Born as a human being, they are all leeks.

As long as people have desires, the merchants will surely raise the sickle of the harvest.

Although "Titanic" swept the entire box office market, crushing the competitors of the 97 Christmas file, and making countless audiences take the initiative to contribute their wallets while grief-stricken, this does not mean that the people have no money in their pockets.

"Titanic" has indeed become a social topic, and the movie-watching group covers a wide range, but there are very few people who are willing to pour their wealth into it, and those who brush it more than a dozen times are all fans of ashes, but in addition, the rest of the guys are to watch it once or twice, so how to make profits from these people under pressure has become the primary goal of the business.

The first to be targeted are the children, because they have the best money.

On January 23, the New York Times preemptively published an 'objective' commentary on Harry Potter.

On January 25, George Lucas was interviewed by FOX about his inner concerns.

On January 27, David Olsen, who broke into the top 100 of the world's richest people on Fox, recounted his helplessness.

On January 29, Steven Spielberg said in an interview with CBS that he wanted to make "Harry Potter".

On the face of it, none of the four bombings hit the target accurately.

Because eight- to twelve-year-olds don't even read the New York Times, they don't know who's Lucas, who's Olson, who's Spielberg, but it doesn't matter, their parents just know.

After "Home Alone", America has not had a child king, and in the past month, the family celebration that should have belonged to the children has become the love season for young people, and the children with the most consumption potential have been left out in the cold, so when "Harry Potter" was sold to warm up, parents who compensated for the children quietly revealed the news, and when the first child got the book, magic easily knocked on their little world.

On the first day, people who didn't know who the author of Harry Potter was, bought 60,000 books.

In the first week, the sales of "Harry Potter" have exceeded 500,000.

While replenishing stock one after another, "Harry Potter", the pioneer monster, showed its power.

Before Harry Potter, how many children had seen magical protagonists based on their own age?

Like "Star Wars" and "Jurassic Park", the core selling point of "Harry Potter" is, first, it creates a magical world for children for the first time, and sells fantasy and beauty to children.

When the child naively asks his parents if the wizarding world really exists, and if the boy who never dies is really a wizard, Harry Potter has already succeeded.

And what it has to do next is to take over Roland Allen, accompany a generation, and grow up slowly.

Of course, the fact that books sell so quickly also has something to do with the psychology of comparison among children.

The hottest children's books on the market, if my classmates have them, isn't that a drop?

At the same time as the rush to buy, the book reached the first place on the bestseller list.

At this time, I am the only one in the class, then I am the brightest cub in the whole class!

As long as parents can afford it, sales will go up!

The second target is young men.

"Titanic" is, after all, a movie starring Roland Allen, and in terms of exposure, no one can match.

Even if many male fans who like him don't like "Titanic", it doesn't matter, merchants can prescribe the right medicine!

After reaching an agreement with Sony to win the Olympics, the idea of making a fortune while it was hot naturally appeared.

It took half a month to produce the original album of the "Spider-Man" movie, and when Roland was at its most popular, it was all released.

500,000 copies of the ordinary edition, 200,000 copies of the collector's edition, three weeks, all sold short, tens of millions of profits, directly to hand.

This is no longer called grabbing money, this is called picking up for nothing!

The third and last to be targeted by merchants is a middle-aged man.

It's not that middle-aged women don't have a market, it's that middle-aged women will spend their money on "Titanic" and "Harry Potter".

The former is for themselves, the latter for the children.

In this way, as the last enemy of Roland Allen's career, "Star Wars", which can represent a generation, has skyrocketed in popularity, but also raised the scythe of harvesting against leeks.

It just so happened that 97 years is the twentieth anniversary since the release of "Star Wars", and in such a period of time, Roland drove "Titanic" to challenge it, so the 20th anniversary edition of the peripherals, isn't it just a casual sale?

When Lao Tzu likes "Star Wars", when his son and daughter like Roland Allen, in the case of mutual opposition, those guys who were crazy for Luke Skywalker twenty years ago will naturally pay for it.

Not for anything else, just to maintain the world's first in your heart.

Although many people will no longer be as obsessed and crazy as they were back then, can merchants increase the unit price......

It's like a pig farm and a goose farm with precise diversion.

For the current fashion, then go and let 10,000 people consume one dollar each.

For those who chase nostalgia, then go to the quality and let a person recharge 10,000 yuan for faith.

Capital has never been disciplined, or rather, even George Lucas himself is thinking about making money.

After the success of "Star Wars" that year, George Lucas made a money-making "Star Wars Holiday Special Edition", wrote the script in October of '78, and it was already broadcast on TV on December 17, a two-hour program, so shoddy that for many years, this program has been rated as the worst two hours in the history of television, and there is no one.

As word-of-mouth collapsed, a group of leading actors and directors saw it as a disgrace, just like Steven Spielberg ruined "Aliens. This game is the same, after discovering that their profit comes from fame, they will regret it when they mess up everything.

But now, they don't have psychological pressure, because it's Roland Allen who uses his name to monetize!

…………

"It's a pity that this should be the last time we will work with him as an actor."

More than two months after the release of "Titanic", the global box office also came to 1.3 billion, although it broke the record of "Jurassic Park" and became the first box office in new film history, but the sound of big books and special books did not appear.

Everything seems to come naturally, regardless of whether it is in the circle or outside the circle, when people hear the news, they will have a concept in their minds - Roland breaking records is the norm, and not breaking the record is an accident.

But when this idea arises, it means that the public is already tired of Roland.

"Now the public thinks he's a legend."

In the conference room of Fox, the marketing manager talked eloquently with the latest research report, "For most people, Roland Allen will live forever in the nineties, living in the background of their memories, and becoming a beautiful past that they can keep remembering, because even the public does not know what to expect." ”

"Box office records?"

"I'm sorry, the box office in film history is one, two, three, and it is "Titanic", "Jurassic Park", and "Spider-Man".

"Awards?"

"That's what we're doing and the other five."

"When all this happens, "Spider-Man 2 and 3" is the last hole he should fill, and when his feelings are sold out, he can't afford to share 18% of the global box office, because the public's freshness for him will also be exhausted."

When the box office of the first issue of "Titanic" was divided, Fox held an internal meeting to discuss Roland Allen's personal value.

Because Roland and the truck driver did not get a fixed salary, the production cost of the whole movie actually did not reach 200 million, but stopped at 1.9, but the global publicity and distribution cost was as high as 1.6, so the total cost is 3.5.

At present, the box office is 1.3 billion, and 18% of Roland's personal takeaway is 234 million, and Fox's box office share is only 624 million, after deducting Roland's box office share and total costs, Fox only earned 40 million......

When he saw this number, Fox was actually confused.

Ninety-five years of project injection, ninety-six years of official start of filming, ninety-seven years of global publicity, before and after the investment of 35 million, after the first batch of accounts were calculated, the special code only earned 40 million?

Although the box office of a blockbuster film only accounts for about 20% of the total revenue, and in the case of "Titanic", the box office will eventually reach 100 million, but compared with Roland's previous terrifying rate of return, it is no longer cost-effective to vote for him now.

Because Roland is too expensive, and the production cost of the movies he participated in is also rising.

Why did Hollywood toss up the concept of a club of millions?

Isn't it just to curb the crazy inflated salaries of actors?

Because of this, the ladder concept of 10 million B-list, 20 million A-list, and 20 million + box office divided into A+list came into being, but the problem is that Roland has not received a fixed salary since "Jurassic Park".

What's 2020?

Directly 18% of the global box office, I don't take a penny of your production costs!

On the surface, this is a risk-sharing with the producer, but after several consecutive parts, the producer almost didn't open his mouth to scold his mother.

A movie takes one or two hundred million, which is too expensive, and they don't want to bear it at all.

Coupled with the fact that the public is becoming more and more accustomed to the achievements created by Roland, the probability of continuing to cooperate is infinitely tending to zero.

As for letting Roland lower his box office share?

Oh, no kidding, okay......

If Roland is just an ordinary person, then the producer is already thinking about these things, but behind him, there is the only teacher in the circle who pays himself a salary! Roland's high salary was brought out by Spielberg's "Jurassic Park", and if you talk to this kind of guy about reducing the share, it's better to stuff money over and let them continue filming!

"So, the parent company News Corp. means, it's good to get together and disperse."

After listening to the market research report, Chairman Fox said the content of the document personally signed by the chairman of the parent company group, "Judging from the current box office trend, the whole movie of "Titanic" has brought us a net income of one to two hundred million at most, and compared with the total cost of three and a half million, the rate of return is indeed a little low, but the risk of high investment in the box office has been suppressed by Roland, although the profit does not meet expectations, but after all, it has not lost as much as "Future Water World". ”

"What's more, according to the agreement we reached with Roland, the follow-up DVD income and movie peripherals will sell very well, although everyone may not cooperate in the future, but we still have to grab the low-hanging fruit."

"Moreover, sucking out his fan wallets is a practice that we all agree on."

"So, this kind of document will be our internal look, don't circulate it."

"Let the radio station release the propaganda draft as planned, and pass on the statement that Roland won the Oscar as expected."

…………

Compared with Fox, who found out that he was losing money and making money, but was glad that "Titanic" was not "Future Water World", Warners was much more excited to see that "Harry Potter" could represent the future of the times.

Half a million copies in the first week, this kind of sales are simply staggering!

"It's unbelievable!"

"No one thought that the children, who had been depressed all Christmas, would burst out with such strong purchasing power!"

In Warner's conference room, a bunch of people were overjoyed to see the sales data from a third-party research agency.

Although they understand that the success of "Harry Potter" has a lot to do with the endorsement of all bigwigs, and more than half of the 500,000 sales in the first week are directed to the news of the film adaptation, but in the face of the success of the result, the means are not important.

How much publicity dividends did "Harry Potter" take, and what does this have to do with the people?

As long as after reading the propaganda, the public is willing to pay for it and thinks it is good, this is enough.

As Steve Jobs said, 'A lot of people don't know what they want until you show it.'" ’

Publicity is a process of showing products, and the customer's purchase is the embodiment of want.

Because of this, after learning that 500,000 copies in the first week did not have much water, and that one million copies were printed in three weeks, and sold out within half a month, Warner was full of confidence in the entire film and television project.

"According to the agreement, the project of "Harry Potter" will start after the Oscars."

"Now that Roland Allen has shown us his sincerity, we need to respond accordingly."

"FOX will definitely build momentum for Roland recently, and we can just use CNN to retweet their news."

"Isn't what he wants? We'll just help him build a place to go. ”

And when Fox took the lead and Warner followed, the other four that had been prepared for a long time also took up their guns.

For a time, the same headline was forcibly embedded in people's lives by limited television networks and paper media-

[Jack Dawson, the perfect image of Roland Allen on his business journey]