"This Rover car, you can also introduce it!" Because he had never heard of this brand, Boss Jia asked very curiously.

"This Rover car is the last resort!" Wang Chuanfu said with some regret, "This company is actually a legendary enterprise, this company has a history of 120 years, they first built bicycles, and then pioneered the addition of a small engine to the bicycle, creating the world's first motorcycle!" ”

Although it is now generally believed that the motorcycle invented by the German Daimler Group, which is now the parent company of Mercedes-Benz, they were actually the first car to mass-produce motorcycles! According to the information released by Rover Motors, in fact, as early as 1982, they had tried to install a small engine on the bicycle, and they had successfully experimented, but because the small engine was very difficult to manufacture and had the ability to mass produce, they gave up, and Daimler took the lead! ”

"But they launched motorcycles in 1903, which were the best motorcycles sold in the country at the time, and later switched to producing cars. Later, during the war years, Rover responded to the government's call to switch to the production of aero engines. ”

"As a result, after the end of the war, this company actually installed an aero engine directly on the car, creating the wildest car at that time, which shocked the entire market."

"Then came the golden age of Louvre, which launched the P3, P4 and P5 models, which became the best-selling model in Europe at the time, and was once the world's number one car manufacturer."

"It's just that since the 60s, Rover Motors has fallen into a trough, and at the same time, cheaper Japanese cars have entered the market, Rover has been defeated, and in the early 80s, it has basically fallen into a state of discontinuation!"

"Later, Rover was sold to Bangguo Airlines, but there was no success, and in 1994, Rover was sold to BMW!" Wang Chuanfu said, "In fact, from the traditional history of car manufacturing, Rover is actually far stronger than Volvo and Citroen, but Rover cars have been out of production for nearly 20 years, and the company's current engineers and designers, and even the production line, are actually all BMW's!" ”

"What they borrowed was just the brand of Rover Motors, and Rover itself did not have any physical production lines other than the brand!"

"However, Rover's patents still seem to be in Rover's name, and their various technologies are also there, and this is the only place where Rover Motors has the value of being acquired!"

"But these technologies and patents are also antiques more than 20 years ago, and they can't complete the technical upgrade when they are bought, so it makes too much sense to buy them!"

And after BMW bought Rover Motors, it once tried to borrow the fame and brand of Rover Motors to open up the high-end luxury car market. But as a result, they found that now customers no longer eat the Rover brand, and the brand value of Rover is not as high as that of the BMW 7 Series! ”

"So after a short recovery, Rover soon announced that it would stop production, and BMW also had the intention of selling Rover!"

"Rover is just a choice of desperation, after all, their technology is no longer enough, far inferior to the current Citroen and Volvo! However, the price should be quite cheap, and it is estimated that the price of hundreds of millions of dollars can be obtained. Wang Chuanfu finally said.

"Good!" Boss Jia nodded, "But I have a question, that is, why are the three brands you selected all European car brands?" Aren't rice and Fuso the world's largest car producers now? Why don't you consider these two countries? ”

"Because they won't buy it!" Wang Chuanfu said helplessly, "Fusang's automobile industry is hot, occupying the global market, and now almost all of Fusang's products are making money except Mazda, and they are still making money every day, they will never sell it!" ”

"As for Mazda, this company is very hardcore, it is difficult for us to buy it, and even if we buy it in the future, their engineers will be troublesome, and buying it will only increase the trouble. Moreover, Ford has already bought a large stake in Mazda. ”

"The companies in the United States are because their industries are too concentrated!"

"Although there are many car brands in the United States, in fact, these car brands are actually concentrated under the names of two group companies, namely Ford Group and General Motors."

"Ford has three brands: Ford, Lincoln, and Mercury"

"There are more GM brands, well-known Buick, Chevrolet, Cadillac, GM Daewoo, GMC, Opel, Hummer, Saturn, Pontiac, Saab, Horton and so on......"

There are so many brands under the names of these two companies, but in fact, it is just a brand reskin, and all the original patents and property rights of these brands have been transferred to the hands of General Motors and Ford.

Even if we could buy a brand from them, we could only buy the brand, and we couldn't buy any technology, let alone the production line and engineers, which was worse than Rover.

"And these two companies are so arrogant that when they open their mouths, they are billions of dollars, and fools will look for them!" Wang Chuanfu explained.

Boss Jia nodded and did not speak.

Well, in fact, our Boss Jia doesn't understand these at all, and he only heard the brands of these cars in his previous life, and he doesn't understand the things behind these car brands at all.

So when he heard that there were so many car brands under GM that occupied a large market in China, he couldn't help but exclaim in his heart, "These are all GM brands!" ”

"Chairman, this matter should be sooner rather than later, you can see ......," Wang Chuanfu said cautiously.

"You guy, don't feel sorry for spending my money, right?" Boss Jia snorted coldly, and then said, "You go back and give me a good night's sleep first, clean up your image, and then go home to accompany your parents and family." Half a month later, I set off for Europe! ”

"Yes!" Wang Chuanfu immediately shouted loudly, going to Europe at this time, it is obviously to buy a car, this speed is really fast enough.

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"Wife, do you want to accompany me to Europe next month?" Boss Jia returned home and asked Zhu Qiushui with a smile.

"The child is still breastfeeding, what are you going to do in Europe?" Zhu Qiushui was as white as Jia Yapeng.

"Buy a car!" Boss Jia said with a smile.

"Brother, what car can't you buy in Huaxia? Do you want to buy the legendary world's most expensive car, the Rolls-Royce Silver? It was Jia Jiafeng who spoke, this guy didn't know when he was going home, looked at his brother, and asked with a smile.

"Well, almost, maybe I'll buy it back for you!" Boss Jia didn't explain to his sister that what he wanted was not a car......

"By the way, do you want to go to Europe with me, and my brother will take you on vacation?"