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What is the boss saying, could it be that he heard it wrong?

I was wrong, I shouldn't have been distracted by my boss in a meeting.

However, looking at other people's expressions, it is obvious that I am not alone in hearing remarks similar to giving naming rights to short videos.

Especially Chen Yinhui of Meow Tooth, a big cake smashed on his head, and he didn't feel happy at all, he just wanted to ask why it wasn't my Meow Tooth live broadcast.

Don't you see it whirling and waiting to be fed?

"Mr. Lin, I ......" Chen Yinhui didn't know how to help his own son.

The son is a live broadcast of meow teeth, and the short video is picked up.

The earliest short video should be traced back to 2005, and its predecessor was a micro-film or an online short film.

That year, the 20-minute online short film "A Bloody Case Caused by Steamed Buns" became popular, beating the movie "Wuji" in terms of downloads, and was considered the prototype of micro-films.

As a result, the major video website platforms began to guide and push.

Micro-films have promoted the grassroots of short videos, and inadvertently cultivated the awareness of netizens to use fragmented time to shoot, produce, upload, and watch.

The popularity of smartphones and 4G has knocked on the door of short videos.

2013 is destined to be the first year of mobile short video.

This year, Weishi became popular, and its competitors were also born in this year: Weibo launched Miaopai, and Kuaishou, which had just transformed into a short video, ushered in a new CEO.

In addition, there are a large number of short video applications such as micro-shooting, papaqi, and micro-recording Ke to compete, and tool short video applications such as Xiaoying are quietly growing, and micro-video applications represented by micro-movies are also competing for users' time.

In May 2014, Meipai was launched and won the first place in the App Store free list for 24 consecutive days.

In May 2015, another short video application under the technology was launched.

In June of the same year, Kleist established Meow Tooth Short Video because of the acquisition of Yinyuetai, which led to the nowhere to place some short videos and MV works.

Even if Kleist is from top to bottom, no one has ever thought about making this business bigger and stronger.

However, with the strong MV resources, as well as relying on the resources of Meow Ear Music, Meow Tooth Live Broadcast, M Station and other brother departments, Meow Ya short video actually stood up staggeringly.

At present, according to the daily active users, the daily active users of Weibo Miaopai are about 26 million, Meipai is about 22 million, Slow Hand is 18 million, and Meow Tooth short video is about 9.8 million.

In the middle of the year, there were 12 million daily active users of Meow Tooth short video, but as several others continued to increase their efforts, they lost a lot.

Chen Yinhui is also quite helpless, but fortunately, Meowya Live is glamorous, and he is not worried about being demoted to deputy general manager again.

In contrast, the IOS version of Microvision, which was the first to blow the horn, has stopped updating since April this year.

With the operation idea of celebrities to leverage ordinary users, Microvision has to continue to spend a lot of money on celebrities, coupled with the lack of guidance for users, resulting in uneven quality and stickiness of Microvision's short video content.

At the same time, the embedded small video function also diverts the traffic of Microvision.

Well, that's probably the typical me killing myself.

Strategic abandonment is a matter of time.

"I think it......" Pei Qianlong finished nibbling the ribs in his mouth, wiped his oily mouth with a tissue, and said: "The game is now on the right track, and I don't need to follow up over there now, so it's better to divide the short video and leave it to me to do." ”

Everyone else thinks this is a good idea, Chen Yinhui obviously doesn't want to play short videos, if there is no short video, his net profit this year will be more than 400 million.

It's all dragged down by short videos.

Throwing away the short video and traveling lightly, he may wake up laughing when he dreams.

Everyone has heard him talk about it more than once, and I want to give the short video to someone else to do.

Moreover, when Pei Qianlong took over, no one would think that he wanted to seize power from Chen Yinhui, after all, Pei Gonggong was above 10,000 people under him, and he was the vice president of strategy with real power.

However.

Lin Dong felt a chill down his spine, and he felt like he was being targeted by a poisonous snake.

If he had hair, he would have fried it by now.

"This can't work, there are too many things that need you to do, and it's too important." He first brought a high hat to Grandpa Pei, and Grandpa Pei's only weakness was probably that his butt was a little itchy.

When everyone asks him to do something, they will pat it.

Although he still looks impatient, it seems that he can't handle such a trivial matter, and you just die.

But as long as you shoot well, he will definitely help you.

Sure enough, as soon as Lin Dong said this, Pei Qianlong immediately thought of sharing bicycles, and thought of other departments that still needed him to grasp the general direction.

It's really too ...... to take control of a department in person Tired.

"The game department started to prepare in August, took shape in September, and now it is only four months to successfully operate a profitable game, and also pre-sell a sentimental game, the game department can be described as a hard work, I congratulate the game department on behalf of the company."

Lin Dong grabbed his bottle again.

The game department only came to Li Changwei today, and was praised by the boss like this, the former theater manager and the third-generation juicer was very excited, and almost knocked down the chair when he stood up.

"Sit, sit, don't have to stand up." Lin Dong calmed down a little.

Although it's a compliment on the surface, I don't really like this product in my heart, obviously a theater manager, and I threw you to play games, in order to make you unfamiliar with life and mess up the project.

I didn't expect that not only did it not mess up, but it also made a lot of money.

"Thank you Mr. Lin, thank you Mr. Pei, thank you for your support to the game division, the game department can come to this point, in fact, I have contributed the least, in addition to your support, the main thing is that Manager Su and his team are professional and hardworking, from the beginning of the project to the present, basically eat and sleep in the company, and Vice President Yang Baofu has rich experience and keen insight into the game......"

"So, merit must be rewarded, so be it." Lin Dong consciously grasped the key word, and began to fool around again: "Mr. Li, after you remove other expenses this year, what is the net profit of the company?" ”

"About 200 million." Li Changwei was a little ashamed.

The game division burns too much money, although the entire department has saved money as much as possible, but for the market, in order to compete for users, there is still only so much left.

In three months, you got 200 million for me?

Doesn't it mean that the total number of daily active users is only 20 million?

How many skins have you sold?

Lin Dong swallowed a mouthful of old blood that surged to his throat, and forced a smile: "These two hundred million, take out 50 million to reward your game department, Manager Su Xun was promoted to deputy general manager, as for the former deputy general manager Yang Baofu......"

50 million is the maximum amount allowed by the system, and it is agreed after taking into account the actual revenue.

Fifty million!

Mr. Lin is really atmospheric.

He'd always heard that Kleist's reward system was amazing, but he didn't expect it to be so amazing.

After all, the total profit is only 200 million, which is a quarter of it.

But before Chang Wei could be happy for a few seconds, Lin Dong mentioned Laifu again, his good engine oil, which made his heart immediately lift.

Why be nervous?

There are many reasons for this.

First, Yang Baofu is said to have spent five years in college before completing his credits.

He clearly lied.

It was true that he had been in school for five years, but he had not taken enough credits, so he did not have a diploma or a degree certificate at all.

After leaving school, for the sake of face, he lied that he graduated, but he didn't study hard in college so he couldn't find a job, and he lied so much that even he believed himself.

has been wandering in society for several years, and has done no less than a dozen low-level jobs.

Later, he started to level up, and then he started e-sports.

Second, Yang Baofu is a dead house, and he has no emotional intelligence at all.

The ability to express itself is a big problem, and it is very easy to offend people.

Leading colleagues, he has offended all over again.

Thirdly, he recently returned to his hometown and was locked up for several days in a bar for fighting with people over iron.

The life experience has added a strong stroke.

Of course, the company also knows about this kind of thing.

As soon as Li Changwei heard Lin Dong take Yang Baofu out alone, he thought that he was going to get rid of him.

In fact, Yang Baofu is very capable.

In particular, there is a spirit of study.

Otherwise, you think that a fool can become a master of the game.

That depends not only on the hand speed that you can practice alone, but also on the quality of your mind.

He is accustomed to treating things as a game to analyze and strategize.

He is very selfless in doing things, he walks in the world, and he is impatient when others talk to him, so he seems to have no emotional intelligence.

And that fight, the other party was too much.

Sticking a knife in the ribs for a friend, I didn't expect the bottom of the wine bottle to be too hard, so I smashed the opponent over.

"Yang Baofu is good, he knows a lot." Pei Qianlong said a good word for Yang Baofu, Yang Baofu not only knows a lot about games, he has run all over the country and done it in all walks of life.

And the mind is active and very insightful.

"Uh......" Lin Dong wondered, did he say what to do with Yang Baofu?

He glanced at Li Changwei and Pei Qianlong strangely, and continued: "Yang Baofu, the former deputy general manager, was promoted to the general manager of the short video division, what do you think, Mr. Pei?" ”

"Mr. Lin thinks it's okay, then he can do it." Pei Qianlong also said that Yang Baofu was good, if he didn't work at this time, wouldn't he slap himself in the face.

Although he was only recruited four months ago, he became the deputy general manager directly, and now he has become the general manager again.

Reasonably, this is not very suitable.

What do you want those old employees in the company to think?

How to convince the manager on the other side of the short video.

Fortunately, Kleist has never paid attention to that set, and has always promoted people out of the ordinary.

Mr. Lin's employment standards are wild, and there are often things that everyone didn't think of at the time, but they felt far-sighted afterwards.

For example, Chen Yinhui, such as Li Changwei, and Qin Beier, who is in charge of the distribution department.

"Since Mr. Pei also thinks it's okay, let's call him over for a meeting." Lin Dong breathed a sigh of relief, this time I found a game dead house to make a short video, and there would be no more problems.

"I'll call." Li Changwei was very happy.

He has been addicted to games for many years, and he only woke up after graduation, but it was too late, and he could only survive by leveling and e-sports.

He has studied and learned a lot from all walks of life.

If the short video starts with a semi-finished product with a daily activity of 10 million, plus a variety show title worth 500 million, even if he is a pig, he can turn his opponents into scum in seconds.

Li Changwei, who has never had much self-confidence, thinks he can do it.

"That's got a new name!" Qin Bao'er began to play the name game with great interest, and the male executives could not understand the concerns of these women, but they would not deprive them of their rights.

Soon, several girls discussed the name of the new department.

I was going to call meowing.,I think it overlaps with the meow game.,So it's simplified to meow.。

But the meow is not very elegant.

It always gives people a feeling that spring is coming, so it was changed to a short meow video.

"Okay, then it's called Meow Yin Short Video, Mr. Chen, you help build the team." Lin Dong only thought about throwing the naming rights to projects with little profit space, and he didn't bother to care about the rest.

He is also not worried about the short video getting bigger.

This thing is really worthless, those love butts who live twenty or thirty million a day, and they are the same as buying and selling at a loss.

Whoever does the most loses more.

I just don't know what happened to Pei Qianlong today, Pei Gonggong's strategic vision has always been vicious, and Lin Dong thought that he would oppose his increase in short videos.

In fact, Pei Qianlong was reflecting at this time.

In the process of making the game, Pei Qianlong keenly discovered Kleist's shortcomings - users.

The user ecology is thin, which makes it very difficult to promote the game.

If Kleist's meow account has traffic ports such as circles, fortune treasures, WeChat, Weibo, etc., it is completely possible to do bigger things with less money.

No one will doubt that in the era of mobile Internet, traffic is power, and users are "God".

With traffic in hand, you have users.

And with users, you have the possibility to have everything.

In the distant PC era, Qiandu's search engine represents the ultimate in traffic, and in the era of mobile Internet, each Internet company has its own independent APP, and the traffic does not rely so much on the Qiandu entrance, and Qiandu will naturally gradually decline.

This was followed by the traffic battle between WeChat and Fortune Treasure.

Penguin's game is so crazy, relying on their huge number of users.

Kleist's meow is much worse than theirs.

The meow number is mainly logged in with mobile phone verification, supplemented by email registration, and will also be bound to WeChat, circle, and fortune treasure for login.

At present, the cooperation between Kleist and these parties is quite harmonious.

But people have no long-term worries, and Pei Qianlong is one of the few people who can see where Kleist's shortcomings are.

He pondered hard, but he couldn't convince himself to make something similar to WeChat or Zhifubao.

The market in this area has been carved up, just like penguins can't do search and online shopping, and Kleist can't make a WeChat Weibo fortune treasure again.

Mr. Lin gave him the answer today.

Short video!

Live streaming is not popular enough to afford this responsibility.

Station M is even worse.

Neither can other products.

Only short videos can, because the user coverage of short videos is the most extensive among all Kleist's products.

From a minor elementary school monk to an eighty-year-old grandfather, you can shoot a short video of dozens of seconds and upload it to the Internet to share with everyone.

Whether you are a migrant worker moving bricks on the construction site, or a rich second generation driving a Lamborghini, or a foreign student in a foreign country, or a village flower grazing sheep in a ravine......

As long as you have a mobile phone, the mobile phone has a signal.

It's that simple.

Therefore, Mr. Lin split the short video from Meow Tooth, and directly bet the naming rights of variety shows that can sell 500 million yuan directly on this card.

This is Yang Baofu's luck, his start is unparalleled.

Meow short video is currently ranked fourth, and the daily activity of tens of millions of users is already very good.

When other short videos were being financed at the level of tens of millions, he directly came to a naming right worth 500 million, and Mr. Lin obviously would not let the shortage of funds over there.

However, because of such a strong start, the pressure on Yang Baofu can be imagined.

His opponent is not a second shot, not a micro shot, these are all scum, under the powerful impact of Kleist, it is estimated that it is difficult to fight back, unless their gold owner father dares to burn hundreds of millions of dollars together.

His opponent is WeChat, Weibo, and Fortune Treasure.

What Mr. Lin wants is a user traffic carrier, a shell that can make the meow bigger and stronger.

Kleist had to build its own user ecosystem.

Once this ecosystem is formed, all of the company's business units will benefit.

Pei Qianlong decided to go back and discuss with Yang Baofu what to do, and he was also ready to persuade other departments to strongly support the meow short video.

Yang Baofu soon came.

He was in a state of apprehension.

Extremely suspicious.

Could it be that I didn't have a graduation certificate and was discovered?

Or is it because he entered the bureau and affected the company's social image and was to be fired?