Chapter 261: Touching porcelain propaganda, making a show on the spot

Just when Roland and Kate were on their unrestrained vacation, the Titanic had sailed to the world.

On December 18, it will be released in Singapore, Australia, Malaysia, and New Zealand.

On the nineteenth, Canada and Puerto Rico followed.

On the 20th, the big ship landed in Japan, which paid the most attention to domestic protection, and South Africa, a good brother of America, followed suit.

On the 26th, the day after Christmas, the sound of steam shrouded Thailand.

In fact, the six major ones of this year, the global publicity capacity, is 'no'.

If you want to be released globally, you must enter the era of mobile Internet.

But even so, Fox showed his peers what it means to be crazy.

If the other five companies make a movie in the world, it will take at least two months, but Fox is on "Titanic", that is a gamble on everything, if the whole December, Fox let "Titanic" log in thirteen countries or regions, including America, then on January 1, 54 countries and regions led by Europe will release this movie simultaneously, and on this day, the daily global box office of "Titanic" has rushed to 100 million!

"Oh God! 100 million a day! ”

"This kind of achievement is really scary!"

"And what shocked us the most is that America grossed more than 8 million yesterday, but the other 66 countries and regions contributed nearly 93 million to the box office yesterday!"

"Although it averages to the head of each country or region, which is about 1.4 million US dollars, we have to take into account one problem, and that is the exchange rate and ticket prices! If you look at the feedback from theaters in 66 countries and regions, "Titanic", no one can stop it! No matter where it goes, it's empty! ”

"I don't know what kind of magic "Titanic" has, but I know that according to the news from the media in various countries, countless fans are going to Roland Allen, they walked into the theater with anticipation, and left the theater crying into tears!"

"If we follow the past, one pain is the end, and countless box office success stories tell us that fans don't put more thought into tragedy! But "Titanic" seems to be an exception, it seems to have departed from the meaning of the movie itself! ”

"We also interviewed a lot of fans on the street who bought tickets on January 1st, and many told us that because it was Roland Allen's eighteenth birthday, they chose to watch it again...... And it is precisely because of their re-brushing that Roland Allen has become the first guy in film history to break 100 million at the box office every day! And it is precisely because of their repetition that "Titanic" cut a global box office of 530 million within 15 days of its release! ”

"There were doubts before that Roland Allen could rule the entire nineties, because Will Smith rose to prominence, and his "Independence Day" and "Spider-Man" were on par!"

"But right now, no one is going to talk about it."

"We just want to know, where will Titanic end up? Is it eleven? Twelve? A baker's dozen? Or sixteen? Seventeen? Eighteen? Or double the box office record of "Jurassic Park" and log in to twenty? ”

"But no matter where Titanic stays, we are witnessing history!"

"After this, Roland Allen has been seven champions in eight years!"

"The only thing that can pose a threat to Roland Allen's record of nine titles in ten years is "Star Wars: The Phantom Menace", which has been scheduled to be released on May 19, '99, although so far, we don't know whether Roland Allen will have a movie released in '99, but we hope he has."

"In the last eight years, he has defeated everything, and the only thing that has the power to stop him is Star Wars!"

"I hope there will be a sequel to 'Spider-Man' in '99."

"Because I want to know if Peter Parker can beat Darth Vader!"

"But before that, the results of "Titanic" are also key."

"If after 100 million a day, the box office of "Titanic" falls off a cliff, then ......"

“…… That's not going to happen with Star Wars anyway. ”

If you collect the money, if you want to blow it, then blow it hard.

If you just tout '100 million a day', release the words 'Roland Allen has made history again'......

For the public, the shock is actually quite small.

Why?

Because "Home Alone" is the highest-grossing comedy movie in history.

Because "Terminator 2" is the highest-grossing R-rated movie in history.

Because "Jurassic Park" is the highest-grossing movie in history.

Because "Spider-Man" is the fastest movie in history to break 100 million at the box office.

In the past eight years, the 'record' that others can boast of for a lifetime has appeared countless times in Roland.

The people have already listened to it, and it is very difficult to stimulate them with a 'new record'.

However, as long as the mind does not slip, there are always more ways than difficulties!

Packaging Roland Allen as a brave man who challenges everything, starting from the nineties, overcoming obstacles all the way, moving forward bravely, until ninety-six years, meeting the biggest opponent, ninety-seven years, crushing, two years left, that is, seeing the dawn, eh, so look at it, is it a lot more inspirational?

As for Roland's journey, he is either holding the thigh of John Hughes, the king of American youth films, or holding the arm of tyrant James Cameron, either lying on Steven Spielberg's back, or holding Tom Hanks's belt and not letting go, there is no hard journey to talk about all the way forward?

That's true, but the people don't know it!

The people don't know that all the people defeated by Roland can be called 'enemies'!

Peers are enemies, that's right!

In this way, Roland's rule in the nineties seems less brutal.

Or in other words, his box office dominance has been packaged as expected!

Although the media doesn't know who Roland's enemy is, it doesn't matter, let it pass the past, because in the future, they can still look forward to it!

In front of you is the No. 1 IP in North America, "Star Wars"!

When the box office results of "Titanic" continue to accumulate, the public may feel that Roland has ascended to the altar and is unbeatable, and the high box office will stimulate fans, but it will also limit their desire to buy.

Because they will feel that they have supported Roland to the altar, and then, they can rest.

However, what if the guys on the altar are also divided into three, six, nine and so on, and there are also opponents?

Star Wars is a sign of the times, and it has even been derived into the 'Star Wars Project', and if Roland can't get past it, then he will be inferior on the altar.

If it was before, Roland might not have had the possibility of going toe-to-toe with the other party, but now......

George Lucas is back in the picture!

As long as Roland defeats Star Wars head-on......

In the future, when evaluating the status of the rivers and lakes, there is no difference in different periods that cannot be compared!

But before that, the box office of "Titanic" had to soar.

Because of the "Titanic", which fell off the cliff, it is not worthy of letting Roland challenge "Star Wars".

No way, who made "Star Wars" never jump like diarrhea?

In fact, the promotion of the movie after its release is actually the same as playing a game, while telling fans the results they expect, it is also setting a new goal for them, so that they can continue to shine at the box office.

Passers-by will try to watch it after learning that "Titanic" is 100 million a day, and it is possible for Roland to challenge "Star Wars"; And after fans learned that "Titanic" was 100 million a day, and their follow-up purchases could determine whether Roland had the ability to challenge "Star Wars", Ben's desire to buy would be ignited again.

To put it bluntly, the reason why the movie is more important than the movie itself is because it is easier for them to manipulate the public's psychology and 'trick' them into the theater, but in fact, for businessmen, this kind of thing cannot be regarded as 'cheating', because as long as the public spends money and meets their psychological expectations, then the deal, even if it is successful, but if it exceeds psychological expectations......

The public will feel that I make money with blood, and the business loses blood.

And vice versa.

Of course, this kind of thing is actually easy to arouse the disgust of the porcelain party.

After all, not everyone wants to be called a friend by Rebus.

However, who let Fox touch Star Wars?

"Titanic" was made by their family, and "Star Wars" was also announced by their family.

Coupled with the real relationship between Roland and Lucas, the outside world feels that the battle between the altars is just a change of hands between OV.

Roland Allen won't care, and neither will George Lucas.

It's a pity that even if the propaganda is blown out of the sky, it depends on the time.

On January 2, shortly after the major media in America continued to promote the "Titanic", the next day, an ice rainstorm covering an area of more than 100,000 square kilometers suddenly hit, and northern America, central Canada, south-central and Quebec provinces and other places are all affected areas, the scope of the rainstorm is jaw-dropping, and the thickness of the ice accumulation was once more than 10 centimeters.

The most important thing is that this natural disaster lasted from the 4th to the 10th, and it was accompanied by the destruction of public facilities at the time of each disaster, and unlike the previous situation when houses were damaged and the levees burst, this time, the power facilities were severely damaged, nearly four million Americans suffered power outages, no heating, thousands of kilometers of power lines and telephone lines were destroyed, causing economic losses of 2.5 billion US dollars, and insurance claims were as high as 115 million.

Again, the problems that can be solved with money are not problems.

The point is that the problem that can't be solved with money is the real big problem.

After the disaster, even if a considerable number of people are still willing to go to the cinema to watch "Titanic" and support Roland, but the problem is that even the electricity is gone, and the theater is still a fart!

If the theater can't open, the box office will naturally fall.

Don't think that four million people have no electricity, and thousands of kilometers of power supply lines have been damaged, but it is actually a small thing.

Keep in mind that the affected areas include New York, Pennsylvania and New Jersey.

They were originally big ticket warehouses, but now when they explode, it's simply over.

After learning about this, the two who had had enough of playing outside also showed up, came to the front line, inspected the disaster situation on the spot, talked with fans who wanted to go to the theater to continue to support them, and jointly donated 2 million to the disaster relief foundation, hoping that the local people can return to normal living standards as soon as possible.

Of course, the words are nice and the money donation is good, but in essence, Roland and Kate both understand that this is a show.

As the focus of public opinion at the moment, they have been making money, if there is a catastrophe during this period and they choose to be invisible, it is actually consuming the enthusiasm of the public, so the disaster area must be visited, the money must be donated, things must be done, and the people must feel that they are not looking at the wrong person.

Under the rendering of the media, the whole thing has become that since his debut, Roland Allen, who has been reluctant to let his private affairs crowd out public resources, still wants to support himself when he learns that the lives of fans in the disaster area are not guaranteed after the disaster, and he is deeply moved by this behavior, so he rushed to the disaster area to meet local fans, and contribute to the post-disaster reconstruction.

Don't think that the Americans are all straight and don't eat this set.

The red-necked founding comrades also rushed to the disaster area every time they rebuilt after the disaster, and made empty promises.

Compared with him, Roland, who really donated, is a lot.

Now that the show has come to New York, Roland, who has nothing to do for a while, visited some old friends with Kate.

First, I invited Michael Bloomberg to dinner and thanked him for his friendly help in James Olson's admission to Johns Hopkins University - Kate gave James a ticket to Johns Hopkins University's summer camp, which was taken from Bloomberg, and Roland had seen it, and it was all signed by Bloomberg.

Although Roland also didn't believe that as the chairman of the board of trustees of Johns Hopkins University, Bloomberg had time to take care of James's admission, but he didn't care whether such a thing existed at all, as long as he thought the other party had helped, eh! Then even if the other party has helped, even if the relationship between the eight poles can't be together, it's better than nothing, right?

What's more, saying in front of Bloomberg to go through the back door is exactly what people have to eat, because for him, Johns Hopkins University is his home, and he was not admitted to this university by his grades, if it were not for the recommendation of the leaders of the Massachusetts Institute of Technology, which his mother is familiar with, with his academic performance in middle school, he would not have been able to go to this kind of top research school at all, and in college, he also got up by virtue of the Jewish Brotherhood, and he was more familiar with the concept of huddles than Roland.

After spending a day on the other side, the next day, Roland went to invite Carl Icahn to dinner again.

Although the deal negotiated between the two sides has not been reached, the wolf king is not in a hurry at all.

Their longest business has been done for more than ten years, and now it's just that Microsoft is in a bit of trouble and can't acquire it on time, plus Roland has met with Bill Gates, so this time, the wolf king did not hide it, put both sides of the transaction on the surface, and generously said that Roland can get rid of Yahoo whenever he wants, even if Microsoft can't take over for the time being, he can eat it first, anyway, Bill Gates can't run the order.

At first glance, Roland thought it was weird, and in their eyes, a billion-dollar acquisition was as simple as eating sugar.

But after thinking about it, Global Airlines can be directly killed by Carl Icahn, swept away billions, and left a mess for United Airlines, so a company of Yahoo's level, the other party can really ignore it.

After consolidating his relationship with the notorious wolf king, Roland went to find the big bald head he first knew.

When he met Roland, Perelman asked about the Thai baht business unabashedly.

In fact, Bill Gates, Warren Buffett, Ronald Perelman, Michael Bloomberg They are people in a circle, and Roland's big money can be hidden from the outside world, but it can't be hidden from them at all.

As Roland generously admitted, he could also feel that Perelman's relationship with him had improved a lot.

The most intuitive embodiment is that the other party has been selling Roland the stock of his own company, Revlon.

This earth-shattering pit, Roland can't jump.

After the prevarication, on the fourth day, Roland went to David Shaw's field again, and then, he met Ryan Blavatnik again - a lot of times, if the relationship is not maintained, then it is gone.

Before, Roland could call to say hello, but now that he is no longer filming, he is coming to New York again, and he can't see him, which is really unreasonable.

And just when Roland finished solving the matter in New York, he was about to fly directly to Washington, Seattle to see the Amazon, and then when he went to Bill Gates's house to ask for a cup of tea, a phone call suddenly came.

Just looking at the number, Roland really couldn't remember who it was, but as soon as he answered, the familiar voice suddenly made him helpless, and the whole person smacked and put his head on Kate's shoulder.

"Roland, you can't do it!"

"When you come to New York and meet a bunch of people, don't you come to me?"

"If Ryan hadn't told me that you were leaving, I would have been stupidly waiting for your call at home!"