0295：

Las Vegas is the largest city in Nevada, USA, and one of the world's top four gambling cities with a high international reputation.

It took only a decade for Americans to develop this place from a dime a drop in the sea to a world-renowned resort city centered on the gambling industry for tourism, shopping, and vacations, and it is known as the "entertainment capital of the world" and the "wedding capital". Of course, the city also has the reputation of being a 'vice city'.

It can easily turn a billionaire into a poor egg, and it can also turn a destitute homeless man into a salted fish. Las Vegas is like that, hell on one side and heaven on the other.

"I'm not yet 21 years old, and I can't drink or gamble here!"

When Li Zhen was filming an advertisement, he told reporters from Los Angeles with a smile on his face. Las Vegas is not far from Los Angeles, which is one of the reasons why Las Vegas is so bustling.

After Li Zhen landed in Nevada, he was taken to the studio by the staff to shoot commercials for his sneakers. Due to the great success of the Christmas launch, the subsequent additions were also very successful in North America. In addition, the Asian region is about to be fully distributed, so advertising has become a top priority for brands.

This incident has made the media and other brands feel strange. At present, the Li Zhen brand has gained a firm foothold in the field of basketball shoes, but... And it never spent a dime on advertising?

Bruce's traffic is really... It's terrifying!

The content of Li Zhen's first commercial is very simple, simple and even a little excessive...... It's a very simple self-introduction.

But before this self-introduction, there is a large neighborhood of passers-by.

The director interviewed dozens of groups of people on the streets of Las Vegas, and singled out five representative characters to cut together.

"Bruce Lee, yes, I know, kung fu superstar, waterrrr!!"

The commercial opens with a white man in a Bruce Lee tracksuit gesturing his nunchucks.

It can be seen that this is the most hardcore Bruce Lee fan. Of course, it is also the first reaction of everyone after hearing Li Zhen's English name, because Bruce-Lee is so popular.

"yes, Bruce-Li, yes I know him. He seems to be a very famous character, he got the two little princesses of Disney, and the twin sisters of the Olsen family are fascinated by him, and Paris Hilton also has a soft spot for him. Oh, by the way, there's also the news of Anne Hathaway and him lately...... Dude, do you know what the hell he did and how many girls would like him? ”

The second person who appears in the commercial is a black man dressed in hip-hop, and it can be seen that he cares neither about basketball nor kung fu. He's all about women, and he's a gossip fan.

"Bruce Lee? Oh, I have to stress that I'm a fan of him, he's so talented. I followed him three shows last summer, and our whole family was a fan of him. I hope he will be able to record a new record soon. I can't wait to hear his new songs, and trust me, no one is more talented than him. "This is a long-time fan.

"Oh. Are you talking about that super prodigy? I adore him so much. He's an idol of programmers, he got to Harvard at the age of sixteen, and then he started a great company like Facebook, and now he's the largest individual shareholder of Apple, and I have to show him 100 percent respect, he will succeed in everything. "This is a balding young man in a plaid shirt. Even if he doesn't introduce himself, everyone knows that this guy must already have a place in Silicon Valley.

“Bruce？ I have to know him. I'm a fan of him. I love him so much, he's an idol to all the defenders in our school. Do you know? He proved that skinny people like us can play in the NBA, as long as you're smart enough. ”

"Believe me, there's no one in the NBA who is better at passing the ball than him, and there's no one who is better at the rhythm than him. He's the most gorgeous player I've ever seen, and everyone in our school is emulating his style of play. ”

The teenage fan wearing the Knicks' No. 10 jersey was thrilled to face the camera.

He looked to be about 14 years old, and he was covered in merchandise about Li Zhen.

It is not difficult to see from him how huge Li Zhen's fan base is and why he can be a NBA All-Star starter.

The interviews flashed back in the commercial, followed by some news footage of Lee Zhen, a full-name music award winner, and NBA highlights, and then Bruce Lee with the ball, the camera panning slowly upwards from the shoes on his feet to the smiling face of Bruce Lee looking up.

"This is me in their eyes, but what about me in your eyes?"

The narration sounds, and the picture is cut into the Li Zhen brand logo.

This commercial is not very clever.

But it was the first time it was really sold to the whole of the United States on television.

"We need to tell the world, who are you?"

The marketing director of Li Zhen's brand told Li Zhen very seriously.

Li Zhen agreed.

He has a very busy schedule, and he has to wander back and forth between several studios. He's got four commercials to shoot, and he's going to the NBA Community Care and All-Star Game camps.

And when Li Zhen was working non-stop in Las Vegas, the sports media was still there to play up the sentiment of whether Bruce Lee deserved to be an All-Star starter.

"Sports Illustrated" even revealed that many superstars of the Eastern All-Star team are dissatisfied with Li Zhen's entry into the starting list, and they will isolate Li Zhen in the game.

Such a message, although not confirmed by any source, ... Almost everyone knows that Lee Jin won't be fully welcomed in the Eastern All-Star locker room.

But obviously, Li Zhen doesn't care about this.

He and his first-graders were all smiles as they appeared at a fan event in a Las Vegas neighborhood, and although he looked embarrassed when a young boy with missing front teeth asked him how he could get out of his ex-girlfriend's entanglement, he was generally very happy.

The reporters who followed him didn't expect him to be the most popular of all the rookies, and the kids had obviously not heard the name of another hot rookie. They just kept shouting Bruce-Lee, and even threw Li Zhen to the ground during the activity, and almost two dozen children climbed up to stack Arhats.

"Could it be that Bruce relied on this group of kids to become an All-Star starter?"

"Do these post-90s generations understand basketball?"

Journalists' questions became headlines.

In the subsequent community public welfare activities, Li Zhen vividly demonstrated his high popularity.

The signed jersey that was auctioned off by his hand was coaxed for $29,000, and the buyer was a middle-aged uncle from a well-to-do family.

In second place was Brandon Roy's signature sneaker, which sold for $1,000.

The gap between the two makes the media embarrassed to report it, and they will feel that it will hurt Brandon.

But Roy didn't really care about that, and he spent the whole dinner discussing basketball with Li Zhen. Their relationship is not as bad as they could have been, even though they are now portrayed as lifelong enemies by the national sports media.

"I think your lifelong enemy should be Chris Paul."

Brandon Roy also brought up this topic in the discussion.

Li Zhen raised an eyebrow.

He didn't agree with the answer, but he didn't say anything either. Because he was afraid that he would be too arrogant to say the name 'Michael Jordan'. What's more, Brandon Roy's lifelong idol is Michael Jordan...... Introverted, he was not even happy to be called a yellow mamba by the media. Because he feels like he's a Jordan protégé, not a Kobe protégé.

Lee Jin couldn't understand the factional disputes in their shooting guards.

But I have to say that Li Zhen is indeed familiar with Michael Jordan and Kobe Bryant.

However, he did not attend the party organized by the Black Mamba in the evening. Partly because he can't drink in Las Vegas, and partly because he wants to train, he feels like the talent space he hasn't been irrigated for a long time has recently loosened and he has to work harder.

So, all night, he worked hard in the hotel to sweat hard.

Unlike him, some of the superstars who have been working hard for most of the season are enjoying the most bustling nightlife in Las Vegas. It's not going to gamble a lot of money, or it's going to engage in those beautiful women from all over the world, anyway... This group of over-energetic multimillionaires and billionaires always have something new to play.

……

Li Zhen went to the stadium early the next morning, and the exhaustion of a night of training did not overdraw his strength...... This is Li Zhen's advantage, although his physical strength and strength are very ordinary, but his physical recovery ability is extremely strong, and he can be revived with full blood after sleeping.

Li Zhen tried to irrigate the talent space on the training ground, but... During the All-Star break, there were so many people waiting for him that he couldn't find space to train. And reporters flocked to it.

These guys like to create conflicts the most, and after sowing discord with Arenas, they don't forget to stir up the battle for the new generation of No. 1 point guards.

"Chris Paul and Deron Williams will both be on the sophomore team tonight afternoon. Now that a lot of voices say you're the NBA's No. 1 point guard, do you have confidence against them? ”

Li Zhen is a very peaceful person, he doesn't want to make enemies with anyone, and at the same time, he has no habit of showing weakness.

So, he said very gently: "I don't know about the comments. But today is the All-Star Game, and our mission is to let the fans in front of the TV enjoy the excitement of basketball. ”

Interestingly, the same reporter then asked Chris Paul and Deron Williams the same question.

Deron Williams' answer was: "The game will give us the answer." ”

Chris Paul said: "We will defend the glory of second grade. And, I don't think anyone other than Michael Jordan and Nelson Sr. will really think about whether Bruce Lee is the No. 1 point guard of the new generation. ”

The smell of gunpowder burst out all at once.

……