Chapter 1356 Breaking through the price bottom line
"I'm afraid this is the lowest-priced mobile phone this year!"
"Not only that, but also the most functional, the most beautiful, my God, Daqian is really going to ruin the entire mobile phone industry!" Almost all the audience present were exclaiming the low price of Daqian 3.
Such a price is not to mention a newly released flagship mobile phone, even if it is a mobile phone model that is two or three years behind, it is impossible to be so cheap!
This price really directly penetrates the price floor of the entire mobile phone industry.
"Everyone must be curious, why the Daqian 3 we released this time is so cheap!" Boss Jia looked at the audience with blazing eyes, and then said loudly, "The reason is very simple, it is because I have a dream, and I dream that all people on the earth can have their own mobile phones!" ”
"In order to realize this dream of ours, we decided to get the lowest price and the lowest profit, so that everyone on the earth can afford the best mobile phone of this era!!"
Boss Jia's words caused a round of warm applause from the audience, especially many mobile phone fans, who applauded excitedly.
Regardless of whether Boss Jia's words are true or not, but the price of mobile phones has been genuinely reduced, and it has been reduced to the extent of breaking the bottom line.
The mobile phone manufacturers who watched the live broadcast on the spot scolded Daqian for being crazy, and scolded Daqian for completely ignoring the ecology of the entire mobile phone industry, and even completely ruined the entire mobile phone industry.
It is easy for your mobile phone to be reduced to $999 a unit, but if you want to regain the price of $2,000 a unit in the future, it will be extremely difficult, and Daqian is simply a butcher and traitor in the mobile phone industry.
All of a sudden, whether it was Motorola or Nokia, they even had the intention of killing Boss Jia.
In fact, even within Daqian mobile phones, there are many people who are very dissatisfied with Boss Jia's pricing strategy.
This price is too low, even if it is sold at the price of 1199, users are acceptable, why do you want to reduce the price by $200 across the board, this is too unscientific.
In this regard, Boss Jia explained it like this.
He said that in the future, mobile phones will surely become a tool for everyone to have a tool that is more popular than flashlights, and mobile phones will become the world's largest commodity market.
If mobile phones want to be popularized, even if the price of more than 1,000 US dollars is absolutely impossible to popularize, as long as the price of mobile phones is reduced, it can truly occupy the mobile phone market.
Even if they don't cut prices, mobile phone companies such as Nokia and Motorola will lower their mobile phone prices to this limit, or even lower.
If nothing else, even now, Nokia has a mobile phone for $599 each.
Although this is an old mobile phone from a few years ago, and the functions are very insufficient, it can make calls, which is enough for a mobile phone.
Instead of letting Nokia and Motorola cut prices and occupy the market at that time, it is better to do it yourself now, take the lead and win more markets!!
It's a pity that many people don't believe Boss Jia's words, they think that mobile phones are high-end commodities, and it is impossible for everyone to have one. It would be sky-high that the annual sales could have about 10 million units.
If that's the case, lowering the price by another $200 is undoubtedly cutting meat from your own profits, and it also offends other companies in the mobile phone industry, which is really a bad decision.
However, Boss Jia's will is Daqian's will, and no one can go against Boss Jia's will, so the new price policy was successfully launched.
Of course, these people will not know that in another world, after 2000, mobile phones will enter the Chinese market on a large scale, even if it is Nokia's latest flagship mobile phone, which is about 7000 RMB, which is equivalent to about 900 US dollars.
Therefore, Boss Jia's price reduction policy is very normal and wise.
And under the scenery of Daqian 3, Daqian 2 and Daqian 1 mobile phones have not been discontinued (although Daqian 1 has announced the discontinuation), but in the market, the price of Daqian 2 mobile phones has been reduced to $599 a piece, and Daqian 1 has been reduced to $399 a piece.
It is equivalent to about 5,000 yuan and 3,200 yuan respectively.
These two old models of mobile phones are still on sale, and they are even being mass-produced, and the purpose is quite clear, that is, Boss Jia intends to borrow these two mobile phones to further occupy the low-end market.
And this is also the strategy that Nokia will use in the future.
The price of their high-end mobile phones is still sold at about 7,000 yuan, which is an unacceptable price for many Chinese people.
However, the price of many old models of mobile phones released a few years ago has been reduced to 3,000, or even about 2,000 yuan, which makes it possible for many poor people to buy mobile phones.
At the same time, it has also built a complete product chain, from low-end to high-end, various models and prices, which can fully meet the needs of various users, and Nokia has become the world's first mobile phone manufacturer in one fell swoop by virtue of this policy.
Of course, this strategy was also borrowed by our Boss Jia without hesitation.
And the mobile phone, the more produced, the lower the cost.
Because the various parts that mobile phones need will themselves decline over time. In addition, a lot of the cost of mobile phones is on the mold, so as long as the more produced, the cost can be spread more thinly, and the profit will naturally be more.
At this moment, according to the report of Tianxing Machinery, the production cost of Daqian 1 has been reduced to 152.83 US dollars, and the production cost of Daqian 2 has also been reduced to 213.25 US dollars.
As a result, even if the price of these two phones drops to a very low level, they still have more than twice the profit.
No matter how small a mosquito is, it's meat, not to mention that it's not a mosquito, it's just a **!
However, the price of Daqian's new flagship mobile phone, Boss Jia does not plan to reduce the price again, and the price of the latest mobile phone launched every year in the future will be locked at the price of 999 US dollars, and it will not change.
If it is really decreasing, then Daqian, a mobile phone brand, I am afraid that it will become a low-end mobile phone brand for the rest of its life.
On the other hand, Daqian 1 is almost in 98, and when Daqian 4 is launched, it will really be withdrawn from the market and no longer produced. And Daqian 2 will reduce the price to the level of Daqian 1, and Daqian 3 will be reduced to the price of Daqian 2, so it has been circulating the routine to ensure the integrity of the product chain and price chain of Daqian mobile phones in the entire mobile phone.