Warner Headquarters, Conference Room.

A middle-aged man in a suit and leather shoes was standing in front of the curtain, explaining everything projected to his colleagues present.

"In 1934, DC was founded, and in June 1938, DC launched the world's first superhero, Superman, through "Action Comics", and since then, the entire American comic book industry has officially entered the superhero era."

"Superman, Batman, Wonder Woman, Captain America, together they propped up the golden decade of superhero comics."

But with the advent of the fifties, the popularity of comic book harmfulness theory, Wonder Woman was beaten as a homosexual, Batman was beaten as a domestic violence man, causing their personal single issue sales to plummet, and Marvel was almost bankrupt because of the creation of Captain America, suspected of influencing American public opinion, so from then on, in order to survive, they had to make their own attributes of superheroes brighter, like Flash, he is a forensic science expert in the identification team of the police department, Green Lantern, is a test pilot of a spaceship, They are all good young people who meet social standards, and the alliance formed is called the 'Justice League'. ”

"Is it because they don't think of cooler names? No. Because of the anti-social name, the CCA (Manga Standards Authority) does not label the cover as 'compliant', and without a compliant label, it cannot be marketed. ”

"These righteous guys helped DC and Marvel survive the darkest era of the 'comic book harmful theory', and when the racial problem broke out in the sixties, the people's self-consciousness gradually awakened, and the "comic book harmful theory" was thrown into the garbage heap by them at the same time, it also liberated DC and Marvel, DC through the Green Lantern, unabashedly attacked the racial discrimination against black people, Marvel also sacrificed X-Men, directly put the racial issue on the table, and in ' You ban me is racist' case, the CCA was forced to change the audit regulations, you ban vampires? Then I'll create a black hero to take down the vampires! Do you forbid werewolves? Then I'll create a black hero to defeat the werewolves! Do you ban anti-heroes? Then I'll create a black superhero to defeat the villain and guide him on the right path! Under this impact, the CCA was quickly overheaded, because ......"

Speaking of which, the middle-aged man dragged out his last note.

This attitude also made the middle-aged woman at the conference table laugh and answer: "Because if it is still banned, it will be racial discrimination." ”

“Bingo！” The middle-aged man snapped his fingers and continued: "So, in this case, Marvel created the anti-heroes Hulk and Wolverine, and DC also rewrote the backgrounds of various characters, and the silver age of comics arrived. ”

"And in the late 70s, early 80s, with the maturity of the minds of the first batch of readers, the entire comic industry gradually moved from overhead to realistic, and those rebellious teenagers were also used to childish comics, so the dark plot integrated into social problems was born, DC's "Swamp Monster", "The Dark Knight Returns", "Watchmen", "V Vendetta Squad" were all born at this time, and Marvel's "Spider-Man" and "Daredevil Man" were also sought after by a large number of readers......

"Until now, realism and darkness have been the foundation of DC and Marvel."

At this point, the picture on the projector was all gone, the man returned to the conference table, asked the secretary to hand out the prepared paper forms, and after everyone began to read them, he continued: "But don't look at the last 61 years, there have been three major changes in our comic industry, and the people who can participate in the change and drive the change are basically men. ”

"Men between the ages of 10 and 40 drive 90 percent of the sales of the entire comic industry, in other words, out of our population of 280 million, only less than 100 million people may become customers of comic works, and the remaining 80 million people who do not match their age are difficult for us to absorb, and the other 100 million women are almost impossible to become our customers, or ......."

This time, he didn't mean to sell off, but when he was about to throw out his conclusion, the content president sitting next to him had already spoken, saying: "The more than 100 million women are all Disney customers." ”

"Disney uses animation and princess series to firmly grasp the female group itself, the children of those female groups, and the grandchildren of those female groups, monopolizing the entire market, so that we have to use Chick Flick to attract female audiences, but the point is that the effect of Chick Flick is not obvious, and it cannot dominate the entire market like Disney."

"yes, so unless it's Chick Flick, we rarely take a female audience into account when we're creating."

The middle-aged man in charge of the report nodded and continued: "In the case of actively ignoring live-action movies, when composing comic films, we will not take the initiative to add female elements to them. ”

"That's probably why our female superhero project failed."

"And after the failure of those movies, the heroine in the "Superman" series is saved by Superman, and the female characters designed in the "Batman" series are even more to attract the attention of male audiences, which is especially obvious in Catwoman played by Michelle Pfeiffer and the psychiatrist played by Nicole Kidman."

"Before, we didn't think there was anything wrong with that."

"Because there aren't many women who read comics, we can't please those women."

"But now, 43 percent of the movie-watching reports are in front of us."

"So it's time for us to revisit that!"

The middle-aged man propped up the table with both hands, glanced at the venue, and said excitedly: "Maybe decades ago, women did not have a strong desire and opportunity to watch movies, but now, with the gradual emancipation of the mind, I think our unfulfilled dream of Warner can be realized!" ”

That's right!

After seeing the report on the number of viewers of "Spider-Man 2", Warner, exploded!

Organize meetings from top to bottom, and the content is ......

Of course, it's the original intention!

In Roland's previous life, many people believed that Warner had some responsibility for the development of DC.

If it weren't for the existence of bad movies, how could DC's construction on the cinematic universe lose to Marvel?

Of course, this Schrödinger problem actually has no result, because no one knows if DC can reach the same heights as Marvel in terms of the cinematic universe if DC is transferred to other companies.

However, it is an indisputable fact that the brain circuits of Warner and DC have not been on the same channel.

Because since Warner acquired DC in '69, it has been aimed at the female audience!

I believe many people know that after Warner acquired DC, it put classic characters such as "Superman" and "Batman" on the screen, and brought the IPs of "Swamp Monster" and "The Flash" to life on TV, but few people understand that Warner didn't look down on these characters at all from the beginning, and Warner's favorite has always been female superheroes!

Warner's first project after acquiring DC was "Wonder Woman".

In '74, they concocted a two-hour TV movie, which ended in a bad reputation.

But even so, they had no intention of cutting the project, but changed actors and continued to shoot TV series.

Then Linda Carter's version of "Wonder Woman" became a classic.

Of course, classics are classics, and this project was cut in the end because of the problem of ratings.

After the end of the TV series of three seasons and fifty-nine episodes, the "Superman" movie was brought to the screen.

And when "Superman" swept 300 million at the global box office, "Superwoman 2" was established together with "Superman 2".

It's a pity that the "Superwoman" and "Superman" series all hit the streets.

The continuous failures made Warner feel the pressure of revenue, and the fact that no female audience wanted to go to the theater to see a superhero movie made them put away the idea of continuing to make female superhero movies.

So in the film and television works that were launched later, all the female characters became vases.

This behavior has lasted for 20 years.

It wasn't until after the millennium, when Halle Berry won the Oscar for Best Actress, that Warner, who felt that the heroine with superb acting skills could afford the box office, rekindled the flame of continuing to shoot female superhero movies, and then launched "Catwoman".

But the blow from reality discouraged their enthusiasm.

The failure of "Catwoman" again made Warner dare not have any illusions about female superhero movies.

Until the advent of Gal Gadot.

When it was discovered that the reputation of "Super Bat Wars: Dawn of Justice" was violently dead, but Gal Gadot, who played Wonder Woman, was widely acclaimed, Warner plucked up the courage and spent 1.5 billion yuan, wanting to realize a dream that had never been realized in six or nine years.

And then......

After forty-eight years, they finally got the bet right.

The success of "Wonder Woman" rekindled their confidence, and after seeing the critically acclaimed Harley Quinn in "Suicide Squad", they gambled on "Birds of Prey", and not only that, "Wonder Woman 1984", but also followed.

In addition, no matter what the reputation of the TV series "Supergirl" and "Batman Girl" is, they have been filming.

"Star Chasing Girl" has also turned from a plan into a reality.

Honestly, by the standards of "Swamp Monster", these TV series would have to die.

But the problem is that Warners are willing to keep throwing money at them to keep them alive.

No one knows why Warner loves female superheroes so deeply, but everyone knows that in order to coax those actresses to continue filming, Warner will never sign a clause with them that they will be loyal and not seek personal gain, and care about their careers and families, let alone let them write a letter of commitment, 'promising to use real estate as collateral and serve DC for life'.

Of course, how much Warner loves female superheroes, outsiders don't really want to know, but themselves......

"Although women in "Spider-Man 2" accounted for 43% of the total number of moviegoers, I don't think these female audiences will continue to enter the theater." After the middle-aged man finished speaking, the president in charge of marketing and distribution scratched his head with a pen and said: "These female viewers are actually fans of Roland Allen, and they don't go to see Peter Parker at all, but to watch Roland Allen, so this kind of data has no reference value." ”

"I agree."

The content president nodded, and continued: "I believe that after so many years of box office bombardment, no company will use Roland Allen's achievements as a reason for the establishment of the project, because his achievements are not replicable at all!" ”

"There is a saying in Hollywood, 'If you don't have resources, you must be a superstar, and if you have resources, you must be a king', but what about him? 500 million yuan to start! The worst box office starring is 400 million! Before we touched the billion threshold, he had already run to two billion! This kind of achievement can't be replicated by the six of us combined! Therefore, it is meaningless to analyze his success, we can only accept it, and then ...... Pray that he will cooperate with us and continue this good fortune. ”

"Poof......

As soon as the truth came out, the whole conference room suddenly rose with a cheerful atmosphere.

That's right, after rounds of box office bombardment, the Big Six don't really care about Roland Allen's box office results anymore.

Will Spider-Man 2 fail?

That's not something they're thinking about at all!

Audiences may not be crazy about chasing a movie, but fans of Roland Allen will.

After "Titanic" frantically ran to 2 billion, the Big Six even believed that Roland sat there and did nothing, stared at the camera in a daze for two hours, and could sell it for 1 billion!

This absurd fact cannot be explained by logic, but ......

Many times, they don't need logical explanations.

Those who engage in movies will never drill the horns.

Because making movies is the riskiest gamble in the world!

Since it's gambling, there's an element of luck in it.

In this way, God is willing to favor a person, and they can't help it.

And when this person is capital, they can't do anything about it.

"But we don't want to replicate Roland Allen's success right now." After listening to the speeches of the two colleagues, the middle-aged man who had previously told the history of the development of comics also sat down, and the sign in front of him hung the logo of the CEO.

"What we're talking about now is whether we can replicate the success of the film."

"Now that we've all discovered that those female viewers are willing to pay for their favorite stars, can we reap similar success by copying this creative model?"

"For example, find a female star who is most popular with female audiences and ask her to star in a female superhero movie?"

However, before the words fell, the answer had already emerged from the scene, "Isn't that Kate Winslet?" ”

The president of Warner Business Group clasped his hands, leaned back in his chair, and said with a smile: "Is there a female star in this world who is more liked by female audiences than Kate Winslet?" I can't find a second ...... anyway."

"Haha~"

The frank words made everyone at the scene happy.

Although Kate Winslet has never received a salary of more than 10 million, no one will ignore her influence now, or in the eyes of capital, tying up those box office actresses can't beat her alone.

Because—

She's too bullish for a man.

Although the CEO was scolded, he was not angry, because he came today to solve the problem, and these colleagues were indeed recommending the best choice, but unfortunately, "Kate Winslet we can't invite it." ”

"Is there anyone else other than her who can achieve a similar effect?"

"Julia Roberts?"

"Jennifer Aniston?"

"Cameron Diaz?"

“……”

One name after another kept popping up, but none of them could achieve the similar effect of "Spider-Man 2", and after grinding for a while like announcing the name of a dish, the woman who spoke earlier, Warners's Green Light Committee chairman, spoke, "With all due respect, none of the female stars you reported can be used." ”

"According to common sense, male stars attract female fans, and female stars attract male fans, in this case, if you want to replicate the success of "Spider-Man 2" and let female audiences enter the theater, then you can only complete this task through male stars, so ......"

"The idea that we wanted to make a female superhero movie actually didn't match what "Spider-Man 2" showed."

"Of course, this problem can actually be solved, but there is only one pair in this world that can kill both male and female audiences, and when we can't invite them at all, they can replicate such a thing...... You can only think about it. ”

As she spoke, the scene fell silent.

Because she's telling the truth!

Want to let female celebrities drive female fans?

How could such a thing happen!

Because the same sex is repulsive!

The proportion of fans of female celebrities is always more male than female!

"Then there's no way to do it now?" Seeing that everyone was silent, the CEO asked, "Is there any other solution?" For example, poaching the production team of the "Spider-Man" series and asking them to try to start with the story? ”

"Isn't the production team of 'Spider-Man' James Cameron?" The content president rolled his eyes.

"That's right, the script was discussed by James and Roland behind closed doors." The president of publicity smiled and shook his head.

"This kind of thing will not work to dig the production team, because as far as I know, Roland also bought back the copyright of "Terminator", and at the beginning of the year, the compensation for James' divorce was paid by Roland with help." The chairman of the Green Lantern Committee smiled and said: "What's more, I think that instead of poaching people, it is better to directly outsource the project to them, wouldn't it be more convenient?" ”

"Warcraft Film and Television is now cooperating with us in "Harry Potter", and it is ...... for him to participate in one more project."

Before she could finish speaking, everyone at the scene had already turned their eyes to her.

"Looking for him to cooperate?"

"Let him go straight to the problem we can't solve?"

"That's right! Isn't that the best way to fix it! ”

Everyone woke up suddenly!

What is Warner's purpose?

That's to make a female superhero movie!

Wouldn't it be okay to outsource the project to someone they feel they can do when they don't have much control over it?

As a result—

Find Warcraft Movies and TV to do it!

However, soon after the idea popped up, doubts arose on the scene.

"The problem is, he's now bought Marvel from Ronald Perelman! Will he still take on our projects? ”

"Yes, yes, Marvel and DC are mortal enemies, let's go directly to him, he probably won't agree?"

"I really can't say for sure! If he wants to make a female superhero movie, Marvel, which has taken back all the copyrights, has countless characters for him to choose from, and there is no need to shoot our superheroes at all! ”

"yes, yes, if I were a Marvel boss and had mastered the secrets of making money, I wouldn't have been able to share it with DC, let alone help shoot it myself! This kind of behavior is simply brain-dead! ”

"That's it! Come on! The disturbing disputes made the CEO have two big heads, slapped the table hard, and said: "This is not good, that is not good, you say, what else is okay?" ”

"Regardless of whether Warcraft Film and Television will cooperate with us or not, we have to ask!"

"After all, it's a viable workaround!"

"That's it! You don't have to worry about this matter, I will personally communicate with Warcraft Film and Television! ”

"Adjournment!"

Yiyantang's actions extinguished the fire at the scene.

The CEO of Warner really did what he said, and he directly approached Warcraft Film and Television.

And when Roland, who was watching the financial report, learned that Warner actually wanted to find himself to make a DC female superhero movie, his first reaction was - "Hold the grass, Warner is playing with snakes?" ”