"Look at you, you have caused us to experience twice as much as others."

"If you had been soft and didn't take the stubble, would the teacher have punished us?"

"Why don't you admit defeat, it's all repetitive."

"The language is so rich, I'll leave my homework to you to complete."

"Think beautifully, write it yourself, don't count on me."

The two played a game of reviewing and dividing the pot after class, and no one memorized the results of the discussion.

But the 6,000-word impression is real, Chen Bo has never been good at long speeches, which stumped him.

Quarrel after quarrel, but the friendship between the housekeepers is still not broken, but it can't be eaten as usual.

"Clamp you with a piece of barbecued pork, cover it so tightly? It's not an heirloom. Chen Bo failed to succeed in his apprenticeship, and turned on the mouth escape mode to complain.

"There isn't much meat in this bowl of noodles, so eat one piece less than one piece." Wang Xu wittily ate all the meat floating on the noodle bowl first, so as not to make Chen Bo think about it.

The afternoon class was "Brand Economics", and because there was no need for interactive practice, the wired keyboard was put on the table and was useless.

"Guess what I'm typing." Wang Xu winked and quickly pressed a few keys on the keyboard with one hand.

"You're a little piece of trash." Chen Bo said without thinking.

"Tut-tut, master." Wang Xu gave a thumbs up.

Chen Bo showed disdain, "These vulgar words, I blindly typed five." ”

Wang Xu caught a glimpse of the teacher looking this way, so he retracted his edge knowingly, and honestly put on an appearance of listening to the class seriously.

This Mr. Ye is nicknamed Napoleon in the business world, which sounds like a compliment at first glance, but in fact it is a trick on him by his peers, a veritable masterpiece.

Because Ye Yeye always likes to make some very radical moves, fortunately, the board of directors will veto him in time every time, and the judgment of the board of directors proved to be extremely correct.

People who partner with Wang Xu to invest like to ridicule betting and anti-buying, and the villa is close to the sea.

The executives who worked with Ye Yeye often said that when we were confused, we would look back and see what Chairman Ye thought, and then we would be stable as long as we went against his mind.

There is even a sketch joke, how to describe a company making money - you just let Ye Yeye be the chairman of the board and form a board of directors with a group of pigs, and the company can make a profit normally.

Fortunately, Ye Yeye was generous, laughed after hearing it, and said that his concept is very understandable, and he needs to look at and understand it from the perspective of development.

"The school is looking for this kind of person to be a lecturer..."

Chen Bo learned about Ye Yeye's experience and expressed serious doubts about this person's personal ability.

Wang Xu expressed a different opinion, "I can handle things smoothly in the position of chairman for more than ten years, and I don't believe that I am a real fool." ”

Being dialed by Wang Xu so little, Chen Bo also changed his opinion, "That's right, Mr. Ye's background does not belong to the chairman who relies on his ability to eat, and he definitely has a few excavator skills." ”

Ye Yeye held his beer belly, the belt was not fastened, his head was round and small, and in order not to hunch, his body often deliberately leaned back, giving people the feeling of a tumbler.

"We all know that price is fully effective as a resource allocation and coordination mechanism, under this premise, what is the relationship between the brand and the price mechanism?"

Ye Ye always had a kind smile on his face at night, and his voice was powerful and full of energy.

"It's intuitive for us to think that the higher the brand recognition of a product, the higher the price premium people will accept."

"Brand research involves a variety of disciplines, including management, marketing, advertising, communication, psychology, etc., and under the joint action of multiple parties, people's specific behaviors can be explained in a unified way."

"For example, let's start from the dairy industry, when it comes to Yili, what products can you think of, pure milk, yogurt, grains, breakfast and dinner milk..."

Ye Yeye listed several well-known brands, and Chen Bo nodded while listening.

"Jin Dian and An Muxi are also Yili's." Wang Xu added what he didn't mention.

"Is the Golden Dictionary from Erie? I thought they were independent. ”

"It's an independent brand, but it's owned by Yili." Wang Xu emphasized.

Ye Yeye said to himself: "For some mid-to-high-end products, such as Moslian, Terensu, Jindian, Chunzhen, and Anmuxi, you may not be able to tell which one they belong to, or mistakenly think that they are the products of other inconspicuous companies. ”

"Have you ever thought about why you should give up the original brand name and use a new name when it is yogurt and high-quality pure milk? For example, I call Trensu Mengniu high-quality milk, and pure Zhen Mengniu yogurt. ”

"This is a mindset, when these products were not born, we always drank 1.5 yuan a carton of pure milk, and subtly equated 1.5 yuan with Mengniu Yili."

"As a result, one day, a guy with Yili's high-quality milk label actually sold for 4 yuan a box, which will undoubtedly cause cognitive confusion in brand promotion."

"On the one hand, there will be a considerable number of consumer groups who will confuse high-quality milk with ordinary milk, obviously buying the wrong one, but blaming the merchants for misleading consumption, which will lead to market loss."

"On the other hand, some consumers are not willing to accept this price gap, and in their habitual thinking, products with the Mengniu Yili label should be sold for 1.5 yuan."

"Sometimes people buy goods not only to satisfy their own needs, but also to have a sense of accomplishment that others recognize."

"In layman's terms, it's just to pretend to be forced."

"In the early years, when Apple first entered the domestic market, it once firmly occupied the highest-end price range, in all fairness, counting tariffs and technological added value, the pricing ceiling of an apple should be floating at 5,000 yuan."

"But in fact? Which new machine is not the initial price of 7000 yuan, scalpers often queue up to buy and coax, this excess premium part, is vanity. ”

"At that time, the Apple machine was jokingly called the factory sister machine and the kidney treasure machine, do you say that the people who buy Apple are high-end people? I can't see that the majority of the owners are those working girls who earn three or four thousand a month. ”

"Why use electronics that don't match your income? Because it can most intuitively reflect their own differences, I can't afford to play with a watch, I don't have a driver's license to play with a car, I want to buy trendy AJ shoes, and I'm afraid that people will say that they are high imitations, only the Apple mobile phone is real. ”

"At that time, the first brother in the Hutong mouth pretended to be the world, it was the latest Apple mobile phone, I heard my cousin say, whenever I had a supper, everyone would invariably put the Apple mobile phone on the table to chat, open your mouth is millions, and finally let one pay with Xiaomi."