Many people may not know what it is to have a movie without the support of big names to grossed 65 million at the box office in its first weekend.

We usually only use two words to describe this kind of achievement: cow beep!

Although compared with Roland Allen's works, the box office results of "X-Men" that are no match for three days are very stretched, but regardless of the past, present and future, who can compare with the pig who has stepped on the tuyere of the times four times in a row?

If you remove Roland Allen, who is beyond the scope of human beings, then you will find that "X-Men" has reached the top.

Because—

Warner's disaster blockbuster "The Perfect Storm" only grossed 41 million in its first weekend!

The sequel to Paramount's ace series "Mission Impossible" also only cut 57 million!

The epoch-making memory "The Phantom Menace" only had a box office score of 64 million in the first weekend!

When "X-Men" stepped on the corpses of their predecessors and successfully reached the top, the most direct victim was "The Mummy Returns" at the same time as it, under the impact of "X-Men", its box office was completely worse than expected, and the 48 million results made the investment of nearly 100 million seem extremely ridiculous, and if you count the global 400 million of the previous work, then the development and production of this series is obviously a failure of the decision-makers in market evaluation.

But at this moment, who cares about such a thing?

In the winner-takes-all era, losers are destined to be forgotten.

Correspondingly, of course, the strong are stronger!

After the box office of the first weekend was released, it was followed by an explosion of popularity of several leading actors, IMDb's actor ranking is the most intuitive embodiment, Charlize Theron as Phoenix Girl, Harley Berry as Storm Girl, and Patrick Stewart as Professor X all made it to the top ten, but even so, they can't compare to Hugh Jackman and Ian McLean.

Since Monday, these two guys have soared like a rocket booster, and it only took 18 hours to successfully occupy the top and second spots, becoming the most concerned movie stars of IMDb users that week.

This situation also made Kevin Feige, who wanted to create a character in front of the audience, ecstatic, and helped them contact various talk shows while the iron was hot, so that these guys could gain unlimited popularity in a limited time.

And this arrangement was also readily accepted by the two.

After all, in this world, there is no actor who does not want to be famous!

“Yeah！ Yeah！ Yeah！ Playing Logan was a huge challenge for me, because claws are not a common weapon in daily life, and in order to make the fight look better, the crew made nearly 700 claws out of plastic, wood and steel for me to try, and I needed to adapt to the style of action after wearing claws under the guidance of a combat coach. ”

Hugh Jackman punches at the camera out of thin air, sharing his experience of playing Wolverine to the audience in front of the TV.

"Usually in the fight, we all like to swing straight punches, but Logan is different, because the sharp claws can not only stab, but also grasp, and even go all the way up in the process of picking, it is precisely because of the variety of styles that we can create more wonderful moves in a limited field, and the only core is actually Logan's iconic ' 'Rage', the indomitable momentum is Logan's soul, and in order to do this, every time I film, I will take a cold shower first, and that kind of physical calmness can make my subsequent madness more aggressive. ”

If Hugh Jackman's conversation is all about his dedication, because he needs to make the audience recognize himself when he has just stepped into Hollywood, then what Ian McKellen, an old actor with no baggage, talked about with the host is the story during filming, "Actually, Patrick and I don't know how to play chess at all, and in the final scene of the movie, when Magneto plays against Professor X in prison, the two of us actually laughed a lot because we always made mistakes." ”

"The most interesting thing for me is actually the scene at the train station, Magneto sucked all the police cars into the air, because the police cars were tied to Weiya at that time, so at a glance, you will feel like you are in the backstage of the puppet show, with a wave of your hands, all the dolls will dance with my movements, that feeling, it is really amazing!

You know, when I was filming the Lord of the Rings series, as a mage, I rushed up to fight people in close combat from beginning to end! It wasn't until X-Men that I enjoyed the magic of magic! ”

Although after the release of the movie, the major Hollywood studios will arrange TV shows related to the production team according to the results, so as to continue to stretch the box office, but in fact, no one knows whether this practice will be useful.

How many audiences can a talk show bring into the theater?

How much box office can the movie bring?

No one can give an accurate answer to this kind of thing.

After all, this thing is not the same as the on-site roadshow of the main creative team.

If the main creative team runs the roadshow in person, the audience will definitely support it.

Because it's a real thing, and you can see people!

And what about talk shows?

Through the shouting of a TV, who knows how much driving force can be?

But in the case that all parties go through the process and promote in order, if you don't follow the trend, you can't make sense of reason.

In this way, the parroting propaganda program has continued since the birth of television to this day.

Of course, this is only for ordinary movies, because ordinary movies are just movies.

For advertising films, they use their characters as the driving force, just by looking at the sales of the peripherals, they know how effective it is!

In the case of 65 million in the first weekend, "X-Men" was collecting 50 million the next week, and when the cumulative box office in North America was pushed up to 115 million, what was even more surprising was actually the peripherals of Wolverine and Magneto!

In just ten days, 100,000 exchangeable dolls with a price tag of 59.99 on Amazon were washed up by fans!

The related 29.99 knife arm and thigh parts have also sold nearly 70,000 sets!

That alone is more than eight million in revenue!

In addition, the 65-knife Magneto's helmet, the 85-knife Magneto suit, the Magneto's must-have beeping cloak with 25 knives, the Wolverine's claws with 105 knives, and the laser eye glasses with 35 knives sold offline, the turnover of these things has also reached 6 million!

Although, it seems, eight million plus six million is very little.

Compared with the box office of 1.15 billion, that's a younger brother!

But in fact, the profit of the periphery has exceeded the box office!

Because of the cost of the periphery, it is not one-tenth of the selling price!

In fact, the vast majority of Hollywood's peripherals are made by Mexico.

Find a manufacturer in Mexico, place an order for them to make the corresponding merchandise, and then import it to North America for sale.

Because of the low cost of labor, and the existence of the US-Mexico Free Trade Agreement, as long as these things are made into clothing products and parts, you can enjoy tariff reductions of 62.5 to 100 percent.

In other words, the final cost of 14 million peripheral turnover will not exceed 2 million at most.

Even if you subtract Amazon's two-point rake, Walmart's six-point commission, and then deduct nearly fifteen points of financial expenses, management fees and sales expenses, these things can still bring Roland Allen nearly 10 million profits!

What about the box office?

The box office of 65 million is multiplied by the 60 percent of the opening weekend, and the box office of 50 million is multiplied by the 55 percent of the next week, and then the profits are divided equally after deducting the 10 percent promotional commission and the investment with Universal......

I didn't even earn back the investment cost of this special code!

Therefore, even if the big data companies predict that the North American box office of "X-Men" can reach 1.6 to 180 million, and the global box office can reach about 350 million, these are no longer important!

Even if you don't make money, that's okay!

Because as long as the advertising effect is there, they can grab a steady stream of profits!

When Kevin Feige learned that the X-Men merch had made a profit of 10 million in two weeks, he knew that he had succeeded, and waited for his Hollywood counterparts to calculate that number......

A few days ago, they were still laughing at Roland Allen for finally missing, and they froze on the spot!

The five big words 'Nima is outrageous' are engraved on their bright heads!

"Spider-Man just left, and Wolverine is here again? Does this still make people live? ”

In the conference room of Universal Pictures, there was a wail, "Are Marvel's superheroes so popular?" I knew we wouldn't have sold Hulk and Iron Man to him in the first place! ”

"If we still have the rights in our hands now, then we can shoot ourselves now!"

And what he regrets more than Universal Pictures is Fox.

Because Ronald Perelman begged them to buy the X-Men, but unfortunately, they didn't care about this group of mutants, and they gave up Wolverine and Magneto, who are now on fire, to Roland Allen.

"Why! Why is that? Why was Roland Allen able to make these characters? ”

"It's not like these characters haven't been filmed before, but no one likes them at all!"

"Is it because of the special effects? But after "Star Wars", the special effects industry has developed for so many years, and "Terminator" and "Jurassic Park" have enjoyed such dividends! ”

"Ahhh!!!hhh

They can't figure it out.

And even more incomprehensible than they are Sony.

Or rather, their hearts are dripping with blood right now.

"We had half of the Spider-Man rights in our hands, right? And then taken by James Cameron? ”

"Oh my God! How could we have made such a decision in the first place! ”

"How did we think that a comic book movie had to be starring a superstar to be successful?"

"Comic movies have nothing to do with superstars!"

"It's true that superstars can bring anime to movies, but manga movies can also make ordinary people superstars!"

"At the current pace of development at Roland Allen, in more than a decade, this deal will definitely become a laughing stock in Hollywood history! We who sell the copyright of Spider-Man will definitely be nailed to the pillar of shame for future generations to scold against! ”

It's a pity that no matter how much they wail, they can't change the fact that it has happened.

The complete Marvel is held in the hands of Roland Allen, a big capital with a net worth of more than 30 billion, and no one can look at it.

And if the "X-Men" made by Warcraft Film and Television started the first shot of advertising films in the 21st century, and let Hollywood colleagues see what is called derivative income, then two weeks later, the rise of another self-created IP made those companies that have experienced a hundred years of ups and downs confused.

On May 18, the release of "Shrek" once again slaughtered the market!

Although the first weekend performance of "Shrek" was not impressive, only receiving 42 million, but when the honest green creature entered thousands of households through the way of one to ten, ten to hundred, the cute image of trumpet ears immediately attracted the attention of children! And when the children found out that in this cartoon, there was a cheap stupid donkey and a fat dragon dragon, and the kawaii Lalang match suddenly made this movie a classic in the minds of the children!

The next week reversed!

Less than 100 million in 14 days!

To be honest, "Shrek" is not actually a mainstream movie, although the producer DreamWorks promotes the inner beauty regardless of appearance, but the characters in it are still pedantic when it comes to love.

If not, why would the heroine become the same race as Shrek?

Does giving up human identity really mean the beauty of love?

Is it only after pulling the female protagonist to the same level as himself that the male protagonist can be happily with her?

Isn't this a kind of double standard with racial discrimination?

But none of these things matter.

As I said before, a character with a personality is definitely more engaging than a perfect story.

Nagging donkey......

Big female dragon who likes donkeys......

Cute little kitten......

Shrek, the ugly and weird......

These things are the foundation for the audience to remember and love!

And when they all come together......

The qualitative change caused by quantitative changes has made set toys the biggest profit point of DreamWorks Animation!

At the same time, Hollywood colleagues really couldn't help it, and they wanted to quit the group chat.

Be reasonable!

In the case that everyone racks their brains and can't come up with an IP that is a classic chant to circulate, your special code is the same as the IP mass production machine, crazy to sell your own ideas to the outside world!

Star Wars, Raiders of the Lost Ark, Jurassic Park, ......

Which of these special codes is not something that can be eaten for a lifetime?

If that's all there is to it!

The point is that the current monster Shrek also has such signs!

This special code is very annoying!

And the most uncomfortable thing for the rest of their peers is that these guys can also teach real success!

George Lucas can make a Star Wars himself, eh, you even take Steven Spielberg to be a raider of the lost ark!

Steven Spielberg can make his own Jurassic Park, eh, you have to help Roland Allen create some Marvel movie!

Are you engaged in the Belt and Road Initiative for common prosperity?

And next, Harry Potter and Pirates of the Caribbean, who also have cooperation, are they going to beat us up?

It's better not to play games like you guys!

This is bullying!