"Mr. Chairman, what is the current situation in the instant messaging software market? Have we done a good job of layout? One director asked worriedly, "We can't afford to make the same mistakes that 51 Search made!" ”

When it comes to 51 searches, Microsoft is depressed for a while.

Because 51 Search used to be on Microsoft's bed, Microsoft has even sent executives to negotiate the acquisition of 51.

And if the acquisition was successful at that time, then 51 Search, the strongest search engine in the Internet era, would have become a subsidiary of Microsoft, so how terrifying is Microsoft's stock price now!

It is estimated to have at least doubled, after all, the stock price of 51 Search has now reached the level of $102 billion, which is less than $30 billion short of Microsoft's stock price.

At that time, that damn executive actually gave up the acquisition of 51 Search and gave up the hundreds of billions of dollars super network company because of the price of tens of millions of dollars.

Speaking of which, all the shareholders of Microsoft have murderous intentions, and as for the executive, he was naturally separated from him at the first time.

And because of the notorious mistake of abandoning the 51 search, this executive may not have an Internet company or a financial company in his life to hire him.

Although he is indeed very innocent, after all, even if you let Bill Gates personally preside over the acquisition, he may not be willing to give up the tens of millions of dollars at that time.

After all, these tens of millions of dollars were enough to build three then 51 searches out. Who could have calculated that in just three years, 51 search has increased its market value by a thousand times, and it can only be said that network technology stocks are very magical in any era.

Ahem, get back to business.

Because of the failure of 51 search, when Microsoft's shareholders heard the instant messaging software, although they didn't know much about it, they still thought of 51 search for the first time.

It can be said that these shareholders still have a very keen sense of smell.

"We're already laying out, and MSN is our instant messaging software!" Bill Gates replied, "We launched MSN in mid-'97 and now have a total of 18 million registered users worldwide, 10.25 million active users who have logged in in a month, and 3.28 million hyper-active users who have logged in less than three days!" ”

"That's a good result!" The directors smiled when they heard that MSN already had such a huge clientele, but Bill Gates shook his head and said, "But our results are only the second best in the market." ”

"What, there are instant messaging apps that can surpass our results!" A question that shocked the directors?

"Yes, that's the instant messaging software called QQ, and as far as we can be sure of, QQ has 25 million registered users in the global market, 13.25 million active users who have logged in in a month, and 5.8 million super active users!" Bill Gates said.

"Fortunately, the gap is not too big!" One director breathed a sigh of relief.

"But we did fall behind, so why did we lose to each other?" The other director asked again.

"Because we're one step late! QQ was a year ahead of us, and for nearly 10 months, QQ had no competitors and was able to monopolize the entire market! Bill Gates explained.

"Then it's not surprising, we're a year late, and we're still able to catch up, which is already very good!" The directors nodded their heads in praise, but Bill Gates said with a worried face, "I can't be so optimistic, QQ's data is leading in all aspects, and the other party has begun to carry out large-scale marketing campaigns in this market around the world." ”

"For example, the marketing campaign carried out in Fuso last month has achieved a very significant effect, and it has almost occupied the entire Fuso market, and it is difficult for our MSN to gain a market in Fuso!"

"At the same time, all countries around the world can also see QQ's propaganda, which means that QQ has begun to set up a propaganda offensive to defeat our MSN and dominate the entire market!" Bill Gates said with a sigh.

"What if he advertises? We also occupy so many markets, they can still snatch them! One of the directors grinned disdainfully.

"No, they can really steal our market!" Unexpectedly, Bill Gates shook his head and said with a serious face, "Dear Mr. Director, software is different from other software!" ”

"Other software can exist at the same time, and it's hard for the user to take it away once they get their hands on it. But instant messaging apps are different! Bill Gates sighed, "Instant messaging software, in the final analysis, is a software for communication between people, so whether a software is practical or not depends on whether the software is comprehensive, but how many friends also use this software." ”

"Let's make a very simple assumption, a person on QQ can contact 20 real-life friends. At the same time, on our MSN, there are only 5 real-life friends, so which software do you think this person will often use? Bill Gates asked.

"Naturally, it's QQ!" The directors said without thinking.

"That's right, if you have more friends on a software, then users will naturally tend to use a certain software, thus reducing the time spent on another software."

"This is not the most terrifying, the most terrifying is the remaining 5 friends who use MSN, when they find that they can contact one less real friend on MSN, and one more friend who can be contacted on QQ, then how will they choose?"

"Suck!" Hearing Bill Gates's words, all the directors breathed a sigh of relief, this scene, thinking about it, I feel very terrifying!

"So, instant messaging software is not like other software, it is not eclectic! If any software can occupy enough users, then the software itself does not need to carry out any monopolistic measures, and the users of other software will naturally give up their original instant messaging software and gather into this software at the same time. ”

"In the end, more than 90% of users will be concentrated in the same instant messaging app, and then the whole market will become unshakable, and no software will be able to defeat that giant opponent. Unless they have the ability to attract all the Internet users in the world to their software at the same time, these users will go back sooner or later! ”

"Ladies and gentlemen, instant messaging is a winner-takes-all market. As long as one person wins, he will be able to occupy the entire market, and the other opponents will not end up with anything but the grave! Bill Gates finally concluded.

Winner-takes-all is a term that all Microsoft people are very familiar with, because the world's biggest winner-takes-all product is the computer system.

Whoever wins, who wins the entire GUI system market, there is no second force!