Chapter 622: It's all for nothing
It is worthy of a twist vine, and it is a super killer move as soon as it is shot! Seeing Twist Vine's letter, Boss Jia smiled, and then summoned people from Daqian Food Factory to a meeting to discuss Twist Vine's proposal.
"Impossible, impossible, how can our crisp noodles be delivered for free, isn't this a fool?" The new director of Daqian Food Factory is also an old employee in the factory, known for his honest duties, and he kept clean when many old employees of Daqian sucked the company's blood.
So Boss Jia let him succeed him as the director of Daqian Food Factory, the person is indeed quite good, and the factory management is in good order, but the problem is that it is too conservative and has no ability to develop.
But this is exactly what Boss Jia needs, the elf simply noodles basically only need to maintain its original flavor, too many changes, but too many mistakes.
Also because of this conservative character, in the face of the suggestions put forward by the twist vine, the factory director naturally fiercely raised objections, and he did not agree to send the face out in vain.
"How many students are there in Dong Quang Province?" Boss Jia asked his secretary.
"According to last year's statistical report, there are a total of 4.21 million non-tertiary students in Dong Quang Province," the secretary immediately reported.
"Well, if you give 4.21 million people a pack of crispy noodles each, the total is 4.21 million packs. Even if he packs 4.5 million yuan, if calculated according to the actual cost of a package of dime, the total cost of 4.5 million yuan is only 450,000 yuan! ”
"That's not much, I think I can give it a try!" Boss Jia said with a smile.
"450,000 is also money, we can't waste money like this!" The director of Daqian Food Factory argued with reason.
"We are not wasting money, this twist vine made it very clear in the letter, he is confident that he will double the sales of the entire Dongguang Province. I remember last month, the sales volume of Dongguang Province was 15 million packs, and if it doubled, it was 30 million packs, if he could really impact the sales to this number, we would be able to make a net profit of two cents per pack, then this is a profit of 3 million, 450,000 for 3 million, which is a lot of money! Boss Jia said with a smile.
"It's impossible, if you can still make money for free, then I, the factory director, won't do it, and send it to him to do it!" The director of the food factory shouted.
Although the opposition of the factory director was very fierce, Boss Jia had the final say, and finally Boss Jia directly approved the plan of Twist Vine, and gave him a free quota of 4.5 million packs of elf noodles, as well as the order of the relevant units of the province to cooperate with each other.
Seeing Boss Jia's order, the vast number of people in the east were a little confused, such a idiot's plan, would actually make Chairman Jia agree, the sun is hitting the west and coming out?
But Chairman Jia's order was too big to be true, and the entire Dongguang Province could only really work together to cooperate with this plan that sounded very arrogant. And Mahuateng himself was not idle, he found his father, a figure with a lot of energy in Dongguang Province, and asked him to come forward to invite some people from the education department to eat and drink, so that the relevant departments could support his actions.
You don't need to support it openly, you just don't need to oppose it on the surface.
As a result, the free dry noodles giveaway activity of Dongguang Daqian Hao Hao soup began.
Because the time at this time happened to be around New Year's Day, Daqian sent benefits to all students in school in the name of New Year's Day gifts, and all students in school can receive a pack of elf noodles for free with their relevant student certificates.
Later, because it was too troublesome to send someone to collect it, and it was easy to receive it repeatedly, Mahuateng simply asked people to send instant noodles directly to the classroom, and then distributed them to all students in the classroom for free, ensuring that there would be no problems.
And students and schools naturally do not have any opinions on this, in this era there are no rumors that instant noodles can cause cancer, and simply noodles are generally a normal, fashionable food, since there are companies giving it away for free, it will naturally not refuse.
Naturally, the children will not refuse.
And this news spread to other enterprises in Dongguang Province, which immediately caused ridicule from many people, who felt that most of them were crazy to do such a thing.
There is no reason in the world to give it away for nothing.
Even Daqian is full of complaints, because the behavior of twist vine is equivalent to adding a lot of extra trouble to all Daqian employees in Dongguang Province, and many employees have to distribute things to schools and students during off-duty hours, but they have no benefit.
So throughout the month of January or so, the name of the twist vine in the eyes of the thousands of people in Dongguang Province, that is, the most hated name, everyone is eager to beat the twist vine to vent their hatred.
Especially when they found that this twist vine is simply a broom star, after giving free crispy noodles, their original relatively idle work instantly became much busier, many people have to work overtime to deliver goods on Chinese New Year's Eve, which is simply hard to the extreme.
Of course, there are also some smart people who are vaguely aware that the twist vine is about to make a splash.
And the facts have also proved the guesses of these smart people, because with the release of the sales data of the elf noodles in the whole country in January, the executives of Daqian were surprised to find that the sales volume of Dongguang Province, which was usually ranked 3rd to 5th in the sales data, actually jumped to the first place in the sales list in January.
And the momentum is very terrifying, the sales volume in January actually exceeded 25 million, an increase of 10 million packs compared with the sales of 15 million in December!!
It directly surpassed Sujiang, Jiangsu and Zhejiang and other traditional leading provinces and became the first in the country.
What's even more exaggerated is the data in February, in February, the sales of elf crispy noodles in Dongguang Province soared from 25 million to 50 million packs, and the sales volume more than doubled from January.
So much so that the employees of Daqian Food Factory, who had not worked overtime for more than a year, were surprised to find that they had to go back to the factory to work overtime to produce elf crispy noodles.
Similarly, this was also a slap in the face of the director of Daqian Food Factory, and the director directly found Boss Jia on the second day of the data, saying that he was willing to abdicate and give up the position of the director of Daqian Food Factory to Twist Vine.
It's just that this one has another request, that is, to let the twist vine explain to him clearly, why it is given away for free, and it can actually increase sales to such a terrifying level, he didn't sleep all night, and he can't understand this problem.
So Jia Yapeng recruited Twist Vine, who had changed from an idiot in Dongguang Province to a hero in Dongguang Province at this time, and asked him to give a lesson to all the high-level officials, telling them why giving it away for free would make sales skyrocket to such a terrifying level.
"It's actually quite simple!" At the lecture seat, facing the senior management of the whole company, Twist Vine was a little shy and helped his glasses and said, "I just went to do a market research and found that there are actually about 70% of students in Dongguang Province who have never eaten crispy noodles." ”
"After several years of publicity, 70% of the students still haven't eaten crispy noodles, which means that ordinary propaganda is no longer useful to them. So I think the best way is to force them to eat our elf noodles once. ”
"In this way, even if only 10% of students convert to our consumers, we will make a lot of money!"
"After all, as long as they eat a pack of our crispy noodles, they will get a Water Margin card, and with a Water Margin card, they will instinctively want to collect all the Water Margin cards!"
"Even if this kind of person is only 1% out of 10%, it can also bring us a huge increase in sales. After all, our elves have already released so many new versions of cards, and if they want to collect them all, they still have to buy a few more packs......" In this way, Twist Vine told the free business logic of his own domination of the world in front of all the high-level executives.
It's a pity that except for Boss Jia, no one really takes the free business logic to heart, but with our Boss Jia, this is enough.