It's not clear whether Daqian will collapse or not, but after the price of Gongcha began to drop, it didn't take long for Gongcha to be unbearable.

At that time, it had just passed July 15th, and it was the day when all companies in Fuso were routinely required to conduct the final inventory of the previous month and submit the specific profit data of the previous month.

Then when Ichiro Honda saw the final figures for June, he was a little stupid, because in June, Gongcha lost 1 billion yen in gross profit.

You know, this is the first time since the establishment of Gongcha that there has been a gross profit loss.

In fact, from its inception to the present, Gongcha has been in a state of loss, and it has never made a normal profit. These losses are due to the massive expansion of Gong Cha, after all, the initial cost of opening a store and recruiting training personnel is huge, and the $500 million invested by Son is basically used to open stores and train personnel.

However, after removing the cost of opening a store, the final gross profit obtained by simply calculating the continuing operating costs of each store has always been positive, and the figure is quite good, and in May, a gross profit of 3 billion yen was obtained, which made the entire Gongcha extremely excited.

This means that as long as Gongcha begins to stop expanding and operates with peace of mind, it will be able to bring 3 billion yen in profit every month, 36 billion yen in a year, and the 500 million US dollars invested by Son Masayoshi will be able to return to its original cost in a year, and after a year, it will all be pure profits!

This news naturally made Ichiro Honda and Son Masayoshi extremely happy, and the two of them also went out of their way to find two 82-year-old Rafi, oh no, it's the kind of junior high school students in 82 who socialize and help them live, both of them feel that the future is promising, and their lives are about to reach their peak.

But Ichiro Honda never dreamed that in June, this gross profit did not increase but fell, and actually lost 1 billion yen in turn, plus or minus minus, that is 3 billion yen, and the gross profit of Gongcha in a month actually fell by 4 billion yen in one go, what the hell is this?

"Mr. President, didn't we reduce the price to 100 yen a cup last month? If the price is 50 yen lower than in May, the gross profit will naturally drop! The person from the finance department who came to report the work explained with his head down.

"But that's not going to be a loss!" Ichiro Honda roared angrily, "Isn't the cost calculated for me by your finance department 80 yen per cup of plain milk tea?" Now our price is still above the position of 100 yen, and we still have a profit of 20 yen per cup of milk tea, why is the gross profit so much lost! ”

Well, this does sound like a very mysterious thing, and it's normal for Ichiro Honda not to figure it out. After all, when the price of a single cup is still 20 yen, the total profit is actually 2 billion yen, which is really too exaggerated, and Honda Ichiro really can't figure it out.

It's like if you go to help others train, agree to charge 20 yuan for a while, and you calculate a series of expenses such as living electricity expenses, the average conclusion is that the cost of each hour is 15 yuan, after you train for 10 hours, it stands to reason that you should be able to earn 50 yuan, but in the end you calculate, but you find that you lost 50 yuan, which is indeed very mysterious.

"We don't know very well...... "The people in the finance department themselves also had a confused expression, indicating that they didn't know anything.

The truth is the same reason, and the data is also normal data, but in the end, it is a loss.

"Check, check for me, I'll give you three times, if you can't find out the reason, can't find out where these losses of 3 billion yen came from, then all of your finance department, give me a seppuku suicide, don't appear in front of me again!" Ichiro Honda's roar can be heard clearly throughout the building.

The people in the finance department are miserable, they can only check the accounts for three consecutive sleepless days, summarize all the accounts reported by 7,000 stores across the country, carry out complex statistics and calculations, and each eyeball is about to swell, and finally catch up with Honda Ichiro's limited time, and put the financial audit results in front of Honda Ichiro.

"You are, this extra cost is because our cost data is wrong!!" Ichiro Honda asked in disbelief as he looked at the final result.

"That's why, yes!" The minister of the finance department said with a swollen eye, "According to our investigation, the reason for the serious decline in profits is because the profits that were previously accounted for are no longer at the current level!" ”

"The cost of 80 yen a cup was calculated in March. However, after accounting through the data in June, it was found that the cost has risen to the level of the average cost of 105 yuan a cup, and the average cost has been higher than the average selling price. ”

"It can't be!" Ichiro Honda roared, "On your financial statements, although the cost of material procurement in China has risen, on average, the cost of material procurement has only increased by two yen, and the cost of raw materials, which was originally 40 yen, is now only 42 yen, and the cost of 80 yen has been pushed up by 82 yen at most, why has it risen to 105 yen in one go, do you think I'm a fool?" ”

"President, the main reason for the rise in costs is indeed not in the cost of materials, but in the cost of each store, as well as the company's operating costs!" The financial director gritted his teeth.

"I've calculated that the average cost of operating a store for each store for the entire month of June has increased by about 500,000 yen compared to the store operating cost in March!"

"Nonsense, the expenses of each store are fixed, how can it rise so much!" When he heard this number, Ichiro Honda himself was stupid, how could it be possible to increase the cost so much!

"First of all, there is the increase in the cost of staffing, in March, we needed to hire an average of 57 employees per store to be able to maintain the operation of a store, but now, a store needs to hire at least 10 employees, and some hot stores even have more than 15 employees. On average, the number of additional employees per store is about 4. ”

"According to the minimum standard of 50,000 yuan per person per month, this adds 200,000 yen to the cost!" The Chief Financial Officer said.

"How can there be so many more people?" Ichiro Honda was stunned and involuntarily asked, "Is it because the business of the store is so good, so we need to increase the number of people?" ”

"It's not right at first, if you increase the number of people because the business is good, then the profit generated by a single person will increase, shouldn't it......" Ichiro Honda began to answer himself again.

"Actually......" The financial director gritted his teeth, as if he was hesitating to give this answer, but in the end, in the spirit of not dying and being poor, the financial director finally said, "In fact, the business in March has been very busy, in March, each employee made an average of 136 cups of milk tea." But in June, each employee made an average of 96 cups of milk tea! ”

"So the reason why these stores are asking for more staff is not because they are too busy, but because they are lazy!" In the end, Ichiro Honda stupidly came to this conclusion!