Chapter 382: DreamWorks' Road to Promotion
How could Roland not understand this?
At the beginning of the establishment of DreamWorks, it was to break through the blockade of the Big Six!
Although all other companies except Sony are controlled by Jews, they and the Jewish gang are not all the same!
The bosses of Time Warner and Paramount both started out in the media industry and are themselves in the big bourgeoisie;
The actual controller of Disney controls Disney as the agent of the Disney family's four-leaf clover fund, and to put it mildly, he is a migrant worker with a mouthful;
The de facto controller of News Corp. is only of Jewish ancestry, and he is exposed to the exclusive risk of non-American properties;
And the schgeland wines, which controlled the world, were the property of the Jewish family, but they had now sold the company to Vivendi;
In this case, they were Jews, but none of them could fit into a pair of pants.
In terms of right and wrong, they will stand together, but in the distribution of benefits, who will let whom?
Therefore, when DreamWorks was founded, it introduced external capital that could fight them.
Paul Allen also took advantage of the weakness at this time.
With the involvement of Microsoft's co-founders, who wanted to invade the entertainment industry, they asked DreamWorks to produce a fixed number of movies a year, build a global distribution network, and if they didn't meet the requirements, he could ask the company to buy back shares.
In Roland's previous life, DreamWorks achieved its goal of producing a fixed number of films per year, but failed to establish a global distribution network, so Paul Allen finally chose to leave.
But now, even though DreamWorks has not built a global distribution network from start to finish, Paul Allen still holds shares in DreamWorks because they have their eyes on Sony and Amperin and Warcraft Films Global Distribution.
When the ready-made channels visible to the naked eye are placed in front of them, they certainly won't give up easily, and when they ponder how to intervene to push forward, David Geffen's idea of withdrawing shares makes them smell the room for operation.
David Geffen is indeed a person in the entertainment industry, but his net worth is basically piled up by collectibles companies.
The works of Jackson Pollock, Mark Rothko, William Kooning, and others are basically in his hands, and not only that, but he also maintains a good cooperation with the Museum of Contemporary Art in Los Angeles.
At the most awesome time, the collection of 30 million can be sold at a price of 60 million through speculation.
It is precisely because the price of collectibles is mysterious, it has always been a seller's market, and the price alone can be increased through speculation, and when the global economy is good, they will be very profitable, but after the global financial crisis, no matter how they raise the price, no one buys it, because collectibles are not liquid.
Therefore, the current David Geffen is facing the problem of not being able to ship in the short term and drying up liquidity.
At the same time, since 1983, David Geffen has been actively lobbying the California Coastal Commission, wanting to build Cape Cod-style theaters in major waterfront areas of Los Angeles in exchange for public access to major beaches, to achieve a road monopoly within small goals, so as to grab greater profits, but after the passage of the California Coastal Commission, for a full seventeen years, he only monopolized road tolls and did not build theaters, so the California Coastal Commission has begun to sue to make him spit out profits and compensate for losses.
Under the threat of the law, David Geffen, who wants to remedy it, wants to tear down the east wall and make up the west wall.
In this way, it provides an opportunity for Microsoft to take advantage of.
If that's all there is to it, then forget it.
Because the shares of David Geffen and Paul Allen can't shake Steven Spielberg and Jeffrey Katzenberg at all, but the problem is that at the beginning of the year, Steven Spielberg swallowed Jeffrey Katzenberg's interests in the split merger of DreamWorks Animation, so the last straw that crushed the DreamWorks Group appeared.
"So you don't want Microsoft to get involved?"
"Or do you want me to buy David Geffen's stake?"
After capturing the helplessness on Steven Spielberg's face, Roland was finally able to determine that the conversation on the first day of marriage was led by Bill Gates and Paul Allen.
Take Amperin Entertainment as an example.
From the day it was attached to Universal, the old man held the control tightly, and Universal changed batch after batch of fathers, from American music to Panasonic, from Panasonic to Schland, from Schgland to Vivendi, from Vivendi to GM, and finally to Comcast, so many people failed to take Amperin from the old man's hands, so how could he allow Microsoft to snatch DreamWorks?
But when Roland felt that his guess was correct, the old man shook his head and said, "It's not just these ......."
"Huh?" This answer surprised Roland.
And just when he frowned and thought about it, wanting to explore the true thoughts of the other party's inner world, the old man had already told the truth.
"I want Microsoft to step in, but I don't want to lose the initiative."
"When Paul Allen told me that Microsoft wanted to take over David Geffen's shares, I was resistant because I was afraid of being hollowed out, but when Bill Gates came to me and told me that after buying David Geffen's shares, they would push for the acquisition of MGM, I was torn in my heart, because the membership of the Film Association was imminent."
"If I had run it on my own, I don't think I would have gotten that qualification, because the current members have the right to lobby the association and shut us out, and if we don't get membership, we'll never be able to be a Big Six company, because the motion picture association is a legal body on the federal directory that can lobby directly to Congress, and they can intervene in the revision of the Copyright Act, they can intervene in the investigation of infringement cases, and they can even influence the Criminal Law."
"Like Disney, is Mickey's commercial image really extended through Disney itself? No, it was Disney who kidnapped all five other families on the chariot, and although Time Warner's Bugs Bunny and MGM's Cat and Mouse influence were not up to the level of Mickey, they would not have seen their copyrights go viral. ”
"Not only that, when knocking on other markets, the association will also play a decisive role, you yourself have experienced Microsoft's acquisition of Yahoo, you should know that the key to opening the international market is interests, a single company can not negotiate with a country, but the company unites to force our country to come forward, the economic problems into political problems, the market problems into military problems, then we will definitely be able to obtain greater benefits, that is to say, the first joint knock on the market, only then can there be market competition."
"If we can't join the association, we can't speak for our own rights and interests, and we can only seek our own survival space from other people's proposals, so I am very painful now, and the opportunity to become big is at hand, but the price is the loss of rights."
When the old man irritablely took out a cigarette from his pocket and lit it for himself, Roland also drew a scoop from the gourd and came to one.
Of course, he can understand the other person's feelings, because he also doesn't want to share his company with others.
In addition to R and K, only Blizzard Entertainment, which retains talents, has cashed out its equity, and in this case, if he persuades the old man to pay attention to development and lose his rights, then - he has to give himself an ear scraper first.
However, if it is only for the sake of membership, then Roland feels that he can be a trash can, listen to the old man's true thoughts, and at the same time do not give any substantive suggestions, as long as it drags on until the end of the zero year, the old man will naturally know what to do.
However, when he pondered how to comfort the other party, the old man took a few puffs of cigarette, and then pressed the cigarette butt on the table vigorously, "Of course, in addition to the film association, we are also facing the problem of the media group. ”
"If in the beginning, we just wanted to build our own film group, then after controlling the shares of the global distribution company, what we want to do is to become the real Big Six."
"And after discovering that the Big Six are only one step away from us, what we want is actually mixed business."
"Like Fox Studios built the Fox Network, like Time Warner acquired Turner Broadcasting, like Disney bought ABC Broadcast Group, like Viacom devoured Paramount......"
"If DreamWorks can get membership with global distribution capabilities, then the next step is to move into the media field, and the broadcasters in the market have actually been acquired, and the only one that can intervene is GM Group's NBC broadcast network, and this broadcast network ......."
"We have a good relationship with Microsoft."
"If Microsoft intervenes, it's not impossible for us to merge."
'Boom! ’
Steven Spielberg's words were like thunder on the ground, shaking Roland dizzy!
'Ahem, ahem! ’
A continuous coughing sound came from Roland's mouth, and his tears were about to come out after choking on the cigarette!
'Hold the grass! This old man is so ambitious? ’
While throwing away the cigarette to wipe away the tears, Roland also took a few sips of the water glass.
After the spicy stimulation was forcibly suppressed by external means, Roland turned his shocked gaze to the other party.
"Wait, wait!"
"Tell me first, what do you want to do?"
Roland suspected that his ears had heard it wrong, but the old man smiled back and asked rhetorically: "For so many years, you have not developed Warcraft film and television, isn't it because you can't see the future?" ”
"Even if it has the ability to distribute globally, Warcraft Film and Television can only save its life, because if it wants to go further, it is to directly confront the Big Six, and even if the confrontation is won and successfully joins the Film Association, but without the support of the media group, it is still not a complete company if it is packaged by an Internet group that cannot get the right to interview."
"For example, according to ABC TV, but have you ever heard of Amazon? For example, there is a message from CNN, but can you do it with a message from Google? ”
"In the case that the media field has been solidified, Internet companies will never get the right to interview."
"So, when everyone thought that the development of Warcraft film and television was very good, you chose to give up."
"Because you feel that you can't be the first, and you can't be the first, then it's better not to do it."
Directly smashing Huang Long's words, the corners of Roland's mouth twitched when he heard it.
stared at each other vigorously, his eyes were like sharp swords, trying to peel off the old man's heart.
Roland admits that it was precisely because he didn't do the best he could, so he chose to stay put, but—
How did DreamWorks suddenly think of the last step?
DreamWorks has always started with small goals, but now they want to eat a big fat man in one bite?
It's-
"Isn't that weird?" Looking at Roland's face full of surprise, the old man shrugged his shoulders and said, "People can change!" ”
Yes......
If so, then no problem.
At the beginning, Roland just wanted to be a rich man, sleep with beautiful women, drive a car, and play the world.
But as he continued to climb up, his status and assets were both improved, and his goals continued to grow with his ambitions.
Ten years ago, after experiencing a beating, he wanted to run when he saw Hollywood.
But now?
He wanted to hit Disney Run.
The ever-expanding idea is a demon born of capital, but even if he knows, Roland doesn't want to change it, because now only these can bring him real happiness - when you crush a company of hundreds of billions, what is the achievement of the movie?
It's just an after-dinner pastime that doesn't even count as a toy.
The old man in his previous life left the scene because he couldn't form a global distribution network, and now-
The dawn of collectivization is just around the corner, so how could he give up?
After all, it is the director who picks up the guide tube, and it is a businessman who puts down the guide tube, which is an indelible label attached to him.
"Okay, Okay, since you think so clearly, it means that you want Microsoft to get involved in DreamWorks, and then let me sell 25% of Sony's shares in Amperin and Warcraft Film and Television to DreamWorks?" Roland asked.
At the same time, he felt that he might not be able to understand the old man's brain circuits.
If that's the case, why would you worry about being overshadowed by Microsoft? Whether it's pushing for DreamWorks to buy MGM or trying to merge with NBC, your voice in DreamWorks will eventually be diluted. ”
"What is MGM's market capitalization? Four hundred million or fifty billion? ”
"How much does DreamWorks cost?"
"Is there 200 million?"
"The latest valuation is 1.5 billion." The old man replied, "This is the same price that David and Microsoft have agreed upon. ”
"yes, that's the problem." Roland pursed his lips and said: "If the fifteen billion DreamWorks wants to swallow the five billion MGM, then Microsoft must continue to inject capital into it, in this case, without Jeffrey and Microsoft uniting, your shares have been reduced from the current 25% to 5.7% in the future." ”
"And the shares held by Microsoft can go to more than eighty."
"Does it make sense for you to consider the issue of discourse in this situation?"
"Even if you can solve one billion in this link, the shares can only remain at more than twenty, which is not comparable to Microsoft, and after that, if you are promoting the merger with NBC, you have to come up with at least 15 billion."
"At that time, Microsoft can continue to inject 15 billion in cash, can you follow 15 billion?"
"If everything really goes so well, then in the end, you can have two percent in your hands, which is already very remarkable!"
"So-"
"I don't think you have to think about having a voice."
"If you want to be big this way, you have to give up power!"
The old man's idea of growth is actually the most traditional capital operation-
Scatter coins!
As long as I have money, I can buy what I lack!
Don't have a global distribution network?
Buy!
Don't have a Film Society membership?
Buy!
Don't have a traditional broadcast network?
Buy!
I don't have to think about the rules and regulations that need to be broken to put this stuff together!
I just need to know that no capital can refuse the ability to banknote, and that's enough!
This is how Time Warner was formed, starting with the smallest Warner Bros. Pictures, first merging with Time Group, and then merging with Turner Radio and Television Network; That's how Fox was born, and News Corp was saddled with a lot of debt; And Viacom is a model in this regard, even Disney, which can cheat children and women at the same time, can't escape this catastrophe.
But this kind of merger actually has drawbacks.
The founder's shares will continue to dilute.
Even if you can get an M&A loan, most of the time, the acquiree will not complete the transaction in cash.
Because for capital, money is the most worthless thing in the world.
Compared with the market, it is waste paper that embodies the surplus value of exploited labor.
If it weren't for Disney's interest alone, Roland might have gone on a frenzied M&A spree.
But now—
Old man, I'm in the picture!
"Yes! If you want to become bigger and stronger through capital operation, you must give up power! ”
The old man agreed with Roland, "Because I can't push GE to sell NBC to me, but Microsoft can." ”
"In this case, my value is the output of the content."
"For Microsoft, that's a tool that can work together."
"But I don't want that to happen."
"Unfortunately, this kind of thing doesn't go away because of my will."
While it is a feasible way to structure the company with ABC shares and allow the founders to retain more voting rights in the company, as Google would do in the future, it does not make any sense in the DreamWorks hypothetical merger.
Because only Microsoft can drive the last step of the transaction!
In this case, even if the old man can get 20% of the voting rights with 20% of the equity, what can he do? As long as Microsoft does not agree, it can first force the old man to revise the equity division, and then push for the NBC deal!
This is different from the people's rich, those foreign investors need him to be at the helm, so he can modify the voting rights corresponding to the shares.
Now, without Microsoft, where does the group dream come from?
But this situation is not what the old man wants to see.
If you can't control the company, what's the point of creating DreamWorks?
If you can't become a big capital, you can't get rid of the identity of a director!
"Well......," the old man sighed, "so I'm annoyed now, and if it weren't for the fact that neither William nor Paul would force me, David might have forced me to make a decision by sending a letter." ”
Hearing this, Roland raised his hand and patted the old man on the shoulder.
He can understand the other party's helplessness, but he can't give a good solution.
In the face of banknote ability, unless there is a stronger banknote ability, otherwise......
You can only raise your hands in surrender.
Wait a minute......
Unless you have more money-making power?
When Roland thought of this, he suddenly felt that something was wrong.
If David Geffen is desperate to sell his DreamWorks stake right now, can't he take it first?
Hold it for two years at most, and then you can go and dismember Sony!
Because in this split case, Sony, which is backed by a big black cauldron, cannot ask for equity + cash to trade, so when the time comes, it can directly let them get out of the way by paying compensation, so that swallowing Sony Pictures Entertainment with the model of merger and acquisition loans will not only not interfere with the equity distribution of all parties, but also stretch the market value!
In this way, the equity dilution of the first link can be directly avoided.
In other words, if they grow according to the old man's plan, their shares will be cut by Microsoft's capital injection at the same time as they annex MGM, but if they swallow Sony, then they can abandon Microsoft and quickly expand in the form of bank loans.
Let's assume that the market capitalization of both transactions ends up at six and a half billion.
When the old man's plan is carried out, his stake will be diluted to less than 10 percent.
And the implementation of the split Sony plan, his shares can still remain above 20.
Debt-ridden!
Just like the real estate company that bet on the listing!
After this step is completed, Roland can sell the equity to Microsoft and the old man in batches.
In this way, even if they still want to buy MGM and NBC, the old man's shares can still be guaranteed to be more than ten, and if they pass the ABC share division, the voting power can easily exceed 34%!
Although it is impossible to have absolute control, there is a veto power!
And Microsoft, which took over at that time, couldn't break fifty no matter what!
As for Roland himself?
Not to mention that in his plan, there is already the intention of letting DreamWorks annex Sony Pictures Entertainment, just from the current point of view, intervening in DreamWorks at this moment will not only allow him to eat the difference in the Sony split case, but also ensure that DreamWorks remains in the hands of the old man!
The former can make him a fortune.
The latter can make him feel more at ease.
After all, compared to Microsoft, this guy who has helped himself for ten years is more reliable!
So, the useless words that had just come to his lips were swallowed by Roland, looking at the guy with a sad face, Roland smiled and said, "It's okay, you let David sell the shares to me first." ”
"If Microsoft asks, I'll say I want to make some pocket money."
"They can understand, after all, a Yahoo alone will make them eat enough."
"And after I receive the shares, we will carry out the company's share restructuring and launch the ABC share system."
"In short, even if the certainty of success is small, we have to do it first."
"If it doesn't work, then I'll bring Warcraft movies and television into it!"
"With three billion Marvel foundations, Microsoft can't snatch control!"
Although the old man knew that Roland was comforting himself, he was still very moved at the moment.
"Roland, you ......" turned his head to look at his student, the old man wanted to say something, but he didn't know what to say.
In such a situation, Roland shook his head with a smile, "What a big deal!" ”
"Walked away, went out to film."
"We talked for fifteen minutes!"
To have money is to be confident.
If it weren't for Roland's obsession, he would have had a place among the Seven Greats.
But then again, to the point where Roland is now, it's hard to buy me willingly.
If he easily compromised, then what did he ask for after so many years?
Lonely?