Chapter 282: Do You Think I Can Understand?
As a huge white curtain slowly fell, the three of them discussed a big business involving tens of billions of dollars in this huge office.
"Mr. Wilson, with all due respect, I would not have too few people to discuss." Wang Xu felt that the room was too deserted, maybe the cold wind outside the window slipped in, and he unconsciously rubbed his arms to keep warm.
Wilson stopped the program he was running, pushed the old-fashioned frame and said, "Mr. Wang, this time it is just a brief introduction to the situation, and there is no need for too many people to be present, if you make up your mind, wait until you have a plan and then submit it to the committee for deliberation and approval." ”
"Professor Paul, I see that your face is solemn, is there any other confusion?"
Chen Bo interrupted his thoughts, in fact, he was just deserting, after a simple conversation, the mathematician in front of him was obviously very interested in his research results, but he was afraid that he would be asked a lot of details later, Chen Bo tried to make up for it, and he gave up thinking after struggling for less than three seconds.
"No, I just think the light here seems a little dim."
"Because we need to use a projector, we can only turn off the lights in the room, and if it is a conference room of the Foreign Trade Commission, we don't have to worry about this problem at all, and their indoor lights can be adjusted freely." Wilson touted the conditions of his peers and began to get to the point.
"Spectrum is closely related to our lives, cable TV, computers, mobile phones are inseparable from it, before we were free for enterprises to use, some early companies into the industry even obtained exclusivity, but from the perspective of the public interest, we realized that this service needs a certain amount of profit to dilute the federal government's daily expenses, and companies that rely on the low cost of spectrum to make a profit must pay a price to obtain the right to use it, which is why we recycle the spectrum and re-auction it."
What Wilson did not talk about is that officially due to the popularization and promotion of 3G technology, the original spectrum value has been re-evaluated, before in the pioneering period, there is no complete theoretical framework, everything depends on feeling the stones to cross the river, the government encourages innovation, resource technology is free and open to use, enterprises boldly try and make mistakes, after a round of periodic competition, the market is finally left with more than a dozen oligarchs.
Now that the harvest is mature, the enterprise has the ability to make revenue, and the original public resource charges have become famous, after all, so many fixed costs have been invested in the early stage, if you give up this time, it means that all efforts will be wasted, as long as the price is right, more than a dozen oligopoly enterprises have no reason to refuse.
The national situation of the lighthouse country is more complicated, especially under the double buff of protecting private property and rampant lawsuits, every time a large-scale project is carried out, it will be difficult, and the whole project will be scrapped if there is a slight mistake.
The FCC spent about $35 million on the initial recovery of spectrum for half a year, and they estimate that the auction price of the spectrum should ideally reach more than $60 million.
"Dr. Paul, do you have faith?"
"Oh?" Chen Bo was distracted again, he turned his head, nodded firmly, and said, "Don't worry, Mr. Wilson, I don't have enough information at present, please tell me in detail." ”
"No problem."
Wilson first introduced the types of spectrum, according to the HZ division of the spectrum is similar to a person's recipe, like light diet is naturally willing to make a choice between spicy and sweet, and popular food is usually more popular than niche food.
Spectrum distributed on the east and west coasts obviously has higher commercial value, because the infrastructure is complete, there is sufficient purchasing power to ensure the payback cycle, bidders are often willing to pay a higher price, and the central and western inland needs to consider more reserve prices, many rural signal coverage is poor, maintenance is difficult, and basically only local operators are willing to undertake.
In terms of frequency, the spectrum covering mobile phones has a vast commercial value, and although the market size is far less than 30% of that of computers at the moment, all economists are optimistic that with the advancement of technology, this gadget will gradually replace the bulky big one and become a must-have item for people to carry around in the next decade.
After talking about the value of spectrum, Wilson introduced the overview of more than a dozen companies participating in the auction, such as the mercury company and the plateau wireless have their own basic plates, they will definitely not go home empty-handed in this auction, and there is a high probability that they will expand externally under the premise of keeping the original market share, and small operators in the central and western rural networks must take into account the highest cost they can accept, to avoid indefinite shelving of the auction.
"We think that the public auction is a more compromise plan, but with so many targets, there may be overbids for the first few bids, and no one cares about the later bids, and we have also considered a sealed auction, but there are many rats in the committee, and they will definitely leak the inside information to insiders in advance." Wilson confessed.
Sweden's spectrum auction uses the traditional British sequential offer, but because the land is auctioned from north to south, the oligarchs have spent a lot of budget competing for the underpopulated northern spectrum, which has resulted in the most promising Stockholm spectrum being sold at an unbelievably low price.
Chen Bo roughly understood several difficulties, one is that the selection of the auction model should not only take into account the income of the committee, but also take into account the affordability of each company, especially for the Midwest, from Wilson's mouth, it is not difficult to see that he actually wants the original operators to continue to undertake business.
For the oligarchs who monopolize the business on the east and west coasts, it is imperative to expand and encroach on the basic market of their opponents on the basis of consolidating their market share.
In some places, no one wants, some places compete for it, some operators want preferential treatment, and some operators want to die hard, so Wilson will feel embarrassed, and several commonly used auction forms can not achieve the desired effect at all.
Not only do you have to let everyone compete, but you can't put people of different sizes in a big fist, it's easy to understand the price discrimination on Double 11, and those who like to consume want to earn the last steel hammer from your hands, and those who don't want to spend money will give you enough benefits to make you tempted.
"Professor Paul, do you have any ideas? Tell us about your opinions. Wang Xu saw that Chen Bo was silent for a long time.
"Oh, I think, you can bid for multiple rounds at the same time." Chen Bo remembered that Wang Xu said about so many words at that time, and he didn't care if it was completely consistent.
"What form is this? Is it some new auction model? Wilson became intrigued and unconsciously stepped forward.
"Wait for me to organize the language." Chen Bo scratched his stamina, and his mind quickly explained the split of this keyword.