The "Sports Weekly" still praised the Chinese players, and in the "Sports Weekly" published on Monday morning, the press release written by Yan Qiang himself was placed on the front line.

-- Chinese football ushered in the spring of staying abroad.

- Zheng Zhi, Yang Chen, Li Yin, Li Weifeng, Fan Zhiyi, Sun Jihai, Zhou Zhan, Shao Jiayi, Li Jinyu, they are the greatest hope of Chinese football.

- As they prove themselves in Europe, it is believed that more and more Chinese players will set foot on European soil.

……

However, in Germany, the Frankfurter Allgemeine Zeitung is more willing to explore the benefits that Chinese players bring to the Frankfurt club.

They interviewed Fischer, the president of Eintracht Frankfurt, and then got a terrible statistic. Eintracht Frankfurt's revenue this season has increased fivefold compared to last season. On the one hand, it is naturally because the team played in the second division last year and the first division this year, but the more important reason is the joining of Zheng Zhi and Yang Chen. Jersey sales in January 1999 are about to come out, and this figure is 100 times that of the same period last year!

100 times, yes, it's that scary.

In the past, jerseys were difficult to sell because there were no well-known players, and now there are none, but now there are well-known Chinese stars, and that's enough.

Frankfurt has become the most popular city for Chinese, and everyone who comes here likes to visit the Frankfurt club and buy a Chinese player's jersey.

Yang Chen's jerseys are the best-selling, with 2,044 already sold this month, Zheng Zhi's 1,202, Li Yin's 498, and Li Weifeng's 221.

Don't underestimate these data, Li Weifeng's data has directly exploded many players, and he is ranked fourth in the club.

That's right, although there are only 221 pieces, but he ranks behind Yang Chen, Zheng Zhi and Li Yin, and the other players in the club can't even sell 100 jerseys a month.

Of course, most of the Chinese fans who bought their jerseys were Chinese, but there were also some local fans, such as Zheng Zhi and Yang Chen, who had already conquered the Eintracht Frankfurt fans and needed more than just domestic support.

Li Yin and Li Weifeng's jersey sales rely on the support of domestic fans.

Many media and fans were more inclined to buy Chinese players as commercial signings at first, but after half a season, Yang Chen and Zheng Zhi blossomed in competitive business, allowing Frankfurt to achieve a double harvest of results and money.

The Frankfurter Allgemeine Zeitung said that Zheng Zhi and Yang Chen are no longer just stories of Chinese, they have already won the love and respect of local fans.

The Frankfurter Allgemeine Zeitung published an interview with Eintracht Frankfurter chairman Fisher, who disclosed a lot of things in detail, bringing in Yang Chen and Zheng Zhi to achieve immediate results, Zheng Zhi and Yang Chen's jerseys have even sold 100,000 pieces in China, and they have a bigger goal, that is, to take root in China with the help of Chinese players, and have more fans in China in the future.

Regarding the effect of Chinese players, Fisher said: "From a market perspective, Chinese players have had a positive impact in three aspects. The first is brand awareness, which is especially evident in China, where our brand's influence has grown significantly. Even against Bayern Munich and Borussia Dortmund, Chinese fans want Eintracht Frankfurt to win, which would have been unimaginable just a few months ago. ”

The second aspect is the sales of club shirts and merchandise, Fisher revealed: "We have four stars in the team, they are not well-known in the West, but they have made a difference in the proportion of our sales, and the sales in Germany have dropped from 95% to 10%. This forced us to make adjustments to our logistics system. When Li Yin arrived last month, we prepared for high demand, but it still exceeded our expectations. For example, in 2 days we had to enter the scarf again and take 250 pieces. We sell 1,000 more jerseys, it won't make us rich, but 1,000 more people in the world will wear Eintracht Frankfurt jerseys. ”

How many jerseys did Zheng Zhi and Yang Chen sell for Eintracht Frankfurt? Fisher did not hide it: "In China alone, we sold 100,000 jerseys each. Previously, we sold 3,000 to 4,000 jerseys a year. In the past, the number of best-selling jerseys was only 500 pieces a season, which is a lot for us, so we can say a lot. The most basic difference is in the size of the market, there are hundreds of thousands of Frankfurt fans in Frankfurt, but in China it can be millions. We calculated that we could sell the jersey for a year, but it was sold out in two and a half months. ”

The third aspect is the increase in the number of fans who attend the games. Fisher revealed: "Asian fans are starting to pour into the stadium. We have noticed an increase in interest in the Eintracht Frankfurt game, ticket sales, and fans who want to see Chinese players. There is a football match in Frankfurt every weekend. Now, when we're playing, it's easier to attract fans. And in any international campaign, we will introduce Chinese players. ”

The addition of Chinese players has also given Eintracht Frankfurt the favour of sponsors. "As our brand image has improved and our presence has grown in markets like China, our brand has appreciated and become a more popular brand, and many companies want to use our brand to enter certain markets," Fisher said. We also build our brand with the help of our own football schools or schools we coach. Many brands started approaching us, and some even thought that they would win the lottery if they could work with us. Arguably, far beyond expectations, Eintracht Frankfurt now has a very important opportunity that I think we are taking advantage of. ”

Fisher also revealed that all this income does not only go to the club, but also to the players, because the Chinese players have their own image rights: "Jersey sales, scarf sales, sponsorship income, we get profits together with Chinese players. ”

Fisher concluded by saying that the club has a long-term goal of putting down roots in China. "From the first day we bring in Chinese players until they leave, we will work hard for it: our wealth, our value...... It's far beyond the players. I think once the fans follow Eintracht Frankfurt, that's what we can pass on to new fans. If you really know us, you'll never stop being an Eagles fan. Our intention is for these fans who follow us because they admire a player, and while they continue to follow the player, they also have a little more red and black in their hearts. ”

So, don't look at the Chinese players who haven't made a name for themselves, but in fact they have begun to make money, Yang Chen and Zheng Zhi naturally don't need to say much, even Li Weifeng and Li Yin have earned a lot.

On Monday morning, with a loud roar, a brand new white Audi TT appeared in front of everyone.

？？？

"Who's that?"

"Oh God, he bought such a nice car?"

Club teammates were stunned.

Even Zheng Zhi and Yang Chen were shocked, and the two glanced at each other......

"This ......"