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"Is there anyone here who is starting a business?" Teacher Jiang Yi looked around, but what he got was silence, and the students were expressionless, for fear that they would be named by the teacher because of the eye contact.

This brand planning class was added temporarily, and it is said to be related to the social practice of the next semester, so the school specially arranged relevant courses to allow students to adapt in advance.

"Isn't this called entrepreneurship?" Chen Bo buried his body in his elbows, and the whole person was almost lying on the table.

Wang Xu shook his head and said: "I understand that entrepreneurship is self-made, accumulating bit by bit, I just squander the family's money to meet my personal interests and hobbies." ”

"There are resources that can be used efficiently, and it is also a skill, there are many rich second generations who sit on empty seats, I think you are far superior to your peers in this regard."

Chen Bo rarely praised it, but the other party didn't seem to appreciate it.

"Well, it seems that everyone is quite shy, and if you have the opportunity in the future, it is best to experience the feeling of being a boss, whether it is a stall or a façade, there is no harm in understanding the way of business for the development of life."

Jiang Yi broke the quiet atmosphere, but he also added, "The experience should be built on the abundance at hand, I don't recommend everyone to start a business in debt, and in addition, before the implementation, we must conduct sufficient research on the target market, and we can't pat ourselves on the head, so that there is a chance that we will fall behind." ”

Entrepreneurship has always been advocated by the society, nearly 70% of the country's employed population is distributed in small and medium-sized enterprises, most of which are self-employed, attracting more people to join the ranks, which is conducive to maintaining social stability.

Being the boss is much more dangerous than working, the worst job is to be owed wages, a few months of work, when the boss is not well managed is likely to lose money, even if the professional quality of college students, entrepreneurship loss is also the norm, even if there is a surplus, the year-end accounting will be pleasantly surprised to find that it is better to go to the factory as a flow worker.

Jiang Yi first told everyone about the concept of brand, which refers to the degree of consumer awareness of products and product series, and its essence is that the brand owner's products, services or other advantages superior to competitors can bring equal or higher value to the target audience.

"There are a lot of fruits for sale in fruit stores, and ordinary apples and pears can only fluctuate slightly according to the market price, but if you add brands, such as red Fuji apples and Tianshan Sydney pears, the value will skyrocket, and consumers are willing to pay a higher premium to buy."

"We usually consider joining when starting a business, firstly, the quality of joining is guaranteed, saving the trouble of material selection, and secondly, we can get professional guidance from a special person, and we can get started faster in the early stage."

Jiang Yi also highlighted the disadvantages of franchise brands, such as the high initial investment costs, the huge cash flow required to maintain normal operation on a daily basis, and the lack of independence, which can only depend on the quality of the brand itself.

"Let's take a look at an example, this is a brand that has become popular recently."

A huge trademark appeared on the screen, and Chen Bo almost burst out laughing, but Wang Xu behaved indifferently, holding his chin and watching the play with his hand that didn't matter.

"Migong brand, I think everyone has heard of it, and there are many articles analyzing the design elements, the same texture of blue and white porcelain, and the correct font...."

Jiang Yi talked about the excellence of the Migong trademark as if chanting, and heard Wang Xu yawn again and again.

"It's a pity that Migong's anti-counterfeiting awareness is not strong, and when we checked industrial and commercial information, we found that there were already similar pirated copies on the market."

Looking at the webpage jumping to Caton, Chen Bo and Wang Xu chatted, "Did you hear what the teacher said, there is piracy." ”

"I know, so what's that?"

"Won't you deal with it?" Chen Bo asked.

"It depends on the situation, forget about small fights, don't pursue it, if it's a big fish, fatten it and kill it once." From an economic point of view, Wang Xu gave two different coping strategies.

This technique is the same as the pig routine of the goose factory, there used to be a very popular chat generator, which can p a variety of ticket circle chats and transfer records, which can be called the favorite of micro-business, and the goose factory is ignored when the climate is not formed, and wait until the other party earns a lot of money, and then timely use a paper complaint to get back the illegal wealth of several years with interest.

The most appropriate trademark for the name and Migong is Migong, there is no difference between the two in all elements, it may be a direct screenshot to deduct it, only the part under Mi is different, if you don't look carefully, you will definitely not find the clues.

In addition, there are labyrinths, honey palaces, honey gongs, and Mi offerings....

Since the trademark law is changed to implement the registration system, which means that as long as the application is applied, you will be approved first, and the problem will be dealt with later, the advantage of this is to save time, and it will take at least 3-4 months to go down a normal process in the past, but the disadvantage is also obvious, that is, there are many more people who touch porcelain.

On the one hand, large factories have applied for a large number of useless trademarks in order to protect their rights and interests, the most typical of which is Ali, what mothers, grandparents, four aunts and six mothers-in-law have come, and the number is as many as thousands.

On the other hand, in practice, there are indeed large factories that use their monopoly positions to cross the line to attack other enterprises, such as Apple has launched dozens of lawsuits against fruit trademarks such as Sydney peach, and I don't know whether they really want to be held accountable or simply have a disgusting mentality.

Considering that many professional squatting companies take advantage of the mistake of small and medium-sized enterprises' weak awareness of brand protection to deliberately declare relevant trademarks to sit on the ground, the reform of the trademark registration system has finally been implemented, and the certification fee has also been reduced from the original 300 yuan to 10 yuan.

"My dad used to like to drink milk tea, he was drinking a brand called Imperial Tea, I also saw it on the side of the road when I was a child, but he told me that those are pirated, the real Imperial Tea has changed its name and become Hey Tea, and many brands that engage in franchise like to touch porcelain, relying on licensing fees and material costs to make a fortune."

"My mother was also one of the millions of entrepreneurs, she chose the popular divination tea at that time, and the franchise fee alone was 100,000, plus the material and equipment store, the total investment in the early stage was almost 450,000, but the turnover on the opening day was only 300 yuan, and the business could not be operated for a month.

Jiang Yi talked about the history of his parents' struggles back then, which is not quite the same as a normal script, this time it was a male customer who came to buy milk tea and met a female shopkeeper, afraid that the other party would lose money and felt pity, so he simply paid out of his own pocket and went to the store to sell high-imitation shoes.

The love story is a sprinkled dog food, but the careers of the two have not been smooth sailing, and in the end they can only close the door miserably, and they have no choice but to go back to inherit the family business honestly.

"This teacher is comparable to you." Chen Bo gave a mocking thumbs up and twisted in front of Wang Xu to provoke.

Wang Xu commented: "He is still too impatient to speak, the speed of speech can be appropriately slow, and there is a more invisible feeling, which can make people suddenly realize." ”