Chapter 666: Buy Daqian
"No, you can't let Daqian develop like this!"
"That's right, we Sony are now taking the road of pan-entertainment, the plan, the end of this year is the time for our game consoles to go on sale, we have invested so much money in the entertainment industry, we must not let others disrupt the situation!"
Sony's directors have generously stated that the entire conference room is full of war for a while, because for Sony, the rise of Daqian in VCD is unacceptable.
Sony was originally engaged in the electronics industry, and this industry Sony has basically reached the peak, and now the entire electronics industry Sony has been difficult to further develop, so looking for a new direction of development is something that must be achieved.
Since 1980, Sony has found this direction of development, that is, pan-entertainment.
In 1964, because of an unexpected technological breakthrough, Sony released their company's first headset, but this headset became an instant hit, quickly becoming the hottest selling headset at that time, and also brought Sony hundreds of millions of dollars in amazing profits.
At this time, Sony realized that it turned out that humans could invest so much money in music.
So Sony took a stake in Columbia Music in 1968, and released the world's first CD player in 1982, etc., going further and further on the road of music, and at the same time made Sony realize the huge potential of the entertainment industry.
So in 1989, Sony acquired Columbia Pictures at a sky-high price of $5.9 billion, becoming one of the world's six major film groups, and completely launched its own pan-entertainment development.
Also in 1989, in addition to choosing the two entertainment development paths of music and movies, Sony once again set its sights on the game console because of the popularity of the Mario Bros., and then the PS game console project began to be officially launched.
All in all, now Sony has basically taken the entertainment industry as its main direction of attack, and Sony fantasizes that it can occupy more than 20% of the global entertainment industry share in the future and become the world's well-deserved king of entertainment.
Sony has been working hard in this direction, but what they didn't expect was that under his nose, Daqian Entertainment suddenly rose at an unimaginable speed.
Sony first noticed Daqian last year.
Last year, Sony was planning for Ps consoles, and Sony also knew very well that the only way to beat Nintendo was to have a more attractive game lineup than Nintendo, and at the same time hit Nintendo's popular games.
So Daqian, to be precise, Daqian's game Pokemon entered Sony's line of sight.
The original public opinion offensive against Pokemon, the stigmatization of disgusting people by those environmental protection organizations, was actually Sony's back-to-back reach, and Sony spent no more than $1 million in funding to make Pokemon almost collapse in the United States.
However, later, because of Boss Jia's miraculous response, Pokemon exploded in the United States, and Nintendo also began to investigate the mastermind behind the scenes. In order not to startle the snake, Sony retracted his hand and did not cause any more trouble to Boss Jia.
Later, Sony changed his thinking, since the strength of Pokemon can no longer be changed, it is better to pull Pokemon into his camp, so there is the previous pull, but it is a pity that Boss Jia at this time clearly knows how the story develops, so he will not get on Sony's broken boat, so he sold Sony backhanded, and also harvested a lot of goodwill and favor on heaven.
So Sony's attitude towards Boss Jia and Daqian has not been very good, it can be said that there is some hostility, but it was only a little hostile before, Sony still didn't put Daqian in his eyes at all, in Sony's opinion, Daqian is just a little rabbit cub who has just emerged, and he can kick the other party out with just one kick.
I didn't expect at first,Sony didn't go to Daqian's trouble,Daqian has begun to attack Sony's position,Daqian actually carried Sony to make a VCD this kind of thing,And get Fusang to sell,TMThe sold crazy,In just over two months,It has frantically harvested 1.5 million users,Sony's video recorder market has been squeezed,It has completely affected Sony's pan-entertainment roadγ
After all, Sony has always regarded the disc as its own thing, and now Daqian actually created the light and shadow supermarket, and then controlled a large number of cultural industries and copyrights in Fusang through the light and shadow supermarket, if Daqian is allowed to develop, then the entire disc and the cultural industry behind him will be monopolized by Daqian, and finally form a solid fortress, and it is impossible for Sony to enter it again.
In the future, there will even be a very sad situation, that is, Sony Pictures, or Sony Music, has made a movie or record and wants to sell it to the audience.
But all the audience has become accustomed to buying VCDs of music or movies from the light and shadow supermarket, and they ignore other ways, so in this case, Sony will have to pay a ticket money to Daqian, so that Daqian can allow their products to be sold in their light and shadow supermarket.
This is simply the most thing in the world.
Therefore, Sony's internal unified thinking is that Daqian's light and shadow supermarket must not grow, otherwise this is the biggest nightmare on the road of Sony's future pan-entertainment development.
"Mr. Chairman, is there any way we can contain or even destroy Daqian!" One of the directors asked directly.
"It's hard!" The wrinkles on Nobuyuki Idei's face were all squeezed together.
"What's so hard about that? Aren't CDs our thing? All we have to do is ban Daqian from using our CDs, and we're all set! One of the directors said loudly.
"That...... In fact, the patent of the disc is no longer in the hands of Sony! Hearing the sensible words, Nobuyuki Idei said helplessly.
"What? Isn't the disc our Sony patent? Unexpectedly, at this time, several directors asked rhetorically at the same time, as if in their eyes, the CD was Sony's patent.
In fact, this is also a very normal thing, because before Daqian, the world played CDs, but also played flowers, it is as a commodity production and sale of only Sony, other companies have no interest in CDs at all, so many people on the market think that CDs are Sony's patents.
But Nobuyuki Idei knew that the patent of the disc had nothing to do with Sony, and the disc was actually invented as early as 1954, but the product was still too advanced at that time and did not find any way to use it, so the inventor could only hold the patent for 20 years, and when the patent expired, he did not make any profit.
By the time Sony released the CD player, it was all in 1982, and 28 years had passed, and at that time the patent for the disc was gone, and Sony could naturally use it at will.
It's just that because no other company uses the disc, the world mistakenly thinks that the disc is Sony's patent.
"Damn! How so! Nobuyuki Idei quickly explained what had happened, and many of the directors had disappointed expressions on their faces, if the disc patent was in their hands, it would not be too easy to deal with Daqian.
"Ahem!" Nobuyuki Idei coughed, quieting the excited shareholders for a while, and then said, "This battle is definitely going to be fought, but the key is how to fight it in order to ensure victory and drive Daqian out of the VCD market!" β
"What's so hard about that? I have the easiest way, I don't have to drive Daqian out, just buy this Daqian Entertainment directly! A director said with a big grin, this is the representative of the famous Mitsui Foundation in Fuso, and also the successor of the Mitsui Foundation, Mitsui Hideyi.