamboat".

And then—

Mickey has been on fire for almost a hundred years!

When Mickey, the world's first crab-eating man, became a big success, Disney, which had received high returns, expanded wildly, launching three little pigs and Donald Duck one after another, and after they ate nearly ten years of sound movie dividends, in 1935, the world's first color movie "Flashy World" was born, and when it was found that there was a market for color films-

Walt Disney once again stumbled on Margaret Winkler's blank market theory!

This time, instead of just combining sound films and color films, he wanted to be a fat man and block all the competitors' paths, so he spent two years creating "Snow White and the Seven Dwarfs"!

In this way, according to the law of natural development, the hurdle of the world's first color animated film that should have appeared was crossed by Walt Disney, and the world's first color feature-length animation was directly created!

The success of "Snow White and the Seven Dwarfs" showed Walt Disney the usefulness of the blue ocean theory, and in 40 years, they created the world's first film "Fantasia" using stereo!

In four or six years, he once again stepped on the wind and made the world's first live-action and animation co-starring feature-length movie!

Yes!

The core of Disney's success is not the story of the painter at all, but the blue ocean strategy!

When I'm the only seller in the market—

I'm the only one!

Of course, if it is just a blue ocean strategy, Walt Disney will not become the object of imitation by many Hollywood capitals, because this kind of business strategy has existed in the nineteenth century, and what he really played out was that he only took three years to create the world's first fan circle and become the world's first fan of the fan circle!

After the success of Steamboat Willie, a New York businessman named George Bergfeldt buys the rights to use the characters of Mickey and Minnie Mouse on toys, books, and costumes from Disney directors for Christmas gifts for his children.

This situation made Walt Disney see the business opportunities of derivatives.

But just when he licensed the company's animation image to New York's Baiberland Publishing Company to publish and distribute Mickey's derivatives, he suddenly found that no one seemed to have done this kind of movie licensing market!

This is also a blue ocean market!

As a result, Margaret Winkler's white market theory and her husband Charles Mintz's copyright tactics made Walt Disney smell a business opportunity again, and he was ready to make his own derivatives.

But because he had never done this business before, he didn't dare to take risks easily, so after consulting with his brother Roy Disney, the two came up with a questionnaire when they were selling, wanting to simply find out whether the market was popular or not.

And this touch, it is a special code to find out a set of theories of marketing!

When they found out that out of the 50,000 questionnaires, more than 90% of the children wanted derivatives, and after doing animation and selling goods, it became a gold mountain in their eyes, and in order to ensure that the things they made were really bought, Walt Disney thought of a way to build a group and win over fans first, so-

Since the birth of the film, the first organized and disciplined fan club has appeared!

To the surprise of competitors, in 1931, the paid membership of the Mickey Club reached one million!

At a time when telephone calls were not widespread and most of the communication was based on letters, this number was terrifying!

You must know that in the era of mobile Internet, no matter which platform it is, no one dares to say that they can make a million paid live fans! And in 1931, Disney, which had never done this before, had already succeeded!

And in the case that the company has one million paying fans, as long as the movie is done well, is it afraid that no one will buy it?

Therefore, paying close attention to the quality of the work, creating a character that children like, so as to absorb it into the Mickey Mouse Club, and then according to the children's tastes, make corresponding derivatives and sell them to them, it has become the industrial chain discovered by Walt Disney.

From this point on, Walt Disney redefined cinema.

It became an advertisement.

After the end of World War II, when the baby boom came, Walt Disney, who found that the park industry was untouched, once again waved the theory of the blue ocean market, and converted all the tens of millions of paid members of the Mickey Mouse Club into park fans, so far, the industry chain that all entertainment companies in the world envy was born.

The source product is the movie, and the core meaning of its existence is advertising;

Derivative products are paradise resorts, and the main purpose is to promote and publicize the source products to complement each other's resources, and the other is to realize the entity and make profits;

Then there is brand licensing, and everything related to IP can be sold.

Through this cycle, Walt Disney has successfully turned its animation kingdom into capital!

And after seeing all this, Time Warner bought DC and wanted to replicate this success, but unfortunately-

The idea of feminism was too far ahead of its time.

Of course, Time Warner's failure does not mean that Walt Disney's success cannot be replicated, because while Time Warner misestimated the market, two people reached the other side of success by learning from Disney's development path.

Those two are George Lucas and Steven Spielberg.

After Time Warner acquired DC, they pushed Superman production to the ground, and in order to get the project, George Lucas and Steven Spielberg visited Max Fleischer, the founder of Superman.

That's right, the same Max Fleischer who was pushed out by Margaret Winkler.

Like Oswald, the lucky rabbit who took away Walt Disney back then, Max Fleischer's Popeye and Betty Doll were also taken away by Margaret Winkler, as an old man who was still fighting frantically at the end of his life to get back the child he created, Max Fleischer gave his descendants a piece of advice to change their lives-

Unless you have to, don't shoot Superman!

The reason, in fact, is very simple.

Because even if they shoot well, it is still capital that makes money in the end, not them.

If you really have the ability to make special effects, then why not write your own story and shoot it?

The special effects of the 70s are the equivalent of the sound animated films made by Walt Disney in the 30s, and if they really have the ability and ideas, then they can gamble with Walt Disney like they did.

Anyway, there is nothing, and if you lose, you just continue to start from scratch!

So, "Star Wars" came out.

At the same time, all the rights are also in the hands of George Lucas.

Later, when Steven Spielberg wanted to make "007", George Lucas, who tasted the sweetness of the Walt Disney model, shared the copyright with his good brothers and teamed up to create "Raiders of the Lost Ark".

In fact, "Star Wars" and "Raiders of the Lost Ark" and even "Jurassic Park" are actually source products similar to the Walt Disney model, that is, to seize the market with the gimmick of historical No. 1, and then win fans and start selling.

Although they failed to become a big capital like Disney because of their late entry into the industry, the success brought by replicating the success model still allowed them to be promoted smoothly, and not only that, but the means of casting a wide net also made them invincible.

After Walt Disney's success, he frantically recruited artists to expand Disney's elite reserve.

After the success of George Lucas and Steven Spielberg, they frantically recruited directors to expand their network.

When seven out of ten blockbuster movies on the market are related to them, they actually monopolize the entire market.

In this case, the bizarre situation of almost all the blockbuster series being produced by their people has also emerged.

Not only that, but because the two are successful guys who copy the Walt-Disney model, so while researching, they have a large number of books that match Disney's projects, and the preemptive registration of "Pirates of the Caribbean" scripts is not new, and what's even more awesome is that Disney's future success "Frozen" is also made by their people.

Chris Barker, the director of "Frozen", became Steven Spielberg's assistant in eighty-five years, and after two years with the other party, he was sent by Steven Spielberg to his student Robert Zemeckis in eighty-eight years, and cooperated with the other party to create "Who Framed Roger Rabbit", and after discovering that he was talented, Steven Spielberg wrote a letter of introduction and asked him to teach at the California Institute of the Arts, and then, he also asked Steve Jobs' Pixar to open it to him.

After three years of silence while teaching and practicing, he officially joined Disney and participated in "Pocahonta", and in the struggle between Jeffrey Katzenberg and Michael Eisner, he has been implicated in it and has been hovering on the edge.

It wasn't until Michael Eisner got out of the way and Pixar was bought by Disney that he was reused, and at that time, when he learned that the company wanted to vigorously develop princess films, he took out the cases that his teacher had summarized for more than 30 years......

"Frozen" was born.

So, not to mention "Pirates of the Caribbean", even if Disney wants "Frozen" now, Roland can pull out a full production team from the old man's network, in addition, Disney's "The Chronicles of Narnia", which is a big hit in the new century, is also done by the old man's people, director Andrew Adamson is a contracted director of DreamWorks Animation, and "Shrek" is directed by him.

If you have to pick it up, in addition to Marvel, Disney's blockbuster movies have nothing to do with the old man, only "National Treasure".

That series is something that Disney has been working on for five years, and it has been polished since '97.

It's a pity that this series is lame.

In this way, when Dick Cook asked Roland for help, Roland, who knew that the time had come, dialed the old man's phone.

And when the other party was eight hours apart, after receiving a call from Roland at the dinner point at more than six o'clock in the afternoon, the guy who knew the situation suddenly showed a sense of impatience, "That's it?" I thought you had something big looking for me? ”

"If it's not a big deal to even ask you for a project, what else is a big deal?" Roland is poor-mouthed.

"Okay, okay, what's the big deal, you know it in your heart!" The old man didn't bother to pay attention to Roland, and said, "If you call me now, you will delay my call time with the children!"

If you want Gore Verbinski to work on your new project, why don't you just go to him through DreamWorks?

He has three film contracts with DreamWorks, the first one is "The Mouse Catcher" starring Nathan Lane, and the second part is "Dangerous Lover" starring Brad Pitt, but both of them didn't do well, so the third part I was originally going to let him remake "Midnight Bell", and now you have to be in a hurry, so let him shoot your project first!

Anyway, you're a shareholder in DreamWorks, so it's okay to stop internal projects!

As for the pirate scripts written by Ted Elliott and Terry Rucio?

The two of them did write pirate scripts and registered them, but the copyright was neither in DreamWorks nor in Amperin, so you just called them and asked them if they wanted it, and I won't pass you on.

Okay, that's it, I'm going to call my son again, bye ......."

The clean and neat words made Roland extremely comfortable to hear.

At all times, he loves this convenient and comfortable insider trading.

Joyfully!

However, just as the old man was about to hang up the phone, Roland added another sentence and said, "Wait, wait! ”

"What? Anything else? ”

"Have you read the script?"

"Nonsense! Of course I did!

The story of that play takes place in the 17th century, just after the Holy Roman Emperor Charles V said, 'In my land, the sun never sets,' and the Caribbean Sea was a pirate's paradise, and countless stories have been spawned.

And the fantasy curse that the two of them conceived is quite interesting, that is, it will be very troublesome to do, because it is full of a large number of special effects, however, you can hand these things to George, James, and Peter, the shelling scenes and close-ups of the scenes, industrial light and magic can be pushed flat, skeleton special effects directly let Weta Digital use motion capture, and particle effects and the sea are handed over to the digital realm, this kind of thing they are best at...... Actually, isn't it as easy for you to shoot this thing as it is to eat? ”

That's the truth, Roland laughed.

But that's not what he said, "No, no, no, that's not what I meant." ”

"What do you mean? Straight to the point? The old man was helpless, "If I don't talk to the children on the phone, then noon will be over, and they will go to school!" And by the time they finish school in the afternoon, it's early in the morning on my side, and I can't stay up until then! ”

"I mean, I'm going to do this project according to the series, do I need to leave a place?"

That's right! The quota is set!

As a guy who started with his legs, Roland has a deep understanding of giving back.

Although he has an impression of this kind of actor who sells movies, it doesn't mean that he can't change it!

In the whole series, Johnny Depp is the soul, and in addition, he can basically pick it.

If you don't need it, then of course it's best, but if you have a need, you can also come to it.

For example, the heroine Keira Knightley, as a guy who hates commercial films, was even late for the audition, and her parents in the British gang were the root cause for her to get the role, otherwise, she would not have been able to audition for "Pirates of the Caribbean" at the age of underage.

In this case, if the old man is in demand, it is not impossible to replace Keira Knightley with one of his own.

After all, throughout the series, her performance has always been criticized.

It's not that it can't be done, but British drama and Johnny Depp's performance simply can't be integrated.

Her greater meaning in the movie is actually beauty.

And when the old man got Roland's idea, there was laughter on the other end of the phone, "Roland, your history is too bad, right?" When was the seventeenth century? From 1601 to 1700, and at that time, there was no United States!

Therefore, if you want to make this movie, it is best to find all the actors in the UK, as for the pirate of the protagonist, it doesn't matter, it is normal to have been adrift at sea for a long time and have no characteristics of Germanic and Celtic blood.

If I wanted it, I definitely wouldn't want the protagonist, because that's the soul of the movie, you have to choose for yourself, but if I don't want the protagonist, no matter who I want for the rest, it's meaningless! Although the core of advertising movies is to attract audiences, the real focus is to attract audiences without causing disgust to the audience.

And at no time can advertising films cause such controversy.

So, even if you give me a role, I won't ask for it. ”

"Ah...... That's fine......" Roland felt as if he was unprofessional again.

He even believed that if the old man was by his side, the other party would definitely laugh at him loudly.

After all, after studying for so many years, this kind of basic question will still go wrong, and that's true-

Somewhat humiliating.

Although it is not the era when Gal Gadot will be ridiculed when he announces that he will play "Cleopatra", the advertising film, in terms of publicity, must not have problems, otherwise he will die violently like Durex.

However, just as he was about to hang up the phone, put aside the casting matter, and first push everything to Evelyn Watson, let her go to the director and screenwriter, and inform those guys to come to the house tomorrow morning to meet with Dick Cook, the old man's voice came from the receiver of the mobile phone, "Roland, is the project too rushed, you can't find anyone?" ”

"Uh...... No. ”

"What are you polite to me? If you really can't find someone, I can give you advice. ”

"Then what do you say......"

"If you really want to make this commercial as a series and make a trilogy, then it's best to choose the obedient one.

I don't have an idea for the male protagonist for the time being, but the second male I think the elven prince in the "Lord of the Rings" series can.

It's British, and it's handsome.

As for the heroine......

In "Phantom Crisis", the Englishman Keira Knightley, who used Nata as a stand-in, can.

But if you choose her, you have to sign a long-term contract with her, because according to George, she has actually been pursuing art and doesn't like business, and if she doesn't have a long-term contract, she may run away, and this style is not suitable for series production.

But if you don't choose her, there is actually someone else to choose.

Do you remember how many projects you've opened recently?

One of them was also a collaboration with Disney, do you remember?

It's called "The Princess Diaries".

I've seen the girl's profile, her parents are European immigrants, and she has all the Germanic, Irish, and Latin ancestry in Europe, so if you really want to make a series, this girl is still pretty good, at least for now......

She was obedient. ”