According to the publicity plan formulated at the time of the project, Fox originally planned to hold a premiere at the filming location of the project before the official release of the movie, so as to stimulate the enthusiasm of the local people to watch the movie, and by the way, it was buying film critics to let them learn from the grandma master of a certain station, and write a promotional draft worth 600,000 yuan to stir up the popularity of the movie; After all, Joe Percy and others are not big traffickers, and relying on them to boost the box office in the first week is a bit unrealistic to think about this kind of thing.

However, since the project "Terminator 2" was exposed, Fox decisively cut the premiere.

Now that the heat has risen, those film critics who are regarded as tools don't need to appear.

What do you ask them to do at this time?

Let them continue to boast?

The people are not stupid, and blind praise will only cause the public's disgust, and it is easy to backfire.

But if it's fair, just and open......

If the movie doesn't meet the tastes of those guys, isn't it just asking for unhappiness?

The popularity that finally came out of it made those upright film critics suppress it?

Sick!

After all, a film critic is the kind of guy who can make film practitioners love and hate at the same time.

Even Ang Lee doesn't want to see the kind of word-of-mouth praise in the mainland that is similar to twisting twist -

What kind of red-and-white, plastic flower-like patricide plot?

Ethics among clones?

Or is it a cliché story of a dead man's bones in a Budapest basement?

Or is it an autobiographical fight design?

The praise that resembles the Navy can't hide Ang Lee's statement that after the release of "Billy Lynn's Halftime Fight", there is not enough money to make a movie with a stronger story.

Doesn't "Gemini Killer", which occupies an investment of up to 138 billion yuan and uses the latest technology on the market, tell the story of my son I love you on the tone of the 'father trilogy' of the year?

The audience is not blind, there are too many movies related to clones, what "Escape from Clone Island", "Xeno", "The Sixth Day", "God's Gift", "Moon"...... Under the onslaught of these films, the whole theme is no longer appealing, and because of this, after the release of the film, the tidal wave of feedback that is vented from the audience will only make them think of the critics who recommend them as a navy, share their anger with their peers, and label the film as garbage, even if-

The visuals of this movie are really well done.

Positive praise is already so miserable, so what if it's criticism?

Isn't this a true portrayal of the Internet?

The bad reviews from beginning to end directly made the box office fall to the bottom.

It is precisely because of knowing these contents that after the popularity of the movie appeared, those bullshit professionals, how far away will I die.

Disney's control of Rotten Tomatoes and allowing the audience to go to the theater to experience the operation in person is what various film companies want to see.

As a result, before the arrival of the 16th, except for the interviews and promotions of the crew, the comments of the radio anchors, and the huge posters laid at the entrances of major theaters, there was no professional who could see the movie in advance.

Not to mention, there will be any 'pertinent' comments related to the plot on the market.

People only know that this is a comedy movie released during the Christmas schedule and related to children and Christmas.

As for the rest?

There is only one Roland and "Terminator 2" left.

…………

On the evening of the 16th.

A month and a half ago, Bill, who learned about the movie "Home Alone" through the New York Post, and his colleague Carey made an appointment with their children and walked into the theater.

"It's strange today, why are there so many people?" Bill muttered, and while holding his son to line up, he also complained to his colleagues behind him: "Today is not a holiday, why are so many parents coming out with their children?" ”

"Well, isn't that the answer?" In response to Bill's inquiry, Carey pouted at the poster next to him and said, "Who let two movies about children be released at the same time today?" One is Disney's "Little Heroes: Adventures in Australia", and the other is the recently hyped "Home Alone", of course, those young men and women should have come to see Stallone's "Rocky 5", right? Their posters, but they also hang over there......"

Before Carey came, he had already figured out the three movies that were going to be released today.

In addition to "Home Alone", which can be heard every day recently, the sequel to Stallone's "Rocky" is another movie that has attracted a lot of attention during the same period, but unfortunately, the last movie "Rocky 4", although it cut a box office of 300 million with an investment of 30 million, but the reputation is not very good, even if "Rocky 5" is the most publicized movie in recent times except for "Home Alone", but judging from the feedback from the theater scene, this movie is estimated to be a follower.

And "Rescue Little Heroes: Australian Adventures" is not to mention, Disney in this era is not the father who will handle 60% of the global box office alone in the future, even if the movie "Little Heroes in Distress" has been promoted for a long time under the gimmick of the first cartoon in history that is completely made of computer digital, but for children, these things are all empty things, many children don't even know what a computer is, even if you brag about the technology, those target customers can't feel it! Parents of those target customers are more willing to watch movies with marketing guarantees, and before the computer enters thousands of homes, accompany their children to watch a cartoon made by a computer, and watch a children's movie starring a big name that is all famous, those are two different concepts......

After all, no one can guarantee the final effect of a cartoon using new technology, and a live-action movie-

Aren't those acting schools a guarantee of quality?

Therefore, when Bill and Carey took the children's hands and followed the long queue at a uniform speed, the words coming from all directions were almost all related to "Home Alone", even if those children didn't know what the movie was about, but they knew the scaring T-800 back then! Know that fluffy little monster! And their parents know the line that has influenced a generation - 'When you grow up, your heart dies too.'" ’

Of course, if the discussion of the people around them is not enough to reflect the publicity effect of Fox, then when Bill and Carey came to the ticket window and asked the ticket seller for four movie tickets, the ticket seller who tore off the ticket stub glanced at the two children, and said directly: "Ten screening halls in L1 area will screen "Floating in Another World", "Rescue Little Hero", "Baby Ghost Returns", "Rocky 5", "Ten Days of Danger", "Dances with Wolves", and eight screening halls in L2 will screen "Home Alone", please don't go wrong." ”

Yes, the conductor is already out of the way.

Since the start of her shift this morning, she has witnessed countless people walking into the L2 section on the right.

Therefore, after meeting the parents with children, she will give them a special advice not to make a mistake.

Because—

There are also many people who took a turn from the L1 area, and found that there was no theater where "Home Alone" was screened, so they turned around again, took their children again, and plunged into the L2 area......

After all, there is no seat restriction in the cinema of America, and in this era, there is no difference between movies, what is the right seat, according to the standard, these things do not exist here at all.

Buy a ticket and watch any movie in any theater you want.

As for the seats?

Of course, it's optional......

Theoretically, if you're lucky, you can buy a ticket to watch it all day.

However, if you are caught, you will be fined, and it will start from 300 dollars.

If you don't pay the money, the theater can even call 911 to arrest people.

In the face of impersonal punishment, unless it is a guy who only drinks and does not eat, no one will challenge his luck.

Of course, the 'kind' reminder of the theater ticket seller is also a method of on-site drainage.

When those guys who originally wanted to watch "Rescue Little Heroes" learned that the schedule of this movie was directly crushed by "Home Alone", they who didn't understand new things would have their expectations lowered and the possibility of transitions would be great; And those guys who come to watch other movies will also be curious about "Home Alone" that has reached more than 40% of the film schedule after hearing such a pitch.

As for those aimless viewers?

Not to mention this-

For them, it is not wrong to look at which fire is to look at which.

Therefore, when Bill and Carey took their children into a theater where a movie was about to be screened, nearly half of the seats occupied directly made them feel emotional, on the day of the release, the attendance rate of a theater reached more than half?

This is no different from when I watched "Teenage Mutant Ninja Turtles" in the first half of this year!

You know, that movie has entered the top ten of this year's North American box office charts!

Of course, attendance and scheduling are just the smallest part of Bill and Carey's concerns.

For them, the higher these two indices, the lower the likelihood of a bad movie.

After all, the movies with ultra-low scheduling rates and the number one box office will only exist in novels.

In 99.99% of cases, the box office of movies is directly proportional to the scheduling rate, and those works that really rely on word-of-mouth to turn the tables only survive in the Internet era.

In this case, Bill and Carey are even more looking forward to what the whole movie will be made by Chris Columbus more than their own children.

With a classic Christmas vocal music, the opening film ends, a mansion in the ice and snow appears in front of everyone, and when the camera zooms in and passes through the wall, Joe Pesci, dressed in police attire, suddenly appears in the center of the screen.

He was in a hurry, trying to direct the traffic, but unfortunately, no matter how he greeted, the family in front of him didn't pay attention to him, and after a chaotic shout, Joe Pesci waved his hand helplessly, and the appearance of pouting and shaking his head, with his hands on his hips, was already eye-catching for many audiences.

"Joe is really still the same Joe, the Joe who is going to attack the Oscars."

"He was very happy when he stood there, and he looked very depressed."

"In "Goodfellas", which was released a month and a half ago, he played a gangster, and in this movie, he is going to play a policeman?"

If Joe Pesci's small movements go deep into the body and mind, so that those who are familiar with him can quickly find the feeling, then when the scene is switched, the protagonist who has been promoted for a month and a half makes the audience feel what kind of movie this is.

When Kevin, played by Roland Allen, appeared in the camera and complained to the mother who called that his uncle would not let him watch the movie, the feeling of the child being bullied by an adult and going home to his mother to complain and cry made the parents with the children empathize with it, and also made the children at the scene feel that this is the truth......

When I saw that the mother who was on the phone with a friend helplessly told her son that the movie that adults didn't let him watch must be a bad movie, and Kevin, who heard this, directly pounced on the suitcase that his mother was sorting out, pretending to have nothing to do, and wanted to use this behavior to protest against the unfair treatment he had encountered-

The whispering dialogue, as if it had been discussed, appeared directly in the theater.

"Oh, baby, Kevin and you seem to be like this, you usually torture me like this when you encounter troubles......"

"Mom, don't talk nonsense, I don't have ......"

"Really? Don't you think your dad likes to scare you just like Kevin's dad in the movies......"

"Oh dear, can we watch a movie quietly......"

Such a dialogue appeared in most of the lineup that watched the movie with babies.

There's no way, who makes it impossible for those families who don't have a harmonious relationship to come out to watch a movie in a group?

Since they can drag their families out to consume, they must have a relatively harmonious family relationship, and in this case, what kind of situation will it be if they are shown a movie that is close to their interpersonal relationships and is highly consistent with ordinary life?

What's more, in the realm of America, the situation of a family with multiple children is too common.

In this kind of family, all kinds of problems naturally arise.

Parents can't be exhaustive and take into account the feelings of each child, and the big ones bully the small, the middle despises the small, the small has no foothold, and it is very normal, so, in the discussion of those family audiences, the movie progresses to the whole family rejects the mischievous Kevin, and when the mother also locks him in the attic alone, a sense of substitution called embedded in life suddenly appears in everyone's hearts - for these families, the background explanation of the first ten minutes is more like a microcosm of their ordinary life, That realistic style gives them a sense of empathy.

Of course, if the movie is purely realistic, it will naturally not make the children who come to watch the movie feel refreshed.

Doing things that they can't do in the ordinary world is what they want to see.

So—

When the cheerful music sounded and the family left the protagonist Kevin at home because of the flight, the little ones who were still immersed in the painful reality suddenly widened their eyes.

Hold the grass, "Home Alone" is about the protagonist Kevin staying at home alone?

Don't have to face your parents' nagging anymore?

Don't have to face the targeting of older siblings anymore?

Don't have to face the boring life of waking up early to go to school and coming home at night?

Can I eat what ordinary adults don't let me eat?

Can I watch movies that ordinary adults don't let me watch?

Can you play games that ordinary adults don't allow you to play?

I'm going to be a good one!

This special code is simply a fairy-like life!

This is a wish I have ever dreamed of!

T-800？

I don't know what that is!

Now I just want to be like Kevin, home alone!