Chapter 530: Propaganda is self-defeating? (Ask for a commuter pass)
The crew of "Stand-in" is also quite magical, Lin Dong just agreed to join here, and a concept poster was sent there, but the role played by Lin Dong was kept secret.
It is estimated that it will be the main point of propaganda in the future.
Zhang Luo's family is a veteran in the film and television industry, and the people he works with are also veterans.
On the other hand, Kleist's new film "Xinshu Mountain" was particularly careless in its announcement.
In January, a trailer was released, a makeup photo was posted later, and a poster was posted in the back.
People who are looking forward to the movie after watching the trailer are worried about whether there is something wrong with the movie and it will not be released.
It shouldn't be just the trailer that is good.
Cut all the highlights into a trailer?
It's not impossible, in fact, a lot of movies have done it.
The trailer before the release was all kinds of bombardments, and I really waited until I entered the cinema to find that there was only that trailer to watch, and after watching the trailer, I didn't need to watch the whole movie.
In addition, the movie is set for such a schedule that does not go to the village and does not go to the store, and everyone believes that the quality of the film is not good.
Indeed, April is not without festivals.
There is April Fool's Day, and there is Qingming Festival.
If you tell a friend on April Fool's Day that there is a movie that is particularly good, I have never seen such a good movie in my life, and I watched it three times a day, so you should go and watch it quickly.
Do you think your friends will believe it?
I believe you're a big-headed ghost!
There is also the day of Qingming Festival, everyone wants to remember their ancestors, mourn their deceased relatives, who is in the mood to watch what movie.
The best domestic movie schedule is naturally the Chinese New Year file.
The Chinese New Year file generally refers to the film schedule from early November to early March of the following year, which is about eighty or ninety days, starting with the large-scale release of the film.
The initial Lunar New Year stalls were extended from late December to early January, and then due to the intensification of the large-scale crowding, the date of the Lunar New Year stalls was repeatedly advanced to early November, and postponed to the end of February and early March of the New Year, spanning Christmas, New Year's Day, Spring Festival, Lantern Festival, and Valentine's Day.
The current Chinese New Year file is regarded as the most complete, most competitive, highest box office capacity, and strongest consumption capacity in China.
Many blockbusters have chosen to be released during this period.
The second is the summer file, which generally refers to the movie and TV schedule from June to September every year. The primary audience is a student audience aged 4-24.
Then there are two small long holidays, namely the National Day file and the May Day file.
Everything else is in the off-season.
In fact, looking at it this way, there is no need for anything else.
11-3 is the New Year, 5 is the May Day, 6-9 is the summer file, 10 is the National Day file, and the remaining months are only one April.
In fact, the films released this month are basically either imported films or slag films, and only a few good films were released at the end of the month, including "Beautiful Love Letter" invested by Kleist, and "Tang Monk" starring Huang Da'an.
People are not fools, they are going to the May 1st file.
For the whole month, there was no one who could fight.
"Xinshu Mountain" is naturally classified as a bad movie.
starring Lin Dong and An Qian, this is okay, men and women are good-looking, even if the movie is not good-looking, it can be eye-catching.
But director Lin Dong.
What the hell is this?
Looking at the producers and screenwriters, Xu Wei, Zhou Longxing, Jiang Xiaojun, are you forming a group to make money?
In recent years, those artists who were both virtuous and artistic, and the acting school that once created a classic image of film history, have also become popular and just rotten money.
The most representative is Liu Furong's "Fuchun Mountain Residence", he is Lin Dong's friend, but it does not prevent Lin Dong from despising him, as well as the more outrageous "Haojiang Fengyun", "The Ferryman", "Extinction" and so on.
It's really worse than the other.
This type of movie has a lot in common, and there are three things that are the most representative.
One is that there are many big names, "Xinshu Mountain" has Lin Dong, An Qian, Wu Feng, Yang Qiu, Liu Xiaomei, etc., this lineup is already very good.
The other is that the production cost is amazing, and the data released by "Xinshu Mountain" is said to be 440 million production plus publicity.
Just this broken publicity, 440 million, you guys are funny.
The third point is that this kind of film is selling feelings without exception, whether it is selling movie feelings or selling actor feelings, in fact, there is no difference, anyway, it is to trick people into the cinema to finish.
Xinshu Mountain is in the bull's-eye.
Many years ago, Xu Wei's "bad movie" was regarded as a classic by today's netizens, and now it has been turned out to fry cold rice.
Even Lin Dong's fans began to complain about him - in fact, Lin Dong's fan base is a rare rational fan, after all, the star they like has no black material, no scandals, no scandals, and his acting skills are not ordinary online.
And the person is also handsome.
Compared with other people's idols, there is an irrepressible sense of superiority in the first place.
But this time, they were also depressed.
Dongdong, even if you choke the money, can we not be a director and be a bird, this kind of opportunity is given to professionals who make bad movies, such as Director Wang, Director Guo, Director Liu, etc.
is the starring actor and director again, and this time it is estimated that at least hundreds of millions of bad money will have to be.
Some decided not to look at it, some decided to lose their fans, and the passers-by gloated, the world is as black as a crow, no one can say anyone, how can there be exceptions in the big dye vat of the entertainment industry.
Just when everyone thought that "Xinshu Mountain" would be released silently, and the circle was finished with a wave of money.
They actually held a new film press conference, which was held in Shencheng and invited all kinds of media, including not only the two bigwig producers, but also the screenwriter Jiang Xiaojun.
In addition to Lin Dong, several leading actors were also present.
The press conference also invited many celebrities to help, and wrote words of blessing on the message board.
Even Zhang Luo showed his side.
Please, you only announced your cooperation yesterday, and you came to help today, it's too utilitarian.
Director, actor, and entertainment company boss in the industry.
I really can't understand how a bad movie where a director and leading actor dare not show up, for fear of being spurned and put on the grave, is willing to spend money to invite so many big names to come over to promote.
At the press conference, Kleist announced that the film will be released in five versions together.
Yes, you heard it right, it's not enough to pinch the money once.
Five times!
Subsequently, Kleist's propaganda flooded online and offline.
It's okay if there are ads everywhere online.
There are all of them offline.
A netizen uploaded pictures and short videos, showing everyone the gray cement wall at the head of the village, with several bloody big characters writing "In this life, you can't help but enter the cinema, enter the cinema, and you can't watch "Xinshu Mountain"".
Cowhide plus! ~
I don't know how much money the distribution department spent, anyway, the goal was achieved.
"Xinshu Mountain" is now almost well-known, and as the popularity becomes higher and higher, the reputation is getting worse and worse, and many people spontaneously boycott the movie on the Internet.
If "The Return of the Great Sage" is made in tap water.
It is estimated that "Xinshu Mountain" must have lost to "Zilai Black".