Roland has always understood a truth.

The quality of information is uncontrollable, but the person who publishes it is controllable.

Many guys who watch movies and chase dramas often exclaim, Hollywood's scale is too special! In order to seize the market, Netflix actually made a series like "House of Cards" to attract attention, isn't it afraid of retaliation?

They are certainly not afraid, because they also have their own position.

"House of Cards" lead writer Ball Willimon, who used to be an assistant to Charles Schumer, Howard Dean and Hillary-Clinton, knows better than anyone who can and can't be black.

The so-called darkness, the so-called large-scale, is just something that has been exposed, insignificant, and can be shown to the public!

And those things that can't be shown to the public, or things that must reduce their impact even if they are exposed, the number of moviegoers and publicity will plummet, such as "Black Water".

Compared with Martin Scorsese's "The Irishman" and Sam Mendes' "1917", is "Blackwater" the most unlucky one? If you have to talk about reality and irony, isn't it more shocking than "Parasite"?

But it just didn't catch fire, all the news was suppressed, and even half of the insignificant awards and nominations were not won, and what is even more ironic is that "American Factory", produced by the producer of "Blackwater" in the same year, won the Oscar for Best Documentary Feature.

What's the most ironic?

It's the Washington Post produced by Blackwater's production company two years ago!

It won at least Oscar nominations for Best Picture and Actress, and it makes people feel that Steven Spielberg, who made "Schindler's List" and "Jurassic Park" in the same year, is still young after more than 20 years, and can contribute to both "The Washington Post" and "Ready Player One".

And what's the difference between Blackwater and The Washington Post?

Is it Todd Hines, Mark Ruffalo and Anne Hathaway whose lineups simply can't match Steven Spielberg, Meryl Streep and Tom Hanks?

No!

It was the Washington Post that was slamming the Pentagon, and Blackwater was slamming the DuPont consortium.

If this example is not already obvious.

It was also a realistic movie, still starring Mark Ruffalo, but the heroine was changed from Anne Hathaway to Rachel McAdams, and "Spotlight", which won the Oscar for Best Picture in 16 years, is the same.

Who is Spotlight attacking?

Catholic.

Many people think that Hollywood is the biggest, but it is big, and it is not as big as those gold fathers on Wall Street.

The Pentagon can be sprayed, Catholicism can be sprayed, but the consortium cannot be sprayed.

So, it doesn't matter if after the premiere of "Terminator 2", the truck driver took him to see Perelman's bald head to discuss "Spider-Man", or Fox called and said that the filming address of "Home Alone 2" had to be moved, Roland had no opinion - why not work with these guys to gain fame and fortune?

In this kind of circle where bones are broken and tendons are connected, who are you showing high?

Do you really think that movies are your tools for making your voice heard?

If you spew a word of LGBT on Facebook, people can block your account!

This damn breath of freedom is so sweet!

In this way, when the blonde woman in her thirties, who was about thirty years old, put down her hands, stared at Roland seriously, and handed back the right to distribute the videotape, Roland, who only understood one thing, glanced at the other party's work card and said, "Evelyn? ”

“Yeah？” Evelyn raised an eyebrow.

"What is your position at Sony Distribution?" Roland couldn't see the name of the office under his work card.

"Market Analysis and Planning Manager, Publicity Planning Department." Evelyn pulled the rope around her neck and showed her work card in front of Roland, "I also did the follow-up market analysis and planning for "The Seven Deadly Sins". ”

"The market analysis and publicity plan of "Spider-Man", which has not yet come out, is also with me."

"Okay, you've been promoted." Roland slapped the table and turned his head to look at the general manager of Sony Distribution, "In the future, Evelyn will be in charge of my project first, if she has any questions and wants to find me, you can't stop her, understand?" ”

The general manager who stayed in the Mediterranean Sea was stunned for a moment, feeling that Roland was a little overstepping, but when he thought that this master had shares in an overseas issuing company, he who wanted to swear the sovereignty of the company hurriedly nodded, "OK." ”

"Evelyn was promoted to vice president, and I will report to the superior company later."

The sudden news of the promotion was another Evelyn, who was still thinking that she had said the wrong thing, was surprised, but before she could react, Roland knocked on the table again and said, "The job has also been promoted, so let's get back to the topic now." ”

"According to your idea, how should we talk to the TV station about propaganda now?"

Roland's thinking jumped quickly, but Evelyn did not hesitate, while hiding her excitement, she also said directly: "My propaganda plan is actually very simple, just let people across the country see our sincerity......"

…………

Two days later.

ABC, the group office, a group of people in a meeting.

"What do you think of Sony's proposed cooperation plan?" Robert Iger, who may become the chairman of Disney in the future, is still a person at ABC, and after ABC accepted Disney's takeover offer, his main thing now is to make ABC's results even brighter.

No way, if it weren't for ABC's poor performance, the market share of the public television network has not been able to rise, and the paying population of the paid network has also stagnated, how could Warren Buffett, the company's major shareholder, push forward with the Disney acquisition?

In other words, Disney does want to buy ABC, but ABC's shareholders also want to sell the cable network.

If both parties don't have ideas, then this kind of tens of billions of acquisitions, just negotiations, I don't know how much time it will take.

And after being acquired, how to get the new owner to pay attention to himself is a problem that Robert Iger needs to consider.

Everyone knows that making bright and blind results is the best way, but TV shows are popular, and they are all unattainable.

Of course, this is not the key to Robert Iger, who is in charge of content, personally flipping through Sony's cooperation plan and holding a high-level meeting to discuss the content, if it weren't for the fact that at this juncture, the propaganda slogan in the cooperation plan is 'white and black people are family', and he took out "The Shawshank Redemption", which everyone in the circle knows, this document would not have been handed to him.

In the face of his inquiry, the guys on both sides of the conference table all showed embarrassed faces.

"Bob, there's no problem with their propaganda program."

"If we just let us insert a video of "The Shawshank Redemption" on the news program that is about to be released, and emphasize that this is a story about the abuse of power by judicial officers and the unjust case, but the protagonist still has hope and pursues freedom, I think this is no problem, and even we can say more bluntly, on the road of pursuing hope and freedom, everyone is a friend, everyone is equal, and this kind of propaganda text that confuses the concept of race is no problem, but ......"

"They wanted us to show the whole movie at eight o'clock in the evening, and I thought it was impossible!"

"Eight to ten o'clock, that's prime time! The advertising cost during this period is calculated by the second! ”

"They want us to show their movie for two hours?"

"Do you think it's realistic?"

"We're going to lose a lot of money!"

"The point is, they don't want to put it on for a while!"

"They want us to stay on the 25th, 31st, and 2nd for three days!"

"Three days, seven hours in prime time! Do you think it's possible? ”

"Anyway, if it's a separate promotion, I'm fine, but if you show them a movie for free, I'll ......"

"I don't agree."

"Unless ......"

Disney, our group parent company, nodded.

That's right, the sincerity that Evelyn said in her mouth is to ask Amerika and everyone to watch "The Shawshank Redemption" for nothing!

In her opinion, all the propaganda advertisements, all the propaganda advertorials, in the current angry and anxious situation, it is Schrödinger's cat, you don't know whether what you are holding in your hand is gasoline or fire water, as long as you pour it, it will make the situation unpredictable, or out of control in an instant!

In this case, it is the safest way to ask someone to watch the movie for nothing!

I'll read it all to you first!

I put everything on top of the countertop!

Dafang Fang, Zhengda Guangda, please more than 200 million people to taste the content!

After everyone has watched the movie, those media critics can guide public opinion!

Speak with the facts that have been shown, no matter how much they blow it is safe!

On the basis of facts and reasoning, the movie is openly recommended to people, and after that, the critic only needs to vaguely say in the show that "The Shawshank Redemption" is a good movie, and we are touched by the friendship between Andy and Red! In the face of those who abuse their power, they are strong in their hearts, they are full of hope, they redeem each other, they usher in freedom!

That's right, the main idea of the propaganda is 'white and black people are one family'.

But!

This sentence has to be left to those who need to emphasize it!

As a film seller, they just cater to Washington's idea to make an unexpected situation, and when the movie becomes popular, someone will naturally stand up and endorse the cooperation and friendship between the white Andy and the black Red in the movie!

As long as they speak...... Then it's easy to do.

And this is also the reason why Evelyn wants to play the radio three times in ten days.

For the first time, it was shown to film critics and the media, so that they knew in their hearts, and also made a part of the audience who were willing to stay in front of the TV set become witnesses;

The second time is to call on people to see after the publicity, so that they can prove that those recommendations are true;

And the second and third periods are the time for those who need to speak up, and they are going to recommend movies to people, so that people can be more punctual in front of the TV when they broadcast the third time.

Of course, the plan is good, but many radio stations are not willing to do it.

Because three times for nearly seven hours, it is a loss of tens of millions for them.

After all, the concept of loss, the algorithm of capitalists and ordinary people is different!

Ordinary people lose all the money in their hands, which is called a loss, while capitalists are expected to make what they can earn but do not earn, that is, a loss.

That's how Evelyn finds ABC.

Because among the major TV networks in America, Turner on CNN's side has not yet negotiated an acquisition with Time Warner, NBC, which is controlled by General Motors, has not yet merged with Universal, and the FOX volume under Fox is not enough, so only the number of viewers is stagnant, and ABC, which has just been acquired by Disney and needs to make achievements, is the most suitable.

Robert Iger knew this, which is why he was interested in the project, and he believed that if a series of plans really succeeded, it would definitely attract a large number of onlookers when "The Shawshank Redemption" was broadcast for the third time.

And in that case, the advertising cost before the broadcast and the advertising cost after the broadcast are enough to make up for up to seven hours of playback time, and if they operate a little, they can even insert two ads in the middle -

It's not about making money! It's about thinking about the audience and giving them time to go to the bathroom!

Of course, it's all gambling.

Because no one knows what happened until the results came out.

"And what do you mean?"

After listening to one opposing point of view, Robert Iger also turned his gaze to the others.

"The company has just been acquired, and I think it's better to be safe."

"That's what I think, too."

"Yes, it's better to be cautious."

"I also want to bet, after all, our user base has stagnated, but, whether to bet or not, this decision should be left to Disney, after all, the Million Black Men's March is too big, we ...... We, as a commercial company, shouldn't touch this thing, and if something goes wrong, none of us can afford it. ”

Just when a group of conservatives voted against it, another voice attracted everyone's attention.

"I admit that Sony's idea is very good, with Roland Allen here, there is a high probability that Washington will speak out, because after all, this is looking for them to step down, but if we only care about the last day of profit, it is actually unfair to us, I agree with the idea of gambling, but I hope that before betting, we can get Roland Allen's authorization......"

When Robert Iger heard the idea of empowerment, his calm gaze shifted.

He asked with a little interest, "Tell me what you think." ”

"Uh...... Before the bet, or rather, we can play him three times for free, but we need to get a cable TV broadcast rights for five consecutive years, and in the next five years, "The Shawshank Redemption" can only be broadcast on our ABC public television, once a quarter, and we pay a license fee of 20 million. ”

"They want to gamble, we can gamble, but the profits, it is impossible for them to monopolize the profits."

"You want us to give them publicity, and you want to use a ratings boost to send us away, that's impossible!"

As for the selling price of the paid cable network, we also have to sign a five-year license, but this time, we only need the right of first refusal at the same price, because if the whole operation is successful, the videotape market will definitely sell well, since people buy videotapes for movies, there will only be a small probability that some people will buy paid channels for movies, plus Roland Allen's fundamental purpose is also to make money, It will definitely press down on the authorization time of the pay TV network, so ......"

"Personally, I don't think the film would have been able to stimulate pay-TV network subscribers if it had been successful."

"After all, there's no way Roland Allen wouldn't sell videotapes."

"I personally accept the five-year buyout authorization of the public television network in exchange for the business of taking risks and gambling once, after all, one million once, twenty times in five years, a total price of 20 million, is actually very low, we normally buy out a popular movie, and the licensing fee paid a year is tens of millions."

"But why should we give them profits?"

"Now it's them who are pulling us to gamble, not us desperately wanting to gamble with them."

"Since we're the one on the initiative, why don't we ask them to go up?"

When Robert Iger heard such remarks, his eyes flashed with appreciation.

The acquisition of Pixar, the acquisition of Marvel, the acquisition of Lucas, the acquisition of Fox, these projects are all led by him.

As a radical, when he sees amazing profits, he will find ways to reduce the risk and gamble.

For him, Roland Allen, who has many backgrounds to back him up, has a high probability of winning this gamble, and his ABC is willing to enter together, but while gambling, he also needs to see enough profits first.

Buying out the broadcast rights of the limited TV network for five years is a good profit, but the licensing fee of 20 million is not ......

"Isn't the licensing fee of 20 million still a bit high?"

"Ten million in five years is the price in my heart."

"And we promised that within six months of his videotape going on sale, the film would not be shown on the public television network, and we would let him earn half a year first, and then he would be looking for a time to start broadcasting after six months, so that he might give us a discount."

"What do you think?"

"Of course, 20 million is fine, but there has to be one condition."

"Wasn't "The Seven Deadly Sins" promoted for free by those media?"

"'The Shawshank Redemption' also wants them to participate."

"Let them go to those TV stations to buy commercials, and let NBC, CNN, FOX, CBS and other TV stations promote that ABC TV will broadcast "The Shawshank Redemption" on XX month, what do you think of this commercial?"

Hearing this, Ben thought the plan was good, but they all laughed when Disney decided whether to gamble or not.

Let the other home help advertise?

Isn't that crazy?

However, if you get an exclusive five-year contract and gamble with them, this can actually be considered!