Chapter 228: The Salesman

"This company's business scope is really wide, and the ashes can not only be used for custom jewelry, but also for fireworks." Wang Xu made a new discovery.

"It reminds me of an insulting remark."

Since raising the upper limit of cognition, Chen Bo will no longer be surprised.

Next door to the sunset is a theme hotel of the same name, Chen Bo is curious about what kind of mentality the people who live here, according to the promotional pictures on the Internet, the bed is a huge coffin, and the clamshell slides to choose from.

Not far away is a cemetery where cremated ashes will be placed.

Chen Bo looked at it from afar, each tombstone was of different sizes, and a few of them stood out from the crowd and were obviously taller than the surrounding ones, and the geographical location was also in the center, and there were many models of yachts and rockets next to them, who were decent people before their deaths.

Wang Xu looked at the propaganda words hanging in the air and praised: "Back to the mountains and facing the city, garden houses, there are many meanings." ”

"It's the real base that can talk nonsense." Chen Bo doesn't know much about this industry, and his focus is more on the income of industry practitioners.

"How much does this business earn?"

"Higher than the city's average, with an annual income of more than 100,000 casual."

Wang Xu also mentioned the entry threshold, the funeral industry is not an individual can enter, and the academic qualifications are also on par with the first-line industry.

With so many requirements, the salary and treatment must not be less, otherwise there will be no recruitment at all.

After decades of development, the industry has formed a set of mature and complete operating mechanisms, with high internal stability, coupled with the halo blessing of the career establishment, from time to time it can also absorb fresh elites from the society, and the whole is in a benign state.

"There are not many jobs with an annual income of more than 100,000 yuan, and it is also a skill to be able to enter this industry." Chen Bo echoed.

"I remember a few years ago, when big data announced the most lucrative profession, the traditional popular fintech digital did not even squeeze into the top ten, but a bunch of unpopular industries came into people's field of vision, among which the top of the list was a cemetery salesman."

"It's because there are few practitioners." Chen Bo objected.

"That's right, at that time, there were less than 10,000 cemetery salesmen registered on the official website, but the annual output value of the cemetery was close to 80 billion, which means that the per capita output value was 8 million, and then according to the 30% industry commission, the per capita income of the cemetery salesman was 2.4 million / year."

"How much moisture is in it? The numbers are exaggerated. Chen Bo said firmly.

"I think ninety percent of them are fake, except for regular registered salesmen, in fact, cemeteries often hire temporary workers or choose to outsource, which will cost about half."

"In their eyes, no matter whether it is a black cat or a white cat, it is a good cat if it catches a mouse, and selling the cemetery is the ultimate goal, and it doesn't matter if the means and means are."

"Of course, this is also inseparable from the behavior of speculating in the cemetery in the early years, the media jokingly said that the money to buy half a square meter of urns is enough for me to go back to my hometown and cover the entire mountain, which has produced a lot of bubbles under the pursuit of profits by capital, creating a false prosperity on the surface."

During the conversation between the two, they also happened to meet a salesman who had just finished handling the business, and the bold Wang Xu asked in a friendly manner: "Can I delay you a little time?" ”

"Of course, no problem, do you have anything to consult?"

Wang Xu thought for a while, and then said: "I want to know how you feel about being a cemetery salesman, what is the biggest difference between you and ordinary salesmen?" ”

The other party politely replied: "Well, okay, before I entered this industry, I was a real estate consultant in a real estate center, in fact, it was also a sales person, and when I first submitted my resume, I saw that the monthly salary could reach up to 40,000 yuan, and I plunged into real estate without thinking about it." ”

"Similar to ordinary sales, cemetery sales are actually a process of convincing the other party to accept their products."

"I think the biggest difference is that most of the customers faced by ordinary sales are just needed, such as high-end durable goods such as RVs, as long as you master certain methods and skills, it is not a big problem to facilitate transactions."

"But cemetery sales pitch is more about prospecting, and you first have to determine who is your paying group, which is completely different from the psychological knowledge used in ordinary salesmanship."

"I didn't understand this truth when I first started in the industry, because the sales were thick-skinned, thinking that it didn't matter if I failed and was rejected, I used to call to sell 99.8% of the hang-up rate, and I was almost beaten to death by my family at the entrance of the hospital."

"Admittedly, choosing the right place to do business is a prerequisite, but saying the right things to the people who are interested is the key."

Wang Xu asked: "Are most of the customers elderly or the children of the elderly?" ”

The salesman scratched his hair and said, "I think it's okay, most of the children are rich and noble, and they can afford to pay for it, and they are more interested in whether the service is intimate or not." ”

"What prompted you to switch from real estate?" Chen Bo interjected.

The other party said frankly: "After working for a few years, I gradually woke up to the fact that marketing is full of flamboyant tongues, acting on the scene is a necessary skill, and the materials are blown to the sky, in fact, they are all industry standards, there are too many lies, my conscience is tormented, and I want to be a frank person."

"But I don't know anything else to make a living, I happened to see it in the job advertisement, so I wanted to try this business, but I didn't expect the effect to be surprisingly good."

"Finally, I would like to ask you if you have any memorable experiences in this industry." Wang Xu held his mobile phone and took pains to make a memo of the interview.

"There are two things that are more impressive, the first thing is a doctor, originally diagnosed with a tumor, I feel that time is running out, I talked with him for half a month, the contract has been sent over and almost signed, the result is benign in the later stage, he happily shared the news with me, and my commission is also in vain."

"The second thing is that the family is a family, the old man bought a cemetery without telling the whole family, I remember that it was 150,000 yuan / square meter, he bought three square meters in one go, with an annual service fee of 8,800 yuan, and paid it for 5 years at one time."

"After the deadline expired, his family refused to renew anything, and shouted that they wanted to move the urn out, but they thought the procedures were too troublesome, so they were too lazy to run around, and it was renewed for another 5 years."

"Thank you so much for taking the time to answer our questions, and I wish you a great day." Wang Xu received a satisfactory reply and bowed respectfully.

"Thank you both." The salesman returned the salute with his hands together and walked past the two to the pantry lounge.

"It's lunch time, tossing for so long, where do you want to go to solve it?" Chen Bo didn't know if the restaurant didn't offer a meal service, but if there were other options, he would prefer the latter.

"Let's go to the health resort, have a meal, and finish the mission by the way." Wang Xu dialed the phone and simply ordered a few words to the other end.

"It's still convenient to drive, otherwise waiting for the bus, the cucumbers and vegetables will be cold."