Chapter 369: Marketing
"After twenty-three years, Jodie Foster has returned to her youth, and at the age of nearly forty, she perfectly plays the green girl!"
"Blue is better than blue! Ashley Olsen and Mary Olsen have grown up! ”
"A reset that surpasses the previous work! "Hot Moms and Hot Girls" is a more interesting movie than "Natural Born Couple"! Because it not only brings laughter to children, but also allows parents to reminisce about their youth and see the confusion of the moment! ”
"Hot Mom and Hot Girl is a movie that excites me, and the wonderful plot takes away the sourness of every bad movie I've watched this summer! We were given the illusion we could expect before the release, but the end result was more charming and intelligent than we expected! ”
The day after the premiere, the overwhelming publicity was like a black cloud, obscuring people's vision.
The Olsen sisters are already invincible, and after "Full House of Youth", the cautious way of receiving films has also maintained their reputation.
Not to mention that they still have masterpieces by their side, "Jurassic Park", "Sleepless in Seattle", "Brave's Game", these movies that hold their thighs and soar have cleared all the obstacles on their transformation road, and then "Natural Pair", which took the lead alone, allowed them to gain a firm foothold in the circle with a score of more than 100 million.
Therefore, when the one-sided praise of "Hot Mom and Hot Girl" appeared, regardless of whether it was the fans who paid attention to them or the masses who knew them, they all cast their eyes on them-
"Ashley and Mary's new movie is finally out?"
“Wow! Go see it! ”
"The speed at which they come out with movies is so slow! Which of the other popular stars doesn't produce three films a year? And what about them? Don't say one a year! One in two years is the norm! ”
"Ashley and Mary are producing at a normal rate! Who gave their family a good role model? ”
"yes, yes! Even Roland can't do one a year! So how can we expect them to pick up speed? ”
It's a pity that the sound of celebration like the New Year didn't last long.
After simply reading the news report, the masses and fans all calmed down.
"Oh yes, what is this movie about? It won't be the same family relationship as "A Natural Couple", right? ”
"Of course!"
"It's a Disney movie! They never break their traditions! Not to mention that the media broke the news, this is a movie remake of Jodie Foster's identity swap in '77, so ...... This is most likely a film about family affection. ”
"Huh? Is that so? Then I don't want to watch it in the theater. ”
"I'm the same, if it's still the same type of movie, I can rent a disc to watch it when the time comes."
"The release line of this year's summer file has been stretched too long, I have already watched "Mission Impossible 2", "Screaming", "Fat Professor 2", and spent a lot of money on movies, if it weren't for any breakthrough works, I think I would only wait until Christmas to patronize the theater, after all, the situation this year is really not good."
"Yes, yes, yes! The guys who quit their jobs and traded in stocks now want to come back to work! And our boss is thinking about reducing the staff, if it is still the same old routine, then we can only say to Ashley and Mary that it will be next time......"
"I hope her next movie will be more interesting."
This is the reason why the media wants to publicize the breaking point.
The simplest embodiment of the millennium Internet bubble is the corresponding rise in prices and housing prices, the soaring unemployment rate, and when the rise in wages does not reach the average consumption level of the current people, entertainment, the most easily parted consumption, has become people's favorite thing.
In the summer of '99, "The Ghost Threat" and "The Sixth Sense of the Spirit" together swept away 750 million, and the remaining "Ace Cheap Spy 2", "Taishan", and "Fake Daddy" made a lot of money with the comedy mode of the same attributes.
Not only that, but even "Blair the Witch" can cheat nearly 150 million at the box office.
But by 00, the 200 million touched by "Mission Impossible 2" was already the ceiling of the current market, and then "Gladiator", "Perfect Storm", and "Danger" ...... None of them have been able to break the mold.
Just like 20 years later, while the retail prices of pork and poultry eggs rose slightly, even if the movie theater opened, it had to be carefully considered, and after watching "Eight Hundred" and "Creed", "Mulan" could only give up.
Similarly, when making a decision to watch "Winning the Championship" and "Jiang Ziya".
"Me and My Hometown" and "Rush Pioneer", that can only be Say good bye.
Can't help it......
Life is forced!
No money in your pocket!
You can buy a pound of pork with one movie ticket, and you can eat two drawers of steamed buns after watching three movies!
If you beep a few more words, maybe the merchant can still send you to the headlines!
This kind of general trend cannot be solved by one person.
And if someone can really solve this kind of problem, then yes, this guy will definitely be re-elected for two terms more than Wang Zhiwang!
In this case, if "Hot Mom and Hot Girl" has no special highlights, then except for the die-hard fans of the Olsen sisters, there will be no ordinary people who will take the initiative to pay for it, but the problem is that Disney is originally a company seeking stability.
So, the endless loop begins.
Disney will not take the initiative to create a stalk, and the Olsen sisters, who have not become little sisters in this life, have no stalks, so that the negative effect can only be saved by external forces, and the influence of "Hot Mom and Hot Girl" can be crushed by the same movie......
Only Roland himself will end up!
On the morning of the first day, all the media published orthodox propaganda news.
When the news of the imminent release of "Hot Mom and Hot Girl" spread, the media, which could not use technology to monitor public opinion feedback like in the mobile Internet era, took the initiative to give up the link of news fermentation, and directly pressed the photos taken at the premiere the night before on their evening press releases.
So, that night, the news of the wedding flooded the sky and caught the people who had already made their choice off guard.
The main headline and subheadline that Roland demanded were faithfully recorded by those evening times, but for the sub-lines of those media companies, the polite headlines simply did not meet the standards of tabloid printing, so at the premiere of "Hot Moms and Girls", Roland Allen and Kate Winslet kissed passionately; When asked about the reason, they revealed that their marriage was approaching, and this kind of content was all replaced by them in due course, and the new title was concise and clear-
Well, in fact, it's just a bunch of pen sticks who, after being allowed to do unlimited nonsense in a limited range!
[Two years in preparation! ] Jack is officially married to Ruth! 】
[Roland Allen revealed her marriage date at the premiere of "Hot Mom and Hot Girl"! ] 】
[After 865 days, Roland Allen and Kate Winslet have finally entered the marriage hall! 】
[Enviable love of the century! Amazing live proposal! A grand wedding to look forward to! 】
[Top 10 screen classics that are in love with drama, "Titanic" ranks first! ] 】
When the news suddenly appeared, the people were all stunned!
Two years ago, at the Oscars in '98, the scene of Roland proposing to Kate appeared instantly!
The picture of Roland personally putting on a replica of the Ocean Star for Kate is vivid, and the solemnity of kneeling on one knee and giving away the ring brought tears to the eyes of fans who recalled this scene!
Because......
No one thought they would come this far!
Or in other words, proposing marriage is equal to getting married, living together without getting a license, which is the norm in Hollywood!
As a red fruit fruit of Vanity Fair, the combination of Hollywood stars is actually equivalent to the merger between two listed companies, and because these stars themselves are the core productivity of the entire company, so, there are husband and wife, but without the name of husband and wife, it is the most common way to combine in Hollywood.
The most typical guy is Tim Burton.
In 1991, Tim Burton met CK model Lisa Marie, and in 1992, the two announced their relationship and engagement, after which Lisa Marie participated in her boyfriend's "Ed Wood", "Martian Plays with Earth", "Guillotine Valley", "Dirty Boy's World", and had a conflict with Tim Burton during the filming of "Battle of the Planet of the Apes", and finally broke up.
If it's understandable that they've been in a relationship for nine years and haven't gotten married, what about Tim Burton's second girlfriend, Helena Carter, who he met while filming "Battle for the Planet of the Apes", after giving birth to a son?
In October 01, Tim Burton and Helena Carter got engaged.
In the third year of zero, their son was born.
In the first four years, they parted ways after thirteen years of dating.
If this is not a de facto marriage, Zhang San can planing his coffin board!
In addition to Tim Burton, Ricky Gwens, the male protagonist of "A Birth of a Lies", has been in a relationship with his girlfriend for thirty years, and publicly stated on David Letterman's late-night talk show that there is no point in getting married;
Oprah Winfrey dated Stedman Graham in '86 and got engaged in '92, but she hasn't had a certificate so far;
"Mad Men" star Joe Hamm and his girlfriend Jennifer Westfield have been in a relationship for 18 years, and finally announced the end of their 'marriage' by breaking up, and said that they would never get married;
And Godie Han ......
There are several children, but they just don't have any evidence.
In fact, for these stars, de facto marriage is far more meaningful than legal marriage, because they can enjoy power and have no obligations, which is why in the eyes of people who are used to seeing all this, Roland can propose to Kate at the Oscars broadcast live around the world, which is already a manifestation of true love, and when the beautiful wedding that most people resist appears......
All the entertainment news, no! It's all the news, and it's all pressed down!
"Oh my God! Oh, my God! Oh, my God! Is Roland really going to marry Kate? Yes!!! This is simply amazing! ”
“Fuck you! I thought Oscar's proposal was already the perfect ending! Then just wait for them to have a baby! ”
"Are they really going to have a wedding? Oooooooo That's the best news I've heard this year! ”
"Hahahahaha! They really got married! They really got married! I didn't buy my ring for nothing! Didn't buy it in vain! ”
“Oh my god,Oh my god! Is this why Kate hasn't taken on a show for two years? Is this why Roland has not announced his next work since the filming of "Spider-Man"? It's really amazing~"
"Is there a video recording? I don't want to read text reports! I don't want to read these useless text reports! ”
When the people were stunned by Roland's decision, the reports that stayed on paper could no longer satisfy them, because the news given by every media was amazingly consistent, all of them were secretly filmed + asked afterwards; In addition, none of the media can give a video report that the public wants to see, as if this kind of thing is simply insignificant.
This situation has made the people very dissatisfied.
Because for them, this kind of exciting news is more interesting than all the movies in the entire summer file combined!
Just as people frantically searched for news on the market, showing their desire to learn more on the Internet, Disney's ABC TV station suddenly announced that because of the good cooperation between the group and the Olsen sisters, they got an exclusive interview with Roland Allen and Kate Winslet.
As soon as this news came out, ABC's ratings soared, and in the video news that was exhibited later, the couple leaning on the sofa told the public the ins and outs of the whole thing with an apologetic face-
"When did you start planning for your wedding?" The reporter held up the microphone and asked with a smile.
"Uh...... At the beginning of the year, when he accompanied me home. Kate replied.
"So you've been preparing for your upcoming wedding for at least half a year?" The reporter asked again.
"Yes, it's been half a year." Roland nodded.
"Then why didn't you announce this until now?" The reporter asked again.
"Ah...... Actually, we weren't going to announce it, because we didn't want to take up a lot of public resources when the dot-com bubble crashed and the election was about to begin. Roland glanced at Kate and said helplessly: "I originally wanted to hold a private (grand) wedding, and invite a few (100 million) relatives and friends to attend, but when we watched Ashley and Mary's movie before, we were moved by the warmth shown on the screen, so we ...... So ......"
"So he kissed me secretly, and you just happened to be photographed by you." Roland didn't know how to express it, so Kate continued to explain after her man's words: "When I watched "Hot Mom and Hot Girl", I discussed with Roland below, saying that we would also raise a lovely daughter in the future, so he responded with a kiss, but I didn't expect that this scene was filmed by those reporters, and after that, you asked us why, we briefly said it, and asked you not to report it, but who knows, you did not report it in the morning, but in the afternoon it spread the word all over the world!" ”
As he spoke, the two smiled wryly at the camera almost at the same time.
That appearance made the fans who were watching the news let out a whimper.
"Oh! The behavior of the two of them is so tacit! ”
"It's really getting married! It's really getting married! ”
"Reluctance to disclose the wedding because of the real environment? Don't want to take up a lot of public resources? Woo woo woo~ It's so intimate! ”
"Did you make an intimate move because you wanted a baby, so you were caught by a reporter? Wow! It's so warm! ”
"Oops! How did you get here, and the exclusive interview was gone?! Why didn't you say what day the wedding was! ”
"Wedding photos! Wedding! I want to see wedding photos! ”
"Oh! Am I the only one who cares, do they want daughters when they watch "Hot Moms and Hot Girls"? Does this mean that Ashley and Mary are very cute in the movie? ”
"Definitely! Ashley and Mary are Roland's sisters! If it weren't for the reversal of the identity swap performance that was too exciting, how could Roland and Kate have the idea of adopting a daughter because of the two sisters who see each other every day? ”
“Wow? Is that so? So it seems that "Hot Mom and Hot Girl" is a good movie? ”
"I don't know if it's excellent or not, but it should be very warm, after all, both of them want children!"
"Then I have to go and see it, when will the movie be released?"
"Uh...... Like tomorrow? ”
Publicity, isn't it marketing!
And isn't the essence of marketing to create a gimmick that can attract all audiences?
According to the past situation, if a movie wants to create more attention in the same schedule, there are actually only two ways, either to make a big melon like the private photos of the American team and steal everyone's attention, or to step on one by one, blow your own works, and trample on everything of your opponent.
But neither approach is applicable now.
As a result, stepping on everything to support the family has become the only choice.
As soon as the news of the wedding came out, all the entertainment news on the market had to give way, in this case, even if there was no publicity, all the movies could return to the same starting line, and if you said by the way that you just had the idea of having a daughter because you watched the movie, that simple hint became the only way to success!
Roland and Kate revealed on "Hot Mom and Hot Girl" that the reason for their wedding was because they wanted a child after watching the movie?
Wow!
'Just how heartwarming is this movie?' ’
'How cute are the Olsen sisters?' ’
'What day was Roland and Kate's wedding?' ’
'How's the wedding going?' ’
It has become the only four ideas of the public.
As for the marketing of Chiguoguo?
This argument simply does not hold water.
In the eyes of the public, Roland is an actor, and his uncle David Olsen fell from the Forbes list of the world's richest people when he sold Yahoo stocks.
And the combination of vertical and horizontal, so that all the major media serve themselves?
Do you think it's possible?
Are all those media tycoons so easy to communicate with?
Who do you think you are?
So, when Roland decided, for the sake of David taking care of himself for so many years, to help the Olsen sisters -
The ending is already doomed.
And after the movie was officially released, the 41 million results in the first weekend made Disney extremely happy!
Because it's the second-highest-opening movie this summer!
Only lower than "Mission Impossible 2"!