After Wu Zhi came back with a large stack of documents from Li Yichen, he looked at the invitation with Li Yichen on the side.

When he heard Li Yichen muttering in a low voice, "I seem to be really a little hot", there was a disdainful expression on his face.

"What is the fire, it is just a product endorsement at the level of some event promotion......"

Li Yichen turned his head to look at Wu Zhi, didn't speak, and quietly looked at what he had to say.

After all, Li Yichen really doesn't know about this matter, and the endorsement of Qian Haokuang's "one-day class" at the Culinary Academy last time was still talked about by Hong Lingjing.

Wu Zhi saw Li Yichen's appearance and knew that he didn't believe what he said, so he snorted coldly.

"Don't look like you don't believe it, just like you, even if you really come into contact with a high-end endorsement contract, you don't want to be calculated to death.

That is, now this kind of small brand that is not on the table will painstakingly follow the hot spots everywhere to rub the traffic, before finding you, I don't have to look down, I don't believe you look at the signing time behind, is it written three to six months? ”

Wu Zhi casually picked up the first advertising invitation from a wireless vacuum cleaner manufacturer and threw it into Li Yichen's arms.

Li Yichen looked at it seriously.

Sure enough, Wu Zhi said that the signing time was exactly three months.

Li Yichen picked up the second advertising invitation from an instant noodle manufacturer, and the signing time was exactly three months.

"My nephew has a chance...... But how do you know that? Li Yichen said curiously.

"Of course...... It's self-taught! ”

Wu Zhi put on a proud look, in fact, because he had a relative at home who happened to be a celebrity's agent, and once he drank too much at his house and talked about some advertising twists and turns.

It's been a long time, and Wu Zhi only remembers some framework things, but it is definitely enough to bluff a little white like Li Yichen.

He sat back in his place leisurely, crossed Erlang's legs, and waited for Li Yichen to make a statement.

Li Yichen unceremoniously kicked Wu Zhi's upturned Erlang leg down: "I'll treat you this weekend, and I'll help you write a publicity plan this year." ”

"Hey, hey, hey......"

Wu Zhi smiled, and the conditions promised by Li Yichen accurately hit his needs.

"For your sake, I'll teach you a little bit of new knowledge.

The so-called endorsement in the mouth of the general public is actually a very general statement, as long as a certain brand and a certain star are tied together, we will subconsciously think that a certain star endorses a certain brand.

In fact, the water in here is much deeper.

If you usually hang out under the official micro-channels of those international big brands when promoting, and pay more attention to their words and sentences, you will find that the words and phrases used by the celebrities of those big brands are different.

For example, brand global spokesperson, brand spokesperson, image spokesperson, a series of products or a single product spokesperson, etc.

Divide it into more, such as brand friends, product experience officers, and special creative officers, some celebrities simply only write a name, and some celebrities don't even deserve to appear in their names.

Now, do you still think that 'endorsement' is just two simple words? ”

Wu Zhixu babbled a lot, and saw that Li Yichen was already a little confused, so he stopped temporarily.

The main thing is that he remembers that this is almost the case, and if he continues to talk about it, he will be a goof.

"Listening to you say this, endorsement is indeed a very complicated science."

Li Yichen carefully digested the knowledge that Wu Zhi told him, and looked forward to it: "What else? ”

"And ...... This one...... Your level is not at that level for the time being, so what's the use of knowing so much! ”

Wu Zhi pretended to be calm and said: "You just need to know that the small endorsements you have received now at the promotion level of these activities do not mean that you are popular at all, young man, you have to work harder." ”

Wu Zhi patted Li Yichen on the shoulder and suggested: "These can only make quick money and make a fortune, if you accidentally receive a black-hearted product endorsement that harms consumers, then you will definitely be implicated."

If you want me to say that you might as well go to record a variety show if you take these chicken rib endorsements. ”

Wu Zhi picked up the guest invitation of a variety show and pointed it to Li Yichen: "Look at this, record an issue of 40,000, isn't it fragrant?" ”

Li Yichen took over this variety show called "Come and Chase Me" and watched it carefully.

Looking at the introduction, you can probably see that it is a love variety show, with a total of twelve guests staying in a hotel in each issue, interacting through various forced games in three days, ambiguous and confessing on the third day.

It's just a child's play with love.

Li Yichen instinctively disliked this kind of variety show, and threw it aside, planning to use a shredder to break it up and dump it into the trash can later.

Wu Zhi helped Li Yichen divide the invitation intention into two categories: variety show invitation and product invitation.

Li Yichen continued to look through variety show invitations, and they were all kinds of love variety show invitations, all of which were thrown into a pile of documents to be broken by Li Yichen.

Product endorsements are also varied.

It's just that after Li Yichen listened to Wu Zhi's words, he didn't have much interest in these endorsements.

What's more, this year and next year, it is foreseeable that he will be able to earn two or three hundred thousand yuan every year, and he is no longer very short of money.

Unless it is the endorsement that Qingsi Culinary Academy knows and has experienced, Li Yichen doesn't want to harm those who trust him because of his bad advertising.

Li Yichen flipped through it, but no name of the brand he was familiar with appeared, so he gave up decisively.

"Then it's all broken."

Without the slightest nostalgia, he put all the stacks of invitations at the bottom of the table, and then dealt with them uniformly when he got off work.

With just over three months left to pass this year, the recent propaganda tasks have been somewhat heavy.

At the end of this year, Dongchuan TV intends to hold a small-scale film and television drama award ceremony within the TV station, inviting those stars who have starred in Dongchuan TV's film and television dramas this year to participate.

It is more entertainment-oriented, and it will be broadcast live on TV when the time comes, and the partner of the online live broadcast is Aiwei Video.

The purpose is to increase the stickiness of the audience, improve the brand image of Dongchuan TV, and at the same time, subtly attract a group of young potential stars.

After all, this group of people is also in the stage where exposure is most needed.

It can be said to be a win-win cooperation, fame, fortune, and connections, everyone takes what they need.

The focus of the Propaganda Department in the next two or three months is on the promotion of this award ceremony.

Because Li Yichen actually belongs to the staff shared by the Propaganda Department, the Variety Show Department and the TV Drama Department, his tasks are arranged very flexibly.

It belongs to Li Yichen's task, he did it when he was in the Propaganda Department, and it belonged to Wu Zhi when he was away.

Everyone didn't think there was anything inappropriate, because Minister Wu had always arranged it this way.