Chapter 1119: The Humanistic Connotation of the Snack Bazaar!
After greetings, Rui Yuchen introduced: "This is Zhang Yahui, the person in charge of the snack market, let him take you around and introduce the situation of the snack market." ”
He lowered his voice slightly: "Also, he was originally a stall owner selling baked cold noodles, so you can dig deeper into this!" ”
Rui Yuchen obviously didn't plan to steal the limelight, and handed over all this kind of face-showing to Zhang Yahui.
And after Zhang Lixian heard Rui Yuchen's introduction, her eyes lit up obviously.
Originally a food stall owner?
Then there's so much to dig behind this!
How did an ordinary food stall owner become the person in charge of a food market?
Seeing that Zhang Yahui is so young, it is definitely impossible to rely on self-struggle. So, is there still a story of "Mr. Pei's insight" to tell?
The thought of having so much wonderful content to dig into, as a journalist, she felt her blood boiling.
"Then let's hurry up and get started!"
Zhang Yahui didn't expect a TV reporter to come over for an interview, and he wasn't too prepared.
But at the critical moment, how can you drop the chain?
After all, what he represents now is not himself, but the image of Tengda Group.
If you can't stand up at this time, what qualifications do you have to be the word "person in charge", and how can you be worthy of Mr. Pei's trust in him?
What's more, he is familiar with the situation of the entire snack market, and as for his own experience, he doesn't need to think about it, just open his mouth.
Thinking of this, Zhang Yahui nodded: "No problem, let's talk while shopping." ”
Zhang Yahui led Zhang Lixian and the camera brother to tour according to the best route.
Zhang Lixian is a professional reporter after all, although she has never been to the snack market before, she asked a few very critical questions as soon as she opened her mouth.
Because as soon as she entered, she noticed that this snack market was completely different from other snack streets!
As a provincial capital, Jingzhou also has snack streets.
However, the snack streets in Jingzhou are not much different from the snack streets of other cities, and there are no obvious advantages.
Zhang Lixian has also reported the content of the local snack street in Jingzhou many times, but every time she feels a headache, because there is no special tipping point in the content.
But after coming to the snack market, she noticed that the decoration style, the overall atmosphere, the price of snacks, the planning of tour routes, interactive games and other aspects are all obviously different from the traditional snack street!
Therefore, she took these aspects as a starting point, and asked Zhang Yahui questions while introducing and tasting in front of the stall.
And Zhang Yahui answered her questions one by one.
"The decoration style of the snack market is cyberpunk style, and the direct source of this style is a movie that was once screened by Feihuang Studio, "Beautiful Tomorrow".
"We mainly considered two points when designing: first, it can be linked with the movie, so that everyone can enjoy the food and feel the immersive movie scene at the same time; The second is to make a difference in style, and at the same time, the cyberpunk style is also more in line with the spiritual core of the snack market. ”
Moreover, the design of this snack market is entirely dependent on an enthusiastic friend from Tengda's gaming department. He used the game design concept to arrange a lot of interactive content for the snack market? Including designs such as half-price stalls that are regularly refreshed, stamped punch-ins, etc.? All of them have greatly enhanced the interactivity of the entire snack market. ”
"Here, I would like to thank him in particular!"
"As for why the price of these snacks is so low...... In fact, this is a special request from Mr. Pei? Is it after a large amount of subsidies? to push the price down to the current level. ”
"Opening bonus? No, no, no, it will always be this price in the future. ”
"Pricing like this? On the one hand, so that everyone can enjoy food without burden, and will not miss out on food because it is expensive? On the other hand, it is also because? Profitability is not the number one goal of a food market. ”
"The mission of the food market is to respond to the call for the transformation of old industrial areas and to showcase the snack culture of all parts of the country, and it is not a purely commercial ......"
Zhang Yahui talked eloquently in front of the camera, and the answers were fluent.
Zhang Lixian couldn't help nodding frequently.
That's a great point to say!
Apparently? Zhang Yahui as the person in charge of the snack market? The understanding of the snack market project is very deep, the positioning is very accurate, and the explanation is very easy to understand.
Then it's time to ask some more crucial questions and sublimate the topic.
"I heard that you were also a food stall owner before, so how did you become the person in charge of the food market?"
Zhang Yahui sighed with emotion? I told my story.
Because of the poor family conditions, he dropped out of school after graduating from high school to set up a stall with his parents.
Good thing that you have a flexible brain? He likes to study on his own, and the grilled cold noodles he makes are well-known in the local area.
Afterward? The cold noodle girl held a stall food competition, and Zhang Yahui's baked cold noodles won unanimous praise from the judges? Employed as a gastronomic consultant.
Afterwards? Mr. Pei promoted him to the person in charge of the snack market? That's where we are now.
Speaking of this, Zhang Yahui said with emotion: "Speaking of which, I am really special and special thanks to Mr. Pei!" ”
"As an ordinary food stall owner, I feel very honored to be promoted to the person in charge of the snack market and be in charge of such a big project."
"But that's only one aspect."
"What's more important is that the snack market makes us, the stall owners, feel the warmth of home and have a special humanistic care!"
"A small stall is a means of livelihood for the stall owner, and to put it bigger, the stall economy and the small shop economy can also increase jobs, which is fireworks and the taste of people's lives."
"But to be honest, there are so many difficulties in setting up a stall!"
"As a stall owner, setting up a stall means getting up early in the morning, getting up late at night, starting to prepare before dawn, and not going back until late at night."
"Many stall owners occupy the road, the quality of snacks is uneven, dishonest transactions, littering and other phenomena, so that many people are also prejudiced against food stalls."
"It's like the previous street interview: most people support food stalls and night markets, but only if they can't be downstairs in their homes."
"So, even though I used to have a decent income from my stall, I have always had a very ambivalent mentality, which is a lack of identification with what I am doing."
"Is what I'm doing something meaningful or not? Is there anything else I can pursue besides making money? Will I continue to set up a stall like this for the next ten or twenty years? ”
"It makes me feel lost and confused from time to time."
"The snack market not only provides a more secure life for all our stall owners, but also shows us a more orderly, healthy and civilized way of setting up stalls!"
"Here, we don't have to worry about the risks of life, we don't have to worry about sifting through raw materials by ourselves, and we don't have to worry about being misunderstood, but we just need to make good snacks and satisfy the tastes of our customers."
"We can feel respectfully alive, we can feel that the future is optimistic and hopeful, and we can also see that the food stalls will not die, but will be integrated into modern urban life in a more advanced and civilized way, and become a part of the city's food culture."
"I think this is the concept that Mr. Pei wants to convey through the snack market!"
Since coming to the snack market, Zhang Yahui has been thinking about the deep meaning of Mr. Pei's move.
In the process of preparation, in the communication with other stall owners, these ideas slowly germinated.
Obviously, Mr. Pei didn't open a snack market to make money.
As Rui Yuchen analyzed, this may be to build a huge catering empire, so that the snack market, the cold noodle girl and the documentary "Stalls" together to create a snack catering brand.
But Zhang Yahui firmly believes that in addition to commercial purposes, there must be a human factor in it.
And this humanistic factor is to preserve and display the excellent snack culture, and to correctly regulate and guide the snacks on the ground stalls, so that they can survive, develop and grow smoothly, and finally integrate into people's lives, so that this kind of fireworks can continue to burn in the increasingly cold big cities.
In the face of the interview, Zhang Yahui was moved by the bitterness and sorrows and many emotions of being a stall owner for so many years.
Zhang Lixian's eyes lit up when she heard this.
Take a look, take a look! That's a great point to say!
There is not only a very down-to-earth and easily resonant life experience, but also a deep economic and humanistic analysis after elevation!
I have to sigh, three hundred and sixty lines, the line is the champion.
It's amazing that an ordinary stall owner can say it so well.
Of course, it is not excluded that after entering the platform of Tengda, my eyes and ears have been touched and my vision has been improved.
All in all, this interview with the snack bazaar was perfect!
First of all, it uses a unique layout and decoration style to attract attention and attract high attention; Then it is to taste the cheap food, and introduce the causes and consequences of the birth of the snack market; Finally, he raised his mind and talked about more macro aspects such as stall economy, urban planning, and catering culture.
On the way back, Zhang Yahui passed by a stall that baked cold noodles, and specially baked one himself, which made Zhang Lixian full of praise.
After a round of walking, I returned to the entrance.
Zhang Yahui brought a stack of notebooks from the grocery store and gave them to Zhang Lixian, the photographer and other TV colleagues as gifts.
"Thank you so much!"
"Every time I come to the interview, I take something, I'm embarrassed to ......"
"Anyway, thank you for your time!"
Zhang Lixian confirmed with the photographer that all the footage was recorded, and then she reluctantly left.
Although there are still many delicious snacks tempting her, those can be eaten next time you come.
Anyway, it's all in Jingzhou, so you can come over at any time.
Now be sure to edit this news as soon as possible!
Zhang Lixian has a hunch that this news will definitely cause a warm response like the previous report on Fish Takeaway and Mr. Li's interview column!
After sending Zhang Lixian and the camera brother away, Zhang Yahui breathed a sigh of relief.
"Whew, fortunately, I didn't embarrass Mr. Pei!"